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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    IBM Video Streaming

    Score8.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    IBM Video Streaming solutions are used to stream virtual events, executive town halls, video marketing product launches, and 24-hour streaming channels. According to IBM, the solution is built for privacy, reliability and scale, to optimize video quality, and powered by IBM Watson AI for video search and automated closed captioning. IBM Enterprise Video Streaming can power security-rich video communications ranging from employee town halls, to…

    $137

    per month 100 viewer hours

    Ion Interactive

    Score8 out of 10
    Enterprise companies (1,001+ employees)
    Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools.N/A
    Pricing
    IBM Video StreamingIon Interactive
    Editions & Modules
    Silver
    $137
    per month 100 viewer hours
    Gold
    $688
    per month 2,000 viewer hours
    Platinum
    $1380
    per month 5,000 viewer hours
    Managed Services + SaaS
    Custom
    per year
    Offerings
    Pricing Offerings
    IBM Video StreamingIon Interactive
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptional$5,500 per customer
    Additional DetailsVideo Streaming edition is available for purchase via credit card online (or via IBM salesperson if needs exceed those outlined in the online plans). Enterprise Video Streaming edition must be purchased from an IBM salesperson.ion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.
    More Pricing Information
    Features
    IBM Video StreamingIon Interactive
    Content Creation
    Comparison of Content Creation features of IBM Video Streaming and Ion Interactive
    Feature
    IBM Video Streaming
    -
    Ratings
    Ion Interactive
    7.5
    105 Ratings
    4% below category average
    Ideation00 Ratings10.099 Ratings
    Content collaboration00 Ratings5.094 Ratings
    Content Publishing
    Comparison of Content Publishing features of IBM Video Streaming and Ion Interactive
    Feature
    IBM Video Streaming
    -
    Ratings
    Ion Interactive
    8.7
    120 Ratings
    11% above category average
    Content hub00 Ratings10.0104 Ratings
    Forms / Gated content00 Ratings10.0107 Ratings
    Embedded CTAs00 Ratings10.0108 Ratings
    Content distribution00 Ratings8.093 Ratings
    Content promotion00 Ratings8.086 Ratings
    Content automation00 Ratings6.090 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of IBM Video Streaming and Ion Interactive
    Feature
    IBM Video Streaming
    -
    Ratings
    Ion Interactive
    8.5
    118 Ratings
    14% above category average
    Audience profiling and targeting00 Ratings6.091 Ratings
    Closed-loop tracking and reporting00 Ratings8.095 Ratings
    Content performance analytics00 Ratings10.0116 Ratings
    Campaign optimization dashboard00 Ratings10.0107 Ratings
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    Score10 out of 10
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    User Ratings
    IBM Video StreamingIon Interactive
    Likelihood to Recommend
    7.1
    (128 ratings)
    10.0
    (135 ratings)
    Likelihood to Renew
    8.9
    (8 ratings)
    7.0
    (22 ratings)
    Usability
    8.9
    (62 ratings)
    7.4
    (17 ratings)
    Availability
    9.0
    (3 ratings)
    10.0
    (1 ratings)
    Performance
    8.3
    (3 ratings)
    9.0
    (1 ratings)
    Support Rating
    9.0
    (9 ratings)
    10.0
    (18 ratings)
    Online Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    8.1
    (60 ratings)
    10.0
    (6 ratings)
    Configurability
    6.0
    (3 ratings)
    -
    (0 ratings)
    Ease of integration
    8.1
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    8.1
    (3 ratings)
    10.0
    (2 ratings)
    Vendor post-sale
    7.6
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.6
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    IBM Video StreamingIon Interactive
    Likelihood to Recommend
    IBM
    Very limited customization features. Permissions are a mess too if you want to have people assigned as chat moderators for events for instance, but dont want them access to the admin panel. The quality of the broadcast and live captions work well, but they charge extra for live captions. For operating a video on demand site, the design of the page is really poor and limited on customization. Been a user for years and seen almost no new innovation on the platform which has been disappointing. The metrics are a mess on the user panels too. They do provide an api link for your external metrics and/or data dumps for using something like tableau, but that features not really something to write home about and a rather basic offering. This is an expensive platform with limited options and an outdated style unfortunately. We have been getting by for our uses but there's nothing really keeping us with IBM if another platform offering came around
    Read full review
    Ion Interactive LLC
    If you want to choose a quick start template and fill in the fields with your content, Ion will be fantastic for you. We've done this with whitepapers and quizzes and it's been great and extremely easy to use. If you have an exact idea of what you want, and a background in web development, you may get frustrated. Ion has some quirks that make it tricky to fully customize - everyone once in a while I really just want to go into the HTML and make some changes, but can't. If you are looking to reuse a piece of content for specific targeting (industry or account-specific), Ion is great. The dynamic substitutions are great and very helpful.
    Incentivized
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    Pros
    IBM
    • IBM Video Streaming allows for the integration of interactive elements into video content, such as quizzes, polls, and live Q&A sessions. This can make learning more engaging for young students by making it interactive and fun, thus increasing their attention and participation.
    • Teachers in a K-5 setting can access and share professional development materials and teaching resources through the platform. This can help them stay updated on the best practices for early childhood education, innovative teaching methods, and subject-specific strategies, ultimately benefiting their students.
    • IBM Video Streaming provides the capability for teachers to create a library of on-demand educational videos. This is particularly useful for young learners who may need to revisit concepts multiple times to fully understand them. It also supports differentiated learning by allowing students to learn at their own pace.
    • Young students often benefit from visual aids in their learning process. IBM Video Streaming can deliver high-quality video content that includes animations, demonstrations, and visual explanations of concepts. This can be particularly effective in subjects like science, math, and reading, where visualizations can enhance understanding.
    Incentivized
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    Ion Interactive LLC
    • Quick Starts make it so easy to get started.
    • Real-time updates are awesome and save a ton of wasteful process.
    • The combination of user friendliness for simple things and the flexibility to do more complex things is great.
    • Chat support is excellent and deeper-dive support has been super helpful.
    • The ability to use these tools in the cloud or embedded has given us tactic flexibility.
    Incentivized
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    Cons
    IBM
    • Occasionally, we experience a form of static that lasts for about 1 to 2 minutes. It appears in the live stream and in the auto-recorded file, but not in the live worship assembly. It occurs roughly 1 in every 4 hours of webcast time. I wish there was a way to trace the source of that recurring static. The diagnostic tools could be more robust.
    • It would be nice if the chat room allowed a user photo/avatar for each user to personalize that a little more.
    • I have wished for a way that an admin could use a “laser pointer” on the video window to point out something on the feed that other live viewers could see.
    • It would be wonderful to have a mini-tutorial for viewers who are not technically savvy that would inform them of how to get to the site and explain how they can use the software. For example, how they can see and type in the chat room, how to maximize the screen and make it smaller. Some of our viewers are in nursing homes or otherwise limited in capability to learn to use this on their own.
    Incentivized
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    Ion Interactive LLC
    • Ion University, while stacked with a wealth of information, is difficult to navigate from a troubleshooting perspective. The tutorial videos are all very helpful, but they are also very long. Sometimes I would want to search for how to address a particular issue I was struggling with and it would be a two-minute segment buried in a 45-minute video.
    • Again, getting back the self-guidance side of things. I think a lot of the tutorials are set up in a way that makes sense to Ion, but not as much to the end user.
    • I think the controls admins use when creating new users could be a bit more straightforward.
    Incentivized
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    Likelihood to Renew
    IBM
    Our organization depends heavily on this streaming service. Now that we have the option of allowing our clients to attend meetings virtually, we can never retract that option as so many of our clients love the flexibility. Also, we have no complaints with the service itself. It is reliable and dependable and any issues we have encountered have never been to blame on the service but rather our lack of knowledge of it or needing to update our embed code
    Incentivized
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    Ion Interactive LLC
    We use it for every landing page and we plan on only doing more dynamic content creation. We dont see that option coming in-house any time ever in the future. ION has a very robust platform for us to work with that really allows us to do more for our customers in regards to having the one-to-one conversation.
    Incentivized
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    Usability
    IBM
    The user interface is pretty straightforward, but simply needs optimization. (Please hire a seasoned UX person to fix it.) However, all of the key features are there and understandable. It's a great platform overall, a bit expensive, and could use some more options for its viewing experience, and a better "smart" embedding window for mobile applications.
    Incentivized
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    Ion Interactive LLC
    Usability is straightforward, with extensive documentation and tutorials provided to ensure landing pages are built to specifications and can be optimized for performance. Built-in platform funnels give insight into customer dropoff, success/failures, and conversions (at a glance). Setting up a landing page can be done quickly and easily, with numerous integrations (CRMs like SalesForce, for instance) supported
    Incentivized
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    Reliability and Availability
    IBM
    Absolutely. We have never had an outage problem or any application errors that I have been privy to. We are duly notified generally in advance of outages or updates
    Incentivized
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    Ion Interactive LLC
    No answers on this topic
    Performance
    IBM
    As we use it now, we are satisfied with the streaming performance. I cannot speak to integration yet as we have yet to engage in that but have plans to in the future
    Incentivized
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    Ion Interactive LLC
    Sometimes the editor can be a little slow.
    Read full review
    Support Rating
    IBM
    We funded 'white glove' service as our timelines were tight and our needs were well-defined. Tier 1 and Tier 2 support were able to help us get up and running in shorter order than we would have on our own. Documentation on the eCDN product had gaps, increasing the time to resolve and created concerns about success.
    Incentivized
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    Ion Interactive LLC
    The ION support team is amazing. There has not been a single issue they they could not solve for me. If there is a feature or request that they do not have, they have even, on occasion, created custom scripts for our team. *Update 6/5/17 - ION has continued to delight on multiple occasions. I appreciate their attention to detail and ability to solve whatever issue I have. After 3+ years of use and support, ION still has my full endorsement.
    Incentivized
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    Online Training
    IBM
    No answers on this topic
    Ion Interactive LLC
    They offer a great amount of online training, videos, articles, etc. There is usually an answer available if you run into an issue. I would recommend taking advantage of the online training they offer. I wish I would have done it sooner.
    Incentivized
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    Implementation Rating
    IBM
    Ustream is easy to implement. It takes any stream we have thrown its way and distributed it quickly and with quality. When talking to others that are pursuing live stream implementations, I often remind them that the technology used to distribute your live stream is less important than the quality of the content you are distributing. Taking care to use the right camera equipment, the proper encoder, and quality sound gear will result in a high-quality stream that will allow the strength of the Ustream CDN to shine.
    Incentivized
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    Ion Interactive LLC
    There were a lot of things we learned about the tool once we really got in and got our hands dirty. Being hands-on was essential for our team to be able to utilize ION in the most effective manner.
    Incentivized
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    Alternatives Considered
    IBM
    Vimeo offers better tools for on-demand like chapters and marketing tools. But their live options are limited to event durations. YouTube can stream for longer durations but IBM 24/7 stream has been much more reliable and easy to use.
    Incentivized
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    Ion Interactive LLC
    I was not the decision maker to choose this over Uberflip, but the UI is much more appealing to me. It's incredibly easy to use, clean, and from a backend standpoint, it requires little to no tech savvy'ness. Our team has really enjoyed using it and has required no training what-so-ever.
    Incentivized
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    Scalability
    IBM
    IBM global network.
    Incentivized
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    Ion Interactive LLC
    Separate client portfolios enable scalability, however, some elements are still grouped for all accounts so it's difficult to scale for an ad agency with multiple clients. Would prefer totally separate sections of the platform for all clients with each element housed separately.
    Incentivized
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    Return on Investment
    IBM
    • Our ROI is measured by the provision of ministry and satisfaction of our congregation. We are extremely pleased with our USTREAM and feel that it is a valuable asset to our church.
    Incentivized
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    Ion Interactive LLC
    • Though we have not had the service long enough to see any measurable outcomes, we've been able to create interactive web content faster than ever before
    • The speed with which we can build interactive pages and re-use assets has been critical as projects we've done with Ion have made their way around and more and more internal clients have said "me too" for their own projects
    • It is very pricey at $28K for the base annual subscription (dropping to $24k after the first year), so depending on your budgetary situation, that may make no sense for your team--but we had contract money set aside for a company to build us a microsite for around the amount, so we just used it for Ion instead and will now be building the microsite ourselves using it
    Incentivized
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    ScreenShots

    IBM Video Streaming Screenshots

    Screenshot of the viewer's portal experience (channel page).Screenshot of how the automatically generated closed captions can be edited if necessary.Screenshot of the Analytics Console.Screenshot of the Watson Media CMSScreenshot of the viewer's portal experience (channel page).

    Ion Interactive Screenshots

    Screenshot of ion empowers your other marketing technologies to deliver higher fidelity, data-driven scoring, targeting, segmentation and personalization.Screenshot of The types of interactive experiences the ion platform can create is near-endless. These are the most common types used by our customers: Assessments, Calculators, eBooks, Interactive Infographics, Interactive White Papers, Landing Pages, Lookbooks, Quizzes, Resource Library, Solution Finder.Screenshot of See what our customers are saying about our platform and services!Screenshot of Starting at $2,000 per month, you get an unlimited, scalable interactive content platform with our full feature set. Including: Unlimited experiences, unlimited use of Quick Starts, Unlimited Seats/Users, Unlimited A/B/n Testing, Unlimited Sell-Side Experiences, Unlimited Phone, email & chat support, unlimited analytics... PLUS a FREE custom-branded theme that can be applied to all of your experiences.Screenshot of You have the option to start from a template or entirely from scratch. Our Quick Start template library includes more than 100 fully tested, responsive and flexible interactive experiences you can brand, customize and launch.Screenshot of ion is the only interactive content platform that provides the scalable foundation to grow from one interactive experience to one thousand interactive experiences. With ion, interactive content development complexity, long timelines, high costs and maintenance problems are replaced with freedom and agility.