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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Looker Studio

    Score8.2 out of 10
    N/ALooker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.

    $9

    per month per user per project

    Intuit Mailchimp

    Score8.4 out of 10
    N/AMailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

    $0

    per month

    Pricing
    Looker StudioIntuit Mailchimp
    Editions & Modules
    Looker Studio Pro
    $9
    per month per user per project
    Looker Studio
    No charge
    Free
    $0
    Essentials
    starts at $13
    per month
    Standard
    starts at $20
    per month
    Premium
    starts at $350
    per month
    Offerings
    Pricing Offerings
    Looker StudioIntuit Mailchimp
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Looker StudioIntuit Mailchimp
    Considered Both Products
    Google
    Chose Looker Studio
    One major flaw when comparing Tableau and Google Data Studio is the difficulty of sharing data externally. Google Data Studio is more of an open platform while Tableau requires a company log-in, which becomes a barrier when working with customers, partners, or any other contact …
    Incentivized
    Chose Looker Studio
    You get what you pay for with Tableau and Google Data Studio.

    Google Data Studio is free (for the most part) for a reason. And Tableau is a paid software for a reason.
    Incentivized
    Intuit
    Chose Intuit Mailchimp
    The UX/UI experience is better which makes it seem like it's better, when they are both very similar on terms of features.
    Incentivized
    Chose Intuit Mailchimp
    MailChimp is fairly simple in functionality compared to competitors. Pardot was something I used for a B2B Saas company I worked for. Drip is what I used for eCommerce. Both are preferred in my current situations. I don't think I would recommend either over MailChimp for a …
    Incentivized
    Chose Intuit Mailchimp
    Sincerely, we have not used a tool similar to this one and we began to work directly with it with a high degree of satisfaction. For this reason, I have not been able to compare it with similar products.
    Incentivized
    Chose Intuit Mailchimp
    Emma might be better if you need personal account management, custom made emails, etc. Mailchimp works great for a DIY team or project with less complex needs. Not a fan of Mad Mimi.
    Incentivized
    Key User Insights
    Would buy again
    95%
    Would buy again
    40 Answers
    88%
    Would buy again
    251 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    38 Answers
    91%
    Delivers good value for the price
    244 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    40 Answers
    89%
    Happy with the feature set
    255 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    31 Answers
    91%
    Lived up to sales and marketing promises
    215 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    33 Answers
    94%
    Implementation went as expected
    247 Answers
    Features
    Looker StudioIntuit Mailchimp
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Looker Studio and Intuit Mailchimp
    Feature
    Looker Studio
    7.0
    62 Ratings
    14% below category average
    Intuit Mailchimp
    -
    Ratings
    Pixel Perfect reports6.643 Ratings00 Ratings
    Customizable dashboards7.361 Ratings00 Ratings
    Report Formatting Templates7.259 Ratings00 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Looker Studio and Intuit Mailchimp
    Feature
    Looker Studio
    7.7
    61 Ratings
    2% below category average
    Intuit Mailchimp
    -
    Ratings
    Drill-down analysis6.851 Ratings00 Ratings
    Formatting capabilities7.057 Ratings00 Ratings
    Integration with R or other statistical packages7.129 Ratings00 Ratings
    Report sharing and collaboration9.759 Ratings00 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Looker Studio and Intuit Mailchimp
    Feature
    Looker Studio
    8.1
    60 Ratings
    1% below category average
    Intuit Mailchimp
    -
    Ratings
    Publish to Web8.453 Ratings00 Ratings
    Publish to PDF8.753 Ratings00 Ratings
    Report Versioning8.139 Ratings00 Ratings
    Report Delivery Scheduling7.942 Ratings00 Ratings
    Delivery to Remote Servers7.524 Ratings00 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Looker Studio and Intuit Mailchimp
    Feature
    Looker Studio
    6.6
    60 Ratings
    16% below category average
    Intuit Mailchimp
    -
    Ratings
    Pre-built visualization formats (heatmaps, scatter plots etc.)7.160 Ratings00 Ratings
    Location Analytics / Geographic Visualization7.757 Ratings00 Ratings
    Predictive Analytics5.330 Ratings00 Ratings
    Pattern Recognition and Data Mining6.36 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Looker Studio and Intuit Mailchimp
    Feature
    Looker Studio
    -
    Ratings
    Intuit Mailchimp
    8.1
    585 Ratings
    4% above category average
    WYSIWYG email editor00 Ratings8.1537 Ratings
    Dynamic content00 Ratings8.1519 Ratings
    Ability to test dynamic content00 Ratings8.2499 Ratings
    Landing pages00 Ratings8.3404 Ratings
    A/B testing00 Ratings7.7434 Ratings
    Mobile optimization00 Ratings7.9535 Ratings
    Email deliverability reporting00 Ratings8.8568 Ratings
    List management00 Ratings8.1564 Ratings
    Triggered drip sequences00 Ratings7.7385 Ratings
    Lead Management
    Comparison of Lead Management features of Looker Studio and Intuit Mailchimp
    Feature
    Looker Studio
    -
    Ratings
    Intuit Mailchimp
    8.9
    75 Ratings
    11% above category average
    Lead nurturing automation00 Ratings7.465 Ratings
    Lead scoring and grading00 Ratings10.01 Ratings
    Data quality management00 Ratings8.372 Ratings
    Automated sales alerts and tasks00 Ratings10.01 Ratings
    Campaign Management
    Comparison of Campaign Management features of Looker Studio and Intuit Mailchimp
    Feature
    Looker Studio
    -
    Ratings
    Intuit Mailchimp
    7.9
    126 Ratings
    4% above category average
    Calendaring00 Ratings7.448 Ratings
    Event/webinar marketing00 Ratings8.4112 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Looker Studio and Intuit Mailchimp
    Feature
    Looker Studio
    -
    Ratings
    Intuit Mailchimp
    8.2
    124 Ratings
    8% above category average
    Social sharing and campaigns00 Ratings8.3116 Ratings
    Social profile integration00 Ratings8.1107 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Looker Studio and Intuit Mailchimp
    Feature
    Looker Studio
    -
    Ratings
    Intuit Mailchimp
    8.3
    565 Ratings
    10% above category average
    Dashboards00 Ratings8.6229 Ratings
    Standard reports00 Ratings8.6560 Ratings
    Custom reports00 Ratings7.9130 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Looker Studio and Intuit Mailchimp
    Feature
    Looker Studio
    -
    Ratings
    Intuit Mailchimp
    7.9
    132 Ratings
    4% above category average
    API00 Ratings7.9107 Ratings
    Role-based workflow & approvals00 Ratings8.470 Ratings
    Customizability00 Ratings5.62 Ratings
    Integration with Salesforce.com00 Ratings8.554 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.647 Ratings
    Integration with SugarCRM00 Ratings8.12 Ratings
    Third-party software integrations00 Ratings7.9109 Ratings
    Best Alternatives
    Looker StudioIntuit Mailchimp
    Small Businesses
    Chartio (discontinued)
    Score7.5 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Jet Reports
    Score9.5 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Kibana
    Score8.4 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Looker StudioIntuit Mailchimp
    Likelihood to Recommend
    8.3
    (63 ratings)
    8.7
    (608 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    10.0
    (55 ratings)
    Usability
    8.4
    (14 ratings)
    8.5
    (477 ratings)
    Availability
    -
    (0 ratings)
    9.5
    (6 ratings)
    Performance
    -
    (0 ratings)
    8.9
    (7 ratings)
    Support Rating
    6.7
    (10 ratings)
    8.8
    (20 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.4
    (22 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    8.0
    (4 ratings)
    Product Scalability
    -
    (0 ratings)
    9.5
    (6 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (2 ratings)
    User Testimonials
    Looker StudioIntuit Mailchimp
    Likelihood to Recommend
    Google
    Visualizing cross-channel campaign performance can blend data from a few different sources to compare performance metrics like spend, clicks, and conversions side-by-side in a single view, which helps in quick budget reallocation decisions. When dealing with massive volumes of data (millions of rows) or highly complex queries, Looker Studio dashboards can become slow, laggy, or even crash. Performance issues are a frequent complaint when working with large datasets, making it unsuitable for enterprise-level companies
    Incentivized
    Read full review
    Intuit
    Mailchimp is fairly easy to onboard, even for those who would consider themselves less technologically inclined. It can be as simple as plug-and-play for simpler campaigns or scale up as needed. It also makes it easy to build, send out for internal review and feedback, and track all the needed changes.
    Incentivized
    Read full review
    Pros
    Google
    • Breath of data - the number of ways to interrogate the data is endless, and the options to view metrics alongside each other make for comprehensive datasets.
    • Data visualisation and customisation - the options for presenting data and separating out across pages allow for clean visuals and segmented information.
    • Easy shareability/usability - a quick and simple tool to introduce colleagues to, and easy to grant access for them to be able to view the data, without having to understand the setup itself.
    Incentivized
    Read full review
    Intuit
    • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
    • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
    • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
    Incentivized
    Read full review
    Cons
    Google
    • It needs better handling of complex logic. We often need workarounds to perform complex custom calculations, and it can be really unpleasant at times.
    • Felt it got slow with a larger data set, and in one minor report, we had to set up time filters so that calculations during spikes could be traced more quickly.
    • Compare to competition they need to improve with notification things.
    Incentivized
    Read full review
    Intuit
    • The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
    • The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
    • Customer support can be a bit lacking at times and their docs aren't always the best
    Read full review
    Likelihood to Renew
    Google
    It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
    Incentivized
    Read full review
    Intuit
    We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
    Incentivized
    Read full review
    Usability
    Google
    Looker Studio is easy to use, and it offers a sufficient variety of predefined visualizations to choose from. It's easy for us, and anyone can set up basic reporting without extensive data visualization skills. The interface layout is easy to understand, and it doesn't take long to get used to.
    Incentivized
    Read full review
    Intuit
    It is easy, but some things you need to learn from their resources. Mailchimp is one of the most popular email marketing platforms because it combines email marketing, automation, audience management, and analytics into a single tool that's easy to use and scale. Simple solutions and drag-and-drop edits make it easy.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    No answers on this topic
    Intuit
    I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
    Incentivized
    Read full review
    Performance
    Google
    No answers on this topic
    Intuit
    I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
    Incentivized
    Read full review
    Support Rating
    Google
    I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
    Incentivized
    Read full review
    Intuit
    Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
    Incentivized
    Read full review
    Implementation Rating
    Google
    No answers on this topic
    Intuit
    It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
    Incentivized
    Read full review
    Alternatives Considered
    Google
    Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. Furthermore, since it is an online program/tool, it requires less CPU/battery/storage on the user's device.
    Incentivized
    Read full review
    Intuit
    I used Intuit Mailchimp, and I would say other software I used is equally good and competes with Intuit Mailchimp. Well, Intuit Mailchimp's reporting is better, and ActiveCampaign has more affordable pricing, so in the end, it all comes to what you need. What we needed was available in cheaper price in other software as well. But I would definitely say Intuit Mailchimp has its own advantages too.
    Incentivized
    Read full review
    Scalability
    Google
    No answers on this topic
    Intuit
    Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
    Incentivized
    Read full review
    Return on Investment
    Google
    • Free, so the only investment is time
    • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
    • The time spent formatting the templates or building connectors can have a negative impact on ROI
    • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
    Incentivized
    Read full review
    Intuit
    • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
    • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
    Incentivized
    Read full review
    ScreenShots

    Intuit Mailchimp Screenshots

    Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.