Kissmetrics vs. SolarWinds Loggly

[Kissmetrics is well suited for the] abandon cart scenario to re-engage users on the purchase journey. Engaging users to personalized content using the visit metrics derived from the data captured at each digital touch points. [Implementing] website campaign and journey orchestration is easy. You get visitor profile to segment upon using different visit metrics and action.

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SolarWinds Loggly is great for capturing and organizing logs from 3rd party sources such as NGINX. Without SolarWinds Loggly it's really difficult to manage the logs overtime, find traffic patterns, and identify issues before they become a problem. Anyone who is routinely searching through massive log files could quickly benefit from the SolarWinds Loggly and it's capabilities.

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• The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
• Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
• Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
• Customer support!

• Putting our logs in one place and making them searchable. We use AWS, and CloudWatch has always been a little frustrating in this regard (though it has gotten better recently).
• Deriving metrics from our logs. I think log-based metrics is such a good idea because your logs are the ultimate source for truth in regards to what the hell is going on inside your app. I have really loved the simplicity with which I can just count certain statements and call that a metric because just through the normal course of development certain log statements just naturally become a straightforward recording of an event having occurred.
• Alerts. I actually have a few complaints about email alerts, but just the way I was able to set them up so easily has been huge. Since we started using Loggly, there have been at least 3 bugs that Loggly exposed that were frankly very bad. And withoutt Loggly or without a user reporting them, we would have never known they were happening! This is stuff I tried to set up in CloudWatch in various ways, but because of my own ignorance or perhaps the complexity/limitations of CloudWatch (or the complexity of my stack?), I wasn't getting the information that I needed until I was able to just tell Loggly to send me an email whenever the word "error" showed up.

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• Installing.... yes this is also a negative. While you can install and have the program running in minutes, if you use Unbounce, the form tracking process is quite complicated!
• Updates... I feel like the product updates have slowed a lot lately. Thankfully, the product functionality is so amazing that it hasn't impeded the use of it. However, it is still disappointing to see less frequent software updates.
• Occasionally clunky UI... there are a few reports that are really easy to mess up and leave you scratching your head on why it isn't showing you any data.

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• Not all searches are intuitive.
• We have to use a log aggregating device to ship our logs to Loggly as our network devices can not connect on an encrypted protocol. I would prefer if we could use some sort of VPN-based connector to ship logs securely.
• Sometimes when drilled down, it can be difficult to fully reset a search term to back all the way out of a drill down.

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Price sensitivity and the different choices that now exist in the Analytics industry. I think it makes sense for us sometime this year to rethink our analytics strategy to see how we may leverage the best of GA (which has included lots of new features and updates the past years_, Kiss and other tools as need be

Management is not open to having an agent sending the data to the cloud instance.

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Right after login, you'll get to a dashboard which shows you a quick view on how your business is doing across the events you are tracking. There is no need to dig deeper than that unless you want to, in which case it's very easy to do so just by clicking on the metric on which you want more information. The interface is very intuitive.

Loggly's easy setup, very good customer support, and intuitive interface make Loggly very easy to use. User access management is also very easy as we can tailor the experience for each of our developers to access the information they need without having to wade through other information. While there was a slight learning curve in how to view the logs the way some specifically wanted, everything was possible and quite easy to do.

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The application was very rarely down; during the period we used the application, I can think of only two or three occasions in which the site was down. Notably, at no time was the the performance of our own site compromised as a result.

Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.

Our front-line product support person (Mika) is great. She is responsive and great to work with.

However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response.

Just to be clear, these comments only apply to escalated support issues.

The support team have been great when we have logged tickets or had issues, most of the time it is down to user training, however we have had a couple of bugs that they have been able to iron out for us.

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Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.

I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc. This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.

In order to build trackability down to revenue, there was quite a lot of work to integrate Kissmetrics with our software and internal process. We had to build the hooks so that Kissmetrics could call back into our software and billing system, etc.. However, we didn't need additional expertise to do this. Once you understand the API, and you own systems, making it work is not too difficult. We did not require an outside consultant or anything like that

It has good architecture, which focus on ese of use.

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Kissmetrics is a next-level step up for people who are used to getting their tracking and reporting from Google Analytics or Shopify's CMS. While HubSpot arguably has a better user interface, Kissmetrics certainly has the power and usability necessary to track important conversion data and help you make better marketing decisions.

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We were using Zabbix. While it is an open-source solution that you can install for free the following things were limitations of the solution. 1) The scale and uptime of the solution are now your own problem. Since we were hosting at AWS this meant we still had a cost of the AWS solution. 2) The product is complicated from a configuration standpoint. In order to get anything meaningful out of it, you had to invest a lot of time and effort. We did consider NewRelic. I have experience with that product and do think that it is a solid alternative. Ultimately experience with the simplicity and speed of deployment with Loggly encouraged me to suggest using this again.

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• Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel.
• The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI.

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• Unfortunately, we hit our logging cap on a weekly basis and we lose logs after that.
• We have lost logs after hitting the maximum during service outages. We have become accustomed to not being able to rely on having them, then things go poorly.

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