Jirav vs. Kissmetrics

I feel that Jirav would be best suited for companies with less than 75 employees that need a more robust software than Fathom (Quickbooks Onlne integrated FP&A tool based in Australia) that is very customizable, with simple revenue modeling, few personnel changes every month, few departments, no multi currency, and need collaboration only with top-level personnel. I think Jirav is a product that is being highly recommended in the accounting industry for outsourced accounting firms, but accounting only looks at historical information and there needs to more finance industry influence, approval, and input so they can improve their product.

[Kissmetrics is well suited for the] abandon cart scenario to re-engage users on the purchase journey. Engaging users to personalized content using the visit metrics derived from the data captured at each digital touch points. [Implementing] website campaign and journey orchestration is easy. You get visitor profile to segment upon using different visit metrics and action.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Jirav integrates well with Quickbooks Online (QBO), and I like how you can easily customize the reporting presentation by combining GL accounts and showing more or less details as needed for managerial reporting
• I like that Jirav is browser-based and that I can easily share reports with internal and external parties for comments
• I feel more confident using Jirav than I do with Excel because there is more data validation, and some notifications will appear if there are errors in the model
• The sales capacity model and ramping employees schedule that their implementation / professional services team built for us works well overall (with some limitations)
• Ideally, having a direct integration into Jirav would be great for all our data. However, some of our software didn't have a direct integration, so I was glad that Jirav offered the ability to use a connected Google Sheet that lets me input data that can be imported directly into the system

• The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
• Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
• Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
• Customer support!

• At times, I feel that Jirav is too customizable. It would be great if they could tailor the system to be more industry-specific. For example, if the system could provide standard formulas for SaaS industry metrics already within the system, then that would have saved me a ton of time with having to create the metrics myself. The formula creation for metrics is quite tedious as well because you can only do simple calculations, such as A + B or A x C. You cannot do A + B + C or A x B x C.
• I struggle with the way they have their staff planning set up because I have to reimport an Excel every month with all the changes (new hires, terminations, pay changes), and the changes appear to be retroactive on reports, which doesn't make sense if someone receives a raise or pay change during the year. It would be much easier for planning for bookings if they could add a column for quota by salesperson.
• If there are notifications of errors in the model, then the notifications will continue to present themselves after I resolve the issue. It would be nice if I could clear out notifications I know are not relevant anymore. I also still find errors in the system that I would have expected the system to notify me about, such as Assumptions that are set up but they are not included in any formulas, so I should delete that assumption to prevent anyone from thinking changing that assumption will impact the model.
• There is some functionality for sharing reports and information, but there is not enough granularity in security settings to allow me to share certain information easily. For example, if I want to share information with managers to manage their departments' budget, but also not see their boss' compensation, then it takes some work to set that up. Or, if I want to share a report with a recruiter of planned headcount and salary, then I need to export it to Excel first and delete Actual headcount and salary, so they don't see current employees' compensation (including the person's boss' salary).
• Customer and vendor names do not import, only the totals, so if you look at Actuals vs Plan, the actuals will show a total figure and the plan will show detail, creating the need for an external and manual reconciliation
• There is no multi-currency available
• Scenario analysis can be difficult to do quickly. For example, if I want to see the plan with planned hires and without planned hires, then I would need to create two separate plans, individually select and delete the planned hires in one plan and keep then in another plan, which is time-consuming
• Using Google Sign-In causes the system to time-out frequently for me, so I get kicked out of the system and have to log back in. If I have multiple tabs of Jirav open, then re-logging in sometimes doesn't bring me back to where I was originally at.
• You can export reports to Excel, but there are no formulas of the calculations, which makes it more difficult to understand how calculations are being performed unless you look in the browser and dig into the calculations. This also might make it more difficult if you decide to go to another software in the future since you may need to start from scratch in the next software
• Seasonality has been difficult to model. For example, the way our model is set up, I can use an assumption for Q1, Q2, Q3 and Q4. However, if I update Q3 for this year, then it also updates Q3 of all subsequent years, which I don't want. A more complex model and additional maintenance would be needed to accomplish more accurate seasonality planning

• Installing.... yes this is also a negative. While you can install and have the program running in minutes, if you use Unbounce, the form tracking process is quite complicated!
• Updates... I feel like the product updates have slowed a lot lately. Thankfully, the product functionality is so amazing that it hasn't impeded the use of it. However, it is still disappointing to see less frequent software updates.
• Occasionally clunky UI... there are a few reports that are really easy to mess up and leave you scratching your head on why it isn't showing you any data.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Price sensitivity and the different choices that now exist in the Analytics industry. I think it makes sense for us sometime this year to rethink our analytics strategy to see how we may leverage the best of GA (which has included lots of new features and updates the past years_, Kiss and other tools as need be

Right after login, you'll get to a dashboard which shows you a quick view on how your business is doing across the events you are tracking. There is no need to dig deeper than that unless you want to, in which case it's very easy to do so just by clicking on the metric on which you want more information. The interface is very intuitive.

The application was very rarely down; during the period we used the application, I can think of only two or three occasions in which the site was down. Notably, at no time was the the performance of our own site compromised as a result.

Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.

Our front-line product support person (Mika) is great. She is responsive and great to work with.

However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response.

Just to be clear, these comments only apply to escalated support issues.

Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.

I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc. This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.

In order to build trackability down to revenue, there was quite a lot of work to integrate Kissmetrics with our software and internal process. We had to build the hooks so that Kissmetrics could call back into our software and billing system, etc.. However, we didn't need additional expertise to do this. Once you understand the API, and you own systems, making it work is not too difficult. We did not require an outside consultant or anything like that

Fathom was the cheapest and most basic as an add-on directly to QuickBooks Online Plus, but you lose functionality with Fathom if you use QuickBooks Online Advanced (QBOA). The main loss of functionality for me was the lack of multiple department reporting, which was absolutely necessary for my analysis. Jirav was half the price of Moscaic.tech, but I've heard Mosaic has standard metrics for the SaaS-industry, which is appealing after going through the tedious process of setting up metrics in Jirav. QBOA has additional reporting than QBO Plus, but not enough robust features for planning and modeling. PlaceCPM is Salesforce-based and a I felt having a strong Salesforce admin that can great reports made their unnecessary, and I feel like most of the time you need a Salesforce admin just to run Salesforce. Cube, Vena and OnPlan are spreadsheet-based, but I don't want to use spreadsheets. Prophix, Board and Anaplan seem outdated. Workday was more than what I needed

Kissmetrics is a next-level step up for people who are used to getting their tracking and reporting from Google Analytics or Shopify's CMS. While HubSpot arguably has a better user interface, Kissmetrics certainly has the power and usability necessary to track important conversion data and help you make better marketing decisions.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• 1-3 day shortening of post-month end close analysis from integration with our accounting software
• Elimination of several manual Excels related to headcount variance, salary variance, and planning

• Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel.
• The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info