Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 110,000 other paying users leverage their platform…
$20
per month
Zoho CRM
Score 8.3 out of 10
N/A
Zoho CRM is a simple, very low-cost CRM option for the smaller end of the SMB segment.
The product has several useful integrations with other products, including QuickBooks, and Google Apps and Google Docs.
The product also has an integrated project management module.
$14
per month
Pricing
Klaviyo
Zoho CRM
Editions & Modules
No answers on this topic
Standard
$14.00
Per User/Per Month
Professional
$23.00
Per User/Per Month
Enterprise
$40.00
Per User/Per Month
Ultimate
$52.00
Per User/Per Month
Plus
$57.00
Per User/Per Month
Offerings
Pricing Offerings
Klaviyo
Zoho CRM
Free Trial
Yes
Yes
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
$14 /user/month
Additional Details
Paid plans start at $20/month and include:
251 - 500 contacts
5,000 monthly email sends
150 SMS/MMS sending credits
Applicable SMS carrier fees
Mobile push notifications (free beta)
Email and chat support
Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business.
View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
Klaviyo may not be the best fit for everyone. It can be relatively expensive compared to other email marketing platforms, so it might not be ideal for small businesses with limited budgets. Additionally, the reporting features could be more advanced for those who require more detailed analytics.
The default configuration has been useful from day one. It is easy to learn, and that facilitated rapid adoption. With a little effort, custom fields and formulas can be added to suit particular needs. It is also easy to define custom views and filters, which are "remembered" and available the next time you log on.
Email automation that nurtured new prospects with education and promotion content.
List segmentation. We could segment our list by behavior, purchase history and by demographics. This gave us more views into the customer segmentation.
Promotion emails. the high delivery rate of Flash sales, discounts, and promotions that drove sales
SMS messaging. We could time SMS messaging to be aligned with email promotion to give a more omni marketing approach to CRM
Reporting. Klavio provided excellent reporting by campaign and marketing period. It was able to track open rate, CTR, conversion and revenue.
Creative Management. Klavio allowed us to store graphics from previous campaigns and use them in future marketing efforts
Campaign Builder. the email builder mechanism is outstanding allowing for graphic, text, shapes and images all to be incorporated in HTML emails
Testing. The AB testing function allowed for campaign optimization
Provide a shared single source of Customer information (classic CRM)
Allow us to easily create automations relevant to each department's functionality
CRM allowed us to bring up each department separately using in-house designed views with easily created logic functionality applied to fields within each view
Build custom reports and dashboards starting with supplied off the shelf examples
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
Email design: So easy to use, and more friendly than some other visual builders that we've used.
Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
Zoho has been a wonderful tool for us for several years and there is so much more we can do with it. New features are released often which give a team like us the option to further fine tune our business process management techniques. I honestly couldn't imagine running our business not on Zoho.
The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
Compared to our previous CRM, Zoho is a breeze. I can look up customers and reports with no issue. There are times when it may be difficult to find something, but I assume that is because I am not in Zoho every day like the sales team is. It does everything we need very simply, so I would definitely recommend it to others.
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
We did the training and that was a huge waste of money. The information provided was basic and the instructor was sloppy (he even forgot to turn off his mic when he used the restroom - no one should ever hear what we heard). I offered up a 9 because we were able to find what we needed on your website.
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
I feel like our implementation went smoothly, certainly better than I had expected. We did run into some issues (which is inevitable when you are implementing it inhouse rather than engaging an external team) but we were really happy with the quality of support we received from Zoho. Whenever we raised an issue to their support team, they either provided us the resolution on the spot or got back to us with an answer in a very acceptable time frame. We were also very happy with the amount of customization Zoho offered in setting up the CRM to the way we needed it to work. Lastly, training our users on it was a smooth experience as well. Zoho has a very detailed help section and their support team is always available.
Klaviyo is by far the most well-rounded email tool I have used. It is on par with Mailchimp is ease of email design, but far better when it comes to analytics, flows, and segmentation. We knew that as we grew, we risked alienating our audience amid we didn’t create a more sophisticated strategy for customer engagement and retention. Klaviyo was the only option that allowed us to execute our strategy without sacrifice.
Zoho is a much more inexpensive solution compared to Salesforce, yet it provides a lot of the same tools that the leading competitor provides. For us, it came down to the overall value of the product based on the final price to implement and use.
I think Zoho CRM is priced at a reasonable amount. Simply put, you get what you pay for and Zoho does not disappoint. My organization is comfortable with what we pay and pleased with continually renewing the software. The billing frequency is just right. There are no complaints on our end
In addition to being a user of Zoho CRM, we are a reseller as well. Often, at times our Partners request for on-boarding the platform configuration for them. During such requirements, we have utilized the Professional services team directly from the Zoho CRM team. Our partner feedback was quite positive, throughout.
It is a digital marketing tool with so many amazing features that have helped me connect with my audience personally because the data it provides me is always authentic which also helps me to understand what they exactly need.
We had Zoho CRM early on when it wasn't quite as robust as it is now, so there have been vast improvements, which also puts us at a disadvantage for falling into old ways of doing things rather than exploring new ways that we always wanted in the beginning.
One thing we were able to do is get rid of MailChimp and slowly migrate to Campaigns
Eventually I would like to migrate Zoom to Meeting but it's just not quite there yet.
Also, I do have to say going just from the CRM to Zoho One was a VAST improvement where many apps were available. At first, I was so disappointed in the CRM but with all the integrations it's been so much better!
