Lighthouse 360 is a dental practice management software acquired by Yodle, then by Web.com in 2016, and then again by Henry Schein in March 2019.
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Revinate
Score 7.0 out of 10
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Revinate is a hotel reputation management tool, with email marketing tools, surveys for customer feedback (to drive reviews to Google and TripAdvisor), and a dashboard to monitor all online reviews and social media mentions.
Truly love and appreciate the templets that we can use to send out office specific emails - Also the openings on a schedule notifications are great to get the schedule full - we use it daily!
Revinate is a great platform for smaller-sized hotels who do not need the advanced functionalities of a larger ESP like Salesforce Marketing Cloud. You do not need coding experience, but if you would like to custom-code your emails you can do so. The automation features leave room for improvement as does its reporting features
The overall cost for the basic is great, it is all the extras that make it more expensive - we have a few locations so it is not horrible and we use what we pay for to the fullest.
The only real down fall is the time lapse - it pulls every 30 minutes from the server, I wish it was more real time as sometimes we have an opening that has already been filled and someone still gets a notification of an opening
We can only text so many words to a patient in response or trying to send a notice - which isn't that big of a downfall.
Streamline how we answer reviews further. I feel like we should not have to log into Revinate and log into third party sites to answer reviews. Revinate would have partnerships with these third parties to streamline the review answering process.
I also don't like how Revinate will not give direct access to Wyndham franchise users. We have to log into a MyPortal account and then into Revinate using the MyPortal link. It would be more efficient to have direct access and capabilities.
Make your report creation area user-friendly. You don't offer much training or help assistance in learning to create reports.
Lighthouse does not offer as many features as NexHealth which is why we are making the switch to NexHealth currently. Solutionreach was not as good as Lighthouse.
Revinate is perfect for our small-to-medium sized hotel clients who do not need a more advanced ESP. If you have a larger client that needs more advanced features, I would suggest using Salesforce. If you require more in-depth reporting and automation features for a small to mid sized client, Mailchimp is also a great choice. I do not recommend TravelClick for any clients.
Our ROI with Revinate has helped us take back some of our OTA revenue, and for the first time ever, our brand.com revenue outpaced our OTA revenue, due to our email campaigns. We are a small indie hotel and this is crucial for us.
