Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Klaviyo
Score 8.8 out of 10
N/A
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…
$20
per month
Zoho CRM
Score 8.4 out of 10
N/A
Zoho CRM is a simple, very low-cost CRM option for the smaller end of the SMB segment. The product has several useful integrations with other products, including QuickBooks, and Google Apps and Google Docs. The product also has an integrated project management module.
$14
per month
Pricing
KlaviyoZoho CRM
Editions & Modules
No answers on this topic
Standard
$14.00
Per User/Per Month
Professional
$23.00
Per User/Per Month
Enterprise
$40.00
Per User/Per Month
Ultimate
$52.00
Per User/Per Month
Plus
$57.00
Per User/Per Month
Offerings
Pricing Offerings
KlaviyoZoho CRM
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$14 /user/month
Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
More Pricing Information
Community Pulse
KlaviyoZoho CRM
Considered Both Products
Klaviyo

No answer on this topic

Zoho CRM
Chose Zoho CRM
We have only looked into other CRMs but Zoho is our first one. I think we chose it because of price not necessarily because it was better than any of the other options. It was our first CRM system so we didn't have anything to base it off of.
Chose Zoho CRM
Overall Zoho CRM is great. It might not be the best CRM but if you compare the price difference, i think Zoho CRM does wonders. I ll not line it up in the same position with Salesforce and Hubspot but it is full full-capacity CRM. If they add AI capabilities and add more …
Top Pros
Top Cons
Features
KlaviyoZoho CRM
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Klaviyo
8.6
90 Ratings
10% above category average
Zoho CRM
-
Ratings
WYSIWYG email editor8.180 Ratings00 Ratings
Dynamic content8.685 Ratings00 Ratings
Ability to test dynamic content8.579 Ratings00 Ratings
Landing pages8.02 Ratings00 Ratings
A/B testing8.980 Ratings00 Ratings
Mobile optimization9.086 Ratings00 Ratings
Email deliverability reporting8.688 Ratings00 Ratings
List management8.988 Ratings00 Ratings
Triggered drip sequences9.179 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Klaviyo
8.3
69 Ratings
6% above category average
Zoho CRM
-
Ratings
Lead nurturing automation8.867 Ratings00 Ratings
Lead scoring and grading8.124 Ratings00 Ratings
Data quality management8.431 Ratings00 Ratings
Automated sales alerts and tasks8.128 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Klaviyo
8.6
11 Ratings
12% above category average
Zoho CRM
-
Ratings
Calendaring8.611 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Klaviyo
8.4
86 Ratings
12% above category average
Zoho CRM
-
Ratings
Dashboards8.586 Ratings00 Ratings
Standard reports8.483 Ratings00 Ratings
Custom reports8.246 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Klaviyo
8.9
67 Ratings
16% above category average
Zoho CRM
-
Ratings
API8.862 Ratings00 Ratings
Role-based workflow & approvals8.828 Ratings00 Ratings
Customizability8.938 Ratings00 Ratings
Integration with Salesforce.com8.76 Ratings00 Ratings
Third-party software integrations9.112 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Klaviyo
-
Ratings
Zoho CRM
7.9
289 Ratings
3% above category average
Customer data management / contact management00 Ratings8.4280 Ratings
Workflow management00 Ratings8.0267 Ratings
Territory management00 Ratings7.8197 Ratings
Opportunity management00 Ratings8.3253 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings7.9248 Ratings
Contract management00 Ratings7.9204 Ratings
Quote & order management00 Ratings7.7204 Ratings
Interaction tracking00 Ratings7.8250 Ratings
Channel / partner relationship management00 Ratings7.6192 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Klaviyo
-
Ratings
Zoho CRM
7.6
222 Ratings
1% above category average
Case management00 Ratings7.7214 Ratings
Call center management00 Ratings7.2172 Ratings
Help desk management00 Ratings7.8189 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Klaviyo
-
Ratings
Zoho CRM
8.1
267 Ratings
7% above category average
Lead management00 Ratings8.2262 Ratings
Email marketing00 Ratings8.0220 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Klaviyo
-
Ratings
Zoho CRM
8.0
264 Ratings
5% above category average
Task management00 Ratings8.3249 Ratings
Billing and invoicing management00 Ratings7.7181 Ratings
Reporting00 Ratings8.1243 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Klaviyo
-
Ratings
Zoho CRM
8.1
259 Ratings
5% above category average
Forecasting00 Ratings7.8217 Ratings
Pipeline visualization00 Ratings8.1236 Ratings
Customizable reports00 Ratings8.3250 Ratings
Customization
Comparison of Customization features of Product A and Product B
Klaviyo
-
Ratings
Zoho CRM
7.9
278 Ratings
4% above category average
Custom fields00 Ratings8.4276 Ratings
Custom objects00 Ratings7.9223 Ratings
Scripting environment00 Ratings7.5179 Ratings
API for custom integration00 Ratings8.0204 Ratings
Security
Comparison of Security features of Product A and Product B
Klaviyo
-
Ratings
Zoho CRM
8.4
267 Ratings
1% above category average
Single sign-on capability00 Ratings8.4232 Ratings
Role-based user permissions00 Ratings8.4262 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Klaviyo
-
Ratings
Zoho CRM
8.0
166 Ratings
9% above category average
Social data00 Ratings8.1165 Ratings
Social engagement00 Ratings8.0157 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Klaviyo
-
Ratings
Zoho CRM
7.9
211 Ratings
9% above category average
Marketing automation00 Ratings8.1208 Ratings
Compensation management00 Ratings7.7139 Ratings
Platform
Comparison of Platform features of Product A and Product B
Klaviyo
-
Ratings
Zoho CRM
7.9
231 Ratings
6% above category average
Mobile access00 Ratings7.9231 Ratings
Best Alternatives
KlaviyoZoho CRM
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Creatio
Creatio
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Creatio
Creatio
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KlaviyoZoho CRM
Likelihood to Recommend
9.3
(90 ratings)
8.3
(313 ratings)
Likelihood to Renew
10.0
(2 ratings)
7.4
(42 ratings)
Usability
8.0
(3 ratings)
8.0
(172 ratings)
Availability
-
(0 ratings)
8.9
(7 ratings)
Performance
-
(0 ratings)
8.3
(8 ratings)
Support Rating
9.0
(1 ratings)
6.2
(69 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
Online Training
-
(0 ratings)
5.8
(8 ratings)
Implementation Rating
10.0
(1 ratings)
5.5
(16 ratings)
Configurability
-
(0 ratings)
5.6
(114 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
9.5
(21 ratings)
Ease of integration
-
(0 ratings)
7.1
(5 ratings)
Product Scalability
-
(0 ratings)
6.4
(6 ratings)
Professional Services
-
(0 ratings)
8.3
(7 ratings)
Vendor post-sale
-
(0 ratings)
8.1
(13 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(13 ratings)
User Testimonials
KlaviyoZoho CRM
Likelihood to Recommend
Klaviyo
E-commerce stores and service-based businesses can really benefit from Klaviyo, as it is quite a versatile tool for emailing customers and keeping them updated about what is happening with the business. It is great for customer retention, creating a community for your product, and boosting engagement with your business.
Read full review
Zoho
Interfacing with our target clients at the correct minute is crucial in today's society. Another valuable include is its capacity to coordinated with other programs. It helps me in keeping track of the every day work emails I send to my colleagues or get. Zoho CRM makes it straightforward to consequence or send out information agreeing to our needs. Zoho makes a difference keep in mind individuals by means of e-mail and pop-ups, which dispenses with the issue of overlooking follow-ups and reminders. This not as it were helps within the organization of this incredible instrument but moreover within the execution of data.
Read full review
Pros
Klaviyo
  • I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
  • Klaviyo helps me to measure the success of email campaigns.
  • Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.
Read full review
Zoho
  • Hooks into our website and can import data from forms.
  • Has great automation tools built in.
  • Reporting features are great.
  • Easy to learn, makes it easy for us to onboard new users onto it.
  • Fairly customizable. We have fine tuned it to work the way we need it to.
Read full review
Cons
Klaviyo
  • At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
  • Can be pricey depending on company and email list.
  • Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.
Read full review
Zoho
  • Need some way to switch a field type without losing the pre-existing data.
  • The settings controls should be broken out differently - I don't like that I can't keep some users from exporting all contact records (i.e., the entire Contacts module) because if the export function is turned off, the export function of Reports for those same modules is also blocked.
  • Frustrating that only 3 custom lookup fields are allowed per module in our license.
Read full review
Likelihood to Renew
Klaviyo
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
Read full review
Zoho
i have already renewed my subscription twice. I am in the 3rd Year now. I have been using it for a while and have been recommending to my friends as well.. have attended ZOHOLICs the annual program of zoho and it gave me new insights of managing the crm solutoin.
Read full review
Usability
Klaviyo
The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
Read full review
Zoho
The methodology of the 'out of the box' user interface is fairly easy to learn. In some cases however, the interface is not consistent throughout the software. Upgrades to the interface has certainly improved some of this--- but now we are seeing the same kinds of inconsistencies across Zoho apps, particularly those more recently added to their platform. This issue is not major in that everybody on staff seems able to learn how to work the programs--- it's just annoying and less than efficient when inconsistent user interfaces or inconsistent terms are used in the programs and/or the requisite documentation.
Read full review
Reliability and Availability
Klaviyo
No answers on this topic
Zoho
In my many years using Zoho, I think there were only 1 or 2 days when there was something happening and I was not able to log in. Sure, it wasn't fun and we all panicked a bit, but right after that, all was well and work-life continued. Being cloud based, I'm never worried about losing my iPhone, iPad or Laptop as I know I can log in anywhere on any device and workflow won't stop.
Read full review
Performance
Klaviyo
No answers on this topic
Zoho
I don't recall every having any issues with a page not loading due to it being a Zoho issue. Anytime I've had any issues with something being wonky, I clear cache and that has always solved the problem. Or a simply computer reboot and we're back, hard at work. Look, I don't expect any product to delivery 100%, 100% of the time but if I had any consistent ongoing issues, I would have left many years ago. I still keep my eyes open to what is new but after a quick evaluation, I know Zoho will long be my home.
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Support Rating
Klaviyo
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
Read full review
Zoho
We did the training and that was a huge waste of money. The information provided was basic and the instructor was sloppy (he even forgot to turn off his mic when he used the restroom - no one should ever hear what we heard). I offered up a 9 because we were able to find what we needed on your website.
Read full review
In-Person Training
Klaviyo
No answers on this topic
Zoho
I attended a Zoho-Holics event in Austin, TX, several years ago, and it blew my mind. So many industries were represented using Zoho in so many different ways. It was unbelievable all that I learned from that experience, as there were features that I wasn't aware of that I immediately started using. Best of all, the trainers were patient and knowledgeable
Read full review
Online Training
Klaviyo
No answers on this topic
Zoho
There is an endless supply of YouTube videos from Zoho and the many Zoho partners/consultants. Plus, Zoho has it's own library of training videos and webinars to learn from plus an entire community at the ready to answer any questions. While Zoho has been available for many years, there are constantly new training videos and webinars available for the novice and the experienced users.
Read full review
Implementation Rating
Klaviyo
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
Read full review
Zoho
When you switch CRMs, you can automatically assume everything isn’t going to match up correctly. We had used Salesforce for 10+ years and had a ton of data and customizations. It was not a clean transfer, but we were able to sort it all out. The only issue that really bothered me was Zoho support. Even simple questions couldn’t be answered over chat, and we would have some team members try for hours to find the right answer
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Alternatives Considered
Klaviyo
Mailchimp was used early in the business when we didn't have as many customers and weren't segmenting. We've used Yotpo for loyalty, reviews, and, most recently, SMS. We have yet to try Klaviyo reviews or SMS, but it would be nice to have all of these items in one suite
Read full review
Zoho
Free user access was one reason to use it more than any other software. Also, for a mid-size organization, the Salesforce cost was a little higher, and Pipedrive was almost similar to Zoho. As we were already using Zoho, we found no urgency to switch.
Read full review
Contract Terms and Pricing Model
Klaviyo
No answers on this topic
Zoho
I think Zoho CRM is priced at a reasonable amount. Simply put, you get what you pay for and Zoho does not disappoint. My organization is comfortable with what we pay and pleased with continually renewing the software. The billing frequency is just right. There are no complaints on our end
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Scalability
Klaviyo
No answers on this topic
Zoho
We're still in the early stages of scaling this across departments. We have high aspirations of doing this, but it takes time to migrate to the new system and to help people get acquainted of doing their work in a different way thru Zoho.
Read full review
Professional Services
Klaviyo
No answers on this topic
Zoho
In addition to being a user of Zoho CRM, we are a reseller as well. Often, at times our Partners request for on-boarding the platform configuration for them. During such requirements, we have utilized the Professional services team directly from the Zoho CRM team. Our partner feedback was quite positive, throughout.
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Return on Investment
Klaviyo
  • ROI was over 300%
  • Increased repeat sales by 33%
  • Increase AOV on orders by targeting persons with historically high purchases
  • Increase customer acquisition volume by converting email prospects into customers
  • Increase customer retention by integrating test (SMS) messaging to many customers. The result was a higher response rate.
Read full review
Zoho
  • because we are new to the CRM world, we wanted a product that was reasonably priced, yet had the features we were looking for
  • we have found a much higher customer engagement rate and ROI
  • we used to "lose" customers in our makeshift process. Now, all customers are being attended to.
Read full review
ScreenShots

Klaviyo Screenshots

Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers

Zoho CRM Screenshots

Screenshot of Deals - Cash in on all opportunities. Close more deals. Great sales management is all about prioritizing, tracking, and monitoring the deals in your pipeline. Zoho CRM gives you everything you need to manage deals across territories and sales structures.Screenshot of Activities - Keep track of all the tasks, meetings, calls, events, or activity records. Neatly organize the numerous records along with the activities associated to them such as follow-up, pre sales and post sales activities, phone conversations etc.