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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HubSpot Sales Hub

    Score8.8 out of 10
    N/AHubSpot Sales Hub is designed to eliminate friction by bringing tools and data together on one platform. The solution boasts email tracking and templates, and call tracking & recording.

    $15

    per month per seat

    Lead Forensics

    Score9 out of 10
    N/AUK company Lead Forensics offers their eponymous platform for lead generation and web analytics.N/A
    Pricing
    HubSpot Sales HubLead Forensics
    Editions & Modules
    Sales Hub Starter
    $15
    per month per seat
    Sales Hub Professional
    $100
    per month per seat
    Sales Hub Enterprise
    $150
    per month per seat
    No answers on this topic
    Offerings
    Pricing Offerings
    HubSpot Sales HubLead Forensics
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual billing.—
    More Pricing Information
    Community Pulse
    HubSpot Sales HubLead Forensics
    Considered Both Products
    HubSpot
    No answer on this topic
    Lead Forensics
    Chose Lead Forensics
    While we looked at ZoomInfo, we never actually used it because it didn’t appear to provide the level of website visitor insight we were looking for. We currently use HubSpot for tracking website visits, but Lead Forensics stacks up a thousand times better when it comes to …
    Incentivized
    Chose Lead Forensics
    Surpasses Seamless, and close to the same of ZoomInfo and HubSpot.
    Incentivized
    Chose Lead Forensics
    I had previous experience of the product so the selection process was more about integration with our new CRM and the ability to be able to set up quickly and the onboarding team were fantastic
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    53 Answers
    91%
    Would buy again
    94 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    45 Answers
    93%
    Delivers good value for the price
    82 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    53 Answers
    94%
    Happy with the feature set
    97 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    39 Answers
    91%
    Lived up to sales and marketing promises
    69 Answers
    Implementation went as expected
    97%
    Implementation went as expected
    37 Answers
    91%
    Implementation went as expected
    74 Answers
    Features
    HubSpot Sales HubLead Forensics
    Web Analytics
    Comparison of Web Analytics features of HubSpot Sales Hub and Lead Forensics
    Feature
    HubSpot Sales Hub
    -
    Ratings
    Lead Forensics
    8.6
    89 Ratings
    6% above category average
    Lead Conversion Tracking00 Ratings8.176 Ratings
    Bounce Rate Measurement00 Ratings8.263 Ratings
    Device and Browser Reporting00 Ratings8.572 Ratings
    Pageview Tracking00 Ratings8.982 Ratings
    Event Tracking00 Ratings8.565 Ratings
    Reporting in real-time00 Ratings8.976 Ratings
    Referral Source Tracking00 Ratings8.677 Ratings
    Customizable Dashboards00 Ratings8.981 Ratings
    Best Alternatives
    HubSpot Sales HubLead Forensics
    Small Businesses
    Autoklose
    Score9 out of 10
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    Mixmax
    Score9.8 out of 10
    Siteimprove
    Score9.1 out of 10
    Enterprises
    Groove (legacy product)
    Score7.8 out of 10
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HubSpot Sales HubLead Forensics
    Likelihood to Recommend
    8.7
    (129 ratings)
    8.9
    (112 ratings)
    Likelihood to Renew
    8.0
    (7 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (12 ratings)
    8.9
    (94 ratings)
    Support Rating
    8.3
    (5 ratings)
    9.1
    (4 ratings)
    Implementation Rating
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    HubSpot Sales HubLead Forensics
    Likelihood to Recommend
    HubSpot
    HubSpot Sales HUB is well suited for teams who want to run a sales team, grow their business, and continue to do so efficiently. The amazing elements of HubSpot Sales HUB is how the UI facilitates the work to begin with. Beyond the features and capabilities, the UI helps make what you and your team want to accomplish easy. The sales teams who have 2-5 people, teams of 20-50, or 500+, the HubSpot Sales HUB will adapt to how you and your organization are structured.
    Read full review
    Lead Forensics
    In my opinion, Lead Forensics is good for companies promoting a high-value ticket product on their website. If they are looking to maximize the results of their platform, LF is a good fit for their digital marketing strategy. If they are pushing a low-to-medium-ticket product, there is a higher risk that the platform will not be as relevant, because all the parts related to re-marketing and similar stuff can be done directly with Google tools, which are available to everyone.
    Read full review
    Pros
    HubSpot
    • The task feature of HubSpot has been super helpful for me to organize what activities I am focusing on throughout the day. Instead of having a generalized list of the activities that need to take place today, I can organize that list by calls, emails, to-do's, linked-in, etc. That way I can take an hour of my time and focus on only doing phone calls, only doing emails, etc. It has helped me increase my productivity by making 20 phone calls a day to 100 phone calls throughout the day.
    • Hubspot Sequences are also super helpful in order to plug and play contacts that need similar solutions. The automatic email feature allows me to not have to spend time sending a simple email template. Instead, it automatically sends that email out at the time that THEY would most likely respond.
    • This gives me more time to focus on the tasks that I can't automate, allowing me to be way more productive. I can also customize my sequences to automate when I am reaching out, and what activity I am doing.
    • Sequences give me the ability to create a highly customized approach, with the scalability of a plug and play format.
    Incentivized
    Read full review
    Lead Forensics
    • Lead Forensics helps us see which companies are visiting our site, even if they don’t fill out a form. This gives us a chance to reach out to businesses that are already showing interest but might not have contacted us yet.
    • Instead of cold-calling random prospects, we can see which pages a company has viewed and how often they return. This helps us tailor our conversations based on what they’re actually interested in.
    • The Lead Forensics support team has been great whenever we’ve had questions. They’re quick to respond and always ready to help, whether it’s troubleshooting an issue or offering advice on how to get the most out of the platform.
    Read full review
    Cons
    HubSpot
    • I find the interface to be a bit unorganized and sometimes the information added about projects looks clogged which sometimes makes it difficult to access specific information.
    • Sometimes we have to deal with different currencies because we have clients all over the world but the exchange rate tool is not always accurate, causing us to slow down our work.
    Incentivized
    Read full review
    Lead Forensics
    • Better updates on companies' current names. Often if a company was a different company years ago it still says the old company name which is confusing.
    • Better identifying the correct location. Sometimes it seems like that the location coming up is the wrong location.
    • Giving a better understanding of how they got to the website would help too. Often is says "direct" but I would like to know if it was via a link from an email or what
    Read full review
    Likelihood to Renew
    HubSpot
    Ease of use, ease of customizability, and ease of 3rd-party integration, especially to LinkedIn Navigator, all play a vital role in our increasing reliance of HubSpot Sales for our growing sales team. Also taking into account the great training and support for HubSpot Sales available from HubSpot, including HubSpot Academy.
    Incentivized
    Read full review
    Lead Forensics
    No answers on this topic
    Usability
    HubSpot
    Since we launched HubSpot Sales Hub into our organisation's tech stack, we've experienced a smooth transition and implementation process for those using this solution. The ease of use and the interface experience is amazing and that was a main priority for us in the purchasing phase. So far, we've been nothing but very happy with the support, implementation, and ongoing development of our sales team adapting to the solution. Highly recommend it for usability and functionality!
    Incentivized
    Read full review
    Lead Forensics
    It is just a brilliant piece of software, and I discover more and more every time I meet with my account manager. The company missed a trick when it was first set up, as I believe they only used it to see who was looking at the site, but it can do so much more, and we would not be without it now. We have used it in relation to a cold-call campaign with Paragon to drive sales, but ultimately drilled down into who was coming to the site and whether they were our ideal customer.
    Read full review
    Support Rating
    HubSpot
    Oh my goodness HubSpot Support is just amazing. I submitted a question/issue to them yesterday and by this morning I had this response:
    "Hi Stephanie, I hope this finds you well and thanks so much for your patience while I was working to update the extension with my team. We were actually able to push through an update yesterday afternoon which set the default lifecycle stage to lead in the sidebar. If you take a look now, that should be in place. If it has not updated yet, I would recommend uninstalling and re-installing the sales extension so an updated version and be pushed through. Again, I want to say that I sincerely appreciate that you took the time to reach out to us and help us iron this out. HubSpot really values constructive feedback with real use-case backing to help push it along. So, thank you!"
    Read full review
    Lead Forensics
    Top support from the Lead Forensics team. They take time to understand your business specifications, they make sure your needs are fulfilled, they show the new assets of the platform. The rythm for the business review is very flexible. You can access a live chat at any time. A lot of tutorials help you to deepen your skills in using the platform for your busines.
    Read full review
    Implementation Rating
    HubSpot
    It was not only SUPER easy to implement, we had some amazing support from HubSpot. They scheduled a call to go over each individual tool with our team and provided guidance and best practices plus answered any questions are new users had. It was wonderful and really helped them get started confidently
    Read full review
    Lead Forensics
    No answers on this topic
    Alternatives Considered
    HubSpot
    To be honest, there are great features in all of these competitors but they aren't quite as user-friendly or robust compared to Hubspot. Hubspot's Sales hub was able to add more features to it's platform while remaining very user-friendly and easy to use. I found myself getting lost navigating platforms like Zendesk or Salesforce, there is also a much nicer onboarding experience with Hubspot.
    Read full review
    Lead Forensics
    I’ve used SalesIntel primarily for contact data, but I haven’t explored its web tracking features. What sets Lead Forensics apart is how quickly it delivers actionable insights from site visits. It helps me identify engaged accounts and prioritize follow-up without extra effort. For our needs, Lead Forensics offered a more immediate impact on sales productivity and customer engagement.
    Incentivized
    Read full review
    Return on Investment
    HubSpot
    • Lead Response Time:
    • Prior to Hubspot, this was maybe 24 hours as an average. Now it is MINUTES. We immediately get back to clients and if we aren't able to then we will connect using email automation and sequences without lifting a finger. It's great!
    • Company Growth in difficult times:
    • Despite COVID causing issues on Residential Construction in Washington, we have continued to grow as a business, and part of that is thanks to our amazing Sales team, and part of that credit goings to Hubspot directly. If we didn't have Hubspot we would have shrunk or stayed the same as a company. Hubspot made sure we grew.
    • ROI [return on investment]
    • It's a hard thing to measure but our company has increased its revenue by more than 20% compared to last year. And that is saying a lot for our industry especially with COVID's impact on Residential Construction. I
    • can't measure it precisely but I know beyond any shadow of a doubt that HUBSPOT helped make this possible because our Sales and Marketing Teams are sharper and more capable than they have ever been thanks to this wonderful CRM.
    Read full review
    Lead Forensics
    • We are still in the very early stages of using Lead Forensics for our agency, but I can see that it could already be very useful to us as we haven't had insights like this previously.
    • Our very first use case with Lead Forensics was with a brand-new client and I would say it went exceptionally well. We were running a large media campaign for them, and it was very insightful to see how those specific businesses were getting to the site and what page they were going to. Like mentioned previously, this helped their very small sales team to go after businesses they know were interested in them.
    Read full review
    ScreenShots

    Lead Forensics Screenshots

    Screenshot of Lead Forensics' insight with regard to who is visiting a website, where they have come from, how visits trend over time, what they have looked at on the site, as well as detailed firmographics about each and every business visitor identified. This is presented at a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.Screenshot of a view of which businesses are visiting a website, in real-time. Users can categorize visitors according to their stage in the sales pipeline and create actions based upon each visitor profile to commence further engagement, understand what each visit is interested in by reviewing the time they have spent on each page, and use this information to start valuable conversations, and review the contact information to commence pro-active engagement to give each customer and prospect an exceptional first impression.Screenshot of marketing campaign analytics that help locate which are driving high value opportunities to a website. Users can track changes over time to understand the success of specific campaigns and monitor the performance of social media, PPC, SEO and any other referring source, to optimize campaigns and invest marketing budget where campaigns are driving maximum engagement and return.Screenshot of detailed firmographics relating to each visiting business, used to qualify and score a visitor, according to their 'fit' for a business. This helps users to understand the size and scope of each visitor, identify where they are located and get their contact information. Automated lead scoring against any specific criteria can be used to focus on the highest priority opportunities, in order to acquire new business, expand existing customer revenues and deliver excellent levels of customer service.