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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iContact

    Score6.8 out of 10
    N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    xMatters

    Score10 out of 10
    N/AxMatters is an IT alert management solution for enterprises. It is cloud-based incident management software that enables business processes or applications to trigger two-way communications (text, voice, email, SMS, etc.) during time-sensitive events.

    $9

    per month

    Pricing
    iContactxMatters
    Editions & Modules
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    Starter
    $9
    per user/per month
    Base
    $39
    per user/per month
    Free
    Free
    Advanced
    Contact for quote
    Offerings
    Pricing Offerings
    iContactxMatters
    Free Trial
    NoNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    iContactxMatters
    Considered Both Products
    iContact
    No answer on this topic
    Everbridge
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    86%
    Would buy again
    6 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    7 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    7 Answers
    Features
    iContactxMatters
    Email & Online Marketing
    Comparison of Email & Online Marketing features of iContact and xMatters
    Feature
    iContact
    6.6
    26 Ratings
    20% below category average
    xMatters
    -
    Ratings
    WYSIWYG email editor7.024 Ratings00 Ratings
    Dynamic content7.021 Ratings00 Ratings
    Ability to test dynamic content5.021 Ratings00 Ratings
    Landing pages7.014 Ratings00 Ratings
    A/B testing5.017 Ratings00 Ratings
    Mobile optimization7.021 Ratings00 Ratings
    Email deliverability reporting7.025 Ratings00 Ratings
    List management8.025 Ratings00 Ratings
    Triggered drip sequences6.015 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of iContact and xMatters
    Feature
    iContact
    8.0
    26 Ratings
    5% above category average
    xMatters
    -
    Ratings
    Dashboards8.026 Ratings00 Ratings
    Standard reports8.025 Ratings00 Ratings
    Custom reports8.015 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of iContact and xMatters
    Feature
    iContact
    7.0
    1 Ratings
    15% below category average
    xMatters
    -
    Ratings
    URL Validation7.01 Ratings00 Ratings
    Link Tracking7.01 Ratings00 Ratings
    Image Validation7.01 Ratings00 Ratings
    Inbox Display7.01 Ratings00 Ratings
    Email Accessibility Tools7.01 Ratings00 Ratings
    Spelling and Grammar Check7.01 Ratings00 Ratings
    Spam Testing7.01 Ratings00 Ratings
    Email Previews7.01 Ratings00 Ratings
    Best Alternatives
    iContactxMatters
    Small Businesses
    Mad Mimi
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    No answers on this topic
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    iContactxMatters
    Likelihood to Recommend
    8.0
    (45 ratings)
    10.0
    (9 ratings)
    Likelihood to Renew
    3.4
    (19 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (6 ratings)
    10.0
    (2 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.9
    (9 ratings)
    9.9
    (5 ratings)
    Online Training
    1.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    7.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    iContactxMatters
    Likelihood to Recommend
    iContact
    I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
    Incentivized
    Read full review
    Everbridge
    We use xMatters for our alerting on critical matters. ServiceNow is our incident management system and it ties into xMatters. When a critical alert is generated it will notify the appropriate party. I'm trying to see if two other departments can use it. We are looking for a refrigeration system and for weather alerts when bad storms are coming
    Incentivized
    Read full review
    Pros
    iContact
    • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
    • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
    • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
    Incentivized
    Read full review
    Everbridge
    • Close to real-time alert notifications over preferable options, like phone call, text, email, or app notification.
    • Automated incident communication about critical system outages based on alerts received in the system.
    • Automated on-call roster and notification deliveries to SME.
    Incentivized
    Read full review
    Cons
    iContact
    • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
    • The regular version of iContact doesn't support event management or logic flows for automated messaging.
    • Custom form fields have limited field type options (can't build a drop-down).
    Incentivized
    Read full review
    Everbridge
    • granular notification settings
    • Allowing users to create custom integration templates would provide more flexibility and control over how xMatters integrates with their systems
    • Additional built-in integrations with other applications would be an area of improvement.
    Read full review
    Likelihood to Renew
    iContact
    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review
    Everbridge
    No answers on this topic
    Usability
    iContact
    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Incentivized
    Read full review
    Everbridge
    xMatters has a pretty good UI. However, its versatility does get in the way a little as the number of options can be overwhelming, and it sometimes takes a while to find the place you want, or get the result you want. I don't have any suggestions on how to fix this, it's just a side effect of the complexity that xMatters offers.
    Incentivized
    Read full review
    Reliability and Availability
    iContact
    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review
    Everbridge
    No answers on this topic
    Support Rating
    iContact
    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Incentivized
    Read full review
    Everbridge
    Working with xMatters support has been fantastic! Our support rep is very friendly, helpful, and knowledgeable. We get quick response times when asking questions, and when we have more complex problems, it's easy to schedule a call and spend some time working through our issues together. Every time we've had a problem we've been able to get the info we need and get a resolution easily.
    Incentivized
    Read full review
    Online Training
    iContact
    The templates are difficult to customize, and they don't render well in email platforms
    Read full review
    Everbridge
    No answers on this topic
    Implementation Rating
    iContact
    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review
    Everbridge
    No answers on this topic
    Alternatives Considered
    iContact
    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review
    Everbridge
    xMatters is a market leader among many new burgeoning products in the stakeholder notification space. They are historically one of two original enterprise products in this space. Great client base of large companies and good reputation. xMatters offers flexible licensing models, depending on functional needs. It's easy to learn and use but slightly more difficult to administer.
    Incentivized
    Read full review
    Scalability
    iContact
    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review
    Everbridge
    No answers on this topic
    Return on Investment
    iContact
    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Incentivized
    Read full review
    Everbridge
    • Quicker response times for on-call personnel.
    • Managers are able to pull reports faster for any incidents escalated to their team.
    • When needing to contact another on-call associate from another team, xMatters provides conference bridge lines. You don't have to set up meetings through Outlook or Skype.
    Incentivized
    Read full review
    ScreenShots