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Ibexa DXP vs. Optimizely Content Management System vs. Umbraco CMS

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ibexa DXP

    Score8.1 out of 10
    N/AIbexa, headquartered in Oslo, helps B2B companies to stay relevant and succeed by transforming traditional sales strategies into frictionless buying experiences, with their eponymous digial experience platform (DXP).

    $20,143.81

    per year

    Optimizely Content Management System

    Score8.5 out of 10
    N/AOptimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.N/A

    Umbraco CMS

    Score7 out of 10
    N/AUmbraco is an open-source .NET Core CMS with over 700,000 active installs worldwide and with more than 200,000 active community members. It was first released on February 16th, 2005, and is still to this day an open-source project backed by a commercial company. To ensure Umbraco is always running the latest technology, the company has aligned with Microsoft's .NET release schedule to always have the Umbraco CMS…

    $0

    Pricing
    Ibexa DXPOptimizely Content Management SystemUmbraco CMS
    Editions & Modules
    Ibexa Content - Bronze
    € 15,000
    per year
    Ibexa Experience - Bronze
    € 23,000
    per year
    Ibexa Content - Silver
    €26,000
    per year
    Ibexa Commerce - Bronze
    € 30,000
    per year
    Ibexa Content - Gold
    €37,000
    per year
    Ibexa Experience - Silver
    €40,000
    per year
    Ibexa Content - Platinum
    €50,000
    per year
    Ibexa Commerce - Silver
    €52,000
    per year
    Ibexa Experience - Gold
    €57,000
    per year
    Ibexa Commerce - Gold
    €74,000
    per year
    Ibexa Experience - Platinum
    €77,000
    per year
    Ibexa Commerce - Platinum
    €100,000
    per year
    No answers on this topic
    Umbraco Free
    $0
    Umbraco Starter
    $53
    per month
    Umbraco Standard
    $320
    per month
    Umbraco Professional
    $860
    per month
    Umbraco Cloud Enterprise
    Custom Pricing
    per month
    Offerings
    Pricing Offerings
    Ibexa DXPOptimizely Content Management SystemUmbraco CMS
    Free Trial
    NoNoNo
    Free/Freemium Version
    NoNoYes
    Premium Consulting/Integration Services
    NoYesYes
    Entry-level Setup FeeNo setup feeRequiredNo setup fee
    Additional DetailsThe Umbraco CMS and all of its core features are the same across all plans.
    More Pricing Information
    Community Pulse
    Ibexa DXPOptimizely Content Management SystemUmbraco CMS
    Considered Multiple Products
    Ibexa
    No answer on this topic
    Optimizely
    Chose Optimizely Content Management System
    Umbraco is quite close to my heart. I've done lots of CMS implementations in Umbraco, done a little bit of Sitecore, done some WordPress. Well, it's a more refined commercial product that's more mature. So Umbraco for example, that's an open source free content management …
    Incentivized
    Chose Optimizely Content Management System
    Optimizely Content Management System fits our needs best being fully customisable and modular.
    Incentivized
    Chose Optimizely Content Management System
    It's a more holistic solution for our clients, offers the security they crave with the ease of use
    Incentivized
    Chose Optimizely Content Management System
    Code first approach over Siteore.. Umbraco is a good alternative for those who can't afford an Optimizely license.
    Incentivized
    Chose Optimizely Content Management System
    Good value for the cost.
    Incentivized
    Chose Optimizely Content Management System
    It is great, definitely better than Sitecore
    Incentivized
    Chose Optimizely Content Management System
    Much easier to use and more developer friendly
    Incentivized
    Chose Optimizely Content Management System
    Both Umbraco and Optimizely have a lot of common denominators, but the main difference from a development perspective is how content types are implemented in code in Optimizely vs. defining content types in the Admin UI in Umbraco, where Optimizely has the upper hand, making it …
    Incentivized
    Chose Optimizely Content Management System
    Optimizely Content Management System is better supported, but more expensive. The support is what we needed and the possibility of having direct access to the company that develops the product.
    Incentivized
    Chose Optimizely Content Management System
    Optimizely CMS better handles large scale websites offering personalization and editing content in bulk out of the box but is not free/cheap.
    Incentivized
    Chose Optimizely Content Management System
    Out of those listed, only Umbraco is applicable as it can be directly compared to Optimizely CMS (with the other 3 being Headless solutions, which should instead be compared with Optimizely Headless, which I haven't worked with)
    Umbraco offers a really visual experience and far …
    Incentivized
    Chose Optimizely Content Management System
    Umbraco is a similar product that does a lot of the same things well and has a big community behind it when you need help with something. However Optimizely Content Cloud feels more refined to work with, plus the official support is sometimes a godsend when you can't find the …
    Incentivized
    Chose Optimizely Content Management System
    Episerver outranks these products in most cases. There are some functions in each product that you would love in Episerver but when you sum it up Episerver is the greatest :)
    Incentivized
    Chose Optimizely Content Management System
    Among all the CMS products that I've tested, Episerver had a stronger coupling with an e-commerce product (Episerver Commerce), and that was the main reason we went with it. Besides that, the main reasons why I wouldn't go with each, would be mainly:

    Joomla:
    Incentivized
    Umbraco
    Chose Umbraco CMS
    The performance of Umbraco is as good as Episerver. The back office in Umbraco is cleaner and more intuitive than Episerver. Sitecore is a good CMS for large projects, but the learning curve for developers and editors is steep.
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    97%
    Would buy again
    170 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    6 Answers
    98%
    Delivers good value for the price
    144 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    93%
    Happy with the feature set
    164 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    93%
    Lived up to sales and marketing promises
    104 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    6 Answers
    86%
    Implementation went as expected
    120 Answers
    No answers on this topic
    Features
    Ibexa DXPOptimizely Content Management SystemUmbraco CMS
    Security
    Comparison of Security features of Ibexa DXP and Optimizely Content Management System and Umbraco CMS
    Feature
    Ibexa DXP
    9.0
    1 Ratings
    11% above category average
    Optimizely Content Management System
    8.4
    169 Ratings
    2% above category average
    Umbraco CMS
    9.0
    12 Ratings
    9% above category average
    Role-based user permissions9.01 Ratings8.4169 Ratings9.012 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Ibexa DXP and Optimizely Content Management System and Umbraco CMS
    Feature
    Ibexa DXP
    8.0
    1 Ratings
    0% above category average
    Optimizely Content Management System
    7.8
    166 Ratings
    0% below category average
    Umbraco CMS
    8.5
    11 Ratings
    8% above category average
    API7.01 Ratings7.8159 Ratings8.010 Ratings
    Internationalization / multi-language9.01 Ratings7.8127 Ratings9.010 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Ibexa DXP and Optimizely Content Management System and Umbraco CMS
    Feature
    Ibexa DXP
    5.4
    1 Ratings
    27% below category average
    Optimizely Content Management System
    7.7
    194 Ratings
    2% below category average
    Umbraco CMS
    8.0
    12 Ratings
    2% above category average
    WYSIWYG editor7.01 Ratings7.6178 Ratings10.012 Ratings
    Code quality / cleanliness5.01 Ratings7.9166 Ratings10.012 Ratings
    Admin section7.01 Ratings8.0178 Ratings7.012 Ratings
    Page templates3.01 Ratings8.0172 Ratings8.012 Ratings
    Library of website themes2.01 Ratings7.497 Ratings6.011 Ratings
    Publishing workflow8.01 Ratings8.1172 Ratings10.012 Ratings
    Form generator6.01 Ratings6.4131 Ratings7.010 Ratings
    Mobile optimization / responsive design00 Ratings7.9176 Ratings6.011 Ratings
    Web Content Management
    Comparison of Web Content Management features of Ibexa DXP and Optimizely Content Management System and Umbraco CMS
    Feature
    Ibexa DXP
    5.6
    1 Ratings
    17% below category average
    Optimizely Content Management System
    7.5
    180 Ratings
    0% below category average
    Umbraco CMS
    7.2
    12 Ratings
    4% below category average
    Content taxonomy9.01 Ratings8.0165 Ratings6.012 Ratings
    SEO support5.01 Ratings7.1164 Ratings10.011 Ratings
    Bulk management2.01 Ratings6.9137 Ratings7.09 Ratings
    Availability / breadth of extensions6.01 Ratings7.5142 Ratings7.011 Ratings
    Community / comment management6.01 Ratings8.0117 Ratings6.011 Ratings
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    Ibexa DXPOptimizely Content Management SystemUmbraco CMS
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    Yext
    Score6.8 out of 10
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    Score7 out of 10
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    Score10 out of 10
    Medium-sized Companies
    Sitecore Digital Experience Platform
    Score8.9 out of 10
    Square Online
    Score7.7 out of 10
    Square Online
    Score7.7 out of 10
    Enterprises
    Progress Sitefinity
    Score7.9 out of 10
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    Score9 out of 10
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    User Ratings
    Ibexa DXPOptimizely Content Management SystemUmbraco CMS
    Likelihood to Recommend
    8.1
    (7 ratings)
    8.6
    (223 ratings)
    6.0
    (12 ratings)
    Likelihood to Renew
    8.6
    (2 ratings)
    9.8
    (34 ratings)
    -
    (0 ratings)
    Usability
    7.6
    (6 ratings)
    8.5
    (92 ratings)
    8.0
    (2 ratings)
    Availability
    -
    (0 ratings)
    9.2
    (4 ratings)
    7.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    -
    (0 ratings)
    3.0
    (1 ratings)
    Support Rating
    8.4
    (6 ratings)
    10.0
    (8 ratings)
    2.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (4 ratings)
    3.0
    (1 ratings)
    Implementation Rating
    7.3
    (1 ratings)
    6.4
    (2 ratings)
    7.0
    (1 ratings)
    Contract Terms and Pricing Model
    8.4
    (4 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    -
    (0 ratings)
    4.0
    (1 ratings)
    Professional Services
    9.1
    (2 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    User Testimonials
    Ibexa DXPOptimizely Content Management SystemUmbraco CMS
    Likelihood to Recommend
    Ibexa
    I always recommend Ibexa DXP to my fellows. The only scenario that I would not recommend it is if the site is either too small, too simple, or that they simply cannot afford to stand it up properly.
    Read full review
    Optimizely
    If you want to build a website quickly there are plenty of ways to do so with some great examples and plenty of support both from the company and in the forums. if you want to build a more complex structure you can but be ready to spend the time to build exactly what you need as a solid foundation goes a massive way before building out content and making those choices early and sticking with them helps
    Incentivized
    Read full review
    Umbraco
    Umbraco CMS is the perfect tool for a company that is looking to keep their website updated. The simple to use tools and templates means updating and creating new pages is easy. The WYSIWYG editor is a nice feature, however, for accessibility, there should be some more guidance on what is suitable to be used on the CMS.
    Incentivized
    Read full review
    Pros
    Ibexa
    • Content Taxonomy: Content is managed in a tree. Though taxonomy vs folksonomy is a near-religious debate among professionals, clients seeing the system for the first time just seem to "get it" more often.
    • Content Flexibility: Common content types such as blog posts and articles are available out of the box. However, customizing these and creating new content types is very easy.
    • Developer Friendly: Developers need only a little PHP experience to get started. Of course being an expert doesn't hurt and opens the door for the development of custom modules.
    Incentivized
    Read full review
    Optimizely
    • I think the user interface for content admins is very good and very competitive. And compared to other providers, the technology that CMS in particular has. So the way it integrated the net ecosystem is very well because it follows the MBC pattern. So basically it just allows really simple implementations for what would normally be complex components on any other sort of vendor that's out there.
    Incentivized
    Read full review
    Umbraco
    • Quick to learn. For most if cases, developer needs to know Razor coding.
    • Doesn't require back-end programming.
    • Has build in users management (developers, content managers) and members management consoles (users of the site).
    • Clear admin tool (especially in version 7)
    • Fast.
    • Creating code from scratch, so it is easier to create clean code.
    Read full review
    Cons
    Ibexa
    • Limited partners when you compare to other solutions (WordPress, Drupal, etc). It took us a while to find a solid, trusted developer.
    Incentivized
    Read full review
    Optimizely
    • Magento did have some nice tools for creating product groups or carousels for promotion. Opti seems to be lacking in that.
    • A blog - maybe this is available and we don't have it installed, but a searchable blog would be very appreciated.
    • Structured Data/MicroData - maybe it's our install, but this seems to be missing
    • Meta data: we have access to limited types and need to make a request from IT, it would be nice to be able to access more to adjust for SEO needs.
    • When in a folder on the BLOCKS tab, it would be wonderful to hit the MEDIA tab and stay in that same folder.
    • I have some less technical people that will make folders with spaces - which Opti handles, but it would be great if it wouldn't accept a space or gave an error message not to use them.
    • I think I know why the extra code is added to urls and image links, but it causes issues when taking things from our testing site to the live site. For example, I need to copy the Navigation from Inspect Element on testing to put it in production. I have learned to work around it, but it's not my favorite.
    Incentivized
    Read full review
    Umbraco
    • Speed for older sites - Umbraco content can load slowly if you have thousands of pages of content. Of course, this would not be a problem for simpler websites
    • Complexity - since the product is free out-of-the-box, it will take technical expertise to get Umbraco setup properly
    Incentivized
    Read full review
    Likelihood to Renew
    Ibexa
    Very happy with current relationship and websites
    Incentivized
    Read full review
    Optimizely
    Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
    Read full review
    Umbraco
    No answers on this topic
    Usability
    Ibexa
    It is quite easy to navigate through the backend and also, you can directly work in frontend view. Dynamic content can be created on the fly. Their Landing page features are awesome. You create a page by drag & drop.
    Read full review
    Optimizely
    From our editors perspective they find the CMS system easy and to clear to use. Our developers find it very easy to design on and appreciate the level of service support available. It's also always evolving and getting better every year. We find this investment reassuring and encourages us to try keep pace and see how we can continue to push the envelope and continue to improve all aspect of our websites and online touch points.
    Incentivized
    Read full review
    Umbraco
    Umbraco CMS effectively addresses enterprise content management needs. It's quite mature .NET based CMS, standing out as a leader among its competitors. Websites built with Umbraco are blazing fast. Extensive customization capabilities, and user-friendly content publishing interface makes it an ideal choice for businesses looking for a mature CMS solution.
    Incentivized
    Read full review
    Reliability and Availability
    Ibexa
    No answers on this topic
    Optimizely
    Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
    Read full review
    Umbraco
    Occasionally, errors will appear in the admin that make it impossible to work without developer support.
    Incentivized
    Read full review
    Performance
    Ibexa
    No answers on this topic
    Optimizely
    No answers on this topic
    Umbraco
    Working in the admin panel (adding / reviewing / editing content) is very slow. The public facing site speed is dependent on what the pages are doing and how well the code was written (whether it is optimized for speed).
    Incentivized
    Read full review
    Support Rating
    Ibexa
    They are directly reachable and help you to deal with other services, e.g. if would like to set up a CDN for China or if you would like to integrate a tool like HubSpot. If there is anything you are missing, they help you to find a workaround until they can deliver such items - like local language versions.
    Read full review
    Optimizely
    I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
    Incentivized
    Read full review
    Umbraco
    Support for Umbraco-owned paid plugins is nonexistent.
    Incentivized
    Read full review
    Online Training
    Ibexa
    No answers on this topic
    Optimizely
    Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
    Read full review
    Umbraco
    Online training is often based on older versions of the platform. So, you'll have to fill in the gaps on your own.
    Incentivized
    Read full review
    Implementation Rating
    Ibexa
    The partner selected makes a significant impact on the usability and experience
    Incentivized
    Read full review
    Optimizely
    I was not fully involved.
    Incentivized
    Read full review
    Umbraco
    Spend the time to wireframe the content structure prior to diving in. This helps speed the process of implementation and it serves as documentation for end users.
    Incentivized
    Read full review
    Alternatives Considered
    Ibexa
    eZ Publish isn't as large in community size and number of installations as other content management systems. However, it's just as capable and met our needs:
    • Developers, system administrators, and project manager can all speak the same language during the development and maintenance cycles of a site.
    • End-user training is very straight-forward.
    • Vendor support is available.
    • Client IT departments can access if need (developers/designers/sysadmins).
    • The community is there (forums) and there are solid contributions (extensions) from both the vendor and the community.
    Incentivized
    Read full review
    Optimizely
    Optimizely Content Management System is much more feature rich, and less complex that the other CMS platforms we have used. Optimizely Content Management System is more intuitive in how the content is structured and how easy it is to pull blocks of content to create the layout of a page.
    Incentivized
    Read full review
    Umbraco
    Umbraco's templating is far superior than WordPress, Drupal and Joomla, but it's update process is WAY behind those platforms. The release schedule of Umbraco is way to often and most releases are to fix something missed in the previous release and not an improvement or new feature of the CMS
    Read full review
    Contract Terms and Pricing Model
    Ibexa
    We’ve priced other enterprise products and found Ibexa DXP to be a bit more expensive. However, not enough to dissuade us from staying with the product.
    Read full review
    Optimizely
    No answers on this topic
    Umbraco
    No answers on this topic
    Scalability
    Ibexa
    No answers on this topic
    Optimizely
    No answers on this topic
    Umbraco
    Without significant development, the product does not scale well.
    Incentivized
    Read full review
    Professional Services
    Ibexa
    The partner ecosystem is small. However, we've worked with two Ibexa partners over the last 10 years. They were very skilled. They were great companies. We've interviewed other Ibexa partners in North America. We found them all to be professional with solid resumes.
    Read full review
    Optimizely
    No answers on this topic
    Umbraco
    No answers on this topic
    Return on Investment
    Ibexa
    • Common knowledge: By making eZ a core offering, developers, system administrators, and project managers were able to communicate with each other effectively.
    • Training: Due to its content taxonomy, end-user training often went well.
    • Support: In our case, we had Gold support from eZ Publish which saved time and helped with customizations.
    Incentivized
    Read full review
    Optimizely
    • Flexibility with design that allows us to work towards our mission of 'Tennis Opened Up'
    • Speed of deploying content, meaning users can really on us for the most up-to-date content on tennis in Britain
    • Ability to have different logged-in areas for different user groups, allowing us to create more bespoke and personalised experiences
    Incentivized
    Read full review
    Umbraco
    • Has helped us to create more engaging pages that push people to complete the online forms
    • We have seen more people buy from us since we launched our new look website
    • We can easily update the content without waiting for the development team to make changes
    Incentivized
    Read full review
    ScreenShots

    Optimizely Content Management System Screenshots

    Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.Screenshot of User roles and permissionsScreenshot of (SaaS CMS): Visual Builder: Add an image: Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. A drag-and-drop system is used to add, move, and rearrange elements within the layout, for quick and flexible content organization.Screenshot of (SaaS CMS): Visual Builder: Create an experience: Create an Experience functionality in Optimizely Visual Builder offers a code-free way to build and manage captivating digital experiences. It offers pre-built content blocks or elements (like text, images, buttons, forms, etc.) that can be positioned on the page layout as desired. Visual Builder offers extensive options to customize the appearance and behavior of these elements. Users can modify colors, fonts, sizes, animations, and even add interactive features providing flexibility in arranging content, accommodating various design needs and responsiveness across different screen sizes.Screenshot of (SaaS CMS): Visual Builder: Publish: The Visual Builder displays changes in real-time as they are made. This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, the Interactive Preview mode can be used to test elements like forms, buttons, and other interactive components to ensure they work as expected on the live site. Changes can then be published directly from the Visual Builder interface, making them instantly available to site visitors.Screenshot of the central location to manage assets, editing and publishing content.

    Umbraco CMS Screenshots

    Screenshot of Umbraco 8 backoffice UIScreenshot of Umbraco 8 side by side multilingual editingScreenshot of Umbraco 8 Content AppsScreenshot of Umbraco Cloud project overviewScreenshot of Umbraco Cloud environment overview