Likelihood to Recommend I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
Read full review In my opinion, for content sites such as blogs and magazines, Moosend is highly recommended. For ecommerce sites, not recommended as SMS marketing feature not added with Moosend.
Read full review Pros Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information. Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own. Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc. Read full review Moosend is the best application to trace the business development and to create ideas through email marketing This tool is helpful in the atomization of developments on a certain level It promotes business opportunities in the market with innovation and ideas Read full review Cons We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?) The regular version of iContact doesn't support event management or logic flows for automated messaging. Custom form fields have limited field type options (can't build a drop-down). Read full review If you have more than 1000 subscribers you will be required to upgrade to the Pro plan. Free plan users have limited customer support. Read full review Likelihood to Renew iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
Read full review Usability I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
Read full review Reliability and Availability iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
Read full review Support Rating They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
Read full review Online Training The templates are difficult to customize, and they don't render well in email platforms
Read full review Implementation Rating i wouldn't be using it if i wasn't satisfied. time is money
Read full review Alternatives Considered I didn't have a say in the decision because I wasn't with the company at the time. I listed
HubSpot here because I know we used it in conjunction with iContact for email automation, but
HubSpot Email was only recently built-out to the point where it is today. Now, iContact and
HubSpot are no longer integrated.
Read full review Moosend is known as more of an industry standard than
BuzzStream (which is a more budget tool), and it shows.
BuzzStream has clearly cut corners in areas of usability and general UI, where Moosend, on the other hand, seems to have done it right from the beginning. Moosend is so much less clunky than the other tools we evaluated.
Read full review Scalability iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
Read full review Return on Investment We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it). We like the breakdown of statistics in the dashboard. They're easy to read. iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing. Read full review Moosend is quite affordable (500,000 emails for $500), so it's easy to see an ROI. It only takes a few recipients converting to make a campaign worth the spend. Read full review ScreenShots