HubSpot Marketing Hub vs. Splunk Cloud Platform

As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.

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Splunk is excellent when all your data is in one location. Its ability to correlate all that data is intuitive (once the hurdle of learning the query language is overcome). It is also easy to standardize the presentation of information to the company. When data is siloed/standalone, other systems can be cheaper and faster to implement.

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• All-in-one software - the main thing HubSpot does well is the breadth of functionality.
• Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
• Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.

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• This SIEM consolidates multiple data points and offers several features and benefits, creating custom dashboards and managing alert workflows.
• Splunk Cloud provides a simple way to have a central monitoring and security solution. Though it does not have a huge learning curve, you should spend some time learning the basics.
• Splunk Cloud enables me to create and schedule statistical reports on network use for Management.

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• While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
• The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
• Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.

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• The SPL programming language that the queries are built in is not very intuitive.
• There should be a better repository of pre-built queries for what I would think of as common Active Directory usage monitoring.
• I would like to see more free training/familiarization information made available.

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Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.

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Ease of use and have all the features we need

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While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.

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Splunk AI Assistant for SPL is good tool, as I said, it is really useful for educational purpose, taking in its hands small and simple tasks (ex:small query dashboard,...), but it's not a ten because the contextual memory for complex issues/dashboarding/reports etc can be limited, and can sometime suggets none optimized query which are not always checked by teammates and can cause issue on the long term.

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They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.

With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration

During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.

Splunk Cloud support is sorely lacking unfortunately. The portal where you submit tickets is not very good and is lacking polish. Tickets are left for days without any updates and when chased it is only sometimes you get a reply back. I get the feeling the support team are very understaffed and have far too much going on. From what I know, Splunk is aware of this and seem to be trying to remedy it.

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I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.

I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.

My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run

Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...

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Vs elastic: - SPL's statistical functions superior to KQL for complex correlations - Better enterprise support, less operational overhead - Splunk Cloud Platform's detection engineering more mature vs Sentinel: - SPL more powerful than KQL for custom analytics - Better cross-platform visibility (non-Azure environments) vs Datadog - SPL enables deeper forensic Investigations - Superior compliance/audit capabilities

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HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!

• HubSpot has helped us increased our lead generation.
• HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
• HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.

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• End-end visibility across your departmental silos
• Strengthen the overall global monitoring posture
• Move from Reactive to Proactive Monitoring
• Highly secure environment at your finger-tips
• Takes you away from managing infrastructure/administration, allows saving time & money. Reduce the overall TCO (Total Cost of Ownership)

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