iContact vs. Oracle Simphony POS Systems

I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.

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In my experience, there has not been a resolution on outstanding tickets opened two years ago during the initial implementation. Simple things like time reporting, creating buttons, and marking items as "unavailable" have issues. The system has a lag when servers log out of checks that prevents them from opening the checks on another terminal without a wait that feels like an eternity in the restaurant industry and with direct impact to the guest. Good luck calling support. Most of my experience involves the person I spoke with having no idea how to fix my issue and having to "escalate the ticket." This escalation process will last weeks, months, and in our case, years with no resolution.

• Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
• Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
• Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.

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• Real time sales
• Real time labor costs
• Integration with account software

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• We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
• The regular version of iContact doesn't support event management or logic flows for automated messaging.
• Custom form fields have limited field type options (can't build a drop-down).

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• Support is awful. Oracle does not directly support end-users and depends on resellers to offer support. So if there is a bug or breaking change, we have to jump through hoops to get something fixed.
• Does not play well with other software or interfaces. There are interfaces but they lack a serious amount of features that are crucial to our business.
• The guest facing hardware does not hold up to constant use very well.
• The backend hardware is lacking in PCI compliance and is not meant for enterprise use.
• The software itself looks as if it is stuck in the early 2000s and there has been no sign of an update in many years.
• Reporting is difficult to set up and use and you have to rely on third-party reporting to get decent usable reports.

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iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.

I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.

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iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.

They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.

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The templates are difficult to customize, and they don't render well in email platforms

i wouldn't be using it if i wasn't satisfied. time is money

I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.

We've stayed with MICROS mainly due to that's how we've always operated and to switch operating POS systems would be a HUGE learning curve for everyone involved.

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iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.

• We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
• We like the breakdown of statistics in the dashboard. They're easy to read.
• iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.

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• Micros has allowed us to leverage our margin by using our own credit processor and loyalty program. We've seen success from both of these platforms (not Micros) and have been able to save money on the extra costs of using Micros.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info