Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).
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Paligo
Score 9.0 out of 10
N/A
Paligo is a component content management system (CCMS) that helps teams manage complex technical documentation through structured authoring, content reuse, and controlled publishing.
$4,800
per year per seat
Pricing
Lotame
Paligo
Editions & Modules
No answers on this topic
Professional
from $4800
per year
Business
Contact Sales
per year
Enterprise
Contact Sales
per year
Offerings
Pricing Offerings
Lotame
Paligo
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
Optional
Additional Details
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More Pricing Information
Community Pulse
Lotame
Paligo
Features
Lotame
Paligo
Data Collection
Comparison of Data Collection features of Product A and Product B
Lotame
6.3
8 Ratings
26% below category average
Paligo
-
Ratings
Collection of first-party data
6.08 Ratings
00 Ratings
Collection of third-party data
9.07 Ratings
00 Ratings
Access to Third-party Data Providers
4.08 Ratings
00 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Lotame
7.7
8 Ratings
7% below category average
Paligo
-
Ratings
Audience taxonomy
7.08 Ratings
00 Ratings
Tag Management
8.07 Ratings
00 Ratings
Data Analysis Dashboard
8.08 Ratings
00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Lotame
6.0
7 Ratings
28% below category average
Paligo
-
Ratings
Data Transfer
5.06 Ratings
00 Ratings
DSP integration
7.07 Ratings
00 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here. But you need a team which knows how to handle data. Less appropriate when you expect a fully managed service.
Paligo is particularly well suited for developing similar document sets for multiple products or product lines. It is not a page layout application, so don't expect the same capabilities as popular applications for graphics-heavy documentation. With some up-front time developing good layouts, however, Paligo does manage to create very usable PDF output for customer-facing documents.
The review mode is super convenient. Comparing a snapshot of the previous versions with the current one clearly outlines the respective changes and reduces the necessary content to review tremendously.
The option to reuse text fragments is another handy feature. Text fragments will be updated whenever the original text fragment is altered is also extremely helpful.
Managing a content's structure was never easier. An intuitive drag & drop functionality allows you to design your document's structure however you like.
You can also fork content, in addition to reuse text fragments. This is another helpful option that no longer requires you to create repetetive chapters over and over.
So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.
The amount of CSS/JS required to customize a site's appearance can be cumbersome
Product documentation can be lacking, specifically with integrations; in some cases, support offered no real help when trying to solve a problem with an integrated service
Some features require extensive development experience to use, which can sometimes be an obstacle to less-experienced team members
Generally, I'm very happy with Paligo and the productivity gains that I get from using it. There are a few arbitrary limitations on structure, and when applying conditional formatting, that I don't really understand. Unlinking / editing reused text uses this broadly inscrutible colour-coding that I just hate. It would be nice to double-click a component, make edits, then respond to a popup asking if I want to confirm the edit for all linked content, or unlink this instance. Likewise converting from an informal topic insertion to duplicates of its raw contents.
All the support requests I've submitted have been resolved in one way or another. Sometimes it takes some back and forth, which is to be expected. This is where being on a different continent becomes a drawback. Since we became Enterprise users, we've also had an additional level of help and support from a dedicated account manager in the US, and the resolutions seem to come more quickly
There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux. They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.
We moved from Flare to Paligo. One of the main reasons was the fact that Paligo is a cloud product. Collaboration with anyone outside of our team was more difficult with Flare. Also, maintaining a server for Flare content was going to become an issue, and overall I felt the Flare desktop product was prone to errors and issues. The flexibility of assigning Paligo licenses was a huge factor, as was the stability of the cloud platform.
I am not involved in the financial decisions for my company regarding Paligo; the decision to migrate our content to this environment predates my hiring. However, I know that the migration effort from WordPress to Paligo was an initially heavy lift, but any content migration effort would be. I believe that ultimately, getting our content out of WordPress was a positive move, and I look forward to seeing what Paligo will help us accomplish in the future. Sorry, no hard numbers from me. :)
