Likelihood to Recommend
Klaviyo may not be the best fit for everyone. It can be relatively expensive compared to other email marketing platforms, so it might not be ideal for small businesses with limited budgets. Additionally, the reporting features could be more advanced for those who require more detailed analytics.
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The default configuration has been useful from day one. It is easy to learn, and that facilitated rapid adoption. With a little effort, custom fields and formulas can be added to suit particular needs. It is also easy to define custom views and filters, which are "remembered" and available the next time you log on.
Read full review Pros Email automation that nurtured new prospects with education and promotion content. List segmentation. We could segment our list by behavior, purchase history and by demographics. This gave us more views into the customer segmentation. Promotion emails. the high delivery rate of Flash sales, discounts, and promotions that drove sales SMS messaging. We could time SMS messaging to be aligned with email promotion to give a more omni marketing approach to CRM Reporting. Klavio provided excellent reporting by campaign and marketing period. It was able to track open rate, CTR, conversion and revenue. Creative Management. Klavio allowed us to store graphics from previous campaigns and use them in future marketing efforts Campaign Builder. the email builder mechanism is outstanding allowing for graphic, text, shapes and images all to be incorporated in HTML emails Testing. The AB testing function allowed for campaign optimization Read full review Provide a shared single source of Customer information (classic CRM) Allow us to easily create automations relevant to each department's functionality CRM allowed us to bring up each department separately using in-house designed views with easily created logic functionality applied to fields within each view Build custom reports and dashboards starting with supplied off the shelf examples Read full review Cons The image quality you are able to upload can be a bit low, would love crisper GIFs and images to be allowed to upload Easier way to clean up and clear out inactive users Two way data sync between Klaviyo and Shopify (tags and such) as I believe it is a one way system as of now Read full review The availability of the case module in all versions. For a small company it is useful but the investment is high. Although web forms are easy to implement, it is not so easy to adapt them to web design. I would like the LinkedIn social network to be included Read full review Likelihood to Renew
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased. Email design: So easy to use, and more friendly than some other visual builders that we've used. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly. page V
CEO (Chief Executive Officer)
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Zoho has been a wonderful tool for us for several years and there is so much more we can do with it. New features are released often which give a team like us the option to further fine tune our business process management techniques. I honestly couldn't imagine running our business not on Zoho.
Read full review Usability
The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
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Compared to our previous CRM, Zoho is a breeze. I can look up customers and reports with no issue. There are times when it may be difficult to find something, but I assume that is because I am not in Zoho every day like the sales team is. It does everything we need very simply, so I would definitely recommend it to others.
Read full review Support Rating
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
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We did the training and that was a huge waste of money. The information provided was basic and the instructor was sloppy (he even forgot to turn off his mic when he used the restroom - no one should ever hear what we heard). I offered up a 9 because we were able to find what we needed on your website.
Read full review In-Person Training
It was harder to learn when there were mostly real estate users in the room. We are sales solely.
Read full review Online Training
Online training is tough, but Zoho and their partners do a good job of explaining things.
Read full review Implementation Rating
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
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I feel like our implementation went smoothly, certainly better than I had expected. We did run into some issues (which is inevitable when you are implementing it inhouse rather than engaging an external team) but we were really happy with the quality of support we received from Zoho. Whenever we raised an issue to their support team, they either provided us the resolution on the spot or got back to us with an answer in a very acceptable time frame. We were also very happy with the amount of customization Zoho offered in setting up the CRM to the way we needed it to work. Lastly, training our users on it was a smooth experience as well. Zoho has a very detailed help section and their support team is always available.
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Klaviyo is by far the most well-rounded email tool I have used. It is on par with
is ease of email design, but far better when it comes to analytics, flows, and segmentation. We knew that as we grew, we risked alienating our audience amid we didn’t create a more sophisticated strategy for customer engagement and retention. Klaviyo was the only option that allowed us to execute our strategy without sacrifice.
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Zoho is a much more inexpensive solution compared to
, yet it provides a lot of the same tools that the leading competitor provides. For us, it came down to the overall value of the product based on the final price to implement and use.
Read full review Contract Terms and Pricing Model
I think Zoho CRM is priced at a reasonable amount. Simply put, you get what you pay for and Zoho does not disappoint. My organization is comfortable with what we pay and pleased with continually renewing the software. The billing frequency is just right. There are no complaints on our end
Read full review Professional Services
In addition to being a user of Zoho CRM, we are a reseller as well. Often, at times our Partners request for on-boarding the platform configuration for them. During such requirements, we have utilized the Professional services team directly from the Zoho CRM team. Our partner feedback was quite positive, throughout.
Read full review Return on Investment It must reduce its cost. It is a digital marketing tool with so many amazing features that have helped me connect with my audience personally because the data it provides me is always authentic which also helps me to understand what they exactly need. Read full review We had Zoho CRM early on when it wasn't quite as robust as it is now, so there have been vast improvements, which also puts us at a disadvantage for falling into old ways of doing things rather than exploring new ways that we always wanted in the beginning. One thing we were able to do is get rid of MailChimp and slowly migrate to Campaigns Eventually I would like to migrate Zoom to Meeting but it's just not quite there yet. Also, I do have to say going just from the CRM to Zoho One was a VAST improvement where many apps were available. At first, I was so disappointed in the CRM but with all the integrations it's been so much better! Read full review ScreenShots