Ion Interactive vs. Vyond

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ion Interactive
Score 8.0 out of 10
Enterprise companies (1,001+ employees)
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools.N/A
Vyond
Score 8.7 out of 10
N/A
Vyond (formerly GoAnimate) is a cloud-based platform for producing custom animated videos. It is used by educators as well as in business contexts by advertisers and content marketers, and for demos and presentations.
$99
per month
Pricing
Ion InteractiveVyond
Editions & Modules
Managed Services + SaaS
Custom
per year
Starter
$99
per month
Professional
$199
per month
Enterprise
$1649
per year per user
Agency
$1999
per year per user
Offerings
Pricing Offerings
Ion InteractiveVyond
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup Fee$5,500 per customerNo setup fee
Additional Detailsion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.Discount available for annual billing on Starter and Professional plans.
More Pricing Information
Community Pulse
Ion InteractiveVyond
Considered Both Products
Ion Interactive
Chose Ion Interactive
I haven't had a lot of experience with templated CMS systems and was not involved in the original selection, though I was part of the renewal discussions. Most of the templates I've used have been html and created in house on an as-needed bases.
Chose Ion Interactive
I wasn't involved with that process.
Chose Ion Interactive
When I chose ion, my alternative was to have developers build what I was envisioning. Just two tools I wanted were going to cost me $50k to build. With ion I was able to create those, plus dozens of other tools.

Early on when I started using ion, another division had just …
Chose Ion Interactive
Incredible customer support is one of the reasons for opting towards ion interactive. They have been very useful and helping in every way possible.
Chose Ion Interactive
SnapApp was a decent platform, but it was a bit limited in what we could do with it and it was challenging from an Eloqua-integration perspective regarding accessing our customers' answers.

One of the things that drew us to Ion versus SnapApp was the advanced metrics and …
Chose Ion Interactive
I was not the decision maker to choose this over Uberflip, but the UI is much more appealing to me. It's incredibly easy to use, clean, and from a backend standpoint, it requires little to no tech savvy'ness. Our team has really enjoyed using it and has required no training …
Chose Ion Interactive
Compared to Adobe's products, I prefer ion. However, Optimizely is slightly more intuitive to use than ion, but the value comes in big savings over Optimizely's prices.
Chose Ion Interactive
The primary reason is flexibility and customer service!
Chose Ion Interactive
ion is in a different league than other well-known landing page providers. They deal with many large organizations and their landing pages feel more professional than competitors. The key piece in my decision to move forward with them was their customer support and tool …
Chose Ion Interactive
Again, functionality and customer service beat them all.
Chose Ion Interactive
There are obviously other platforms out there that do more or less in different capacities. Platforms like Marketo are more user-friendly in places and have more marketing automation functionality, but fewer features and functionality for landing page creation. Whereas …
Chose Ion Interactive
The ion interactive just offers so many more options for customization. You can make the pages you create truly beautiful. Act-on has worked well for simple, straightforward pages and emails, but it ultimately just cannot accomplish the same results as ion without the use of an …
Chose Ion Interactive
The closest tool I can compare ion to is WordPress. To me, ion is easier to use, with more interactive features.
Chose Ion Interactive
Honestly, we did not evaluate competitors--we had an influential new member of our marketing team come in with previous experience using Ion from another company, and after checking it out/evaluating it, we did their sandbox demo and found it to be very usable...and what we …
Chose Ion Interactive
I prefer ION because of the granularity of visitor data that I have access to and am able to analyze / optimize off of.
Chose Ion Interactive
Both ion and Drupal are essential in our business but they're used in completely different methods. Our Drupal pages are live and searchable on Google. Our landing pages are not indexed because we [like] to pinpoint traffic sources to them. We can turn a traffic source on and …
Chose Ion Interactive
The ion platform is easy to use and quick to create websites. Using ion allows us to not need developer resources to create the websites. It is cost effective. The decision to use ion was made prior to my arrival at the company.
Chose Ion Interactive
ion is a comparable product to Wordpress in some aspects of user experience and versatility. We've integrated elements of ion with Salesforce, which has given certain groups more flexibility in their day-to-day tasks. There are pros and cons when comparing Ion to Drupal, and …
Chose Ion Interactive
There are endless ways to make your content interactive and personalized in Ion Interactive. My organization switched from another content creation tool to Ion and although the learning curve is quite high, we've all been enjoying the experience and execution on Ion more than …
Chose Ion Interactive
I've used squarespace, which is perfect to build my portfolio site. But ion is an ideal place to build templates with strict styleguides for our marketing team to use.
Vyond
Chose Vyond
Vyond is WAY better than VideoScribe (although, to be fair, it's also about six times more expensive)! It's much easier to work with and more versatile in terms of styles and what you can do with it. We used VideoScribe for a few years and then ditched it and went looking for a …
Chose Vyond
Vyond was far better than Animoto for creating animated graphics and characters. Vyond was also far more flexible than "doodle" software such as Doodly, which is very limited to "whiteboard" videos.
Chose Vyond
When compared to Vidyard and Lumen5, all these tools do a great job of making it easy to create customized sales/marketing videos and demos. That being said, Vidyard and Lumen5 do not have the extensive animation capabilities that Vyond has. Vyond also has many more …
Chose Vyond
Vyond is not a video editing software, but it has more functions for showing infographics.
Chose Vyond
Vyond is the best tool our company has used for creating animated explainer videos and social content. We have tried many other software solutions but Vyond offers the most options for animating characters, text, and scenes. Despite the lack of options for overall styles, it …
Chose Vyond
I started using Vyond back when it was Go Animate. It has been so long since I vetted other products, I can't remember who they were. I am so happy with Vyond that I don't bother to look elsewhere.
Chose Vyond
Biteable is great for real-world footage. It is also easy to use and they have templates. However, Biteable is not as easy to use as Vyond and doesn't have customization options. It takes me a lot longer to use biteable and the program is a little bit "clunkier".
Chose Vyond

I’ve used software like Powtoon before, and Vyond is so much easier to control. It’s great that you can control the motion paths and the timing of each action, other software doesn’t really have this, but this allows me to really time out the movements in my scenes more …

Chose Vyond
Before signing up with Go Animate (now Vyond) I also tested Pow Toons and My Simple Slide Show. My Simple Slide Show simply wasn't dynamic enough for my audience and I felt that it didn't provide anything I couldn't achieve through other tools I already possessed such as …
Chose Vyond
While most of the other platforms are there to help you publish your video, Vyond is more useful in creating the video. In this way, these tools can actually work together and our business uses all of them for different website and email marketing needs. Vyond remains a great …
Chose Vyond
We looked at a lot of agencies and used agencies for this type of content in the past. The cost to make one video was as much as a yearly subscription to Vyond and sometimes even more. With Vyond, we can create as many videos as we like and all it takes is the time needed to …
Chose Vyond
The images are better and [so is] movement, as well as lip syncing.
Chose Vyond
We didn't know of other options at the time.
Chose Vyond
I can't say exactly which one I would recommend more, but the pros of BranchTrack are that they offer the ability to upload voicefiles which will automatically attach to each scene, saving A LOT of time. They're program is also very easy to move scenes around in and having the …
Features
Ion InteractiveVyond
Content Creation
Comparison of Content Creation features of Product A and Product B
Ion Interactive
7.5
Ratings
4% below category average
Vyond
-
Ratings
Ideation10.00 Ratings00 Ratings
Content collaboration5.00 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Ion Interactive
8.7
Ratings
10% above category average
Vyond
-
Ratings
Content hub10.00 Ratings00 Ratings
Forms / Gated content10.00 Ratings00 Ratings
Embedded CTAs10.00 Ratings00 Ratings
Content distribution8.00 Ratings00 Ratings
Content promotion8.00 Ratings00 Ratings
Content automation6.00 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Ion Interactive
8.5
Ratings
13% above category average
Vyond
-
Ratings
Audience profiling and targeting6.00 Ratings00 Ratings
Closed-loop tracking and reporting8.00 Ratings00 Ratings
Content performance analytics10.00 Ratings00 Ratings
Campaign optimization dashboard10.00 Ratings00 Ratings
Best Alternatives
Ion InteractiveVyond
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Sendspark
Sendspark
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Atlassian Loom
Atlassian Loom
Score 9.5 out of 10
Enterprises
Vyond
Vyond
Score 8.7 out of 10
Brightcove
Brightcove
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Ion InteractiveVyond
Likelihood to Recommend
10.0
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
7.0
(0 ratings)
10.0
(0 ratings)
Usability
7.4
(0 ratings)
7.0
(0 ratings)
Availability
10.0
(0 ratings)
6.0
(0 ratings)
Performance
9.0
(0 ratings)
9.0
(0 ratings)
Support Rating
10.0
(0 ratings)
9.0
(0 ratings)
Online Training
8.0
(0 ratings)
-
(0 ratings)
Implementation Rating
10.0
(0 ratings)
6.0
(0 ratings)
Configurability
-
(0 ratings)
8.0
(0 ratings)
Ease of integration
-
(0 ratings)
7.6
(0 ratings)
Product Scalability
10.0
(0 ratings)
7.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
2.0
(0 ratings)
User Testimonials
Ion InteractiveVyond
Likelihood to Recommend
I don't give 9 ratings easily. Anyone wanting greater user engagement would benefit from ion interactive. I can slap together a simple interactive tool for a social post easily. I also have a plan selector with complex logic built in that would have cost me $50k to build without ion. Now I'm able to duplicate it and make adjustments to use it for various other applications. We've created a couple dozen fun interactive tools for social posts and now we simply re-purpose them easily to create new ones frequently. I just created a new page for our website that we'll want to be fluid; so the site developers suggested we simply embed an ion tool to give us real-time flexibility. Marketers in other divisions are jealous when they see all the fun stuff we're doing--they're gradually becoming ion converts
Read full review
Vyond is great for creating professional looking animations even if you have no experience in animation or video. Vyond is user friendly and has a relatively simple learning curve. The templates and graphics provided makes it easy to create custom animations and storytelling.
Read full review
Pros
  • I love that ion interactive autosaves. So many of these platforms leave me terrified of disconnection or closing my laptop.
  • This WYSIWYG actually works. I've yet to have a translation or code glitch.
  • Fast load times are a huge bonus, as well as mobile-optimized display.
Read full review
  • Easy to use features that help you create the story behind your video.
  • There are collaboration tools (if you have the right plan) that help you work on a video as a team.
  • I like the different styles of video that you can choose from.
Read full review
Cons
  • no revert option/revision history if you make a bad mistake
  • some simple styles that should be just there for you have to be made through custom CSS
  • some of their template options have some pretty bad designs and are not usable beyond a basic functionality level/have to be completely reskinned
Read full review
  • The fact that it's on a cloud server means that sometimes the software can get clunky/slow.
  • There may be extra work involved if you have multiple characters talking in one audio file and you want them to sync their mouths with their appropriate lines.
  • Characters having multiple actions/expressions means multiple scenes, which can be very cumbersome to manage.
Read full review
Likelihood to Renew
Because unless I find something better to replace it with, we're probably going to renew our contract. Ideally, Ion interactive can update Liveball so it's easier to use, more functionality that includes forms and javascript options currently not in place
Read full review
I was recently at a conference where I learned that many of my peers also use Vyond, solidifying my opinion that it is the right tool for out needs. Further more, one of our content vendors also uses it, ensuring that I will continue to use it as I believe this will facilitate our collaborations in the future
Read full review
Usability
Usability is straightforward, with extensive documentation and tutorials provided to ensure landing pages are built to specifications and can be optimized for performance. Built-in platform funnels give insight into customer dropoff, success/failures, and conversions (at a glance). Setting up a landing page can be done quickly and easily, with numerous integrations (CRMs like SalesForce, for instance) supported
Read full review
This program is great when you have no video experience! There's only a little of a learning curve to the program. In general, the user interface is great and easier than using a program like Adobe premier. It's a great resource to use as a marketer.
Read full review
Reliability and Availability
No answers on this topic
Vendor guy made it difficult bc he was only interested in selling
Read full review
Performance
Sometimes the editor can be a little slow.
Read full review
Vyond is just an animated video creation tool. You have to use your video content and track its performance through other means. Because it is an online tool it doesn't hog your resources or slow down any other tools that I use. It is a stand-alone product and it doesn't need to integrate with any of our other tools. It does what it does and that is all we need.
Read full review
Support Rating
The ION support team is amazing. There has not been a single issue they they could not solve for me. If there is a feature or request that they do not have, they have even, on occasion, created custom scripts for our team. *Update 6/5/17 - ION has continued to delight on multiple occasions. I appreciate their attention to detail and ability to solve whatever issue I have. After 3+ years of use and support, ION still has my full endorsement.
Read full review
I haven’t had any issues that required me to contact their support team. However, I believe support in any product starts before you have to call for help. Vyond provides an option for priority queue when you have their professional option. This is great for folks who need things done faster, especially when businesses can’t afford any downtime. Their Live chat feature is also reassuring, because I don’t always want to spend time on the phone or on hold if their call volume is high and I need to solve an issue.
Read full review
Online Training
They offer a great amount of online training, videos, articles, etc. There is usually an answer available if you run into an issue. I would recommend taking advantage of the online training they offer. I wish I would have done it sooner.
Read full review
No answers on this topic
Implementation Rating
There were a lot of things we learned about the tool once we really got in and got our hands dirty. Being hands-on was essential for our team to be able to utilize ION in the most effective manner.
Read full review
There should be a Hypercare (expedited problem solving) support level on new rollouts for existing customers
Read full review
Alternatives Considered
I haven't had a lot of experience with templated CMS systems and was not involved in the original selection, though I was part of the renewal discussions. Most of the templates I've used have been html and created in house on an as-needed bases
Read full review
Vyond is WAY better than VideoScribe (although, to be fair, it's also about six times more expensive)! It's much easier to work with and more versatile in terms of styles and what you can do with it. We used VideoScribe for a few years and then ditched it and went looking for a replacement tool. Another application was being used by another learning developer, but that was nixed by IT as not being secure enough. Vyond has given us both the functionality/assets we need and the security that makes IT happy.
Read full review
Scalability
Separate client portfolios enable scalability, however, some elements are still grouped for all accounts so it's difficult to scale for an ad agency with multiple clients. Would prefer totally separate sections of the platform for all clients with each element housed separately.
Read full review
No answers on this topic
Return on Investment
  • So far the impact has been positive, but as we are new to the platform that opinion is based on relatively few interactive assets.
  • There hasn't been any negative reactions or impact from Ion as of yet, but as I said before it's still early for us in terms of usage (less than a year).
  • We do really appreciate the level of complexity and customization available in the platform.
Read full review
  • Allows the training/support teams a quick way to provide “how-to” videos, similar to having a YouTube channel.
  • Our update videos are stored on a channel, which allows us to have a video record of how the project is emerging
  • Leadership likes that we can put out a video very quickly
Read full review
ScreenShots

Ion Interactive Screenshots

Screenshot of ion empowers your other marketing technologies to deliver higher fidelity, data-driven scoring, targeting, segmentation and personalization.Screenshot of The types of interactive experiences the ion platform can create is near-endless. These are the most common types used by our customers: Assessments, Calculators, eBooks, Interactive Infographics, Interactive White Papers, Landing Pages, Lookbooks, Quizzes, Resource Library, Solution Finder.Screenshot of See what our customers are saying about our platform and services!Screenshot of Starting at $2,000 per month, you get an unlimited, scalable interactive content platform with our full feature set. Including: Unlimited experiences, unlimited use of Quick Starts, Unlimited Seats/Users, Unlimited A/B/n Testing, Unlimited Sell-Side Experiences, Unlimited Phone, email & chat support, unlimited analytics... PLUS a FREE custom-branded theme that can be applied to all of your experiences.Screenshot of You have the option to start from a template or entirely from scratch. Our Quick Start template library includes more than 100 fully tested, responsive and flexible interactive experiences you can brand, customize and launch.Screenshot of ion is the only interactive content platform that provides the scalable foundation to grow from one interactive experience to one thousand interactive experiences. With ion, interactive content development complexity, long timelines, high costs and maintenance problems are replaced with freedom and agility.