Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot CRM
Score 8.4 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Wrike
Score 8.5 out of 10
Mid-Size Companies (51-1,000 employees)
Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project failures.
$240
per year 2 users (minimum)
Pricing
HubSpot CRMWrike
Editions & Modules
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Wrike Free
$0
per month per user
Wrike Team
$10
per month (billed annually) per user (2-15 users)
Wrike Business
$25
per month (billed annually) per user (5-200 users)
Apex
Request a quote
per month per user
Pinnacle
Request a quote
per month per user
Offerings
Pricing Offerings
HubSpot CRMWrike
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsEvery premium plan begins with a 14-day trial period.
More Pricing Information
Community Pulse
HubSpot CRMWrike
Considered Both Products
HubSpot CRM
Chose HubSpot CRM
Compared to Wrike, it is much more user-friendly. It has multiple levels of dropdowns and different ways to view the stats or timelines you're working in. Wrike did not provide these features and made it very confusing to track where each project was. Also, HubSpot CRM creates …
Chose HubSpot CRM
HubSpot CRM is far easier to learn, use, and master. It does everything I need it to do in a fraction of the time with dramatically lower complexity.
Wrike
Chose Wrike
I didn't select Wrike, my company did. I'm not sure if Notion allows cross functional communication, I used it for personal project tracking like job hunting. I think Wrike is more task management based instead of simply record things, so it's better for organizations.
Chose Wrike
Wrike is better than both as it allows for greater visibility and is more similar to an excel based system, which i think has a much better initial understanding of all users.
Chose Wrike
The above tools are good for simpler workflows, but Wrike is able to cover more of our business processes and operations, and automation is superior in Wrike.
Chose Wrike
Wrike was so much easier to understand and use
Chose Wrike
Wrike offered good ease of use while also providing top-tier Gantt chart management. Wrike stood out with the design of their form submission, which enables conditional branching with custom fields and organization. Wrike also proved easier to create and manage tasks across …
Chose Wrike
While the UI may not be the most modern Wrike's flexibility and ability to integrate with other tools sold us in the long run. The ability to plug in directly with Integrate and access Wrike's API allows us to have everything flow through a single point.
Chose Wrike
Wrike is far better than GanttProject and GanttPRO which only manage schedules.
Hubspot is a good project management software but it do not permits teamworks and taskmanagement.
Wrike is a more complete tool. And it can address more project types with a correct configuration and …
Chose Wrike
Wrike is the sole project management software at our company. I have not used any platform close to Wrike, outside of maybe HubSpot. HubSpot is another workflow automation tool that automates our email processes, but it doesn't have the same approval features or collaboration …
Chose Wrike
Basecamp was one of the original Work Management platforms, but Wrike is absolutely light years ahead of Basecamp nowadays.
Chose Wrike
The interfaces of the other PM systems have way too many layers to get to what you need. Wrike allows you to easily get to what you need without having to dig around too much.
Chose Wrike
Before we took on Wrike we made a comparison between Wrike, Smartsheet, Teamwork and Monday. Wrike was really the only one that ticked all the boxes (at least for our region) on what we needed. You can say that between them the features are quite similar. What we liked about …
Features
HubSpot CRMWrike
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
HubSpot CRM
8.1
1658 Ratings
4% above category average
Wrike
-
Ratings
Customer data management / contact management9.01596 Ratings00 Ratings
Workflow management8.51565 Ratings00 Ratings
Territory management4.9184 Ratings00 Ratings
Opportunity management8.61501 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)8.71614 Ratings00 Ratings
Contract management7.9185 Ratings00 Ratings
Quote & order management8.21099 Ratings00 Ratings
Interaction tracking8.81558 Ratings00 Ratings
Channel / partner relationship management8.2186 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
HubSpot CRM
8.0
1115 Ratings
4% above category average
Wrike
-
Ratings
Case management8.41037 Ratings00 Ratings
Call center management7.7892 Ratings00 Ratings
Help desk management8.1951 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
HubSpot CRM
8.7
1466 Ratings
11% above category average
Wrike
-
Ratings
Lead management8.91384 Ratings00 Ratings
Email marketing8.61396 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
HubSpot CRM
8.2
1516 Ratings
6% above category average
Wrike
-
Ratings
Task management8.41450 Ratings00 Ratings
Billing and invoicing management8.0763 Ratings00 Ratings
Reporting8.31344 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
HubSpot CRM
8.3
1484 Ratings
8% above category average
Wrike
-
Ratings
Forecasting8.11171 Ratings00 Ratings
Pipeline visualization8.41411 Ratings00 Ratings
Customizable reports8.21369 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
HubSpot CRM
8.0
1418 Ratings
4% above category average
Wrike
-
Ratings
Custom fields8.51389 Ratings00 Ratings
Custom objects8.51211 Ratings00 Ratings
Scripting environment6.3132 Ratings00 Ratings
API for custom integration8.5992 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
HubSpot CRM
9.0
1377 Ratings
7% above category average
Wrike
-
Ratings
Single sign-on capability9.01235 Ratings00 Ratings
Role-based user permissions8.91314 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
HubSpot CRM
8.0
946 Ratings
7% above category average
Wrike
-
Ratings
Social data7.9928 Ratings00 Ratings
Social engagement8.1915 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
HubSpot CRM
8.2
1058 Ratings
9% above category average
Wrike
-
Ratings
Marketing automation8.51051 Ratings00 Ratings
Compensation management7.9694 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
HubSpot CRM
8.0
1247 Ratings
6% above category average
Wrike
-
Ratings
Mobile access8.01247 Ratings00 Ratings
Project Management
Comparison of Project Management features of Product A and Product B
HubSpot CRM
-
Ratings
Wrike
7.9
905 Ratings
2% above category average
Task Management00 Ratings9.1896 Ratings
Resource Management00 Ratings7.7770 Ratings
Gantt Charts00 Ratings7.9631 Ratings
Scheduling00 Ratings8.2784 Ratings
Workflow Automation00 Ratings7.9773 Ratings
Team Collaboration00 Ratings8.5896 Ratings
Support for Agile Methodology00 Ratings7.6498 Ratings
Support for Waterfall Methodology00 Ratings7.9448 Ratings
Document Management00 Ratings7.5753 Ratings
Email integration00 Ratings7.7676 Ratings
Mobile Access00 Ratings7.8652 Ratings
Timesheet Tracking00 Ratings7.6423 Ratings
Change request and Case Management00 Ratings7.723 Ratings
Budget and Expense Management00 Ratings7.4322 Ratings
Professional Services Automation
Comparison of Professional Services Automation features of Product A and Product B
HubSpot CRM
-
Ratings
Wrike
7.8
329 Ratings
1% above category average
Quotes/estimates00 Ratings8.21 Ratings
Invoicing00 Ratings7.63 Ratings
Project & financial reporting00 Ratings7.6324 Ratings
Integration with accounting software00 Ratings7.8195 Ratings
Best Alternatives
HubSpot CRMWrike
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Stackby
Stackby
Score 9.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.1 out of 10
InEight
InEight
Score 8.5 out of 10
Enterprises
Creatio
Creatio
Score 9.1 out of 10
InEight
InEight
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HubSpot CRMWrike
Likelihood to Recommend
8.5
(1701 ratings)
8.5
(890 ratings)
Likelihood to Renew
10.0
(31 ratings)
8.6
(103 ratings)
Usability
8.4
(1550 ratings)
8.2
(227 ratings)
Availability
8.2
(1 ratings)
8.1
(24 ratings)
Performance
6.4
(1 ratings)
6.8
(21 ratings)
Support Rating
5.8
(24 ratings)
7.7
(90 ratings)
In-Person Training
-
(0 ratings)
8.2
(5 ratings)
Online Training
-
(0 ratings)
8.2
(13 ratings)
Implementation Rating
7.5
(9 ratings)
7.8
(32 ratings)
Configurability
4.5
(1 ratings)
8.3
(12 ratings)
Contract Terms and Pricing Model
5.5
(1 ratings)
7.3
(4 ratings)
Ease of integration
7.3
(1 ratings)
6.8
(7 ratings)
Product Scalability
7.3
(1 ratings)
8.0
(15 ratings)
Professional Services
-
(0 ratings)
6.8
(3 ratings)
Vendor post-sale
6.4
(1 ratings)
9.0
(7 ratings)
Vendor pre-sale
7.3
(1 ratings)
6.7
(8 ratings)
User Testimonials
HubSpot CRMWrike
Likelihood to Recommend
HubSpot
I am giving it a 9 rating out of 10 because it has saved my job and helped my team to cracks very big deals. Last year, we were supposed to give a presentation to a client as we were about to sign him for a project. The client asked for our numbers in a real meeting, but we hadn't prepared them for our presentation. I logged in to HubSpot CRM and created a small report that included the relevant numbers. This turned out to be a very good decision for our company, as we subsequently signed that client.
Read full review
Wrike
Wrike is great to keep track of the status of a project: who is doing what, when an item is due, and assigning and reassigning tasks as needed. The one thing I don't like is that, although it is convenient to add links, it opens them in the Wrike window instead of a new tab in your internet browser. I think it is a good platform for projects that have 10 or fewer steps/action items - otherwise, your main page becomes overwhelming.
Read full review
Pros
HubSpot
  • Timeline view and conversation log is extremely helpful and an underrated feature; this is in addition to the entire user profile view.
  • Task management is simple but effective.
  • Deal and company tracking with stakeholder management inside companies / deals is very handy; we know what is happening even though we might not be directly working on it.
  • Gmail integration is quite smooth along with email tracking.
Read full review
Wrike
  • Keeps projects on track
  • Provides tools that make editing and reviewing tasks much easier
  • Helps our team work effectively and efficiently despite many of us being remote workers
  • Visually accessible on multiple platforms which makes it easy to do work from anywhere
Read full review
Cons
HubSpot
  • More of an integration issue I think than a problem with HubSpot CRM, but we have AirCall integrated for direct phone lines and synching with individual users for outbound calls. Opening Aircall to make an outbound call automatically generates a new client - unattached to a company record as an orphan.
  • Historical records with activities is awesome but when creating a deal it isn't always a choice to capture last 30 days of history. When it is an option and you click to add that to a deal you can see all the activity items and people who have done anything with the "file".
  • I would like to see more native options for automation.
Read full review
Wrike
  • Finding projects easier. Unless I pin a project, it can be hard to find again even by searching
  • It would be nice to have an option to add the project name to the end of task names. I implemented this in our workflow when i was a PM and it helps find tasks when you are moving assets or things from one task to the next
  • More reminders for overdue tasks
Read full review
Likelihood to Renew
HubSpot
Thus far, our company has found HubSpot CRM to be a reliable service that serves its purpose well: a centralized business contacts database, accessible remotely, with a simple and visually-pleasing interface. Issues are non-existent or resolved quickly, and when the service is experiencing interruptions, notifications and/or updates are sent regularly.
Read full review
Wrike
I wish that Wrike had more drag and drop functionality that would be connected to assignee and also I wish that the finish date of a task would update to the date where you checked completed. It does not do that. Also finishing a task doesn't move the start date of the next task it "protects your time in that way", but our management team wants us to quickly see what we have down the pipeline rather than having to scroll down the list of upcoming tasks.
Read full review
Usability
HubSpot
I am giving it this rating because it has helped us keep track of leads, it saved us a lot of time by automating tasks, and it makes it easy for different teams to work together. It is user-friendly and has improved our approach to communicating with customers and closing deals.
Read full review
Wrike
The platform is intuitive, easy to navigate, and flexible enough to accommodate the complexity of payer contracting workflows. Features such as custom workflows, automated reminders, and real-time collaboration make it simple for our team to stay aligned and efficient. Wrike allows us to track negotiations and related tasks without needing extensive training or technical expertise, which has driven adoption across departments and ensured consistent usage.
Read full review
Reliability and Availability
HubSpot
No answers on this topic
Wrike
Over two years of (almost) daily usage without outages. Don't remember any errors. I give it 9 only because some Wrike plugins (for online document edit) are based on NPAPI architecture. These types of plugins are being phased out in new browsers, and NPAPI plugins are disabled by default in recent versions of Chrome so you have to do some browser adjustments when you switch browsers or move to another computer.
Read full review
Performance
HubSpot
No answers on this topic
Wrike
Wrike tasks loads fine, but I hate clicking files and wait for a bit of time since it is powerpoint or word, Wrike assumes I want to open those on Wrike. My suggestion is to link it to office 365 so we do not need Wrike based decoder for PPTX and DOCX
Read full review
Support Rating
HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
Read full review
Wrike
During my learning phase with Wrike, I initially struggled with setting up automation rules and request forms. However, Wrike support was always my go-to, resolving issues within seconds or minutes. Their assistance made the learning process much easier. My best experience was receiving step-by-step screenshots to follow, with the support team on standby until I was completely satisfied.
Read full review
In-Person Training
HubSpot
No answers on this topic
Wrike
We had staff in person provide some training
Read full review
Online Training
HubSpot
No answers on this topic
Wrike
I love the Wrike training options. Wrike Discover has tons of courses, learning plans, certifications, etc. This is an area where Wrike definitely shines! I wish these resources were more in your face for new people, because it seems like a lot of coworkers didn't know all of this training was available to them.
Read full review
Implementation Rating
HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
Read full review
Wrike
There are a lot of bells and whistles in Wrike, and not all of it is easy or intuitive to understand once it's plopped in your lap. It's easier when there are a few choice people who understand Wrike as a platform and articulate it in such a way where it makes it easy to pass it along to others in the group
Read full review
Alternatives Considered
HubSpot
We've been using Hubspot for years and don't foresee making any changes away from it. It has been fully integrated into how our business operates. We ultimately selected HubSpot CRM because it had all the features and functions that our marketing, sales, and operations teams wanted. And it offered those features and functions at the right price point for our organization.
Read full review
Wrike
We use both monday.com and Wrike. While Monday does have a better user interface, Wrike allows us to have more visibility into tasks where multiple people are collaborating. And also to receive project brief-ins and requests for new projects. We use both differently and I would say for us Wrike is more the collaboration tool than the day to day individual task management tool - and it works great.
Read full review
Contract Terms and Pricing Model
HubSpot
No answers on this topic
Wrike
company purchase
Read full review
Scalability
HubSpot
No answers on this topic
Wrike
The sky is the limit for what can be done in Wrike. We started with 1 use case and within 5 months we migrated several key business practices over to Wrike because they were easier to manage. Use cases so far: process improvement, management review, corrective actions, maintenance requests, month-end financial closing, and document management. As we grow, it's easy to imagine putting even more into Wrike where it becomes a cornerstone for how we do business
Read full review
Professional Services
HubSpot
No answers on this topic
Wrike
I do not use professional services.
Read full review
Return on Investment
HubSpot
  • We were able to track good quality leads and push them to closure.
  • The leads were contacted within 24 hours so lead drops were minimum.
  • The sales and marketing team were accountable for generating leads and driving revenue becasue of AI-generated Targets.
Read full review
Wrike
  • Wrike has improved our resource management significantly.
  • Wrike has improved the request intake process for us.
  • One negative impact of using Wrike is that we had to include Workato for some customised automations, which were not supported by Unito, but this can be on a need-to basis.
Read full review
ScreenShots

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.

Wrike Screenshots

Screenshot of DashboardsScreenshot of DashboardsScreenshot of DashboardsScreenshot of DashboardsScreenshot of Space workflowsScreenshot of Space workflows