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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iContact

    Score6.8 out of 10
    N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    PayPal Enterprise Payments

    Score8.5 out of 10
    N/APayPal Enterprise Payments, formerly Braintree, is a billing platform which stores credit card data directly from the merchant’s systems on secure servers, and it allows for cards to be recharged or refunded. It also supports international payments.N/A
    Pricing
    iContactPayPal Enterprise Payments
    Editions & Modules
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    Standard Pricing
    2.9% +$0.30
    per transaction
    Custom Pricing
    Contact for quote
    Offerings
    Pricing Offerings
    iContactPayPal Enterprise Payments
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    iContactPayPal Enterprise Payments
    Considered Both Products
    iContact
    No answer on this topic
    PayPal
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    57%
    Would buy again
    4 Answers
    Delivers good value for the price
    No answers on this topic
    50%
    Delivers good value for the price
    3 Answers
    Happy with the feature set
    No answers on this topic
    71%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    50%
    Lived up to sales and marketing promises
    3 Answers
    Implementation went as expected
    No answers on this topic
    67%
    Implementation went as expected
    4 Answers
    Features
    iContactPayPal Enterprise Payments
    Email & Online Marketing
    Comparison of Email & Online Marketing features of iContact and PayPal Enterprise Payments
    Feature
    iContact
    6.6
    26 Ratings
    20% below category average
    PayPal Enterprise Payments
    -
    Ratings
    WYSIWYG email editor7.024 Ratings00 Ratings
    Dynamic content7.021 Ratings00 Ratings
    Ability to test dynamic content5.021 Ratings00 Ratings
    Landing pages7.014 Ratings00 Ratings
    A/B testing5.017 Ratings00 Ratings
    Mobile optimization7.021 Ratings00 Ratings
    Email deliverability reporting7.025 Ratings00 Ratings
    List management8.025 Ratings00 Ratings
    Triggered drip sequences6.015 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of iContact and PayPal Enterprise Payments
    Feature
    iContact
    8.0
    26 Ratings
    5% above category average
    PayPal Enterprise Payments
    -
    Ratings
    Dashboards8.026 Ratings00 Ratings
    Standard reports8.025 Ratings00 Ratings
    Custom reports8.015 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of iContact and PayPal Enterprise Payments
    Feature
    iContact
    7.0
    1 Ratings
    15% below category average
    PayPal Enterprise Payments
    -
    Ratings
    URL Validation7.01 Ratings00 Ratings
    Link Tracking7.01 Ratings00 Ratings
    Image Validation7.01 Ratings00 Ratings
    Inbox Display7.01 Ratings00 Ratings
    Email Accessibility Tools7.01 Ratings00 Ratings
    Spelling and Grammar Check7.01 Ratings00 Ratings
    Spam Testing7.01 Ratings00 Ratings
    Email Previews7.01 Ratings00 Ratings
    Best Alternatives
    iContactPayPal Enterprise Payments
    Small Businesses
    Mad Mimi
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    No answers on this topic
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    iContactPayPal Enterprise Payments
    Likelihood to Recommend
    8.0
    (45 ratings)
    1.0
    (15 ratings)
    Likelihood to Renew
    3.4
    (19 ratings)
    10.0
    (1 ratings)
    Usability
    8.0
    (6 ratings)
    5.0
    (3 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.9
    (9 ratings)
    1.6
    (5 ratings)
    Online Training
    1.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    10.0
    (1 ratings)
    Product Scalability
    7.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    iContactPayPal Enterprise Payments
    Likelihood to Recommend
    iContact
    I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
    Incentivized
    Read full review
    PayPal
    Braintree is a lower cost alternative to many of the options business owners have through their bank. However, they will need to be techy or be working with a developer to set up. The setup and backend isn't as user friendly as alternatives. Braintree is a great option if you'll need to manually type in credit card details. Banks will sometimes charge a lot more for that option. The manual option is nice if your clients aren't as tech savvy and prefer to pay over the phone than to pay on your website.
    Incentivized
    Read full review
    Pros
    iContact
    • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
    • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
    • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
    Incentivized
    Read full review
    PayPal
    • Braintree has excellent integration with the BigCommerce platform. The switch of our previous payment processing gateway to Braintree was very easy and only required a few clicks.
    • Tying into Braintree's BigCommerce integration, for company's like ours that are on the BigCommerce enterprise plan, Braintree's rates for BigCommerce enterprise customers are extremely competitive and saved us money.
    • Braintree has a pretty easy to use portal that can be accessed through the same login we use for PayPal which we are using in conjunction with Braintree with ease.
    • I've only had to call Braintree twice and my customer service issues were handled extremely quickly and easily.
    Incentivized
    Read full review
    Cons
    iContact
    • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
    • The regular version of iContact doesn't support event management or logic flows for automated messaging.
    • Custom form fields have limited field type options (can't build a drop-down).
    Incentivized
    Read full review
    PayPal
    • Not a very good subscription management platform for a Saas business, but they make up for it on the API with others that are
    • Doesn't have a lot of additional features, but that's what you'd expect out of a payment processor
    • Very expensive per transaction, but the reality is that any processor who helps early stage companies accept online payments are expensive.
    Incentivized
    Read full review
    Likelihood to Renew
    iContact
    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review
    PayPal
    There's a huge cost in migrating payment providers, and we're very happy with Braintree so far.
    Incentivized
    Read full review
    Usability
    iContact
    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Incentivized
    Read full review
    PayPal
    As a product, functionality has been fine for us. In our experience, some issues during On Boarding but because we had a dedicated Account Manager assigned to us, these issues were dealt with. Now we are a customer, it feels like they have stopped caring about us or aren't interested in working with us to resolve any issues we have.
    Read full review
    Reliability and Availability
    iContact
    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review
    PayPal
    No answers on this topic
    Support Rating
    iContact
    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Incentivized
    Read full review
    PayPal
    Their support is a joke. There's nothing "supportive" about them. Every time I call in with an issue no one has an answer or even a recommendation. I am put on hold and no one ever comes back. It's time to find another processor.
    Incentivized
    Read full review
    Online Training
    iContact
    The templates are difficult to customize, and they don't render well in email platforms
    Read full review
    PayPal
    No answers on this topic
    Implementation Rating
    iContact
    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review
    PayPal
    It is simple for a developer to do.
    Incentivized
    Read full review
    Alternatives Considered
    iContact
    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review
    PayPal
    Braintree is better at handling international payments and supporting a variety of payment methods that can all be configured from the same dashboard. Braintree supports PayPal, Venmo, Apple Pay, Google Pay, etc. in addition to simply credit cards like Stripe. Braintree has a vault of existing user payment methods so the user doesn't have to re-enter their information each time.
    Incentivized
    Read full review
    Scalability
    iContact
    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review
    PayPal
    No answers on this topic
    Return on Investment
    iContact
    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Incentivized
    Read full review
    PayPal
    • Simplified billing so we spend less time on it
    • Saved $20 a month or more when compared to alternatives that have a monthly charge.
    • It gives peace of mind because we know that any service we use in the future will likely integrate with Braintree
    Incentivized
    Read full review
    ScreenShots