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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iContact

    Score6.8 out of 10
    N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    Khoros Service

    Score8.5 out of 10
    Enterprise companies (1,001+ employees)
    Khoros Service offers omnichannel engagement on publicly available channels like social, digital, chat, and voice, as well as owned online communities like Khoros Communities. The solution offers 1-to-1 and 1-to-many engagement with customers and consumers, bringing together automation through bots and human agents. Customer inquiries and support-related conversations can be routed and prioritized based on a variety of parameters, and the robust agent desktop solution…N/A
    Pricing
    iContactKhoros Service
    Editions & Modules
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    iContactKhoros Service
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—Pricing is variable based on the needs of the customer.
    More Pricing Information
    Community Pulse
    iContactKhoros Service
    Considered Both Products
    iContact
    No answer on this topic
    Khoros (Formerly Spredfast + Lithium)
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    89%
    Would buy again
    71 Answers
    Delivers good value for the price
    No answers on this topic
    96%
    Delivers good value for the price
    50 Answers
    Happy with the feature set
    No answers on this topic
    91%
    Happy with the feature set
    73 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    39 Answers
    Implementation went as expected
    No answers on this topic
    96%
    Implementation went as expected
    44 Answers
    Features
    iContactKhoros Service
    Email & Online Marketing
    Comparison of Email & Online Marketing features of iContact and Khoros Service
    Feature
    iContact
    6.6
    26 Ratings
    19% below category average
    Khoros Service
    -
    Ratings
    WYSIWYG email editor7.024 Ratings00 Ratings
    Dynamic content7.021 Ratings00 Ratings
    Ability to test dynamic content5.021 Ratings00 Ratings
    Landing pages7.014 Ratings00 Ratings
    A/B testing5.017 Ratings00 Ratings
    Mobile optimization7.021 Ratings00 Ratings
    Email deliverability reporting7.025 Ratings00 Ratings
    List management8.025 Ratings00 Ratings
    Triggered drip sequences6.015 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of iContact and Khoros Service
    Feature
    iContact
    8.0
    26 Ratings
    5% above category average
    Khoros Service
    -
    Ratings
    Dashboards8.026 Ratings00 Ratings
    Standard reports8.025 Ratings00 Ratings
    Custom reports8.015 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of iContact and Khoros Service
    Feature
    iContact
    7.0
    1 Ratings
    15% below category average
    Khoros Service
    -
    Ratings
    URL Validation7.01 Ratings00 Ratings
    Link Tracking7.01 Ratings00 Ratings
    Image Validation7.01 Ratings00 Ratings
    Inbox Display7.01 Ratings00 Ratings
    Email Accessibility Tools7.01 Ratings00 Ratings
    Spelling and Grammar Check7.01 Ratings00 Ratings
    Spam Testing7.01 Ratings00 Ratings
    Email Previews7.01 Ratings00 Ratings
    Best Alternatives
    iContactKhoros Service
    Small Businesses
    Mad Mimi
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    No answers on this topic
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Brand Embassy (discontinued)
    Score7.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    iContactKhoros Service
    Likelihood to Recommend
    8.0
    (45 ratings)
    8.5
    (113 ratings)
    Likelihood to Renew
    3.4
    (19 ratings)
    8.2
    (79 ratings)
    Usability
    8.0
    (6 ratings)
    7.3
    (7 ratings)
    Availability
    9.0
    (1 ratings)
    9.0
    (2 ratings)
    Performance
    8.0
    (1 ratings)
    9.0
    (2 ratings)
    Support Rating
    9.9
    (9 ratings)
    8.1
    (9 ratings)
    In-Person Training
    -
    (0 ratings)
    9.0
    (2 ratings)
    Online Training
    1.0
    (1 ratings)
    7.3
    (1 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    7.4
    (71 ratings)
    Product Scalability
    7.0
    (1 ratings)
    8.2
    (78 ratings)
    User Testimonials
    iContactKhoros Service
    Likelihood to Recommend
    iContact
    I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
    Incentivized
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    Less Appropriate Scenarios- A fintech company has highly specialized or industry-specific workflows that are not easily accommodated within the standard capabilities of Khoros Care. In such cases, the platform may be less appropriate for businesses with extremely unique processes that require a high degree of customization. Well suited- financial institutions face a high volume of customer inquiries related to account management, transactions, and security concerns. Khoros Care's security features, automation capabilities, and integration with banking systems make it suitable for managing customer interactions in the financial services sector.
    Incentivized
    Read full review
    Pros
    iContact
    • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
    • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
    • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
    Incentivized
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    • Tagging system - it's possible to add a wide variety of labels and categories
    • Search feature - being able to find users by conversation number, username, or keywords makes it easier to navigate old conversations
    • Easy system for assigning conversations to other users
    • When you claim a conversation, it gets removed from the queue. This is much more visually explicit than Khoros Marketing's queue, for example, where all content remains visible in the queue and a bookmark gets moved around to distinguish the point where other users left off
    Incentivized
    Read full review
    Cons
    iContact
    • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
    • The regular version of iContact doesn't support event management or logic flows for automated messaging.
    • Custom form fields have limited field type options (can't build a drop-down).
    Incentivized
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    • I would like to be able to see deleted comments/tweets so we can look into the issues.
    • I would like to be able to better customize dashboards for our exact metrics. Some things previously available in Spredfast are no longer available in Care.
    Incentivized
    Read full review
    Likelihood to Renew
    iContact
    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    Simply, there isn't anything on the market that is quite as personable as Khoros Care. After using a few different client messaging systems, this program gave the closest feel to in-person interaction that we could get during the COVID-19 epidemic and is an important part of our agency still to this day in 2023.
    Incentivized
    Read full review
    Usability
    iContact
    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Incentivized
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    Khoros (Formerly Spredfast + Lithium)
    The ability to auto tag, manually tag, make notes, and "snooze" posts is extremely helpful. The efficiency of the work flow for agents is also a huge plus. It keeps agents moving quickly and prioritizing responses for the cases that need it most.
    Incentivized
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    Reliability and Availability
    iContact
    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    No issues.
    Read full review
    Performance
    iContact
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    No issues.
    Read full review
    Support Rating
    iContact
    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Incentivized
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    Khoros (Formerly Spredfast + Lithium)
    Khoros Support has always very responsive and helpful when it comes to getting my issue/inquiry addressed. Their ticket portal is great for tracking any open tickets and they can be updated via the portal or by responding to the email thread. Support reps are always extremely knowledgeable and care about getting you taken care of
    Incentivized
    Read full review
    In-Person Training
    iContact
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    The team received training (from the same executive team member who has been supporting us) over the web and this was of very high quality.
    Read full review
    Online Training
    iContact
    The templates are difficult to customize, and they don't render well in email platforms
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    No answers on this topic
    Implementation Rating
    iContact
    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    Implementing the platform was not a big hassle for our client, it was seamless and easy we just had to follow a few steps and it was done. Just scaling was a bit of an issue but it got resolved with time and a bit of effort at both ends
    Incentivized
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    Alternatives Considered
    iContact
    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    Khoros is more than just a platform for social publishing. No other competitor provides the in-depth moderation and social listening services that they do. If you're looking for a one-stop-shop of a platform for all things social, this is the tool to be using. Others are better in usability and innovative functionality.
    Incentivized
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    Scalability
    iContact
    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    Of course as the company grows owing to its growing customer base, they need to think of out-of-the-box solutions to offer its clients and customer satisfaction is one of them. Retention is very much needed in competitive environment like today and hence it becomes imperative for companies to find different ways to reach their client basis and fix their issues
    Incentivized
    Read full review
    Return on Investment
    iContact
    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Incentivized
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    • We have seen a positive shift of customers from reaching out to the Call Centre to the Social Care Team.
    • Monthly and Annual Reporting to keep track of performance and stats related to the team has been much easier to highlight areas for improvement (month2month and anually)
    • CSAT/NPS Survey results have increased via Khoros Care in comparison to the Call Centre.
    Incentivized
    Read full review
    ScreenShots

    Khoros Service Screenshots

    Screenshot of a customer conversation in Agent view. Access past customer conversations and interactions in a single pane of glass.Screenshot of the analytic dashboard used to monitor key metrics across a service organization, such as available agents, time to first response, and agent handle time.Screenshot of Khoros Agent Assist. This feature provides agents with real-time recommendations, reducing the time needed to handle customer inquiries, deliver accurate resolutions, and train new agents.Screenshot of Work Queues under Rules and Routing. This allows admins to build rules around tagging to ensure timely and effective follow-up from agents.