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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Lookback

    Score7.6 out of 10
    N/ALookback is a UX research platform for mobile & desktop moderated and unmoderated research, from the company of the same name in Palo Alto.N/A

    UserTesting

    Score8.1 out of 10
    N/AUserTesting helps UX researchers, designers, product teams, and marketers gather actionable insights through research, testing, and feedback. With a network of real people ready to share their perspectives, UserTesting enables organizations to make customer-first decisions at scale.N/A
    Pricing
    LookbackUserTesting
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    LookbackUserTesting
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    LookbackUserTesting
    Considered Both Products
    Lookback
    No answer on this topic
    UserTesting
    Chose UserTesting
    We evaluated a range of research tools within the UX team, including UserZoom, Lookback, Maze, Optimal Workshop, and UserTesting, and, in the end, concluded that UserTesting had the most comprehensive offer in the market. The only issue we found was that UserTesting appeared …
    Incentivized
    Chose UserTesting
    I used Lookback at a previous organization. Overall, UT is more usable for participants, and the built-in participant pool is a standout feature.
    Incentivized
    Chose UserTesting
    I wasn't the person who selected Usertesting, but I did use this in previous company so I was aware of their capabilities. I really enjoy how usertesting applies their research methods and have a greater support. The UserZoom was easy to handle but I don't remember how it was …
    Incentivized
    Chose UserTesting
    UserTesting has a robust panel, and ease of setting up tasks. Lookback was particularly helpful to set up observation sessions and note taking.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    95%
    Would buy again
    128 Answers
    Delivers good value for the price
    No answers on this topic
    92%
    Delivers good value for the price
    94 Answers
    Happy with the feature set
    No answers on this topic
    92%
    Happy with the feature set
    126 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    95%
    Lived up to sales and marketing promises
    82 Answers
    Implementation went as expected
    No answers on this topic
    97%
    Implementation went as expected
    90 Answers
    Best Alternatives
    LookbackUserTesting
    Small Businesses
    No answers on this topic
    No answers on this topic
    Medium-sized Companies
    Dovetail
    Score8.6 out of 10
    Dovetail
    Score8.6 out of 10
    Enterprises
    Optimal
    Score8.5 out of 10
    Optimal
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LookbackUserTesting
    Likelihood to Recommend
    9.0
    (2 ratings)
    8.5
    (196 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.4
    (8 ratings)
    Usability
    8.0
    (1 ratings)
    8.6
    (174 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    9.1
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    8.3
    (173 ratings)
    Implementation Rating
    -
    (0 ratings)
    4.6
    (4 ratings)
    Configurability
    -
    (0 ratings)
    7.3
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    7.3
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    LookbackUserTesting
    Likelihood to Recommend
    Lookback
    Best suited to conduct remote interviews that are moderated and facilitated by the interviewer/researcher.
    Not the best if you want to do it unmoderated, there are much more sophisticated tools out there. Unfortunately, for a design research team that does both these kids of research, it can be hard to get budgets to get two softwares and hence the Unmoderated Feature can seem super undercooked and doesn’t really do the job.
    Otherwise it’s a great tool
    Incentivized
    Read full review
    UserTesting
    UserTesting has been great for moderated customer interviews/usability testing as well as for unmoderated testing of messaging, imagery, prototypes and live experiences. I would say that the scope of what you want needs to be limited, as the participants are only paid so much and tests are supposed to not exceed a certain amount of time. For customer interviews, I think it can be difficult to onboard customers to UserTesting if they have never used it before. If I set up interviews, I don't even have them use the UserTesting scheduling tool, I actually set up all the interviews with the customers myself through the tool (being mindful of time zones!). When we run the meeting, they really don't even know UserTesting is involved. Might be nice for UserTesting to allow the upload/connecting to of a Zoom interview and let it do the transcription/analysis from there.
    Incentivized
    Read full review
    Pros
    Lookback
    • Organization of user interviews
    • Sharing of interviews across the team
    • Creating highlights of insights
    Incentivized
    Read full review
    UserTesting
    • Product Manager who follows up on your UserTesting usage and gives advice/support when you need it.
    • UserTesting University is a great platform to learn how to use UT and general information about research.
    • UserTesting can find participants quickly, so you won't need to wait long before you can start the analysis.
    Incentivized
    Read full review
    Cons
    Lookback
    • Unmoderated interviews is still under cooked as a feature
    • The process of how participants have to download an app to start an interview is a large friction point for us
    Incentivized
    Read full review
    UserTesting
    • Sometimes there are restrictions around types of research that can be used for moderated user-testing with our own users.
    • For tests on relatively small areas of a website or app, the AI analysis seems rather overblown, like it's trying too hard to come up with something insightful when the test is actually about something quite small (e.g. structure of a mobile app menu).
    • It's difficult to invite our own users to unmoderated user-testing because they wouldn't know how the UserTesting interface works - this is particularly an issue for mobile research.
    Incentivized
    Read full review
    Likelihood to Renew
    Lookback
    No answers on this topic
    UserTesting
    I'm very happy with my experience of the product and the level of service and learning resources they provide. If the service becomes more expensive than it currently is then we might not be able to justify additional cost - but this is theoretical. I would recommend UserTesting and would ideally renew our contract.
    Incentivized
    Read full review
    Usability
    Lookback
    Once you understand how the interface works, it works great, but there is a learning curve
    Incentivized
    Read full review
    UserTesting
    It's very good, I have used other tools in the past and this is by far the most intuitive and user friendly. Testament to this is the ease with which other non researchers who have been onboarded to the tool with our additional seat have found it easy to use
    Incentivized
    Read full review
    Reliability and Availability
    Lookback
    No answers on this topic
    UserTesting
    Never encountered any problems
    Incentivized
    Read full review
    Performance
    Lookback
    No answers on this topic
    UserTesting
    Perfectly fine. Never had any problems.
    Incentivized
    Read full review
    Support Rating
    Lookback
    No answers on this topic
    UserTesting
    I have contacted UserTesting's customer service online, by email, or by phone a few times, and each time, I have encountered the same professionalism and expertise. Even in person during a work event, they were there, and it was the same experience.
    Incentivized
    Read full review
    Implementation Rating
    Lookback
    No answers on this topic
    UserTesting
    From a technical perspective, the implementation was extremely smooth. Most of the change management / implementation hurdles were clearing use of the tool through our various security, legal, and information privacy teams. Once these concerns were addressed (UserTesting.com was very helpful in providing all the needed documentation), the implementation process was very simple and we were able to get going right away.
    Incentivized
    Read full review
    Alternatives Considered
    Lookback
    Zoom was way more expensive and it o is designed to other things apart from just running qualitative interviews. It also requires a different kind of approval and different approval processes to go through when trying to get it simply for qualitative research purposes.
    Lookback records, scribes, helps observe and provides a sentiment check as well in the price that it does
    Incentivized
    Read full review
    UserTesting
    The quality of the participants: they usually have good feedback and act like "professional" users. Which is good when we want a few insights in a short amount of time. Also, the interface is good. I miss having more features, like a good transcription tool like we have in Condens
    Incentivized
    Read full review
    Scalability
    Lookback
    No answers on this topic
    UserTesting
    The package we have limits the number of people who can set up tests. This prevents us from scaling the use of the platform.
    Incentivized
    Read full review
    Return on Investment
    Lookback
    • It allows us to understand our customers’ problems in a very team compatible way.
    Incentivized
    Read full review
    UserTesting
    • Content is key to the sign up journey and UserTesting helps me improve that.
    • UserTesting has helped me improve the Cashier on our site, making it easier for users to deposit money.
    • UserTesting is helping me iterate all our content decisions, helping us improve the UX across all platforms.
    Incentivized
    Read full review
    ScreenShots

    UserTesting Screenshots

    Screenshot of UserTesting's several solutions for gathering rich customer experience narratives.Screenshot of Interactive Path Flows
Built on recent research in data mining, the Interactive Path Flow aggregates interaction data across multiple participant sessions to visualize the customer journey, surface unexpected behaviors, and locate key moments in the customer journey.Screenshot of Keyword Mapping
Similar keywords are automatically grouped based on overall sentiment (positive, negative, or neutral) to identify themes. Highlight reels associated with each keyword are grouped together, to discover the why behind each sentiment.Screenshot of Video capture and live streaming
Digital and real-world customer experiences are recorded on desktop and mobile devices or live streamed for in-platform viewing.Screenshot of Audience targeting
Audiences are specified by screening contributors from UserTesting’s global network of contributors or connecting to any preferred network.