Likelihood to Recommend Due to its price structure lick your ages best for smaller businesses it’s actually rather affordable. It also works best on WordPress Squarespace or Shopify websites. I would recommend that someone be in charge of managing the interface and be responsible for watching user behavior videos or you will lose out on Valuable insights. This product doesn’t want itself all that well two single page apps or websites with lots of website visitors one thing I wish that they would’ve let us do is only capture videos if a user did a specific action. Another issue is that the videos only were saved for 30 days.
Read full review Our marketing team does a lot of creative testing around messaging and imagery. VWO is well suited for this type of testing and can yield great results if you define your conversion goals correctly. However, when we have tried to do more substantial/advanced changes through VWO (such as re-positioning content or modifying elements in a form), we have had some challenges and not been able to get the desired tests working correctly.
Read full review Pros Great visual interface. Helps us to zero in on what we need to do our job. Easy set up for adding pages to heatmaps and recordings. Comprehensive interface for viewing results. Reasonable pricing. Our clients enjoy the low entry price to be able to see just how valuable the product is. Read full review VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration. Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward. I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved. Read full review Cons Aggregated data for a particular page type or directory is clunky and requires multiple steps. Heatmap access requires direct input of targeted pages - having quick links would be easier. Lucky Orange's code snippet can result in a site's security settings blocking the real-time heatmaps, requiring you to disable your security settings, remove site code, or manually debug your site code to view your heatmap overlays. Read full review The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc). Read full review Likelihood to Renew The pricing options for large business are very lacking. The value of Lucky Orange doesn't really increase after your first 50,000 page visits but the service is on a sliding scale so the more traffic you have the more they charge. In addition, we got lots of useful information out of lucky orange in the beginning but after a while we knew what things needed to be fixed and are waiting on our developers to create the AB tests.
Read full review It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
Read full review Usability I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
Read full review Reliability and Availability I have not experienced an application error or unplanned outage with VWO.
Read full review Performance VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.
Read full review Support Rating Good, timely responses from knowledgeable support team members.
Read full review While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
Read full review Online Training Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.
Read full review Implementation Rating Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.
Read full review Alternatives Considered Pricing is another great feature from Lucky Orange. Even though they have increased it over time, they remain highly competitive and are still one of the only companies, if not the only one, that offers the combination of features that they have available on their site. So their overall value is going to be nearly impossible to beat. Besides their amazing value, the actual features that they include are very useful and not all companies included all of the features that they offered. For the pricing and the features, nobody else came close.
Ramon Khan Online Marketing Director | Business Develoment
Read full review I used
Google Optimize when it had just launched. It was therefore not yet a competitor to VWO. I haven't used it in roughly half a year time, so a lot has probably changed. I still use
Hotjar for certain features that VWO offers, but which I think function better in
Hotjar . I for instance prefer the
Hotjar heatmaps, because I can elect to ignore certain elements on the webpage, such as a cookie consent pop up. A simple difference which makes me like
Hotjar recordings more is that I can view a recording and click next, rather than going back to the overview and selecting the next recording.
Read full review Scalability The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.
Read full review Return on Investment Improve customer satisfaction. Find bugs faster. Get closer to the customer with regular polls. Read full review The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so Read full review ScreenShots