Indeed Ads (Sponsored Jobs) vs. LinkedIn Marketing Solutions

Using indeed for ongoing job needs is great as the job ad will be there for an extended period of time. The use of Indeed for a quick need-to-hire tomorrow situation has been tough. I have found that it may take a few days to gather good applications.

Incentivized

Although it offered great features, we didn't really see a lot of traffic or results from the ads we placed. Working in hospitality, we had to strategically time and place our ads around holiday seasons and it can be difficult to predict a marketing campaign. Depending on your market, LinkedIn may not be the best avenue to advertise with.

Incentivized

• Immediate response, that's what I need. I post the job, there is no waiting one day or two hours to respond to the candidates.
• Gives me better visibility, better ability to choose different candidates, I've tried sponsored jobs with deal-breakers and non-deal-breakers. Sometimes is best not to have a deal-breaker for certain jobs because I might pass on a candidate I wouldn't have thought to maybe take a look at.
• I've also used the instant match, I'm starting to get better at qualifying those candidates and I had a few applicants from that.

Incentivized

• Targeting - they have done a great job of allowing you speak to ideal audiences
• Support - dedicated customer service and account advising is always accessible and very responsive
• Curation of professional audiences - one of the biggest advantages to the platform is that its users are for the most part are professional

Incentivized

• The biggest area for improvement that I see is the automatic job collapsing for posts that are coming from the same company, same title but different locations. A lot of our locations are hiring hourly team members and are within 10-15 miles of each other. This issue significantly reduces the number of applicants that we see and makes our lives as recruiters more difficult when we need to try and manage 75 locations across both concepts that are potentially hiring for 2-3 positions at a time.

Incentivized

• The Campaign Manager is not good. It seems like the Campaign Manager (where you create and manage your self-serve ad campaigns) is buggy and doesn't have a good flow. Contrast with FB Ad Manager of the Google Adwords/Ads interface, which has a much more simple process to create and edits campaigns, ad groups, ads, keywords, audiences, budgets, etc. LinkedIn Campaign Manager seems to actively work against you trying to make changes to your campaigns.
• LinkedIn Campaign Manager offers three options: sponsored content, InMail, and text ads. LinkedIn used to offer other ad services that you couldn't access unless you had a "managed ad account" run by LinkedIn Staff with a dedicated monthly ad spend. It seems most of those "hidden" features have disappeared, though you still have to contract with LinkedIn to offer dynamic ads. It would be better if LinkedIn empowered marketers to create the ads they want. (Perhaps with a dedicated acct. manager like how Google Ads works.)
• This is silly, but it isn't easy to navigate to Campaign Manager. I have a bookmark for Campaign Manager because if you want to click there through LinkedIn, it takes 2 or 3 different screens to get to Campaign Manager. In my opinion, when you click the "Work" dropdown from the LinkedIn header (by your profile picture) you should have a link to Campaign Manager.
• LinkedIn, in recent months, has made substantial changes to the Ads platform and Campaign Manager. Though these changes work to address some of the above issues, LinkedIn still has quite a ways to go before their platform is on par with their competition.

Incentivized

I use Indeed Sponsored Jobs pretty much on a daily basis. As a recruiter this would be the first thing, I renew to help me succeed in my role as a staff recruiter.

Incentivized

They continue to improve their platform. Although sometimes adding more functions can decrease usability, Indeed is very good at adding definitions and information in a very user-friendly way. You are truly able to customize your service and job ads in a way that benefits you and your company. You also have complete control over your ad and your budget

Incentivized

in terms of promoted content reporting and usability, the platform is not as flexible or easy to use compared to more established social platforms like Facebook. However, it does offer plug-ins to Google Data Studio which makes pulling and manipulating data easier. My main usability gripe comes when looking at organic performance of a company page. There isn't an easy way to export organic performance data.

Incentivized

Our Indeed support team far exceeds the support I've received from any other recruitment platform. We have a dedicated account executive AND a client support specialist, both of whom go out of their way to assist with everything from making our job ads more effective to make the billing process more transparent. They are a rock star team that truly takes the stress out of recruiting!

Incentivized

So, everything what I just said previously adds up to the value of LinkedIn Marketing Solutions. Definitely recommending it to a friend. It has its things to improve but its nothing major or nothing to worry about. So I give a 9 because it still has that, some user interface glitches that can be improved but do not damage the experience that you have with it.

Incentivized

While I was not there at this company, since I joined we have had to revise some things. They have been great!

Incentivized

Handshake is mainly for the college-age group. We have listed some of our jobs on here before, but never had a good turnout of applicants. We tried ZipRecruiter, but it was easier to manage all of our jobs if they were listed on one site. We would also sometimes have people apply on both our ZipRecruiter listing and our Indeed listing.

Incentivized

If you want more precision in B2B targeting, then LinkedIn is without question the better alternative. However, as I established before, I've rarely seen LinkedIn campaigns be successful for anything other than brand awareness/thought leadership. And that's almost 100% what Twitter is for. Twitter campaigns almost always have a cheaper CPC AND CPM than LinkedIn and accomplish the same thing, so I would say go with Twitter. At times LinkedIn campaigns are just so you can tell someone at a higher level that you did precise targeting to the exact audience they wanted and check that box, because it's easier for them to understand how you'd do well on LinkedIn, and more difficult to tell that story on Twitter. But I honestly prefer Twitter and its platform for B2B awareness campaigns. Heretic, I know, but it's how I feel after several years of experience with both. Facebook is bottom of the barrel for B2B in my mind, so I'm not really going to discuss it. I would take LinkedIn over Facebook for many reasons, but Facebook is an option too, but more for SMB and just covering all bases, not as a primary choice for B2B marketing.

Incentivized

• Applicant quality varies depending on the position, sometimes we get really good ones and bad ones so it's positive and negative at times.
• Positive impact with being cost effective. I don't feel we pay too much for what we need, but it's not "cheap" by any means either.

Incentivized

• We have seen a marked increase in inbound agent calls since we began LinkedIn marketing.
• LinkedIn marketing is an excellent way to put your content in front of people that are actually going to read it, this has led to a major increase in our content being consumed and acted on.

Incentivized