Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insightly
Score 7.7 out of 10
N/A
Insightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.
$348
per year per user
Wrike
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project failures.
$240
per year 2 users (minimum)
Pricing
InsightlyWrike
Editions & Modules
Plus
$29
per month (billed annually) per user
Professional
$49
per month (billed annually) per user
Enterprise
$99
per month (billed annually) per user
Wrike Free
$0
per month per user
Wrike Team
$10
per month (billed annually) per user (2-15 users)
Wrike Business
$25
per month (billed annually) per user (5-200 users)
Wrike Enterprise
Request a quote
per month per user
Pinnacle
Request a quote
per month per user
Offerings
Pricing Offerings
InsightlyWrike
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsEvery premium plan begins with a 14-day trial period.
More Pricing Information
Community Pulse
InsightlyWrike
Considered Both Products
Insightly
Chose Insightly
  • Capsule - Insightly is a far more superior product, Capsule is just a glorified phone book (at least at the time when we had a look)
  • Wrike - Much better and easy to use project management, has Gantt charts, easy to create tasks on the fly, easy to add images and files to tasks. …
Chose Insightly
Wrike is more user-friendly but doesn't have the tools to streamline the business.
Chose Insightly
Insightly is much more user-friendly
Chose Insightly
The main thing we liked about Insightly is its ability to act as a CRM, AND as a project management tool. We are still getting the project management part up and running, but it holds great promise.
Chose Insightly
Of all the products I tried, Insightly was the most intuitive to configure & use. It felt like a very clean & efficient application to use.
Wrike
Chose Wrike
Insightly barely compares. The task management is just awful if you're used to Wrike. It does have a CRM feature, which Wrike does not have, but we have a separate CRM/pipeline management service for that. Reporting is clumsy and unhelpful. It's overall a pretty good program, …
Chose Wrike
Because of its features and easy to use. The Gantt charts are the really great feature of this product and it really helps with determining the timelines or to check deadlines if anyone knows how to read it.
Features
InsightlyWrike
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Insightly
7.4
413 Ratings
5% below category average
Wrike
-
Ratings
Customer data management / contact management8.5395 Ratings00 Ratings
Workflow management7.2364 Ratings00 Ratings
Territory management7.683 Ratings00 Ratings
Opportunity management8.0361 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)6.8369 Ratings00 Ratings
Contract management6.521 Ratings00 Ratings
Quote & order management7.471 Ratings00 Ratings
Interaction tracking7.0324 Ratings00 Ratings
Channel / partner relationship management7.724 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Insightly
7.1
13 Ratings
7% below category average
Wrike
-
Ratings
Case management7.011 Ratings00 Ratings
Call center management7.28 Ratings00 Ratings
Help desk management7.19 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Insightly
6.6
322 Ratings
16% below category average
Wrike
-
Ratings
Lead management6.3308 Ratings00 Ratings
Email marketing6.9255 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Insightly
6.6
397 Ratings
15% below category average
Wrike
-
Ratings
Task management6.9385 Ratings00 Ratings
Billing and invoicing management6.039 Ratings00 Ratings
Reporting7.0333 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Insightly
7.5
356 Ratings
1% below category average
Wrike
-
Ratings
Forecasting7.092 Ratings00 Ratings
Pipeline visualization8.1334 Ratings00 Ratings
Customizable reports7.5320 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Insightly
7.3
358 Ratings
5% below category average
Wrike
-
Ratings
Custom fields8.0357 Ratings00 Ratings
Custom objects7.2116 Ratings00 Ratings
Scripting environment6.86 Ratings00 Ratings
API for custom integration7.2187 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Insightly
7.3
306 Ratings
14% below category average
Wrike
-
Ratings
Single sign-on capability7.3273 Ratings00 Ratings
Role-based user permissions7.3207 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Insightly
7.4
90 Ratings
0% below category average
Wrike
-
Ratings
Social data6.825 Ratings00 Ratings
Social engagement8.078 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Insightly
6.3
154 Ratings
16% below category average
Wrike
-
Ratings
Marketing automation7.5154 Ratings00 Ratings
Compensation management5.14 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Insightly
5.6
320 Ratings
29% below category average
Wrike
-
Ratings
Mobile access5.6320 Ratings00 Ratings
Project Management
Comparison of Project Management features of Product A and Product B
Insightly
-
Ratings
Wrike
7.8
856 Ratings
1% above category average
Task Management00 Ratings8.9848 Ratings
Resource Management00 Ratings7.8724 Ratings
Gantt Charts00 Ratings7.7596 Ratings
Scheduling00 Ratings8.2742 Ratings
Workflow Automation00 Ratings7.7728 Ratings
Team Collaboration00 Ratings8.7847 Ratings
Support for Agile Methodology00 Ratings7.5461 Ratings
Support for Waterfall Methodology00 Ratings7.9410 Ratings
Document Management00 Ratings7.3708 Ratings
Email integration00 Ratings7.3640 Ratings
Mobile Access00 Ratings7.5617 Ratings
Timesheet Tracking00 Ratings7.1393 Ratings
Change request and Case Management00 Ratings7.723 Ratings
Budget and Expense Management00 Ratings7.0300 Ratings
Professional Services Automation
Comparison of Professional Services Automation features of Product A and Product B
Insightly
-
Ratings
Wrike
7.5
306 Ratings
3% below category average
Quotes/estimates00 Ratings8.21 Ratings
Invoicing00 Ratings7.31 Ratings
Project & financial reporting00 Ratings7.5301 Ratings
Integration with accounting software00 Ratings7.2180 Ratings
Best Alternatives
InsightlyWrike
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Stackby
Stackby
Score 9.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.1 out of 10
InEight
InEight
Score 9.5 out of 10
Enterprises
Creatio
Creatio
Score 9.1 out of 10
InEight
InEight
Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
InsightlyWrike
Likelihood to Recommend
7.7
(433 ratings)
8.5
(889 ratings)
Likelihood to Renew
9.1
(34 ratings)
8.8
(103 ratings)
Usability
7.6
(169 ratings)
8.2
(225 ratings)
Availability
9.0
(6 ratings)
8.1
(24 ratings)
Performance
8.0
(25 ratings)
6.9
(21 ratings)
Support Rating
8.9
(34 ratings)
8.4
(90 ratings)
In-Person Training
9.1
(1 ratings)
8.2
(5 ratings)
Online Training
9.0
(8 ratings)
8.2
(13 ratings)
Implementation Rating
8.1
(26 ratings)
8.2
(31 ratings)
Configurability
10.0
(18 ratings)
8.2
(12 ratings)
Contract Terms and Pricing Model
8.6
(3 ratings)
7.2
(4 ratings)
Ease of integration
9.0
(10 ratings)
6.8
(7 ratings)
Product Scalability
9.0
(9 ratings)
8.0
(15 ratings)
Professional Services
10.0
(1 ratings)
6.8
(3 ratings)
Vendor post-sale
9.0
(3 ratings)
8.8
(7 ratings)
Vendor pre-sale
8.1
(3 ratings)
6.7
(8 ratings)
User Testimonials
InsightlyWrike
Likelihood to Recommend
Unbounce
If a business has a simple workflow for purchasing a product or service for a customer and they want to keep track of this workflow then Insightly is very useful. The more complex a business operation is then Insightly starts to become difficult to use. I would recommend Insightly for small and medium sized businesses. Large businesses might have issues delegating tasks across many different users in a large company
Read full review
Wrike
Wrike is well-suited for content creation, review, and management. I can't speak to other types of work it can be suitable for because I use it as a writer only, but I would recommend it to other people in content creation fields who have to work with a team. A friend of mine is an editor at the local newspaper, and I think some features of Wrike would make her editing tasks a little easier and promote more cohesion in her team.
Read full review
Pros
Unbounce
  • The ability to set up filters to generate lists based on just the categories I am interested in.
  • It's integration with our sales data so we can see customer spending trends across multiple years and seasons.
  • The ability to circle back to previous email correspondence to refresh on past conversations with individual clients.
Read full review
Wrike
  • different views to accommodate different users workflow
  • predecessors and successors to tie tasks together and adjust dates as a group
  • Being able to see other people's workloads so when I am planning my projects for the upcoming quarter, I can set a project delivery date that is better suited to workload and is more realistic
Read full review
Cons
Unbounce
  • Once you are immersed in the platform, for all of its integration kudos, the platform became "intuitive" if that is the right word for it. There was some push back from staff on deployment.
  • The service and support team at Insightly was very responsive, but it seemed as if they had fielded similar complaints, and slower learning curves than we expected.
  • Unfortunately, while all has worked out nicely now and we are very happy with the platform, we had to have additional instruction time for all the staff during onboarding as workflows, dashboards, and pipelines were more time intensive than expected on the demo.
Read full review
Wrike
  • Templating.
  • For example, let's say we are onboarding a new client. There are certain tasks that need to be done. It would be great to be able to create a new project and have certain tasks preloaded.
  • Importing.
  • Importing may seem easy, but there is so much nuance to it. The fact that you need to make sure the parent task comes before child tasks is very difficult to do without the help of AI. Also, I am not sure it is possible if you have a thousand tasks to import, to make sure that you have a folder structure and parent/child tasks.
  • I also find that the documentation is lacking and the 2 import methods lacking as well.
  • Customize my inbox. When I log into Wrike, my Inbox is the first thing I see, but this doesn't show the full picture of what I want it.
Read full review
Likelihood to Renew
Unbounce
Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
Read full review
Wrike
I wish that Wrike had more drag and drop functionality that would be connected to assignee and also I wish that the finish date of a task would update to the date where you checked completed. It does not do that. Also finishing a task doesn't move the start date of the next task it "protects your time in that way", but our management team wants us to quickly see what we have down the pipeline rather than having to scroll down the list of upcoming tasks.
Read full review
Usability
Unbounce
Some items are not easily accessible as an admin, and the number of available resources is outdated (video from 2017). For basic tasks such as updating prospects or contacts, it is fine. However, when you change the screen size, the system becomes less responsive, with tables often being difficult to read.
Read full review
Wrike
The platform is intuitive, easy to navigate, and flexible enough to accommodate the complexity of payer contracting workflows. Features such as custom workflows, automated reminders, and real-time collaboration make it simple for our team to stay aligned and efficient. Wrike allows us to track negotiations and related tasks without needing extensive training or technical expertise, which has driven adoption across departments and ensured consistent usage.
Read full review
Reliability and Availability
Unbounce
The provider is 100% available, with no downtime, maintenance, or unexpected outages. We have been able to perform solid continuous services for 12 months without any interruptions. We have backups as well, unlike the in-house backup that they keep on their end. I believe they have a very good redundancy and backup infrastructure in case they get any outages.
Read full review
Wrike
Over two years of (almost) daily usage without outages. Don't remember any errors. I give it 9 only because some Wrike plugins (for online document edit) are based on NPAPI architecture. These types of plugins are being phased out in new browsers, and NPAPI plugins are disabled by default in recent versions of Chrome so you have to do some browser adjustments when you switch browsers or move to another computer.
Read full review
Performance
Unbounce
Pages normally load quickly, but every now and then, as entering updates to fields, it take a while to update. Sometimes even after refreshing the screen, we have to exit and go back in to get the fields or queries to update.
Read full review
Wrike
Wrike tasks loads fine, but I hate clicking files and wait for a bit of time since it is powerpoint or word, Wrike assumes I want to open those on Wrike. My suggestion is to link it to office 365 so we do not need Wrike based decoder for PPTX and DOCX
Read full review
Support Rating
Unbounce
We have used Insightly for almost 2 years now. We have always been able to get in touch with support for a variety of reasons and they have never disappointed us. The support staff have always been very understanding. They have assisted with answers to our questions and have provided great tech support. We would highly recommend them.
Read full review
Wrike
During my learning phase with Wrike, I initially struggled with setting up automation rules and request forms. However, Wrike support was always my go-to, resolving issues within seconds or minutes. Their assistance made the learning process much easier. My best experience was receiving step-by-step screenshots to follow, with the support team on standby until I was completely satisfied.
Read full review
In-Person Training
Unbounce
Well, we didn’t get the chance to do this in-person training but rather one-on-one online training with HR in-house. There were PowerPoints to discuss as well as video instructions on how to use the app, so it was okay. We were able to play around with it during the training or onboarding session.
Read full review
Wrike
We had staff in person provide some training
Read full review
Online Training
Unbounce
I've used Insightly's online training &/ or learned as I went. I've found the blogs and online written material helpful. I've also attended a few webinars, which can be useful if you use a J-I-T approach so as not to overwhelm you (or your staff) with functionality that you are using just yet. The fact that it's all available on their website and you can learn at your own pace is invaluable
Read full review
Wrike
I love the Wrike training options. Wrike Discover has tons of courses, learning plans, certifications, etc. This is an area where Wrike definitely shines! I wish these resources were more in your face for new people, because it seems like a lot of coworkers didn't know all of this training was available to them.
Read full review
Implementation Rating
Unbounce
did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product
Read full review
Wrike
There are a lot of bells and whistles in Wrike, and not all of it is easy or intuitive to understand once it's plopped in your lap. It's easier when there are a few choice people who understand Wrike as a platform and articulate it in such a way where it makes it easy to pass it along to others in the group
Read full review
Alternatives Considered
Unbounce
Insightly is significantly better than Zendesk. It is easy to use, pleasant to look at, and makes sense. However, I don't think Insightly is fair now compared to Salesforce. Insightly can do many of the same things as Salesforce, but I've only started on some of these features. Insightly has excellent potential, and its support team drives me to make it what I believe it can be. For the price, I believe Insightly is worth it.
Read full review
Wrike
We use both monday.com and Wrike. While Monday does have a better user interface, Wrike allows us to have more visibility into tasks where multiple people are collaborating. And also to receive project brief-ins and requests for new projects. We use both differently and I would say for us Wrike is more the collaboration tool than the day to day individual task management tool - and it works great.
Read full review
Contract Terms and Pricing Model
Unbounce
I don’t have the exact answers for this, but our accounting or finance department negotiates this. They always handle this kind of stuff and negotiate yearly licenses. Usually, they purchase 10 licenses in bulk and ask for a discount in bulk. Other than that, if there are any issues encountered on the app, they account for that. If it’s broken, that’s also taken into consideration when renewing the contract.
Read full review
Wrike
company purchase
Read full review
Scalability
Unbounce
(+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of. (-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
Read full review
Wrike
The sky is the limit for what can be done in Wrike. We started with 1 use case and within 5 months we migrated several key business practices over to Wrike because they were easier to manage. Use cases so far: process improvement, management review, corrective actions, maintenance requests, month-end financial closing, and document management. As we grow, it's easy to imagine putting even more into Wrike where it becomes a cornerstone for how we do business
Read full review
Professional Services
Unbounce
Our Customer Success Manager was great. A real professional and knowledgeable about the features and how they worked with our requirements
Read full review
Wrike
I do not use professional services.
Read full review
Return on Investment
Unbounce
  • Positive Impact>Visibility is critical when it comes to taking proactive measures within the organization. The Insightly Tool has helped use with that which minimizes costs when it comes to rework. We can proactively plan for upcoming growth and identify areas of improvement.
Read full review
Wrike
  • Wrike has improved our resource management significantly.
  • Wrike has improved the request intake process for us.
  • One negative impact of using Wrike is that we had to include Workato for some customised automations, which were not supported by Unito, but this can be on a need-to basis.
Read full review
ScreenShots

Insightly Screenshots

Screenshot of Insightly's lead status and activity tracking, available so that nothing falls through the cracks.Screenshot of the reporting feature, which provides insight into sales and productivity performance.Screenshot of the Insightly Opportunities dashboard.Screenshot of Insightly on mobile.Screenshot of Screenshot of

Wrike Screenshots

Screenshot of DashboardsScreenshot of DashboardsScreenshot of DashboardsScreenshot of DashboardsScreenshot of Space workflowsScreenshot of Space workflows