What users are saying about
21 Ratings
5 Ratings
21 Ratings
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Score 8 out of 100
5 Ratings
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Score 9.3 out of 100

Likelihood to Recommend

LeadIQ

I love LeadIQ how you can import a lot of contacts quickly into your sales enablement tool. The workflow is effortless and quick there. However, the data is often incorrect, and sometimes the contacts do not import well into the sales enablement tool.
Anonymous | TrustRadius Reviewer

MediaRadar

It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

LeadIQ
MediaRadar
8.8
Advanced search
LeadIQ
MediaRadar
8.1
Identification of new leads
LeadIQ
MediaRadar
8.1
List quality
LeadIQ
MediaRadar
9.0
List upload/download
LeadIQ
MediaRadar
9.3
Ideal customer targeting
LeadIQ
MediaRadar
9.0
Load time/data access
LeadIQ
MediaRadar
9.4

Sales Intelligence Data Standards

LeadIQ
MediaRadar
8.6
Contact information
LeadIQ
MediaRadar
8.7
Company information
LeadIQ
MediaRadar
8.5
Industry information
LeadIQ
MediaRadar
8.8

Data Augmentation & Lead Qualification

LeadIQ
MediaRadar
7.3
Lead qualification process
LeadIQ
MediaRadar
9.0
Smart lists and recommendations
LeadIQ
MediaRadar
7.4
Salesforce integration
LeadIQ
MediaRadar
7.0
Company/business profiles
LeadIQ
MediaRadar
7.1
Alerts and reminders
LeadIQ
MediaRadar
7.4
Data hygiene
LeadIQ
MediaRadar
5.9
Automatic data refresh
LeadIQ
MediaRadar
7.4
Tags
LeadIQ
MediaRadar
6.9
Filters and segmentation
LeadIQ
MediaRadar
7.7

Sales Intelligence Email Features

LeadIQ
MediaRadar
8.0
Sales email templates
LeadIQ
MediaRadar
8.0
Append emails to records
LeadIQ
MediaRadar
8.0

Pros

LeadIQ

  • Once set up, it's super easy. Just click a button and capture the lead.
  • Love that you can capture as a contact instead of a lead and that it will attach to an existing account in Salesforce based on a fuzzy match with Company Name.
  • Love that you can capture data from a lead search list in Sales Navigator, not just from the person's profile page. So you can capture multiple people at a time.
  • I really like that I can see all the related objects that a given contact might have in SFDC. Lead and/or contact records (even with a company mismatch if it's an old record), accounts, and opportunities.
Parker O'Very | TrustRadius Reviewer

MediaRadar

  • Very simple to use.
  • Lots of data on media agencies and media spend.
  • Very good customer service.
David Willette | TrustRadius Reviewer

Cons

LeadIQ

  • Configuring and setting up is a bit of a pain. It's confusing.
  • The data confidence doesn't seem to be quite as great as the other tools I've used. We seem to get more bounces on "verified" email addresses than before.
  • I wish there were more options for global settings. Instead, I have to get all of our users to go through all the same setup steps.
  • The actual platform itself (that you sign into on their site) is clunky and weird. I like the idea of saving all of the contacts you've tried to capture in one place so you can go back and import them again if an issue happens. But the methodology in which it's done is just weird and doesn't make a lot of sense. Also calling it "campaigns" is just confusing because it messes with normal jargon and terminology. Better to just call it a "list".
Parker O'Very | TrustRadius Reviewer

MediaRadar

  • Could be more user-friendly
  • Could be less costly
Cassidy Ebert | TrustRadius Reviewer

Support Rating

LeadIQ

LeadIQ 8.0
Based on 10 answers
We have had no issues with it up to this point, and the few times I've called in to get questions answered, it has been handled efficiently and appropriately. No question has gone unanswered, and we've been made happy in all instances. Having direct access to a support and knowledgebase portal is also very helpful, as most user issues can be resolved there.
Leo Woods | TrustRadius Reviewer

MediaRadar

No score
No answers yet
No answers on this topic

Alternatives Considered

LeadIQ

We use Winmo and it is great but LeadIQ allows us to supplement those lists. It is especially useful if someone has recently changed jobs to be able to target them before they are added to the larger databases. It's more of a 1:1 prospecting tool as opposed to a mass list.
Bonnie Buie | TrustRadius Reviewer

MediaRadar

The two products are fairly similar, and I use both to supplement one another. Personally, Winmo is more useful to me as a tool to view industry trends, brand changes, etc. I do also use Winmo for contacts, however Media Radar is what I find most effective when doing brand outreach. They have the most contacts in terms of volume and tend to be very accurate.
Anonymous | TrustRadius Reviewer

Return on Investment

LeadIQ

  • The positive impact is that it provides a good amount of phone numbers for the reps to call on. They wouldn't be able to find them otherwise.
  • The negative is when the numbers are incorrect, it provides a bad customer experience.
Anonymous | TrustRadius Reviewer

MediaRadar

  • It has allowed us to create compelling pitches that result in business for our company.
Anonymous | TrustRadius Reviewer

Pricing Details

LeadIQ

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

MediaRadar

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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