LinkedIn Sales Navigator vs. MediaRadar

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LinkedIn Sales Navigator
Score 8.5 out of 10
N/A
LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.
$79.99
per month
MediaRadar
Score 6.3 out of 10
N/A
Media Radar is a sales intelligence software solution offered by Media Radar.N/A
Pricing
LinkedIn Sales NavigatorMediaRadar
Editions & Modules
Professional
$79.99
per month
Team
$134.99
per license
Enterprise
Contact sales team
No answers on this topic
Offerings
Pricing Offerings
LinkedIn Sales NavigatorMediaRadar
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
LinkedIn Sales NavigatorMediaRadar
Prospecting
Comparison of Prospecting features of Product A and Product B
LinkedIn Sales Navigator
8.0
174 Ratings
5% above category average
MediaRadar
1.1
6 Ratings
149% below category average
Advanced search8.3174 Ratings1.06 Ratings
Identification of new leads8.2172 Ratings1.06 Ratings
List quality8.2168 Ratings1.16 Ratings
List upload/download7.6114 Ratings1.15 Ratings
Ideal customer targeting8.0167 Ratings1.05 Ratings
Load time/data access7.8154 Ratings1.16 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
LinkedIn Sales Navigator
8.0
172 Ratings
6% above category average
MediaRadar
1.0
6 Ratings
153% below category average
Contact information7.7151 Ratings1.06 Ratings
Company information8.1172 Ratings1.16 Ratings
Industry information8.1167 Ratings1.16 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
LinkedIn Sales Navigator
7.8
169 Ratings
5% above category average
MediaRadar
3.0
6 Ratings
85% below category average
Lead qualification process7.8128 Ratings1.05 Ratings
Smart lists and recommendations8.3151 Ratings1.05 Ratings
Salesforce integration7.1124 Ratings1.02 Ratings
Company/business profiles8.3165 Ratings1.06 Ratings
Alerts and reminders7.7147 Ratings1.05 Ratings
Data hygiene7.8147 Ratings6.04 Ratings
Automatic data refresh7.6127 Ratings7.53 Ratings
Tags8.1122 Ratings7.03 Ratings
Filters and segmentation8.0156 Ratings1.06 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
LinkedIn Sales Navigator
7.5
73 Ratings
1% below category average
MediaRadar
8.0
1 Ratings
6% above category average
Sales email templates7.466 Ratings8.01 Ratings
Append emails to records7.763 Ratings8.01 Ratings
Best Alternatives
LinkedIn Sales NavigatorMediaRadar
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
SAP Sales Cloud
SAP Sales Cloud
Score 8.6 out of 10
SAP Sales Cloud
SAP Sales Cloud
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LinkedIn Sales NavigatorMediaRadar
Likelihood to Recommend
8.2
(175 ratings)
1.1
(6 ratings)
Likelihood to Renew
8.0
(3 ratings)
-
(0 ratings)
Usability
7.5
(5 ratings)
-
(0 ratings)
Support Rating
9.0
(3 ratings)
-
(0 ratings)
Implementation Rating
8.0
(2 ratings)
-
(0 ratings)
User Testimonials
LinkedIn Sales NavigatorMediaRadar
Likelihood to Recommend
LinkedIn
Flexible Saved Searches: I love how we can save a very complex search created for future use so that we don't have to repeat it again and again. The cherry on the top is that you can even share this saved search with your other colleagues having the LinkedIn Sales Navigator license. Access to Decision Makers: With a single click, I can filter out decision-makers in any company. This is again a time saver in many ways. Alerts and Reminders: which can be set custom-based covering specific use cases. For example - if prospect A changes companies today, I can get an alert for it on my email (the only drawback being I need to manually save this prospect in a list first).
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MediaRadar
It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.
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Pros
LinkedIn
  • Lists - Very intuitive, simple, way to create and track prospects for campaign purposes
  • InMails - The ability to send direct messages to prospects via InMails can be a differentiator for some reps
  • News Feed - Stay up to date on organizations you are targeting to send relevant messages that resonate
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MediaRadar
  • One of the strengths of Media Radar is that it has a lot of brands in the database. The big money spenders are there, along with smaller brands and startups. This is helpful when I'm looking for information for smaller brands, because I cannot say the same about other products I use.
  • The contact information is super organized and the site overall is very user-friendly.
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Cons
LinkedIn
  • LinkedIn Sales Navigator is very powerful, but not super well documented.
  • The tool does not allow for the export of list names, which is disappointing for a tool at this price.
  • LinkedIn's search is loosey goosey, you'll find that it includes names that just barely fit the criteria.
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MediaRadar
  • I think the user interface could use improvement.
  • Would be nice to have more accurate phone # information.
  • Could be updated more frequently.
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Likelihood to Renew
LinkedIn
This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.
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MediaRadar
No answers on this topic
Usability
LinkedIn
It lets you pull people with specific titles in specific areas and with the criteria you choose--job changes, mutual connections based on schools, roles, and companies, etc. It is easy to upload these lists into other software or download and save them to a drive.
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MediaRadar
No answers on this topic
Support Rating
LinkedIn
The tool speaks for itself, but the support is definitely a significant portion of why we use the tool. The company cares about their customer's success and it shows. We do not have to wait for long periods of time for the support team to respond; they do so in a timely manner, and virtually always with relevant insights and solutions.
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MediaRadar
No answers on this topic
Implementation Rating
LinkedIn
I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.
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MediaRadar
No answers on this topic
Alternatives Considered
LinkedIn
linkedin has way better data cleanup and relevant contact information. It provides a great insight into how to target personally your prospects, and gives great engagement highlights. ZoomInfo is sometimes outdated, the prospect has moved companies or is no longer employed there-- alot of filtering through the weeds can be hard if you are trying to hit high metrics and make your time valuable
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MediaRadar
MediaRadar is what my company chooses to use for this purpose because of a few specific unique things it does, such as tracking competitors and allowing us to make mock-ups.
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Return on Investment
LinkedIn
  • Helped warm up a few leads that I was having trouble getting in touch with via phone and email
  • Allowed me to better identify the key stakeholders at companies I was targeting
  • Kept me up to date on what was happening with my prospects and their companies.
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MediaRadar
  • Given the spend amounts in media, finding the right contacts has a big ROI.
  • Saves a lot of time by giving you the media/marketing contacts you're looking for in media.
  • They have a concierge to help you if it's missing contacts.
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ScreenShots