Cognism vs. LeadIQ

Its a good tool, the quality of data is good specially for emails. So its going to be a good addition in sales tool arsenal for sales teams. However, there are some areas that can be improved significantly like AI Assistant, Quality of mobile numbers. It is less appropriate if teams are looking to execute candeces as well

Incentivized

1. Outbound Demand Generation: Self Sourcing leads for prospecting can be a challenge for any outbound team. It was even for us, and when we were doing it manually through LinkedIn and finding emails through email hunter extension. The task was cumbersome and time-taking, and painful. Having something like LeadIQ was magical for the Outbound team when it came to self-sourcing our own contacts and accounts, from our TAM.
2. TAT for Prospecting decreases: Since sourcing of leads and accounts becomes much more efficient. Reps spend more time on the ground and phone and less time on the CRM. This was again a challenge for us in the past, but we have capitalized on LeadIQ and made our "spending time on the ground" metric much better.

Incentivized

• Data enrichment
• Email List building
• EU data
• North American data
• Integration to CRM
• Integration to LinkedIn sales navigator
• Verified emails to avoid a high bounce rate
• Exporting Data for campaigns

Incentivized

• Once set up, it's super easy. Just click a button and capture the lead.
• Love that you can capture as a contact instead of a lead and that it will attach to an existing account in Salesforce based on a fuzzy match with Company Name.
• Love that you can capture data from a lead search list in Sales Navigator, not just from the person's profile page. So you can capture multiple people at a time.
• I really like that I can see all the related objects that a given contact might have in SFDC. Lead and/or contact records (even with a company mismatch if it's an old record), accounts, and opportunities.

Incentivized

• The phone numbers don't always work
• Sometimes data export can be a little tricky, requires a lot of clicks
• UI can be a bit complicated sometimes

Incentivized

• Rocky start to using it - but good follow up with customer service.
• It can create duplicates in salesforce sometimes which is a headache for some departments who require salesforce to be our pure data source.
• Sometimes the numbers aren't correct for the right individual - it gets numbers from wrong people with the same name - this has only happened a couple of times, very rare.

Incentivized

We have been very happy with LeadIQ for the past several years. They have quality data at a fair price and that is the most important thing for us. Their product continues to grow and expand and they are great to work with from a customer experience point of view.

Incentivized

Cognism does come with a learning curve, which makes sense because of all the functionalities it offers. In the beginning, it will take some time to get used to it. Also, for new employees, this counts. We had on onsite training provided by them, which was very helpful. Having a few experienced people in your team with Cognism already helps a lot. Once you know how to use it, it's very easy!

Incentivized

the data pool of contacts and lead info could be better compared to the other software competitors. The software is still quite easy to use and it has an extension which makes it easy to work side by side with either linkedin or salesforce. One item that doesn't work well which the rep showed us was pulling up the account page on salesforce and LeadIQ being able to pull up the company details based on the domain. That isn't working for us. Perhaps it's the industry we're in.

Incentivized

I have yet to contact LeadIQ regarding support for the tool. Usability is pretty straight forward, and I was trained well to use the tool properly. I am giving the rating of a five since I can not say I have had contact with the support team.

Incentivized

Lusha works great in some countries in terms of numbers, but Cognism globally has way better data quality. Besides that, the list building and integration are way better and more advanced with Cognism. We've worked with both tools for years in loads of different countries and compared results; Cognism was definitely the winner for us.

Incentivized

I think that LeadIQ is overall better. I think so because i can use LeadIQ for more things than zoominfo. For example, the scribe feature and importing leads directly from sales navigation. That, I think, is one of the best features. Tho, i feel like zoominfo sometimes had more accurate information.

Incentivized

• We were able to reach prospective customers through phone or email
• We save time not dialing office numbers, because Cognism gives us a heads up on that
• We don't annoy prospects who don't want unsolicited phone calls, since Cognism advise us if the number is in DNC

Incentivized

• Return on investment has been positive in terms of filling the sales pipeline with prospecting data
• It is not a good long term strategy to rely on the tool for prospecting and we need to have more intent driven outreaches
• The platform can get pricey

Incentivized