TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iContact

    Score6.8 out of 10
    N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    Nimble

    Score7.5 out of 10
    N/ANimble is a social customer relationship management (CRM) system with features such as contact management and data-driven analytics.

    $15

    per month

    Pricing
    iContactNimble
    Editions & Modules
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    Business
    $19.00
    Per User Per Month
    Offerings
    Pricing Offerings
    iContactNimble
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    iContactNimble
    Considered Both Products
    iContact
    No answer on this topic
    Nimble
    Chose Nimble
    Nimble has proven to be a positive and well-respected application within our company for setting us up for success at building personal and meaningful associations with decision makers. It has been a significant reason why we have gained acceptance and trust from those who we …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    89%
    Would buy again
    16 Answers
    Delivers good value for the price
    No answers on this topic
    88%
    Delivers good value for the price
    15 Answers
    Happy with the feature set
    No answers on this topic
    89%
    Happy with the feature set
    16 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    94%
    Lived up to sales and marketing promises
    16 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    17 Answers
    Features
    iContactNimble
    Email & Online Marketing
    Comparison of Email & Online Marketing features of iContact and Nimble
    Feature
    iContact
    6.6
    26 Ratings
    20% below category average
    Nimble
    -
    Ratings
    WYSIWYG email editor7.024 Ratings00 Ratings
    Dynamic content7.021 Ratings00 Ratings
    Ability to test dynamic content5.021 Ratings00 Ratings
    Landing pages7.014 Ratings00 Ratings
    A/B testing5.017 Ratings00 Ratings
    Mobile optimization7.021 Ratings00 Ratings
    Email deliverability reporting7.025 Ratings00 Ratings
    List management8.025 Ratings00 Ratings
    Triggered drip sequences6.015 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of iContact and Nimble
    Feature
    iContact
    8.0
    26 Ratings
    5% above category average
    Nimble
    -
    Ratings
    Dashboards8.026 Ratings00 Ratings
    Standard reports8.025 Ratings00 Ratings
    Custom reports8.015 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of iContact and Nimble
    Feature
    iContact
    7.0
    1 Ratings
    15% below category average
    Nimble
    -
    Ratings
    URL Validation7.01 Ratings00 Ratings
    Link Tracking7.01 Ratings00 Ratings
    Image Validation7.01 Ratings00 Ratings
    Inbox Display7.01 Ratings00 Ratings
    Email Accessibility Tools7.01 Ratings00 Ratings
    Spelling and Grammar Check7.01 Ratings00 Ratings
    Spam Testing7.01 Ratings00 Ratings
    Email Previews7.01 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of iContact and Nimble
    Feature
    iContact
    -
    Ratings
    Nimble
    8.5
    30 Ratings
    8% above category average
    Customer data management / contact management00 Ratings9.529 Ratings
    Workflow management00 Ratings8.428 Ratings
    Territory management00 Ratings8.724 Ratings
    Opportunity management00 Ratings8.128 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings9.429 Ratings
    Contract management00 Ratings8.523 Ratings
    Quote & order management00 Ratings6.621 Ratings
    Interaction tracking00 Ratings9.227 Ratings
    Channel / partner relationship management00 Ratings8.126 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of iContact and Nimble
    Feature
    iContact
    -
    Ratings
    Nimble
    8.1
    22 Ratings
    5% above category average
    Case management00 Ratings7.922 Ratings
    Call center management00 Ratings8.220 Ratings
    Help desk management00 Ratings8.321 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of iContact and Nimble
    Feature
    iContact
    -
    Ratings
    Nimble
    8.7
    27 Ratings
    12% above category average
    Lead management00 Ratings8.426 Ratings
    Email marketing00 Ratings9.026 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of iContact and Nimble
    Feature
    iContact
    -
    Ratings
    Nimble
    8.2
    29 Ratings
    6% above category average
    Task management00 Ratings8.529 Ratings
    Billing and invoicing management00 Ratings8.418 Ratings
    Reporting00 Ratings7.725 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of iContact and Nimble
    Feature
    iContact
    -
    Ratings
    Nimble
    8.9
    27 Ratings
    15% above category average
    Forecasting00 Ratings8.923 Ratings
    Pipeline visualization00 Ratings8.827 Ratings
    Customizable reports00 Ratings9.023 Ratings
    Customization
    Comparison of Customization features of iContact and Nimble
    Feature
    iContact
    -
    Ratings
    Nimble
    8.6
    29 Ratings
    12% above category average
    Custom fields00 Ratings9.029 Ratings
    Custom objects00 Ratings8.322 Ratings
    Scripting environment00 Ratings8.518 Ratings
    API for custom integration00 Ratings8.820 Ratings
    Security
    Comparison of Security features of iContact and Nimble
    Feature
    iContact
    -
    Ratings
    Nimble
    9.3
    26 Ratings
    10% above category average
    Single sign-on capability00 Ratings9.424 Ratings
    Role-based user permissions00 Ratings9.324 Ratings
    Social CRM
    Comparison of Social CRM features of iContact and Nimble
    Feature
    iContact
    -
    Ratings
    Nimble
    8.4
    29 Ratings
    11% above category average
    Social data00 Ratings8.429 Ratings
    Social engagement00 Ratings8.429 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of iContact and Nimble
    Feature
    iContact
    -
    Ratings
    Nimble
    8.8
    25 Ratings
    15% above category average
    Marketing automation00 Ratings8.725 Ratings
    Compensation management00 Ratings8.919 Ratings
    Platform
    Comparison of Platform features of iContact and Nimble
    Feature
    iContact
    -
    Ratings
    Nimble
    8.3
    27 Ratings
    9% above category average
    Mobile access00 Ratings8.327 Ratings
    Best Alternatives
    iContactNimble
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    iContactNimble
    Likelihood to Recommend
    8.0
    (45 ratings)
    7.0
    (33 ratings)
    Likelihood to Renew
    3.4
    (19 ratings)
    7.0
    (3 ratings)
    Usability
    8.0
    (6 ratings)
    8.0
    (19 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.9
    (9 ratings)
    9.8
    (19 ratings)
    Online Training
    1.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    7.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    iContactNimble
    Likelihood to Recommend
    iContact
    I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
    Incentivized
    Read full review
    Nimble
    This tool is suitable for all sizes of organizations since it has the capacity to manage customer relations in the best possible way. Its features like task management, reports, social collaboration, and forecasting are always considered important for CRM and they all work without causing any trouble. But its Reports need to be more elaborate and its interface should be made easier and less tricky.
    Incentivized
    Read full review
    Pros
    iContact
    • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
    • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
    • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
    Incentivized
    Read full review
    Nimble
    • Importing contacts in the CRM is very much consist of easy steps.
    • It allows me to create, edit and view contacts records anywhere from the web.
    • It is helping me to stay organized in terms of marketing needs and providing real-time information automatically.
    • it is playing an excellent role in managing our all relations.
    Incentivized
    Read full review
    Cons
    iContact
    • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
    • The regular version of iContact doesn't support event management or logic flows for automated messaging.
    • Custom form fields have limited field type options (can't build a drop-down).
    Incentivized
    Read full review
    Nimble
    • Nimble's storage space is very sparse, but we have found that it can be expanded at an additional cost.
    • Their mobile application is not as good as some of us expected, and we strongly recommend improving it to make it work effectively.
    Incentivized
    Read full review
    Likelihood to Renew
    iContact
    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review
    Nimble
    It's truly a great system if you get it for the right reasons. Don't expect it to do everything a mid market organization would require but for any small business or mid to large organizations which would like to integrate to it for the social insights capabilities this is a leading solution which can add value immediately
    Read full review
    Usability
    iContact
    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Incentivized
    Read full review
    Nimble
    The platform has more advantages and positives as compared to challenges or negatives in comparison to other comparable products and platforms available in the marketplace. It was extremely easy to get started with the initial deployment which makes the choice much clearer. Finally its tight integration not just with Microsoft O365 suite, but also with [the] most popular social media platforms available makes it a very favorable platform in its domain.
    Incentivized
    Read full review
    Reliability and Availability
    iContact
    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review
    Nimble
    No answers on this topic
    Support Rating
    iContact
    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Incentivized
    Read full review
    Nimble
    It was productive to be able to access remote support sessions from nimble employees, whom we decided to contact to have one of the features mentioned above explained to us. They were methodical and easy to explain solutions, so we recommend them for any kind of doubt.
    Incentivized
    Read full review
    Online Training
    iContact
    The templates are difficult to customize, and they don't render well in email platforms
    Read full review
    Nimble
    No answers on this topic
    Implementation Rating
    iContact
    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review
    Nimble
    No answers on this topic
    Alternatives Considered
    iContact
    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review
    Nimble
    Nimble has proven to be a positive and well-respected application within our company for setting us up for success at building personal and meaningful associations with decision makers. It has been a significant reason why we have gained acceptance and trust from those who we have introduced ourselves to over time. The ability to feel a true understanding of our prospects and customers as real human beings with unique interests and common aspirations opens up doors of valuable conversation. The other options that were reviewed and considered provided many of the common ways from the past that stored CRM information. This method was much more of a static representation of the real interactions made between a company or salesperson with the prospects and customers. Nimble has brought back what should never have been lost - being like neighbors who spoke to each other about more things than just business.
    Incentivized
    Read full review
    Scalability
    iContact
    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review
    Nimble
    No answers on this topic
    Return on Investment
    iContact
    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Incentivized
    Read full review
    Nimble
    • Time-Saving is one of the biggest ROIs for me. 30-60 minutes a day means I can focus on more marketing, sales, or client work.
    • A soft ROI is in better contact relationships. People are often impressed that I follow-up after meetings, and especially when they say to contact them in 6 months or next year.
    Incentivized
    Read full review
    ScreenShots