What users are saying about
51 Ratings
Top Rated
437 Ratings
51 Ratings
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Score 8.9 out of 100
Top Rated
437 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Klaviyo

Klaviyo is great for eCommerce sites, and ideal for Shopify. Klaviyo does integrate with other platforms - like BigCommerce. It's best utilized for businesses who already have their mission, vision, customer base, a well-designed site, are paying for traffic (via FB/Google, or some other source), and are willing to implement best practice designs to their emails and flows. For these stores, they might see 30-50% revenue increase. It's a bit expensive for beginners, but it can be used by beginners - because it's so easy to use. You'll see greater efficiency and effectiveness if you understand where email fits in your business. It's not a great CRM for other industries, like coaching. It can work - but not recommended.
page V | TrustRadius Reviewer

Zoho CRM

Well suited for basic sales and pipeline management. Not appropriate if those leads or prospects need to be transferred into other organizations or companies. Good to use on more individualized sales teams, but not particularly great when it comes to collaborations. Limited tagging and chatting options for collaborative sales.If you are planning to work a pipeline to generate sales and are not in need of a great deal of communication between employees, this will be great for you.
Andrew McClean | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Klaviyo
8.5
Zoho CRM
WYSIWYG email editor
Klaviyo
8.5
Zoho CRM
Dynamic content
Klaviyo
8.2
Zoho CRM
Ability to test dynamic content
Klaviyo
8.5
Zoho CRM
Landing pages
Klaviyo
8.0
Zoho CRM
A/B testing
Klaviyo
9.0
Zoho CRM
Mobile optimization
Klaviyo
9.1
Zoho CRM
Email deliverability reporting
Klaviyo
8.5
Zoho CRM
List management
Klaviyo
8.1
Zoho CRM
Triggered drip sequences
Klaviyo
8.6
Zoho CRM

Lead Management

Klaviyo
6.4
Zoho CRM
Lead nurturing
Klaviyo
6.4
Zoho CRM

Reporting & Analytics

Klaviyo
8.7
Zoho CRM
Dashboards
Klaviyo
8.4
Zoho CRM
Standard reports
Klaviyo
8.3
Zoho CRM
Custom reports
Klaviyo
9.5
Zoho CRM

Platform & Infrastructure

Klaviyo
8.2
Zoho CRM
API
Klaviyo
8.2
Zoho CRM

Sales Force Automation

Klaviyo
Zoho CRM
7.7
Customer data management / contact management
Klaviyo
Zoho CRM
8.0
Workflow management
Klaviyo
Zoho CRM
8.1
Territory management
Klaviyo
Zoho CRM
7.7
Opportunity management
Klaviyo
Zoho CRM
7.9
Integration with email client (e.g., Outlook or Gmail)
Klaviyo
Zoho CRM
7.1
Contract management
Klaviyo
Zoho CRM
7.5
Quote & order management
Klaviyo
Zoho CRM
7.5
Interaction tracking
Klaviyo
Zoho CRM
8.3
Channel / partner relationship management
Klaviyo
Zoho CRM
7.4

Customer Service & Support

Klaviyo
Zoho CRM
7.5
Case management
Klaviyo
Zoho CRM
7.6
Call center management
Klaviyo
Zoho CRM
7.4
Help desk management
Klaviyo
Zoho CRM
7.6

Marketing Automation

Klaviyo
Zoho CRM
8.0
Lead management
Klaviyo
Zoho CRM
8.1
Email marketing
Klaviyo
Zoho CRM
8.0

CRM Project Management

Klaviyo
Zoho CRM
7.9
Task management
Klaviyo
Zoho CRM
8.1
Billing and invoicing management
Klaviyo
Zoho CRM
7.7
Reporting
Klaviyo
Zoho CRM
7.8

CRM Reporting & Analytics

Klaviyo
Zoho CRM
8.0
Forecasting
Klaviyo
Zoho CRM
7.8
Pipeline visualization
Klaviyo
Zoho CRM
8.0
Customizable reports
Klaviyo
Zoho CRM
8.2

Customization

Klaviyo
Zoho CRM
8.4
Custom fields
Klaviyo
Zoho CRM
8.5
Custom objects
Klaviyo
Zoho CRM
8.4
Scripting environment
Klaviyo
Zoho CRM
8.5
API for custom integration
Klaviyo
Zoho CRM
8.1

Security

Klaviyo
Zoho CRM
8.2
Single sign-on capability
Klaviyo
Zoho CRM
8.1
Role-based user permissions
Klaviyo
Zoho CRM
8.3

Social CRM

Klaviyo
Zoho CRM
7.4
Social data
Klaviyo
Zoho CRM
7.4
Social engagement
Klaviyo
Zoho CRM
7.4

Integrations with 3rd-party Software

Klaviyo
Zoho CRM
7.5
Marketing automation
Klaviyo
Zoho CRM
7.7
Compensation management
Klaviyo
Zoho CRM
7.3

Platform

Klaviyo
Zoho CRM
7.0
Mobile access
Klaviyo
Zoho CRM
7.0

Pros

Klaviyo

  • Easy UX: The entire platform is very visual. It's easy to navigate, understand, and use. It's really well designed, and it helps business owners understand the set up / steps in the email marketing automation.
  • Visual flow-building: This allows us to automate pieces of our client's business. For example, create a map of a series of emails that automatically follow-up with people who abandon carts in our client's store, indicating how many emails, when they go out, who sees them, and split test emails against one another in this format.
  • Individual email building: Klaviyo makes it easy for us to design client emails with an easy builder or with HTML code. Klaviyo allows you to set up saved blocks to make your building experience more efficient as well.
  • Measurement: Klaviyo makes it easy for users to see campaigns and which ones create greater click-through, open rate, conversion $ and more. You can also watch where people open the emails around the world with a map, or see which users opened particular emails.
  • Individual user tracking: It's so helpful to see customer journeys throughout the entire process. You can see individual profiles and how often they visited a site, opened an email, made a purchase, how much that purchase was worth, etc.
  • Integrations - pretty easy to use with multiple commerce sites, but ideal for Shopify. Easily integrates with other software.
  • Automation - There are built-in templates and flows created inside of the platform. Even a novice could implement something basic and see results in their business. (better if they are customized)
page V | TrustRadius Reviewer

Zoho CRM

  • Zoho CRM has an incredible amount of features, from tagging contacts to social media integration (LinkedIn, Facebook, etc) and email capabilities.
  • Zoho CRM is very customizable. The entire look and feel of each page and account can be customized to fit your organization's needs.
  • Zoho CRM is just one of the products offered under Zoho's suite of software products. It easily integrates with other enterprise software like Zoho Project Management and Zoho email.
Adam Montgomery | TrustRadius Reviewer

Cons

Klaviyo

  • This is our first holiday season using Klaviyo. It seems like their system does get overwhelmed at times with pages that don't load or even images in emails that have been sent not loading.
  • Klaviyo does allow you to insert custom HTML however we have not found it useful. The code we enter in the custom HTML box sometimes doesn't render correctly in the final send.
  • One HUGE thing about Klaviyo is the fact that is clips your message when viewed in gmail if it has too many links. Klaviyo adds a TON of extra tracking info to the ends of links inserted into emails so it causes the file size to go up. Once the file size limit is met, gmail starts clipping the bottom of your messages causing consumers to miss much of your message unless they click the link at the bottom of their email to view more. This is a major flaw in my opinion.
Anonymous | TrustRadius Reviewer

Zoho CRM

  • I do wish it was a bit "smarter" that it could sense duplicate entries and simply update fields when it recognizes a dupe.
  • I wish it had an easier integration with our marketing platform, Hubspot.
  • I wish there was a way to mass update information, via spreadsheet upload, WITHOUT having the Zoho ID.
Ashley Gennett | TrustRadius Reviewer

Likelihood to Renew

Klaviyo

Klaviyo 9.0
Based on 1 answer
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
page V | TrustRadius Reviewer

Zoho CRM

Zoho CRM 7.6
Based on 19 answers
We went through an exhaustive process doing this evaluation and in the process took the time to really understand the objectives and requirements of all groups within the organization. Now that the system is in place it needs to be used and refined over a long period to time in order to get the full value. As a result you need to consider the long-term and renewal knowing that the system will get better the more you use it.
James Lochran | TrustRadius Reviewer

Usability

Klaviyo

Klaviyo 4.0
Based on 1 answer
It's a decent platform with a user friendly interface, however it massively misses trust due to unsecured systems and support from customer service; support is a massive problem if you run a company and have a problem with the service that you can't fix. On the other side of the line, in our experience, there is no support or understanding which we haven't encountered with any other company we have done business online in the last decade.
Anonymous | TrustRadius Reviewer

Zoho CRM

Zoho CRM 8.0
Based on 4 answers
There are some other paid apps. But Zoho CRM is decent for all kinds of businesses and it comes with a free price tag.
Oral Tosun | TrustRadius Reviewer

Support Rating

Klaviyo

No score
No answers yet
No answers on this topic

Zoho CRM

Zoho CRM 4.0
Based on 4 answers
Horrible experience. They should send regular apologies and refunds to all existing customers.
Ajay Gupta | TrustRadius Reviewer

Implementation Rating

Klaviyo

No score
No answers yet
No answers on this topic

Zoho CRM

Zoho CRM 8.0
Based on 4 answers
The CRM is only as good as the data you put into it. Spend the time up-front to clean up your old data sources prior to importing them into Zoho
Ron Sherwood | TrustRadius Reviewer

Alternatives Considered

Klaviyo

Klaviyo is the perfect mid-market option. It has more features, especially around automation than Mailchimp and AWeber (plus a Shopify and Shopify Plus integration), and holds its own upstream against larger enterprise options like Emarsys, Listrak, and others at that level. I can't think of a better option for eCommerce brands doing between $1MM-$50MM in online revenue.
Anonymous | TrustRadius Reviewer

Zoho CRM

I tried a lot of different software trying to find the one that gave me everything, which I found within ZOHO. It wasn't the CRM that sold me on ZOHO, it was the Subscriptions and it's integration within CRM that sold me on ZOHO. I'm glad I picked it, the CRM has been easy to adapt to and easy for the boss to get the reports out he wants.
Scott French | TrustRadius Reviewer

Return on Investment

Klaviyo

  • Klaviyo fills the role of the email marketing platform, which brings in revenue easily on it's own, but with the level of automation and customization, the ROI very high.
  • Because of the segmentation available in Klaviyo, we typically target our most profitable customers and often bring in $10k+ per email send for a medium sized company.
Lee L Kennedy | TrustRadius Reviewer

Zoho CRM

  • The organization which is helping our sales team not miss a beat! We are following up without having to dig for information etc.
  • We close more sales when we have a clear activity list and can assess leads etc but using the scoring options
  • We are able to get our work done in a user-friendly environment. It helps the day run much smoother.
Sarah Lohsl | TrustRadius Reviewer

Screenshots

Pricing Details

Klaviyo

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Klaviyo Editions & Modules

Additional Pricing Details

Zoho CRM

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$12*

* /user/month

Zoho CRM Editions & Modules

Edition
Standard$121
Professional$201
Enterprise$351
  1. per user, per month
Additional Pricing Details

Rating Summary

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