Lead Forensics vs. LeadLander

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lead Forensics
Score 9.1 out of 10
N/A
UK company Lead Forensics offers their eponymous platform for lead generation and web analytics.N/A
LeadLander
Score 9.9 out of 10
N/A
LeadLander is essentially an IP reverse look-up tool. It does a reverse look-up of the IP address to distinguish between corporate visitors and “home/ISP” users. Although having somewhat similar functionality as web analytics products like Google Analytics and WebTrends, it is actually designed for a different user base. While web analytics tools are typically designed to provide metrics such as bounce rates, unique visitors, and length/depth of stay to help marketers optimize website content,…
$25
Per User Per Month
Pricing
Lead ForensicsLeadLander
Editions & Modules
No answers on this topic
LeadLander
$25.00
Per User Per Month
Offerings
Pricing Offerings
Lead ForensicsLeadLander
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Lead ForensicsLeadLander
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Lead Forensics
7.8
17 Ratings
3% below category average
LeadLander
-
Ratings
Lead Conversion Tracking7.412 Ratings00 Ratings
Bounce Rate Measurement7.310 Ratings00 Ratings
Device and Browser Reporting8.111 Ratings00 Ratings
Pageview Tracking8.316 Ratings00 Ratings
Event Tracking7.710 Ratings00 Ratings
Reporting in real-time8.214 Ratings00 Ratings
Referral Source Tracking7.812 Ratings00 Ratings
Customizable Dashboards7.815 Ratings00 Ratings
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Score 9.4 out of 10
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Score 9.4 out of 10
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User Ratings
Lead ForensicsLeadLander
Likelihood to Recommend
9.7
(36 ratings)
9.0
(9 ratings)
Likelihood to Renew
-
(0 ratings)
8.2
(4 ratings)
Usability
8.0
(18 ratings)
-
(0 ratings)
Support Rating
8.1
(3 ratings)
-
(0 ratings)
User Testimonials
Lead ForensicsLeadLander
Likelihood to Recommend
Lead Forensics
If you want to understand if the things you're doing in the market place are improving your audience reach, then Lead Forensics is a great tool. It's all very well to network, email, win awards and so on, but you will want to address any inconsistency in how effective outreach activities are. Lead Forensics is great for this.
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LeadLander
LeadLander is great for sales reps who are looking for additional insights when attempting to get the right message to the right audience at the right time via the right medium. Nevertheless, the tool is basically fairly simplistic in terms of what you get. Data is delivered via email and can be tailored in terms of frequency and territory, but the overall information presented is fairly simple. The links to websites visited and accompanying information pertaining to frequency and duration are incredibly helpful. Nevertheless, if you have a lot of users visiting sites that utilize a free version of your tool, care is required to ensure that your messaging is not falling on deaf ears. Overall, the tool is very useful for accomplishing awareness of baseline insights pertaining to prospective clientele visiting your company's website in order to craft more meaningful messaging.
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Pros
Lead Forensics
  • The information is detailed & you get a lot of it
  • Tagging of people on the site, makes it easy to search and report
  • Pages viewed- this helps you see where they spend the most time and gives you a reason to follow up
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LeadLander
  • Leadlander has an excellent database of IP addresses. Often the address is registered to some unknown cable company but leadlander seems to identify them.
  • Leadlander is well designed and intuitive to use.
  • Leadlander captures page data and referral that we wouldn't otherwise have.
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Cons
Lead Forensics
  • The menu could be improved, maybe by giving the chance of a "basic" and an "expert" menu.
  • The instructions are good and exhaustive but they might be improved.
  • The most difficult part of Lead Forensics is how some colleagues will use it and - should they not understand - they won't. There should be a way to interest even the less technological colleagues that this tool is for their best.
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LeadLander
  • Be able to see the people in addition to the accounts.
  • Integrate with our tech stack (it may but it's not a feature I am currently aware of).
  • Better matching of IP addresses.
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Likelihood to Renew
Lead Forensics
No answers on this topic
LeadLander
Currently, we have not went out to look for another tool because we are happy with LeadLanders' performance. If we were to be approached by any of their competitors, we would look to investigate the difference and similarities between the tools. In the past, we used a tool that provided images and steps taken to show the route a prospect takes and I found that to be very interesting.
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Usability
Lead Forensics
Lead Forensics is really easy to use. [...], our account manager, also has a hands on approach to ensure we are getting the best out of it. We have regular meetings at no extra costs where he will give us tips and help if we need it. The default interface however is very simple and is customisable which means it can be made even more simple!
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LeadLander
No answers on this topic
Support Rating
Lead Forensics
[Their] support is great, [whether] you call or send in an email. They are always friendly and willing to help. Anytime I can’t figure something out and need to reach out, I always get a response back quick[ly] - and they will always offer to go in and make the change, but I like when they show me so I can do it next time.
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LeadLander
No answers on this topic
Alternatives Considered
Lead Forensics
Lead Forensics is the best as far as I can tell, but choices that are a fraction of the cost come pretty close. Some places like ThomasNet even throw this functionality in for free now. I guess it's a question of if you view this type of intelligence as a luxury or essential.
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LeadLander
ActOn also provides website analytics, however if we have a contact in our CRM - it will tell us each morning if that specific contact visited our website rather than just a company name. It is interesting to note that both ActOn and Leadlander often have different results and companies. I'm not sure why there is a discrepancy, however overall, both tools are fairly comparable.
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Return on Investment
Lead Forensics
  • POSITIVE: Lead Forensics is an integral part of our digital Go-To-Market strategy
  • POSITIVE: In my experience, a very reliable source of website data (better than any analytics platform you may have)
  • NEGATIVE: US-based traffic still not being identified at a person-level.
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LeadLander
  • Our Demand Generation team primarily uses this tool and has been wildly successful! Their entire office area is covered in wins, including amounts. One of the larger deals found on LeadLander was 4.2 million. A current opportunity is set at 2.5 million. I think the ROI speaks for itself with those deals.
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ScreenShots

Lead Forensics Screenshots

Screenshot of Lead Forensics' insight with regard to who is visiting a website, where they have come from, how visits trend over time, what they have looked at on the site, as well as detailed firmographics about each and every business visitor identified. This is presented at a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.Screenshot of a view of which businesses are visiting a website, in real-time. Users can categorize visitors according to their stage in the sales pipeline and create actions based upon each visitor profile to commence further engagement, understand what each visit is interested in by reviewing the time they have spent on each page, and use this information to start valuable conversations, and review the contact information to commence pro-active engagement to give each customer and prospect an exceptional first impression.Screenshot of marketing campaign analytics that help locate which are driving high value opportunities to a website. Users can track changes over time to understand the success of specific campaigns and monitor the performance of social media, PPC, SEO and any other referring source, to optimize campaigns and invest marketing budget where campaigns are driving maximum engagement and return.Screenshot of detailed firmographics relating to each visiting business, used to qualify and score a visitor, according to their 'fit' for a business. This helps users to understand the size and scope of each visitor, identify where they are located and get their contact information. Automated lead scoring against any specific criteria can be used to focus on the highest priority opportunities, in order to acquire new business, expand existing customer revenues and deliver excellent levels of customer service.