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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ion Interactive

    Score8 out of 10
    Enterprise companies (1,001+ employees)
    Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools.N/A

    Microsoft Dynamics 365

    Score8 out of 10
    N/AMicrosoft Dynamics 365 is a CRM providing sales, marketing, and service functionality. It is offered as SaaS and on-premise. Dynamics 365 is part of the larger Dynamics suite of business intelligence and ERP products.

    $44

    per month

    Pricing
    Ion InteractiveMicrosoft Dynamics 365
    Editions & Modules
    Managed Services + SaaS
    Custom
    per year
    No answers on this topic
    Offerings
    Pricing Offerings
    Ion InteractiveMicrosoft Dynamics 365
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup Fee$5,500 per customerNo setup fee
    Additional Detailsion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.—
    More Pricing Information
    Community Pulse
    Ion InteractiveMicrosoft Dynamics 365
    Considered Both Products
    Ion Interactive LLC
    No answer on this topic
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    88%
    Would buy again
    23 Answers
    Delivers good value for the price
    No answers on this topic
    87%
    Delivers good value for the price
    20 Answers
    Happy with the feature set
    No answers on this topic
    88%
    Happy with the feature set
    23 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    86%
    Lived up to sales and marketing promises
    12 Answers
    Implementation went as expected
    No answers on this topic
    82%
    Implementation went as expected
    18 Answers
    Features
    Ion InteractiveMicrosoft Dynamics 365
    Content Creation
    Comparison of Content Creation features of Ion Interactive and Microsoft Dynamics 365
    Feature
    Ion Interactive
    7.5
    105 Ratings
    4% below category average
    Microsoft Dynamics 365
    -
    Ratings
    Ideation10.099 Ratings00 Ratings
    Content collaboration5.094 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Ion Interactive and Microsoft Dynamics 365
    Feature
    Ion Interactive
    8.7
    120 Ratings
    11% above category average
    Microsoft Dynamics 365
    -
    Ratings
    Content hub10.0104 Ratings00 Ratings
    Forms / Gated content10.0107 Ratings00 Ratings
    Embedded CTAs10.0108 Ratings00 Ratings
    Content distribution8.093 Ratings00 Ratings
    Content promotion8.086 Ratings00 Ratings
    Content automation6.090 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Ion Interactive and Microsoft Dynamics 365
    Feature
    Ion Interactive
    8.5
    118 Ratings
    14% above category average
    Microsoft Dynamics 365
    -
    Ratings
    Audience profiling and targeting6.091 Ratings00 Ratings
    Closed-loop tracking and reporting8.095 Ratings00 Ratings
    Content performance analytics10.0116 Ratings00 Ratings
    Campaign optimization dashboard10.0107 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of Ion Interactive and Microsoft Dynamics 365
    Feature
    Ion Interactive
    -
    Ratings
    Microsoft Dynamics 365
    7.7
    84 Ratings
    2% below category average
    Customer data management / contact management00 Ratings7.981 Ratings
    Workflow management00 Ratings7.980 Ratings
    Territory management00 Ratings7.160 Ratings
    Opportunity management00 Ratings7.672 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings7.879 Ratings
    Contract management00 Ratings7.961 Ratings
    Quote & order management00 Ratings7.258 Ratings
    Interaction tracking00 Ratings8.171 Ratings
    Channel / partner relationship management00 Ratings7.362 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Ion Interactive and Microsoft Dynamics 365
    Feature
    Ion Interactive
    -
    Ratings
    Microsoft Dynamics 365
    8.0
    68 Ratings
    4% above category average
    Case management00 Ratings7.863 Ratings
    Call center management00 Ratings7.950 Ratings
    Help desk management00 Ratings8.557 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Ion Interactive and Microsoft Dynamics 365
    Feature
    Ion Interactive
    -
    Ratings
    Microsoft Dynamics 365
    7.9
    78 Ratings
    2% above category average
    Lead management00 Ratings7.672 Ratings
    Email marketing00 Ratings8.171 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Ion Interactive and Microsoft Dynamics 365
    Feature
    Ion Interactive
    -
    Ratings
    Microsoft Dynamics 365
    8.0
    76 Ratings
    4% above category average
    Task management00 Ratings8.171 Ratings
    Billing and invoicing management00 Ratings8.054 Ratings
    Reporting00 Ratings8.065 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Ion Interactive and Microsoft Dynamics 365
    Feature
    Ion Interactive
    -
    Ratings
    Microsoft Dynamics 365
    7.6
    77 Ratings
    1% below category average
    Forecasting00 Ratings7.667 Ratings
    Pipeline visualization00 Ratings7.873 Ratings
    Customizable reports00 Ratings7.476 Ratings
    Customization
    Comparison of Customization features of Ion Interactive and Microsoft Dynamics 365
    Feature
    Ion Interactive
    -
    Ratings
    Microsoft Dynamics 365
    7.7
    80 Ratings
    1% above category average
    Custom fields00 Ratings7.678 Ratings
    Custom objects00 Ratings7.572 Ratings
    Scripting environment00 Ratings7.956 Ratings
    API for custom integration00 Ratings7.861 Ratings
    Security
    Comparison of Security features of Ion Interactive and Microsoft Dynamics 365
    Feature
    Ion Interactive
    -
    Ratings
    Microsoft Dynamics 365
    8.8
    75 Ratings
    5% above category average
    Single sign-on capability00 Ratings8.869 Ratings
    Role-based user permissions00 Ratings8.770 Ratings
    Social CRM
    Comparison of Social CRM features of Ion Interactive and Microsoft Dynamics 365
    Feature
    Ion Interactive
    -
    Ratings
    Microsoft Dynamics 365
    7.7
    44 Ratings
    2% above category average
    Social data00 Ratings7.843 Ratings
    Social engagement00 Ratings7.643 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Ion Interactive and Microsoft Dynamics 365
    Feature
    Ion Interactive
    -
    Ratings
    Microsoft Dynamics 365
    7.2
    65 Ratings
    5% below category average
    Marketing automation00 Ratings7.665 Ratings
    Compensation management00 Ratings6.834 Ratings
    Platform
    Comparison of Platform features of Ion Interactive and Microsoft Dynamics 365
    Feature
    Ion Interactive
    -
    Ratings
    Microsoft Dynamics 365
    6.8
    56 Ratings
    11% below category average
    Mobile access00 Ratings6.856 Ratings
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    Ion InteractiveMicrosoft Dynamics 365
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    Contently
    Score9.9 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Oracle Sales
    Score8.9 out of 10
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    User Ratings
    Ion InteractiveMicrosoft Dynamics 365
    Likelihood to Recommend
    10.0
    (135 ratings)
    7.9
    (104 ratings)
    Likelihood to Renew
    7.0
    (22 ratings)
    8.0
    (20 ratings)
    Usability
    7.4
    (17 ratings)
    7.8
    (34 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (18 ratings)
    8.0
    (11 ratings)
    Online Training
    8.0
    (1 ratings)
    7.5
    (2 ratings)
    Implementation Rating
    10.0
    (6 ratings)
    9.2
    (4 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    3.8
    (3 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Professional Services
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Ion InteractiveMicrosoft Dynamics 365
    Likelihood to Recommend
    Ion Interactive LLC
    If you want to choose a quick start template and fill in the fields with your content, Ion will be fantastic for you. We've done this with whitepapers and quizzes and it's been great and extremely easy to use. If you have an exact idea of what you want, and a background in web development, you may get frustrated. Ion has some quirks that make it tricky to fully customize - everyone once in a while I really just want to go into the HTML and make some changes, but can't. If you are looking to reuse a piece of content for specific targeting (industry or account-specific), Ion is great. The dynamic substitutions are great and very helpful.
    Incentivized
    Read full review
    Microsoft
    Provides our company access to manage and customize the folds tailored to our needs. We needed to have certain paragraphs on certain paperwork per customer. MD 365 has those options to customize where needed and remove when not. The system is easy to navigate, and training can be done in a matter of days, even without prior knowledge of the system or similar systems.
    Incentivized
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    Pros
    Ion Interactive LLC
    • Quick Starts make it so easy to get started.
    • Real-time updates are awesome and save a ton of wasteful process.
    • The combination of user friendliness for simple things and the flexibility to do more complex things is great.
    • Chat support is excellent and deeper-dive support has been super helpful.
    • The ability to use these tools in the cloud or embedded has given us tactic flexibility.
    Incentivized
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    Microsoft
    • Best to use for AP - like in our organization, there are plenty of AP bills, so with Dynamics, we can quickly enter the same into the Excel utility, which means CSV-based upload, and then we can easily upload the same to the software. It's a time saver.
    • Best for Bank reconciliation - MS Dynamics makes Bank reconciliation easy. Banks can easily sync with software and easily get reconciled.
    • Generating invoices to customers and directly sending them to their inbox is easy with this software.
    Incentivized
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    Cons
    Ion Interactive LLC
    • Ion University, while stacked with a wealth of information, is difficult to navigate from a troubleshooting perspective. The tutorial videos are all very helpful, but they are also very long. Sometimes I would want to search for how to address a particular issue I was struggling with and it would be a two-minute segment buried in a 45-minute video.
    • Again, getting back the self-guidance side of things. I think a lot of the tutorials are set up in a way that makes sense to Ion, but not as much to the end user.
    • I think the controls admins use when creating new users could be a bit more straightforward.
    Incentivized
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    Microsoft
    • Small learning curve, obviously. You won't figure this out in a day, a week, or even a month. But given time, you can learn to be an expert. Or you can always get a consultant or hire in somebody. But learning the tool isn't out of the questions by any means.
    • Licensing can be confusing at times and isn't cheap, but it is cheaper than Salesforce. Plus no additional fees for data calls to better integrate your D365 CE data with other systems.
    • The Classic user interface left a bit to be desired, but now with the much-improved Unified Interface, the web client and the mobile client look the same, much more modern, and have more flexibility and power behind them for customizers as well.
    Incentivized
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    Likelihood to Renew
    Ion Interactive LLC
    We use it for every landing page and we plan on only doing more dynamic content creation. We dont see that option coming in-house any time ever in the future. ION has a very robust platform for us to work with that really allows us to do more for our customers in regards to having the one-to-one conversation.
    Incentivized
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    Microsoft
    CRM has allowed us to keep all of our data in one place that is easy for all users within the company to view. I came into the company after they had been using CRM for about 4 years. They have all said that since we have used this it has helped us control work processes better, it has allowed us to be able to track things so much better, and has been something that has helped unite many processes that used to be all over the place. We are currently using CRM 4.0 and are planning on upgrading in the next 18 months to the 2011 version. Support for 4.0 is almost all but dried up. Understandably so. Some of the customization we have done, and a plugins we use, are now contained within the 2011 version so we are looking forward to that upgrade. We use an email marketing company as well, and they primarily support the 2011 version, but their product connects and is integrated within CRM. This is a great benefit as well so that all of our marketing information can be contained in one location.
    Read full review
    Usability
    Ion Interactive LLC
    Usability is straightforward, with extensive documentation and tutorials provided to ensure landing pages are built to specifications and can be optimized for performance. Built-in platform funnels give insight into customer dropoff, success/failures, and conversions (at a glance). Setting up a landing page can be done quickly and easily, with numerous integrations (CRMs like SalesForce, for instance) supported
    Incentivized
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    Microsoft
    The usability is easily adopted for users familiar with other Microsoft products. Dynamics 365 has several interfaces that cross over browsers and tablets. These multiple interfaces will be phased out and updated to a single unified interface eventually to provide the same usability across all devices. The backend configurations is slowly improving with the introduction of PowerApps compared to pre-D365 Online versions
    Incentivized
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    Performance
    Ion Interactive LLC
    Sometimes the editor can be a little slow.
    Read full review
    Microsoft
    No answers on this topic
    Support Rating
    Ion Interactive LLC
    The ION support team is amazing. There has not been a single issue they they could not solve for me. If there is a feature or request that they do not have, they have even, on occasion, created custom scripts for our team. *Update 6/5/17 - ION has continued to delight on multiple occasions. I appreciate their attention to detail and ability to solve whatever issue I have. After 3+ years of use and support, ION still has my full endorsement.
    Incentivized
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    Microsoft
    Our partner, Ledgeview Partners has been FANTASTIC to work with. They are always timely in their response and have taken time to understand our business and our specific needs. We've made a lot of advanced customizations and they have been a great help in making those updates.
    Incentivized
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    Online Training
    Ion Interactive LLC
    They offer a great amount of online training, videos, articles, etc. There is usually an answer available if you run into an issue. I would recommend taking advantage of the online training they offer. I wish I would have done it sooner.
    Incentivized
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    Microsoft
    No answers on this topic
    Implementation Rating
    Ion Interactive LLC
    There were a lot of things we learned about the tool once we really got in and got our hands dirty. Being hands-on was essential for our team to be able to utilize ION in the most effective manner.
    Incentivized
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    Microsoft
    We used a data warehouse to house our data, and our IT team and implementation vendor worked diligently ahead of time to construct idea implementation plans. Out of millions of records- we had less than a dozen errors, which is remarkable. My major insight is simply having a group of completely devoted individuals working towards your goal who fully understand the desired outcome. Focused resources for implementation season are critical to success.
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    Alternatives Considered
    Ion Interactive LLC
    I was not the decision maker to choose this over Uberflip, but the UI is much more appealing to me. It's incredibly easy to use, clean, and from a backend standpoint, it requires little to no tech savvy'ness. Our team has really enjoyed using it and has required no training what-so-ever.
    Incentivized
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    Microsoft
    Microsoft Dynamics was part of a system overhaul for a local school, and we looked at many products. If we had used it for a company with low turnover, then it might have been more feasible. They needed something a new person could learn quickly, someone who might also be learning marketing terms at the same time - especially if there is nobody to train the individual now expected to know the system. Similar issues occurred with all of these programs (we called it being too big for their britches), and one of the bigger things we liked was that it is more compatible with MS Office products in both technical and visual appeal. If you have a steady employees who use a CRM consistently, low turnover, and those who are very familiar with Office products, Dynamics would be the smartest option for you. Unfortunately, this was just not true for the school environment
    Incentivized
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    Contract Terms and Pricing Model
    Ion Interactive LLC
    No answers on this topic
    Microsoft
    On our purchase, I'd been interrogated about our usage. Our needs are met by Microsoft Dynamics 365, which is simple to use. With so much data and information available, we must ensure that it is presented correctly to managers. Due to a lack of use, we don't have to spend as much money on Salesforce.
    Read full review
    Scalability
    Ion Interactive LLC
    Separate client portfolios enable scalability, however, some elements are still grouped for all accounts so it's difficult to scale for an ad agency with multiple clients. Would prefer totally separate sections of the platform for all clients with each element housed separately.
    Incentivized
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    Microsoft
    No answers on this topic
    Professional Services
    Ion Interactive LLC
    No answers on this topic
    Microsoft
    My company's preferred program right now is Microsoft Dynamics 365. We use it to keep track of customers and important sales metrics in a streamlined manner. Anyone familiar with CRMs will find the tool extremely useful. Considering that we have a good turnover, this product will be used for its basic segments. As a result, there are few chances of error with Microsoft dynamics because it is so easy to use. Many options for recording data on these leads are available. It meets our needs and pays off.
    Read full review
    Return on Investment
    Ion Interactive LLC
    • Though we have not had the service long enough to see any measurable outcomes, we've been able to create interactive web content faster than ever before
    • The speed with which we can build interactive pages and re-use assets has been critical as projects we've done with Ion have made their way around and more and more internal clients have said "me too" for their own projects
    • It is very pricey at $28K for the base annual subscription (dropping to $24k after the first year), so depending on your budgetary situation, that may make no sense for your team--but we had contract money set aside for a company to build us a microsite for around the amount, so we just used it for Ion instead and will now be building the microsite ourselves using it
    Incentivized
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    Microsoft
    • For those without a centralized, all in one solution for major HR, Finance and other departments, Microsoft Dynamics 365 has vastly improved employee time utilization and profit.
    • Migrating clients from on-premise to the cloud has reaped benefits including better security, no unscheduled downtime and frequent updates to functionality.
    • Those transferring from cheaper solutions have lost money in the aim to be better integrated with other Microsoft products and AI they don't really utilize.
    Incentivized
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    ScreenShots

    Ion Interactive Screenshots

    Screenshot of ion empowers your other marketing technologies to deliver higher fidelity, data-driven scoring, targeting, segmentation and personalization.Screenshot of The types of interactive experiences the ion platform can create is near-endless. These are the most common types used by our customers: Assessments, Calculators, eBooks, Interactive Infographics, Interactive White Papers, Landing Pages, Lookbooks, Quizzes, Resource Library, Solution Finder.Screenshot of See what our customers are saying about our platform and services!Screenshot of Starting at $2,000 per month, you get an unlimited, scalable interactive content platform with our full feature set. Including: Unlimited experiences, unlimited use of Quick Starts, Unlimited Seats/Users, Unlimited A/B/n Testing, Unlimited Sell-Side Experiences, Unlimited Phone, email & chat support, unlimited analytics... PLUS a FREE custom-branded theme that can be applied to all of your experiences.Screenshot of You have the option to start from a template or entirely from scratch. Our Quick Start template library includes more than 100 fully tested, responsive and flexible interactive experiences you can brand, customize and launch.Screenshot of ion is the only interactive content platform that provides the scalable foundation to grow from one interactive experience to one thousand interactive experiences. With ion, interactive content development complexity, long timelines, high costs and maintenance problems are replaced with freedom and agility.