Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot CRM
Score 8.4 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
WordPress
Score 8.6 out of 10
N/A
Wordpress is an open-source publishing platform popular with bloggers, and a content management system, known for its simplicity and modifiability. Websites may host their own blogging communities, controlling and moderating content from a single dashboard.
$3
per month 6 GB storage
Pricing
HubSpot CRMWordPress
Editions & Modules
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Personal
$4
per month 6 GB storage
Premium
$8
per month 13 GB storage
Business
$25
per month 50 GB storage
Commerce
$45
per month 50 GB storage
Enterprise
Contact for pricing
Offerings
Pricing Offerings
HubSpot CRMWordPress
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing for Business and Commerce plans vary on number of GB.
More Pricing Information
Community Pulse
HubSpot CRMWordPress
Considered Both Products
HubSpot CRM
Chose HubSpot CRM
I did not need so much of the task features that other CRMs have (which I do like the HubSpot CRM task features and how you can set up future follow-ups with contacts) but those other CRMs are not good if you are not a project-based company, and you have a lot of contacts. If …
Chose HubSpot CRM
Hubspot is far superior to our previously used CRM, providing more automation and visibility of individual/company performance. It is also more cost-effective for multiple staff members and provides them with functionality to speed up their processes and complete their tasks …
Chose HubSpot CRM
I was not part of the selection process at the time, and originally it was purchased for Sales use only!! But now it's predominantly used and managed by Marketing - as soon as we saw it's value we claimed it
Chose HubSpot CRM
Salesforce has a lot more bloat than HubSpot CRM - great if you are a large enterprise with many different internal use cases. For SMEs, HubSpot CRM ticks all the boxes - powerful and feature-rich without becoming a huge SaaS weight.
Chose HubSpot CRM
It is user friendly and we found that new employees learn its system the best.
Chose HubSpot CRM
Thryv has a place in this market for businesses that are simple, don’t want segmentation or customization. But it was not for us. We need a more pliable
program that we can navigate to fit our needs and our clients
Chose HubSpot CRM
It used to be very budget friendly and has better customer service.
Chose HubSpot CRM
HubSpot is a CRM platform that provides all of its features within a single system - a single source of truth for businesses looking to deepen their relationships with their customers.

  • In contrast, Marketo struggles in usability. Their tools are powerful, yes, but it often …
Chose HubSpot CRM
My former employer has NetSuite for all of it's backend utilities, but we still decided to use Hubspot for marketing and sales as it's the most user-friendly product with the most marketing automation and reporting features available. I don't think there is a comparable …
Chose HubSpot CRM
HubSpot CRM was a lot cheaper for us than Salesforce, and a lot easier. Salesforce might be better if you have a large team or a complex process, but for us, we found that it's better to keep things simpler. HubSpot CRM has enough customization options to fit our needs, without …
WordPress
Chose WordPress
It's the best option for hosting a blog on a website where you can also integrate all major marketing tools and platforms. WordPress gives you [the] freedom to use whatever tool works best for you and integrate it with your website and blog. It makes tracking, measuring, and …
Top Pros
Top Cons
Features
HubSpot CRMWordPress
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
HubSpot CRM
7.8
1592 Ratings
1% above category average
WordPress
-
Ratings
Customer data management / contact management8.71534 Ratings00 Ratings
Workflow management7.91504 Ratings00 Ratings
Territory management5.0184 Ratings00 Ratings
Opportunity management8.21437 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)8.41549 Ratings00 Ratings
Contract management8.0185 Ratings00 Ratings
Quote & order management7.61052 Ratings00 Ratings
Interaction tracking8.41494 Ratings00 Ratings
Channel / partner relationship management8.2186 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
HubSpot CRM
7.4
1063 Ratings
2% below category average
WordPress
-
Ratings
Case management7.8989 Ratings00 Ratings
Call center management7.0856 Ratings00 Ratings
Help desk management7.5910 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
HubSpot CRM
8.3
1403 Ratings
9% above category average
WordPress
-
Ratings
Lead management8.51324 Ratings00 Ratings
Email marketing8.11334 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
HubSpot CRM
7.8
1454 Ratings
3% above category average
WordPress
-
Ratings
Task management8.31395 Ratings00 Ratings
Billing and invoicing management7.3726 Ratings00 Ratings
Reporting7.91287 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
HubSpot CRM
7.7
1423 Ratings
2% above category average
WordPress
-
Ratings
Forecasting7.51122 Ratings00 Ratings
Pipeline visualization8.01352 Ratings00 Ratings
Customizable reports7.61311 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
HubSpot CRM
7.2
1358 Ratings
5% below category average
WordPress
-
Ratings
Custom fields7.81331 Ratings00 Ratings
Custom objects7.21157 Ratings00 Ratings
Scripting environment6.3132 Ratings00 Ratings
API for custom integration7.5947 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
HubSpot CRM
8.5
1315 Ratings
2% above category average
WordPress
8.2
159 Ratings
2% above category average
Single sign-on capability8.51176 Ratings00 Ratings
Role-based user permissions8.41252 Ratings8.2159 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
HubSpot CRM
7.0
900 Ratings
4% below category average
WordPress
-
Ratings
Social data6.9882 Ratings00 Ratings
Social engagement7.2872 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
HubSpot CRM
7.8
1008 Ratings
7% above category average
WordPress
-
Ratings
Marketing automation7.71001 Ratings00 Ratings
Compensation management8.0659 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
HubSpot CRM
7.8
1195 Ratings
5% above category average
WordPress
-
Ratings
Mobile access7.81195 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HubSpot CRM
-
Ratings
WordPress
7.9
134 Ratings
3% above category average
API00 Ratings8.0124 Ratings
Internationalization / multi-language00 Ratings7.9103 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
HubSpot CRM
-
Ratings
WordPress
8.1
166 Ratings
5% above category average
WYSIWYG editor00 Ratings7.9151 Ratings
Code quality / cleanliness00 Ratings7.3152 Ratings
Admin section00 Ratings8.3164 Ratings
Page templates00 Ratings8.7160 Ratings
Library of website themes00 Ratings8.5162 Ratings
Mobile optimization / responsive design00 Ratings8.6161 Ratings
Publishing workflow00 Ratings8.2154 Ratings
Form generator00 Ratings7.2131 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
HubSpot CRM
-
Ratings
WordPress
8.2
164 Ratings
11% above category average
Content taxonomy00 Ratings8.1142 Ratings
SEO support00 Ratings8.0148 Ratings
Bulk management00 Ratings7.5125 Ratings
Availability / breadth of extensions00 Ratings9.2152 Ratings
Community / comment management00 Ratings8.3152 Ratings
Best Alternatives
HubSpot CRMWordPress
Small Businesses
Salesmate
Salesmate
Score 9.8 out of 10
Divi
Divi
Score 9.6 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.1 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
Creatio
Creatio
Score 9.1 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HubSpot CRMWordPress
Likelihood to Recommend
8.2
(1636 ratings)
8.5
(203 ratings)
Likelihood to Renew
9.7
(29 ratings)
6.0
(38 ratings)
Usability
7.9
(1484 ratings)
8.1
(50 ratings)
Availability
-
(0 ratings)
9.5
(3 ratings)
Performance
-
(0 ratings)
8.6
(2 ratings)
Support Rating
6.7
(23 ratings)
10.0
(11 ratings)
In-Person Training
-
(0 ratings)
7.0
(1 ratings)
Online Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
7.8
(8 ratings)
9.0
(10 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
-
(0 ratings)
8.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
HubSpot CRMWordPress
Likelihood to Recommend
HubSpot
I have used HubSpot CRM to help grow and scale companies which range in size from SMB businesses owned by one person up through enterprise companies doing hundreds of millions in revenue. There are not any use cases where HubSpot CRM has not been able to suit the needs for what we've needed from it.
Read full review
Automattic
Wordpress is a great solution for a website of nearly any type. It may not be as suitable if a fully custom solution or app is needed, and it does have some limitations when it comes to connecting it to external products (especially if the product doesn't have any support from a native system), and it does require a lot of testing. Multiple plugins in one install are common but also increase the risk of conflicts, and when those do occur, it can be exceptionally time-consuming and tedious to identify what is causing the issue. As third parties create many plugins, you're also at risk with each potential security breach, which needs to be kept in mind. I would be cautious to use WordPress to store any sort of sensitive PPI. That said, it's a wonderful, easily customizable solution for many, many different types of websites and can allow even inexperienced client users with low-tech knowledge to update basics.
Read full review
Pros
HubSpot
  • Personalized email campaigns: It helps to create highly effective personalized emails with its wonderful content tokens.
  • Scheduling of meetings: It eliminates the bottlenecks in the process of meeting schedule with its amazing integrating capabilities with other calendar tools like Google calendar. It also ensures the automatic reminders of meetings to the participants of meeting.
  • Automation for follow-up : With its feature called "sequences", follow-up emails made easy.
Read full review
Automattic
  • Easy to use User Interface
  • Coding / Plugin Implementation is awesome
  • There's always a solution available for the platform
  • Security is easy to use and robust
  • Implementation with 3rd party platforms, such as Google's variety of tools
  • Can download and host on your own server or use their hosted servers
Read full review
Cons
HubSpot
  • A lot of my companies have one URL for a ton of branches and each branch has their own name and location so I have to manually enter all the information because they all have the same URL so I can't easily use an Excel file to import those contacts so a faster solution to this would be appreciated
  • Making Corporate and branch associations is very tedious, it would be nice if the companies that all share the same url would automatically associate with the corporate company so I didn't have to manually do it
  • I would like to not see all the extra feature tabs in my layout because I am not using them so it would be nice to be able to turn them off (even the ones that are in my plan that I don't use, it would be nice to turn them off)
Read full review
Automattic
  • WordPress breaks often so you need to have someone who understands how to troubleshoot, which can take time and money.
  • Some plugins are easier to customize than others, for example, some don't require any coding knowledge while others do. This can limit your project if you are not a coder.
  • WordPress can be easily hacked, so you also need someone who can ensure your sites are secure.
Read full review
Likelihood to Renew
HubSpot
To be honest there are some barriers due to which we are unable to use Hubspot at it's full potentials. The region that we work in has some restrictions that don't allow us to make calls or text which leaves us to just Email to the client.
Read full review
Automattic
The complications we have and the lack of support. Every plugin has a differente team of support in charge and make one plugin work with the other one always affects the website performance. It's a thousand times better to have only one provider with all functionalities included unless you are an expert web developer or have a team dedicated to it
Read full review
Usability
HubSpot
I give it this rating because when I first joined the team here I had never used HubSpot before. Within a week I was up to speed on the CRM and knew pretty much how to use it based on its user friendliness. The different tabs on the side and organization of the site did not make me anxious when I first started which is hard to say for most CRM platforms because their can be A LOT going on on but, HubSpot has been my favorite CRM thus far and being in marketing the last 7, going on 8 years now I have worked with PLENTY of CRM's
Read full review
Automattic
Extremely easy to use and train users. It took very little time to get everyone trained and onboarded to start using WordPress. Anytime we had any issues, we were able to find an article or video to help out or we were able to contact support. The menu options are well laid out so it is easy to find what you are looking for.
Read full review
Reliability and Availability
HubSpot
No answers on this topic
Automattic
Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
Read full review
Performance
HubSpot
No answers on this topic
Automattic
Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site. If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
Read full review
Support Rating
HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
Read full review
Automattic
I give this rating, which I believe to be a great rating for a community based support system that's surrounding it. Most platforms and products have their own, and as WordPress does have their own team that help here and there, a lot of it's handled by community involvement with dedicated users who are experts with the system who love to help people.
Read full review
In-Person Training
HubSpot
No answers on this topic
Automattic
Varies by the person providing training. High marks as it's incredibly easy to find experienced individuals in your community to provide training on any aspect of WordPress from content marketing, SEO, plugin development, theme design, etc. Less than 10 though as the training is community based and expectations for a session you find may fall short.
Read full review
Online Training
HubSpot
No answers on this topic
Automattic
It is very easy to find online resources to learn how to do just about anything with WordPress.
Read full review
Implementation Rating
HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
Read full review
Automattic
WordPress is not a great solution if you have: 1) A larger site with performance / availability requirements. 2) Multiple types of content you want to share - each with its own underlying data structure. 3) Multiple sites you need to manage. For very small sites where these needs are not paramount, WordPress is a decent solution
Read full review
Alternatives Considered
HubSpot
I have used two other CRM systems; they were in-house at my company, so I can't search for them in the list. Previous CRM systems ran very sluggishly, lacking many features such as transactions. Very often, they did not add sent emails or added them incorrectly. Adding contacts was unintuitive and had a lot of mandatory fields that had to be filled in manually, as this system did not download data online. There was no option to search if a lead existed; there was a function that theoretically should have notified of a duplicate, but only after the entire long list was filled out.
Read full review
Automattic
WordPress isn't as pretty or easy to use as certain competitors like Jimdo, Squarespace or HubSpot, but it makes up for it with its affordability, familiarity and the ability to find quality outside help easily. The same can't be said for certain competitors, as you might need to find an expert and it could get costly.
Read full review
Scalability
HubSpot
No answers on this topic
Automattic
WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus. Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc. The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc. The scaling possibilities of WordPress are truly endless.
Read full review
Return on Investment
HubSpot
  • We can raise the tickets easily from HubSpot only. There is no confusion about that.
  • There is difficulty raising tickets from Hubspot as once it is resolved, we will not be able to check again on the deal overview that needs to be solved.
  • HubSpot is very good compared to Salesforce and Zoho, as I have worked on all 3 till now.
Read full review
Automattic
  • Allowed us to being all websites under a single umbrella, saving costs on similar products.
  • It's increased our website turn time and made us faster and more efficient at launching websites.
  • Edits and tweaks happen much faster as we have a customized environment.
Read full review
ScreenShots

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.