iContact vs. Swag Pro

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
iContact
Score 6.8 out of 10
N/A
iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.
$14
per month
Swag Pro
Score 8.5 out of 10
N/A
Printfection is a swag management platform that aims to simplify the buying, managing, and distribution of swag and branded merchandise, from the company of the same name in Denver. They offer a suite of online swag management tools and APIs alongside custom printing, inventory management, and distribution. The vendor states their customers use the platform to drive more leads, reward customers, and engage employees.N/A
Pricing
iContactSwag Pro
Editions & Modules
1500 Users
$15.00
per month
2500 Users
$25.00
per month
5000 Users
$45.00
per month
No answers on this topic
Offerings
Pricing Offerings
iContactSwag Pro
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
iContactSwag Pro
Features
iContactSwag Pro
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
iContact
6.6
26 Ratings
20% below category average
Swag Pro
-
Ratings
WYSIWYG email editor7.024 Ratings00 Ratings
Dynamic content7.021 Ratings00 Ratings
Ability to test dynamic content5.021 Ratings00 Ratings
Landing pages7.014 Ratings00 Ratings
A/B testing5.017 Ratings00 Ratings
Mobile optimization7.021 Ratings00 Ratings
Email deliverability reporting7.025 Ratings00 Ratings
List management8.025 Ratings00 Ratings
Triggered drip sequences6.015 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
iContact
8.0
26 Ratings
3% above category average
Swag Pro
-
Ratings
Dashboards8.026 Ratings00 Ratings
Standard reports8.025 Ratings00 Ratings
Custom reports8.015 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
iContact
7.0
1 Ratings
15% below category average
Swag Pro
-
Ratings
URL Validation7.01 Ratings00 Ratings
Link Tracking7.01 Ratings00 Ratings
Image Validation7.01 Ratings00 Ratings
Inbox Display7.01 Ratings00 Ratings
Email Accessibility Tools7.01 Ratings00 Ratings
Spelling and Grammar Check7.01 Ratings00 Ratings
Spam Testing7.01 Ratings00 Ratings
Email Previews7.01 Ratings00 Ratings
Best Alternatives
iContactSwag Pro
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10

No answers on this topic

Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Sendoso
Sendoso
Score 8.3 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.5 out of 10
Sendoso
Sendoso
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
iContactSwag Pro
Likelihood to Recommend
8.0
(45 ratings)
8.5
(83 ratings)
Likelihood to Renew
3.4
(19 ratings)
7.0
(4 ratings)
Usability
8.0
(6 ratings)
8.5
(6 ratings)
Availability
9.0
(1 ratings)
10.0
(3 ratings)
Performance
8.0
(1 ratings)
6.0
(3 ratings)
Support Rating
9.9
(9 ratings)
4.0
(82 ratings)
In-Person Training
-
(0 ratings)
8.2
(1 ratings)
Online Training
1.0
(1 ratings)
7.0
(2 ratings)
Implementation Rating
8.5
(2 ratings)
8.2
(3 ratings)
Configurability
-
(0 ratings)
5.0
(3 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.3
(2 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
7.0
(1 ratings)
5.0
(3 ratings)
Professional Services
-
(0 ratings)
7.7
(2 ratings)
Vendor post-sale
-
(0 ratings)
8.3
(2 ratings)
Vendor pre-sale
-
(0 ratings)
8.3
(2 ratings)
User Testimonials
iContactSwag Pro
Likelihood to Recommend
iContact
I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
Read full review
Printfection
B2B companies, SaaS companies, larger or important swag or customer gifting motions, ABM strategies, large customer thank you motions, certification programs where earners are thanked or rewarded, lean teams, ample budgets, field sales teams with agency of gifting and swag, marketing teams that don't have room or space for holding or managing inventory
Read full review
Pros
iContact
  • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
  • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
  • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
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Printfection
  • The swag catalogue has lots of items to choose from and they try to source anything else you need
  • Takes care of the logistical challenges of getting swag to offices, events and to customers
  • Their customer team are really hands on and helpful
Read full review
Cons
iContact
  • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
  • The regular version of iContact doesn't support event management or logic flows for automated messaging.
  • Custom form fields have limited field type options (can't build a drop-down).
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Printfection
  • Their Giveaway feature was made some improvements but I would like to see it be more flexible
  • Being able to get more samples of products and printing prior to ordering
  • Swag photography/ items in stock in our closet- we had to provide photos of these items
  • Better updates on swag items that are low in stock
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Likelihood to Renew
iContact
iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
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Printfection
We are currently extremely satisfied with printfection. The quality of swag is very good, but the customer service ranks high above any other swag company. I have been working closely with my Printfection manager (Tyler Rowland) and he has been more than helpful from the start.
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Usability
iContact
I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
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Printfection
I think they do their work well. It's just not amazing or a company I feel a necessity to keep. If someone had the same service with the same cost, I might suggest asking both about the level of customer service.
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Reliability and Availability
iContact
iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
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Printfection
Prinfection's availability has been great. There was one time when a product we needed wasn't available, but our Printfection rep made sure to get what we needed.
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Performance
iContact
No answers on this topic
Printfection
Printfection's performance has been top-notch. We have been using Printfection for only about 8 months, and have not had any issues with performance.
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Support Rating
iContact
They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
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Printfection
They're willing to help and do what is necessary, even when unnecessary. This is the case when I don't need service at that level, but I'd rather have excellent service always than wonder if it will be there when I need it. Overall, they are perfect, and they have good intentions.
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In-Person Training
iContact
No answers on this topic
Printfection
Tyler led some of our staff through training and was very helpful. Tyler was also always available for any questions after training was complete.
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Online Training
iContact
The templates are difficult to customize, and they don't render well in email platforms
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Printfection
We completed online training with a Printfection rep leading us through the process. This made the whole experience easy and helpful.
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Implementation Rating
iContact
i wouldn't be using it if i wasn't satisfied. time is money
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Printfection
Their team is very helpful in getting set up and we felt like they worked with us on price and also getting our previous inventory we had at our offices set up in Printfection. The only down side of shipping in your items to Printfection is the photography of the items (which clients can see) is pretty terrible if you don't have clear product photos prior to sending the items to Printfection warehouse.
**All items purchased through Printfection the product photos look better (so this issue won't be the case with those who aren't shipping existing swag to their warehouse)
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Alternatives Considered
iContact
I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
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Printfection
I reserached swag platforms and narrowed it down to 3 that I wanted to learn more about. I based my choices on response time to demo requests, customer service, items, ability to meet the needs of my supervisor, etc. I learned that 2 out of the 3 platforms I found were both under Custom Ink which I have used in the past. So I know the items are of good quality. The main deciding factor was the staff. Both companies had nice staff. But Printfection did a superb job of not making me feel like a cutomer but a friend. I didn't fee like I was a sale but a partner.
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Contract Terms and Pricing Model
iContact
No answers on this topic
Printfection
Simple pricing and easy to pitch to stakeholders
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Scalability
iContact
iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
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Printfection
Only two departments use this product effectively. Ideally we have two other departments would use it, but they kept getting confused on how to navigate through it.
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Professional Services
iContact
No answers on this topic
Printfection
There aren't many professional services besides what is related to their product. What would have been great was to get design services included in our membership since we dont have one in house
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Return on Investment
iContact
  • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
  • We like the breakdown of statistics in the dashboard. They're easy to read.
  • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
Read full review
Printfection
  • Printfection is far more expensive than what we were previously using and we haven't seen a huge ROI yet in terms of influence on pipeline.
  • Our employees are more engaged using Printfection than they were with our previous tool.
  • Printfection helps with product design and research which saves me a ton of time when selecting new items.
Read full review
ScreenShots