Kissmetrics vs. Sumo Logic

[Kissmetrics is well suited for the] abandon cart scenario to re-engage users on the purchase journey. Engaging users to personalized content using the visit metrics derived from the data captured at each digital touch points. [Implementing] website campaign and journey orchestration is easy. You get visitor profile to segment upon using different visit metrics and action.

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SumoLogic is a fantastic log aggregator and analysis tool, a fine alternative to Splunk. Searching is powerful and mostly intuitive and results come fast. If you have application logs in clusters or Kubernetes pods that lose their logs every time they're restarted, Sumo is the solution for you

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• The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
• Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
• Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
• Customer support!

• Sumo Logic allowed for our InfoSec team to ingest logs from our CDN directly, in real-time, instead of massive compressed archives that were sent every two-hours (the only alternative at the time). Sumo Logic had an app for these logs, that allowed us to easily get an immediate payoff from the data, with canned dashboard and saved searches.
• Sumo Logic has a fairly extensive REST API when it comes to log sources, source configurations, dashboard data, searches, etc. Their wiki for the API is usually kept up to date.
• Sumo Logic, during the period of time I had used their product, had added the ability to configure agents via configuration files. This allowed customers to configure their endpoints, and modify the endpoints, with configuration management tools like Chef / Puppet / Salt. Beforehand, the only option was to always make changes either via the web portal or REST API.
• The solutions engineers were extremely helpful, and easily reachable when issues would occur.
• Users at our company found it easy to get started, working on new dashboards, scheduled searches, and alerting. The alerting worked well with our third-party paging tool.

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• Installing.... yes this is also a negative. While you can install and have the program running in minutes, if you use Unbounce, the form tracking process is quite complicated!
• Updates... I feel like the product updates have slowed a lot lately. Thankfully, the product functionality is so amazing that it hasn't impeded the use of it. However, it is still disappointing to see less frequent software updates.
• Occasionally clunky UI... there are a few reports that are really easy to mess up and leave you scratching your head on why it isn't showing you any data.

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• I like the help center, but I think if it had more GUI tools, it could help new users.
• Pulling out data is sometimes hard to read, (Maybe if I knew how to export data better, this would not be an issue for me).
• I would like better know-how on how to create reports that will help our business.

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Price sensitivity and the different choices that now exist in the Analytics industry. I think it makes sense for us sometime this year to rethink our analytics strategy to see how we may leverage the best of GA (which has included lots of new features and updates the past years_, Kiss and other tools as need be

Right after login, you'll get to a dashboard which shows you a quick view on how your business is doing across the events you are tracking. There is no need to dig deeper than that unless you want to, in which case it's very easy to do so just by clicking on the metric on which you want more information. The interface is very intuitive.

Sumo Logic is very powerful but definitely requires some configuration work to get the most out of it. You can get a certification related to this, but it is definitely not something you can just throw together.

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The application was very rarely down; during the period we used the application, I can think of only two or three occasions in which the site was down. Notably, at no time was the the performance of our own site compromised as a result.

Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.

Our front-line product support person (Mika) is great. She is responsive and great to work with.

However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response.

Just to be clear, these comments only apply to escalated support issues.

I would give this rating because I attended a free Sumo Logic training at a WeWork in Chicago. I found the training very useful, and I learned a lot of features that I was not aware of before I went to the training. I like the idea that SumoLogic provides free training seminars. I am certified in level1, and I plan on certifying to level2.

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Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.

I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc. This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.

In order to build trackability down to revenue, there was quite a lot of work to integrate Kissmetrics with our software and internal process. We had to build the hooks so that Kissmetrics could call back into our software and billing system, etc.. However, we didn't need additional expertise to do this. Once you understand the API, and you own systems, making it work is not too difficult. We did not require an outside consultant or anything like that

I was satisfied with the implementation, as at the time, it was the best way to implement the product with the available feature sets in Sumo Logic. User creation and management became more of an issue during continued use, instead of it being an issue related to deploying the product in our environment.

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Kissmetrics is a next-level step up for people who are used to getting their tracking and reporting from Google Analytics or Shopify's CMS. While HubSpot arguably has a better user interface, Kissmetrics certainly has the power and usability necessary to track important conversion data and help you make better marketing decisions.

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Sumo Logic works very well out of the gate. For a small business it has given us what we need. I worked at a larger company previously, and we produced so many logs we had to create a custom logging service to handle them all. Cost and availability are big issues when deciding between the different services, whether self maintained and hosted, or provided by another company.

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I've assisted several OneLogin customers with partner accounts to Sumo Logic. It has always been pleasant.

• Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel.
• The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI.

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• I can't think of any negative side effects other than it being SO slow sometimes, but compared to Splunk everything is slow
• It's SO much cheaper than Splunk that the time it takes to query information is well worth it
• In the times that we've had Sumo go down or stop logging information, we've found that we'd be absolutely lost without Sumo

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info