Instapage vs. ShortStack vs. Woobox

Well-suited for simple landing pages which don't have any complex functionality. Great for creating landing pages for lead generation campaigns - as it comes with tons of excellent templates and a variety of forms. Not great for pages that contain a lot of information and can potentially be very long. We found that Instapage is not a great fit for building pages that need to be updated frequently, like a blog page.

Incentivized

I love ShortStack's customer support. For the most part, they are available immediately through chat and respond to email inquiries within a very reasonable timeframe. As a longtime customer, they have accommodated my needs. Their platform is set up for all users - whether you are not very tech-savvy or an IT person, you can find ways to utilize your skills.

Incentivized

I use Woobox for a poll/voting competition and I found it very helpful as it gathers the audience data very efficiently and provides the results in a very smart way. Woobox provides very limited features in the free version one cannot judge the capabilities of this excellent platform unless they purchase it.

Incentivized

• Instapage makes it easy to frame out a landing page really quickly. They provide template blocks for various components of a landing page (header, features, testimonials, etc.) that you can easily modify for your own needs. Other tools provide whole-page templates, but I much prefer the section-level templating. It's more convenient to assemble a page this way and add the details on top of that versus taking a finished template and peeling away design and functional elements to get what I want.
• Instapage's mobile auto-resizer works better than other platforms I've used. I found that I had many fewer adjustments on their auto-resizing of the full page than I've experienced with other tools. I still had to work with text size a bit, but they generally did a better job of ordering elements for mobile the way I would want and maintain proportionality of page elements better.
• Instapage has a lot of integrations that marketers will love. I don't know if they particularly stand out in this respect, but this is a particularly important aspect of their tool that most marketers will care about.

Incentivized

• Easily select Facebook Comment Content entries
• Create custom contest landing pages with ease
• Customer support team is very friendly and helps out

Incentivized

• Woobox makes it easy to create a variety of promotions in their platform.
• The technology is intuitive to use and allows for a lot of customization.
• Woobox has a support team that is quick to respond and help.

Incentivized

• There are only a couple of minor issues that I dislike. One is offering a Drupal community-approved update to their module. We are using a slightly older version of Drupal and it appears they don't have plans to offer a Drupal-approved update to their module for that version.
• There are also random bugs when trying to format text. For example, sometimes a sans serif font appears as a serif and doesn't seem to want to change.
• If you work with a template and some code, it can be challenging to edit the default coding.
• The built-in forms can be a bit limiting.
• The program will try to automatically reformat for mobile, but it may not always be exactly the way you want it to look, so there is a bit of redesigning required when going to mobile.

Incentivized

• No API integration for email collection in real-time to major ESPs such as Responsys.

• Having an easier way to creative pictures for splash pages
• It gets a little complicated trying to add extra entry questions

I constantly use the product and they are continually evolving and developing new tools. The customer service is also US based and very efficient to address issues or questions.

I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!

It is very intuitive and provides all necessary fields to begin promotions even if you have no graphic or programming skills

I have never noticed it down.

It is very fast. The only thing that has taking any sort of time is when it imports photos or videos from platforms such as Instagram or Twitter. But this is more due to refresh rates than the actual program.

Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well.

They have always answered the phone in person and been able to answer question or resolve issues same day. Not open 24 hrs.

Easy to integrate with existing Facebook account.

HubSpot was terrible because it required a lot of coding experience if you wanted to work outside the given 4-5 templates. If you wanted a new template built, or to rebrand existing templates, they charged you. Very inflexible program and was very challenged by it. Our main website was built using WordPress, which is great for building webpages, but more difficult to build a landing page without the distraction of the top navigation menu. Instapage literally answered all the problems we were seeking to address: simplicity, customization, ease of use.

Incentivized

They’re similar, but not the same type of product. Both offer great flexibility for a business.

Incentivized

To be honest, I prefer Rafflecopter over Woobox. Good product, but I feel like Rafflecopter has more to offer the user.

Incentivized

• We've not had much of a conversion rate on some of our landing pages -- but this could be because we are relatively green with the marketing side of things and forget to send people to it. It's not easy for people to find on their own -- so I highly recommend you use some of the "hidden" SEO tools to increase the ROI. Without it, you're not going to be happy with your investment.

Incentivized

• Fan engagement increase

Incentivized

• ROI was great. People remembered our company and products after the contests. This of course has to do with how much money you spent promoting, but I think Woobox made it a simpler process for people to enter a contest.