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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Insightly

    Score7.8 out of 10
    N/AInsightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.

    $348

    per year per user

    Wrike

    Score8.5 out of 10
    Mid-Size Companies (51-1,000 employees)
    Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project failures.

    $240

    per year 2 users (minimum)

    Pricing
    InsightlyWrike
    Editions & Modules
    Plus
    $29
    per month (billed annually) per user
    Professional
    $49
    per month (billed annually) per user
    Enterprise
    $99
    per month (billed annually) per user
    Wrike Free
    $0
    per month per user
    Wrike Team
    $10
    per month (billed annually) per user (2-15 users)
    Wrike Business
    $25
    per month (billed annually) per user (5-200 users)
    Apex
    Request a quote
    per month per user
    Pinnacle
    Request a quote
    per month per user
    Offerings
    Pricing Offerings
    InsightlyWrike
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Every premium plan begins with a 14-day trial period.
    More Pricing Information
    Community Pulse
    InsightlyWrike
    Considered Both Products
    Unbounce
    Chose Insightly
    Wrike is more user-friendly but doesn't have the tools to streamline the business.
    Incentivized
    Chose Insightly
    • Capsule - Insightly is a far more superior product, Capsule is just a glorified phone book (at least at the time when we had a look)
    • Wrike - Much better and easy to use project management, has Gantt charts, easy to create tasks on the fly, easy to add images and files to tasks. …
    Incentivized
    Chose Insightly
    Insightly is much more user-friendly
    Incentivized
    Chose Insightly
    The main thing we liked about Insightly is its ability to act as a CRM, AND as a project management tool. We are still getting the project management part up and running, but it holds great promise.
    Incentivized
    Chose Insightly
    Of all the products I tried, Insightly was the most intuitive to configure & use. It felt like a very clean & efficient application to use.
    Incentivized
    Wrike
    Chose Wrike
    Insightly barely compares. The task management is just awful if you're used to Wrike. It does have a CRM feature, which Wrike does not have, but we have a separate CRM/pipeline management service for that. Reporting is clumsy and unhelpful. It's overall a pretty good program, …
    Chose Wrike
    Because of its features and easy to use. The Gantt charts are the really great feature of this product and it really helps with determining the timelines or to check deadlines if anyone knows how to read it.
    Incentivized
    Key User Insights
    Would buy again
    88%
    Would buy again
    117 Answers
    92%
    Would buy again
    819 Answers
    Delivers good value for the price
    94%
    Delivers good value for the price
    103 Answers
    96%
    Delivers good value for the price
    568 Answers
    Happy with the feature set
    88%
    Happy with the feature set
    117 Answers
    94%
    Happy with the feature set
    837 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    72 Answers
    96%
    Lived up to sales and marketing promises
    391 Answers
    Implementation went as expected
    90%
    Implementation went as expected
    86 Answers
    91%
    Implementation went as expected
    452 Answers
    Features
    InsightlyWrike
    Sales Force Automation
    Comparison of Sales Force Automation features of Insightly and Wrike
    Feature
    Insightly
    7.4
    423 Ratings
    6% below category average
    Wrike
    -
    Ratings
    Customer data management / contact management8.2405 Ratings00 Ratings
    Workflow management7.2372 Ratings00 Ratings
    Territory management7.390 Ratings00 Ratings
    Opportunity management8.2368 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)7.3379 Ratings00 Ratings
    Contract management6.521 Ratings00 Ratings
    Quote & order management7.275 Ratings00 Ratings
    Interaction tracking7.2333 Ratings00 Ratings
    Channel / partner relationship management7.724 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Insightly and Wrike
    Feature
    Insightly
    7.1
    13 Ratings
    8% below category average
    Wrike
    -
    Ratings
    Case management7.011 Ratings00 Ratings
    Call center management7.28 Ratings00 Ratings
    Help desk management7.19 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Insightly and Wrike
    Feature
    Insightly
    7.2
    330 Ratings
    7% below category average
    Wrike
    -
    Ratings
    Lead management6.8314 Ratings00 Ratings
    Email marketing7.7263 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Insightly and Wrike
    Feature
    Insightly
    6.8
    406 Ratings
    12% below category average
    Wrike
    -
    Ratings
    Task management7.1392 Ratings00 Ratings
    Billing and invoicing management6.039 Ratings00 Ratings
    Reporting7.3342 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Insightly and Wrike
    Feature
    Insightly
    7.6
    367 Ratings
    1% below category average
    Wrike
    -
    Ratings
    Forecasting7.092 Ratings00 Ratings
    Pipeline visualization7.9344 Ratings00 Ratings
    Customizable reports7.8331 Ratings00 Ratings
    Customization
    Comparison of Customization features of Insightly and Wrike
    Feature
    Insightly
    7.5
    369 Ratings
    2% below category average
    Wrike
    -
    Ratings
    Custom fields8.4368 Ratings00 Ratings
    Custom objects7.7126 Ratings00 Ratings
    Scripting environment6.86 Ratings00 Ratings
    API for custom integration7.3195 Ratings00 Ratings
    Security
    Comparison of Security features of Insightly and Wrike
    Feature
    Insightly
    7.6
    316 Ratings
    10% below category average
    Wrike
    -
    Ratings
    Single sign-on capability7.8282 Ratings00 Ratings
    Role-based user permissions7.4217 Ratings00 Ratings
    Social CRM
    Comparison of Social CRM features of Insightly and Wrike
    Feature
    Insightly
    7.4
    90 Ratings
    1% below category average
    Wrike
    -
    Ratings
    Social data6.825 Ratings00 Ratings
    Social engagement8.078 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Insightly and Wrike
    Feature
    Insightly
    6.4
    159 Ratings
    16% below category average
    Wrike
    -
    Ratings
    Marketing automation7.7159 Ratings00 Ratings
    Compensation management5.14 Ratings00 Ratings
    Platform
    Comparison of Platform features of Insightly and Wrike
    Feature
    Insightly
    5.9
    328 Ratings
    25% below category average
    Wrike
    -
    Ratings
    Mobile access5.9328 Ratings00 Ratings
    Project Management
    Comparison of Project Management features of Insightly and Wrike
    Feature
    Insightly
    -
    Ratings
    Wrike
    7.8
    969 Ratings
    2% above category average
    Task Management00 Ratings9.1963 Ratings
    Resource Management00 Ratings7.6832 Ratings
    Gantt Charts00 Ratings7.3683 Ratings
    Scheduling00 Ratings8.3845 Ratings
    Workflow Automation00 Ratings8.0836 Ratings
    Team Collaboration00 Ratings8.8963 Ratings
    Support for Agile Methodology00 Ratings7.9544 Ratings
    Support for Waterfall Methodology00 Ratings8.0492 Ratings
    Document Management00 Ratings7.5815 Ratings
    Email integration00 Ratings7.8730 Ratings
    Mobile Access00 Ratings7.4706 Ratings
    Timesheet Tracking00 Ratings7.5459 Ratings
    Change request and Case Management00 Ratings7.723 Ratings
    Budget and Expense Management00 Ratings6.7354 Ratings
    Professional Services Automation
    Comparison of Professional Services Automation features of Insightly and Wrike
    Feature
    Insightly
    -
    Ratings
    Wrike
    7.3
    363 Ratings
    5% below category average
    Quotes/estimates00 Ratings8.21 Ratings
    Invoicing00 Ratings6.628 Ratings
    Project & financial reporting00 Ratings7.5358 Ratings
    Integration with accounting software00 Ratings6.9220 Ratings
    Best Alternatives
    InsightlyWrike
    Small Businesses
    Salesflare
    Score10 out of 10
    Any.do
    Score8 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    KanbanFlow
    Score7.3 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    Microsoft To Do
    Score7.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    InsightlyWrike
    Likelihood to Recommend
    7.8
    (444 ratings)
    8.4
    (1004 ratings)
    Likelihood to Renew
    8.7
    (36 ratings)
    8.5
    (109 ratings)
    Usability
    7.5
    (180 ratings)
    8.4
    (340 ratings)
    Availability
    9.0
    (6 ratings)
    8.3
    (24 ratings)
    Performance
    7.9
    (25 ratings)
    6.6
    (21 ratings)
    Support Rating
    8.9
    (34 ratings)
    9.5
    (93 ratings)
    In-Person Training
    9.1
    (1 ratings)
    8.2
    (5 ratings)
    Online Training
    9.0
    (8 ratings)
    8.3
    (13 ratings)
    Implementation Rating
    8.2
    (26 ratings)
    9.9
    (37 ratings)
    Configurability
    9.9
    (18 ratings)
    8.0
    (16 ratings)
    Contract Terms and Pricing Model
    8.4
    (3 ratings)
    8.4
    (5 ratings)
    Ease of integration
    9.0
    (10 ratings)
    7.0
    (7 ratings)
    Product Scalability
    9.0
    (9 ratings)
    8.2
    (15 ratings)
    Professional Services
    10.0
    (1 ratings)
    9.1
    (4 ratings)
    Vendor post-sale
    9.1
    (3 ratings)
    9.1
    (8 ratings)
    Vendor pre-sale
    7.8
    (3 ratings)
    7.7
    (9 ratings)
    User Testimonials
    InsightlyWrike
    Likelihood to Recommend
    Unbounce
    There are a lot of things Insightly is great with for Career Services but much of my job is updating things manually because Insightly doesn't have a way to help me manage the database the way we need to. We have multiple academic records per students but needed to have fields that are multiselect on our contacts. These are all manually updated which are very tedious and not the best for what we need it to be able to do
    Incentivized
    Read full review
    Wrike
    Wrike helped us stitch PMO-related activities under one umbrella. The easy collaboration with multiple access types, combined with security access definitions, helped users across the organization contribute according to their roles. This helped provide the organization with multiple items to be reviewed in a single tool. This saved time in weekly review meetings by avoiding switching between multiple tools & files.
    Incentivized
    Read full review
    Pros
    Unbounce
    • The ability to set up filters to generate lists based on just the categories I am interested in.
    • It's integration with our sales data so we can see customer spending trends across multiple years and seasons.
    • The ability to circle back to previous email correspondence to refresh on past conversations with individual clients.
    Incentivized
    Read full review
    Wrike
    • Excellent dashboards that are easy to use and give amazing insights.
    • User friendly interface that is also easy to interact with.
    • Lot of integrations.
    • Robust project and task management features.
    • Facilitate seamless team collaboration and communication.
    • Highly customizable and multiple project views.
    Read full review
    Cons
    Unbounce
    • Once you are immersed in the platform, for all of its integration kudos, the platform became "intuitive" if that is the right word for it. There was some push back from staff on deployment.
    • The service and support team at Insightly was very responsive, but it seemed as if they had fielded similar complaints, and slower learning curves than we expected.
    • Unfortunately, while all has worked out nicely now and we are very happy with the platform, we had to have additional instruction time for all the staff during onboarding as workflows, dashboards, and pipelines were more time intensive than expected on the demo.
    Incentivized
    Read full review
    Wrike
    • Email alerts sometimes send too slowly.
    • If you put a project on hold, it can be hard to find it once you are ready to return to it.
    • Sometimes there are too many steps/tasks and the main page can get cluttered.
    Incentivized
    Read full review
    Likelihood to Renew
    Unbounce
    Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
    Read full review
    Wrike
    I wish that Wrike had more drag and drop functionality that would be connected to assignee and also I wish that the finish date of a task would update to the date where you checked completed. It does not do that. Also finishing a task doesn't move the start date of the next task it "protects your time in that way", but our management team wants us to quickly see what we have down the pipeline rather than having to scroll down the list of upcoming tasks.
    Incentivized
    Read full review
    Usability
    Unbounce
    Anyone with any experience with a working knowledge of Facebook or using a Windows computer will be able to quickly adapt to Insightly and use it to suit their needs. It can become more difficult to use as a company might have custom workflows or Insightly customer service might need to customize the program to better suit a company's need. A slow introduction to the system is better than having to learn the program quickly. Parts and knowledge build on each other so it hard to grasp all at once. The learning curve for Insightly is 2-3 weeks while mastery comes with time and exposure to the program
    Incentivized
    Read full review
    Wrike
    We have project templates set up based on what job type is selected in our work request form. This helps save time by having specific tasks already on each job as it is opened. Then it's just a matter of scheduling the tasks based on the job request and current workload. As long as a due date is flexible, it's easy to shift specific due dates as needed.
    Incentivized
    Read full review
    Reliability and Availability
    Unbounce
    The provider is 100% available, with no downtime, maintenance, or unexpected outages. We have been able to perform solid continuous services for 12 months without any interruptions. We have backups as well, unlike the in-house backup that they keep on their end. I believe they have a very good redundancy and backup infrastructure in case they get any outages.
    Incentivized
    Read full review
    Wrike
    Over two years of (almost) daily usage without outages. Don't remember any errors. I give it 9 only because some Wrike plugins (for online document edit) are based on NPAPI architecture. These types of plugins are being phased out in new browsers, and NPAPI plugins are disabled by default in recent versions of Chrome so you have to do some browser adjustments when you switch browsers or move to another computer.
    Read full review
    Performance
    Unbounce
    Pages normally load quickly, but every now and then, as entering updates to fields, it take a while to update. Sometimes even after refreshing the screen, we have to exit and go back in to get the fields or queries to update.
    Incentivized
    Read full review
    Wrike
    Wrike tasks loads fine, but I hate clicking files and wait for a bit of time since it is powerpoint or word, Wrike assumes I want to open those on Wrike. My suggestion is to link it to office 365 so we do not need Wrike based decoder for PPTX and DOCX
    Incentivized
    Read full review
    Support Rating
    Unbounce
    We have used Insightly for almost 2 years now. We have always been able to get in touch with support for a variety of reasons and they have never disappointed us. The support staff have always been very understanding. They have assisted with answers to our questions and have provided great tech support. We would highly recommend them.
    Incentivized
    Read full review
    Wrike
    During my learning phase with Wrike, I initially struggled with setting up automation rules and request forms. However, Wrike support was always my go-to, resolving issues within seconds or minutes. Their assistance made the learning process much easier. My best experience was receiving step-by-step screenshots to follow, with the support team on standby until I was completely satisfied.
    Incentivized
    Read full review
    In-Person Training
    Unbounce
    Well, we didn’t get the chance to do this in-person training but rather one-on-one online training with HR in-house. There were PowerPoints to discuss as well as video instructions on how to use the app, so it was okay. We were able to play around with it during the training or onboarding session.
    Incentivized
    Read full review
    Wrike
    We had staff in person provide some training
    Incentivized
    Read full review
    Online Training
    Unbounce
    I've used Insightly's online training &/ or learned as I went. I've found the blogs and online written material helpful. I've also attended a few webinars, which can be useful if you use a J-I-T approach so as not to overwhelm you (or your staff) with functionality that you are using just yet. The fact that it's all available on their website and you can learn at your own pace is invaluable
    Incentivized
    Read full review
    Wrike
    I love the Wrike training options. Wrike Discover has tons of courses, learning plans, certifications, etc. This is an area where Wrike definitely shines! I wish these resources were more in your face for new people, because it seems like a lot of coworkers didn't know all of this training was available to them.
    Incentivized
    Read full review
    Implementation Rating
    Unbounce
    did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product
    Incentivized
    Read full review
    Wrike
    There are a lot of bells and whistles in Wrike, and not all of it is easy or intuitive to understand once it's plopped in your lap. It's easier when there are a few choice people who understand Wrike as a platform and articulate it in such a way where it makes it easy to pass it along to others in the group
    Read full review
    Alternatives Considered
    Unbounce
    Insightly is significantly better than Zendesk. It is easy to use, pleasant to look at, and makes sense. However, I don't think Insightly is fair now compared to Salesforce. Insightly can do many of the same things as Salesforce, but I've only started on some of these features. Insightly has excellent potential, and its support team drives me to make it what I believe it can be. For the price, I believe Insightly is worth it.
    Incentivized
    Read full review
    Wrike
    Jira did not at all help us get our work done as content creators. I think that was because Jira wasn't quite right for our uses. Wrike fits our needs so much better. I can't tell you enough the relief I felt when we adopted Wrike and I never had to use Jira again.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Unbounce
    I don’t have the exact answers for this, but our accounting or finance department negotiates this. They always handle this kind of stuff and negotiate yearly licenses. Usually, they purchase 10 licenses in bulk and ask for a discount in bulk. Other than that, if there are any issues encountered on the app, they account for that. If it’s broken, that’s also taken into consideration when renewing the contract.
    Incentivized
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    Wrike
    company purchase
    Incentivized
    Read full review
    Scalability
    Unbounce
    (+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of. (-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
    Incentivized
    Read full review
    Wrike
    The sky is the limit for what can be done in Wrike. We started with 1 use case and within 5 months we migrated several key business practices over to Wrike because they were easier to manage. Use cases so far: process improvement, management review, corrective actions, maintenance requests, month-end financial closing, and document management. As we grow, it's easy to imagine putting even more into Wrike where it becomes a cornerstone for how we do business
    Read full review
    Professional Services
    Unbounce
    Our Customer Success Manager was great. A real professional and knowledgeable about the features and how they worked with our requirements
    Incentivized
    Read full review
    Wrike
    I do not use professional services.
    Incentivized
    Read full review
    Return on Investment
    Unbounce
    • Positive Impact>Visibility is critical when it comes to taking proactive measures within the organization. The Insightly Tool has helped use with that which minimizes costs when it comes to rework. We can proactively plan for upcoming growth and identify areas of improvement.
    Incentivized
    Read full review
    Wrike
    • Different teams (e.g., contracting, compliance, provider relations) can view updates in real time, comment directly on tasks, and escalate items when needed.
    • Wrike allows us to template the contracting process (from intake to signature) to ensure consistency across payers and reduce administrative overhead.
    • Leadership can see the status of negotiations at a glance, identify bottlenecks, and prioritize resources accordingly.
    Incentivized
    Read full review
    ScreenShots

    Insightly Screenshots

    Screenshot of Insightly's lead status and activity tracking, available so that nothing falls through the cracks.Screenshot of the reporting feature, which provides insight into sales and productivity performance.Screenshot of the Insightly Opportunities dashboard.Screenshot of Insightly on mobile.Product screenshotProduct screenshot

    Wrike Screenshots

    Screenshot of DashboardsScreenshot of DashboardsScreenshot of DashboardsScreenshot of DashboardsScreenshot of Space workflowsScreenshot of Space workflows