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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Insightly

    Score7.8 out of 10
    N/AInsightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.

    $348

    per year per user

    VWO

    Score8.2 out of 10
    N/AVWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion…

    $49

    per month

    Pricing
    InsightlyVWO
    Editions & Modules
    Plus
    $29
    per month (billed annually) per user
    Professional
    $49
    per month (billed annually) per user
    Enterprise
    $99
    per month (billed annually) per user
    Subscription
    $99.00
    per month
    TESTING
    Get a Demo
    The classic VWO A/B testing solution
    CONVERSION OPTIMIZATION
    Get a Demo
    The all-in-one platform for all your optimization needs
    ENTERPRISE
    Get a Demo
    Customized solution with advanced AB testing and conversion optimization capabilities
    Offerings
    Pricing Offerings
    InsightlyVWO
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    InsightlyVWO
    Considered Both Products
    Unbounce
    No answer on this topic
    Wingify Pvt Ltd
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    117 Answers
    100%
    Would buy again
    9 Answers
    Delivers good value for the price
    94%
    Delivers good value for the price
    103 Answers
    100%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    88%
    Happy with the feature set
    117 Answers
    100%
    Happy with the feature set
    9 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    72 Answers
    100%
    Lived up to sales and marketing promises
    8 Answers
    Implementation went as expected
    90%
    Implementation went as expected
    86 Answers
    100%
    Implementation went as expected
    7 Answers
    Features
    InsightlyVWO
    Sales Force Automation
    Comparison of Sales Force Automation features of Insightly and VWO
    Feature
    Insightly
    7.4
    423 Ratings
    6% below category average
    VWO
    -
    Ratings
    Customer data management / contact management8.2405 Ratings00 Ratings
    Workflow management7.2372 Ratings00 Ratings
    Territory management7.390 Ratings00 Ratings
    Opportunity management8.2368 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)7.3379 Ratings00 Ratings
    Contract management6.521 Ratings00 Ratings
    Quote & order management7.275 Ratings00 Ratings
    Interaction tracking7.2333 Ratings00 Ratings
    Channel / partner relationship management7.724 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Insightly and VWO
    Feature
    Insightly
    7.1
    13 Ratings
    8% below category average
    VWO
    -
    Ratings
    Case management7.011 Ratings00 Ratings
    Call center management7.28 Ratings00 Ratings
    Help desk management7.19 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Insightly and VWO
    Feature
    Insightly
    7.2
    330 Ratings
    7% below category average
    VWO
    -
    Ratings
    Lead management6.8314 Ratings00 Ratings
    Email marketing7.7263 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Insightly and VWO
    Feature
    Insightly
    6.8
    406 Ratings
    12% below category average
    VWO
    -
    Ratings
    Task management7.1392 Ratings00 Ratings
    Billing and invoicing management6.039 Ratings00 Ratings
    Reporting7.3342 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Insightly and VWO
    Feature
    Insightly
    7.6
    367 Ratings
    1% below category average
    VWO
    -
    Ratings
    Forecasting7.092 Ratings00 Ratings
    Pipeline visualization7.9344 Ratings00 Ratings
    Customizable reports7.8331 Ratings00 Ratings
    Customization
    Comparison of Customization features of Insightly and VWO
    Feature
    Insightly
    7.5
    369 Ratings
    2% below category average
    VWO
    -
    Ratings
    Custom fields8.4368 Ratings00 Ratings
    Custom objects7.7126 Ratings00 Ratings
    Scripting environment6.86 Ratings00 Ratings
    API for custom integration7.3195 Ratings00 Ratings
    Security
    Comparison of Security features of Insightly and VWO
    Feature
    Insightly
    7.6
    316 Ratings
    10% below category average
    VWO
    -
    Ratings
    Single sign-on capability7.8282 Ratings00 Ratings
    Role-based user permissions7.4217 Ratings00 Ratings
    Social CRM
    Comparison of Social CRM features of Insightly and VWO
    Feature
    Insightly
    7.4
    90 Ratings
    1% below category average
    VWO
    -
    Ratings
    Social data6.825 Ratings00 Ratings
    Social engagement8.078 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Insightly and VWO
    Feature
    Insightly
    6.4
    159 Ratings
    16% below category average
    VWO
    -
    Ratings
    Marketing automation7.7159 Ratings00 Ratings
    Compensation management5.14 Ratings00 Ratings
    Platform
    Comparison of Platform features of Insightly and VWO
    Feature
    Insightly
    5.9
    328 Ratings
    25% below category average
    VWO
    -
    Ratings
    Mobile access5.9328 Ratings00 Ratings
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Insightly and VWO
    Feature
    Insightly
    -
    Ratings
    VWO
    7.5
    11 Ratings
    11% below category average
    a/b experiment testing00 Ratings8.21 Ratings
    Split URL testing00 Ratings9.11 Ratings
    Multivariate testing00 Ratings8.011 Ratings
    Multi-page/funnel testing00 Ratings6.41 Ratings
    Cross-browser testing00 Ratings8.21 Ratings
    Test significance00 Ratings7.31 Ratings
    Visual / WYSIWYG editor00 Ratings7.31 Ratings
    Advanced code editor00 Ratings9.11 Ratings
    Visitor recordings00 Ratings6.41 Ratings
    Preview mode00 Ratings6.41 Ratings
    Test duration calculator00 Ratings6.41 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Insightly and VWO
    Feature
    Insightly
    -
    Ratings
    VWO
    8.2
    1 Ratings
    7% below category average
    Standard visitor segmentation00 Ratings9.11 Ratings
    Behavioral visitor segmentation00 Ratings7.31 Ratings
    Traffic allocation control00 Ratings9.11 Ratings
    Website personalization00 Ratings7.31 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Insightly and VWO
    Feature
    Insightly
    -
    Ratings
    VWO
    7.0
    1 Ratings
    21% below category average
    Heatmap tool00 Ratings6.41 Ratings
    Click analytics00 Ratings6.41 Ratings
    Scroll maps00 Ratings6.41 Ratings
    Conversion tracking00 Ratings8.21 Ratings
    Goal tracking00 Ratings8.21 Ratings
    Test reporting00 Ratings7.31 Ratings
    Results segmentation00 Ratings5.51 Ratings
    Experiments results dashboard00 Ratings8.21 Ratings
    Best Alternatives
    InsightlyVWO
    Small Businesses
    Salesflare
    Score10 out of 10
    Google Optimize
    Score6.7 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    AB Tasty
    Score8.6 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    InsightlyVWO
    Likelihood to Recommend
    7.8
    (444 ratings)
    7.7
    (108 ratings)
    Likelihood to Renew
    8.7
    (36 ratings)
    8.7
    (20 ratings)
    Usability
    7.5
    (180 ratings)
    8.7
    (5 ratings)
    Availability
    9.0
    (6 ratings)
    9.1
    (3 ratings)
    Performance
    7.9
    (25 ratings)
    8.2
    (1 ratings)
    Support Rating
    8.9
    (34 ratings)
    9.1
    (4 ratings)
    In-Person Training
    9.1
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.0
    (8 ratings)
    6.4
    (1 ratings)
    Implementation Rating
    8.2
    (26 ratings)
    9.1
    (3 ratings)
    Configurability
    9.9
    (18 ratings)
    8.2
    (1 ratings)
    Contract Terms and Pricing Model
    8.4
    (3 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (10 ratings)
    3.6
    (1 ratings)
    Product Scalability
    9.0
    (9 ratings)
    8.2
    (1 ratings)
    Professional Services
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (3 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    7.8
    (3 ratings)
    8.2
    (1 ratings)
    User Testimonials
    InsightlyVWO
    Likelihood to Recommend
    Unbounce
    There are a lot of things Insightly is great with for Career Services but much of my job is updating things manually because Insightly doesn't have a way to help me manage the database the way we need to. We have multiple academic records per students but needed to have fields that are multiselect on our contacts. These are all manually updated which are very tedious and not the best for what we need it to be able to do
    Incentivized
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    Wingify Pvt Ltd
    It works better for either small or big companies because small companies can start with the free plan which is very decent and has everything they need. Also for big companies who get the best paid plans they get a lot of premium functionalities, the insight module, outstanding reports. But for medium size companies who can only afford the basic paid plan, it may not be the best tool as it is very limited. For example, they cannot analize a/b tests for new and ruturning visitors, neither based on the users device category.
    Incentivized
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    Pros
    Unbounce
    • The ability to set up filters to generate lists based on just the categories I am interested in.
    • It's integration with our sales data so we can see customer spending trends across multiple years and seasons.
    • The ability to circle back to previous email correspondence to refresh on past conversations with individual clients.
    Incentivized
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    Wingify Pvt Ltd
    • VWO is pretty easy to implement on websites and doesn't require a heavy technology lift
    • The VWO interface is pretty intuitive and let's non-technical users make variants for testing
    • The VWO reporting dashboard is excellent for determining statistical significance and understanding whether differences in conversion rates are meaningful or not
    Incentivized
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    Cons
    Unbounce
    • Once you are immersed in the platform, for all of its integration kudos, the platform became "intuitive" if that is the right word for it. There was some push back from staff on deployment.
    • The service and support team at Insightly was very responsive, but it seemed as if they had fielded similar complaints, and slower learning curves than we expected.
    • Unfortunately, while all has worked out nicely now and we are very happy with the platform, we had to have additional instruction time for all the staff during onboarding as workflows, dashboards, and pipelines were more time intensive than expected on the demo.
    Incentivized
    Read full review
    Wingify Pvt Ltd
    • The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
    Incentivized
    Read full review
    Likelihood to Renew
    Unbounce
    Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
    Read full review
    Wingify Pvt Ltd
    It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
    Read full review
    Usability
    Unbounce
    Anyone with any experience with a working knowledge of Facebook or using a Windows computer will be able to quickly adapt to Insightly and use it to suit their needs. It can become more difficult to use as a company might have custom workflows or Insightly customer service might need to customize the program to better suit a company's need. A slow introduction to the system is better than having to learn the program quickly. Parts and knowledge build on each other so it hard to grasp all at once. The learning curve for Insightly is 2-3 weeks while mastery comes with time and exposure to the program
    Incentivized
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    Wingify Pvt Ltd
    I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
    Read full review
    Reliability and Availability
    Unbounce
    The provider is 100% available, with no downtime, maintenance, or unexpected outages. We have been able to perform solid continuous services for 12 months without any interruptions. We have backups as well, unlike the in-house backup that they keep on their end. I believe they have a very good redundancy and backup infrastructure in case they get any outages.
    Incentivized
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    Wingify Pvt Ltd
    I have not experienced an application error or unplanned outage with VWO.
    Incentivized
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    Performance
    Unbounce
    Pages normally load quickly, but every now and then, as entering updates to fields, it take a while to update. Sometimes even after refreshing the screen, we have to exit and go back in to get the fields or queries to update.
    Incentivized
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    Wingify Pvt Ltd
    VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.
    Incentivized
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    Support Rating
    Unbounce
    We have used Insightly for almost 2 years now. We have always been able to get in touch with support for a variety of reasons and they have never disappointed us. The support staff have always been very understanding. They have assisted with answers to our questions and have provided great tech support. We would highly recommend them.
    Incentivized
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    Wingify Pvt Ltd
    While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
    Read full review
    In-Person Training
    Unbounce
    Well, we didn’t get the chance to do this in-person training but rather one-on-one online training with HR in-house. There were PowerPoints to discuss as well as video instructions on how to use the app, so it was okay. We were able to play around with it during the training or onboarding session.
    Incentivized
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    Wingify Pvt Ltd
    No answers on this topic
    Online Training
    Unbounce
    I've used Insightly's online training &/ or learned as I went. I've found the blogs and online written material helpful. I've also attended a few webinars, which can be useful if you use a J-I-T approach so as not to overwhelm you (or your staff) with functionality that you are using just yet. The fact that it's all available on their website and you can learn at your own pace is invaluable
    Incentivized
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    Wingify Pvt Ltd
    Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.
    Incentivized
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    Implementation Rating
    Unbounce
    did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product
    Incentivized
    Read full review
    Wingify Pvt Ltd
    Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.
    Incentivized
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    Alternatives Considered
    Unbounce
    Insightly is significantly better than Zendesk. It is easy to use, pleasant to look at, and makes sense. However, I don't think Insightly is fair now compared to Salesforce. Insightly can do many of the same things as Salesforce, but I've only started on some of these features. Insightly has excellent potential, and its support team drives me to make it what I believe it can be. For the price, I believe Insightly is worth it.
    Incentivized
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    Wingify Pvt Ltd
    There are significant differences in each platform when it comes to Optimizely and vwo. From a functionality and performance perspective they each have their pros and cons. It is important to go through the feature sets of each and ensure the solution you select will work specifically with your business objectives and conversion rate optimization goals
    Incentivized
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    Contract Terms and Pricing Model
    Unbounce
    I don’t have the exact answers for this, but our accounting or finance department negotiates this. They always handle this kind of stuff and negotiate yearly licenses. Usually, they purchase 10 licenses in bulk and ask for a discount in bulk. Other than that, if there are any issues encountered on the app, they account for that. If it’s broken, that’s also taken into consideration when renewing the contract.
    Incentivized
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    Wingify Pvt Ltd
    No answers on this topic
    Scalability
    Unbounce
    (+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of. (-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
    Incentivized
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    Wingify Pvt Ltd
    The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.
    Incentivized
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    Professional Services
    Unbounce
    Our Customer Success Manager was great. A real professional and knowledgeable about the features and how they worked with our requirements
    Incentivized
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    Wingify Pvt Ltd
    No answers on this topic
    Return on Investment
    Unbounce
    • Positive Impact>Visibility is critical when it comes to taking proactive measures within the organization. The Insightly Tool has helped use with that which minimizes costs when it comes to rework. We can proactively plan for upcoming growth and identify areas of improvement.
    Incentivized
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    Wingify Pvt Ltd
    • The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
    • The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so
    Incentivized
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    ScreenShots

    Insightly Screenshots

    Screenshot of Insightly's lead status and activity tracking, available so that nothing falls through the cracks.Screenshot of the reporting feature, which provides insight into sales and productivity performance.Screenshot of the Insightly Opportunities dashboard.Screenshot of Insightly on mobile.Product screenshotProduct screenshot

    VWO Screenshots

    Product screenshotProduct screenshot