Madison Logic Platform vs. ZoomInfo Operations vs. SAS 360 Plan

In the past few years, I've worked with several content syndication service providers. And the industry has progressed significantly. I'm happy to say that this year's lead quality is especially good! Our ABM program has very strict standards, and the team adheres to those requirements. Team members who are always quick to respond. Willing to swap out stale leads. They're a definite must-see!

Incentivized

ZoomInfo Operations is very well suited for bulk record updates, list imports, and record ownership assignments and reassignments. The intuitive user interface makes it easy to explore as many scenarios as possible to use the platform. The platform is extremely powerful as well - the volume of scheduled/automated bulk updates that we have running hourly and daily has never seemed to cause any issues with the system. All expected tasks are completed every time, and if any records couldn't be updated, the system does a great job of highlighting those errors for you. Based on my experience, scenarios that would be less appropriate include automated enrichment, specifically for contacts who may have moved to another company. Also, they need to keep up with Salesforce capabilities regarding what objects can be added as Campaign Members - we have to come up with a workaround when we want to add Accounts to campaigns.

• Data insights
• Performance reports

Incentivized

• EverString allows us to build account lists based off in-depth firmographic or technographic data. It's far more accurate than trying to build these lists any other way.
• EverString is fast. Where it might've previously taken us weeks to build lists of this quality, we now can build them in a matter of minutes (and have them ready to be published in a couple of hours).

Incentivized

• Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
• Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
• Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.

Incentivized

• Sometimes, contacts aren't aware that the content they downloaded is from our specific business - so more branding options?
• Ability to improve the layout of landing pages

Incentivized

• Lower pricing tier, some other zoom products have freemium versions which would be nice
• Faster import/export time for data, depending on the size of the data, it may take close to more than a few minutes.
• Merging data does not always report 100% of data merged.

• It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
• Missing feature: Hubspot CRM integration.

Incentivized

I give this rating because I feel that ZoomInfo Operations has made our work easier and smoother than before. Like now we manage our sales leads, new engagements, easily, and the data we get from ZoomInfo Operations helps us a lot to move in the right direction. our customer success rate is higher than before after implementing it.

Incentivized

Found it to be a slightly unintuitive interface The sidebar of Console vs. Dashboard can be confusing, and in general navigating around doesn't feel particularly seamless

Incentivized

ZommInfo OPerations is pretty intuitive once you get the hang of it. I like that the current integrations make it easier to work within our existing flows and processes. Some of the more advanced features take a bit more training to fully understand and use correctly. And the interface could maybe be updated.

Incentivized

I have been using ZoomInfo on and off since 2018, and I have NEVER had the site go down on me once. I'm not sure how they do it, I'm not a software engineer, but they have 100% up time compared to other software as a service. Our CRM has already gone down a couple times this year, but not ZoomInfo.

Incentivized

I would rate its performance 9. I do not doubt its performance, the pages load quickly withour laging or error. It gives a report within the time frame without errors, no matter how complex the report is. We integrated it with our CRM; at first, it tended to slow a little, but later it was fixed and ran smoothly.

I give this rating because I never feel they deserve less than it. Their commitment towards the customer is outstanding, whenever I need to reach out to the supprot, I feel like I am just talking to a person who is sitting beside me. They respond quickly and solve the problems easily, even guiding us on how not to get into the same problem again and again, so we can avoid going back to support.

I gave 10 cause , We took an training from their dedicated ZoomInfo university with quick support and valid certifications.

Incentivized

Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close

Incentivized

To help us achieve our goals, Madison Logic's customer success team goes above and beyond to support our team. The Madison Logic team is happy to help you succeed, whether it's through platform demonstrations, weekly exports to our priority accounts, or guidance on how to effectively plan our campaigns. The Madison Logic team also provides us with account-based insights, which we can then use to generate leads for our clients. A great team to work with, as well as a great platform to implement our approach.

Incentivized

This was the other tool we reviewed, but the OS applications were more detailed and had better results. Although still a good tool it just did not fit our scope for our sales group. Have yet to find any of the ZoomInfo tools to not be but quality and informational applications. So highly recommend them.

Incentivized

It can be scalable, and I've seen it at organizations that made it scalable, and organizations that did not. It really depends how well it integrates with your CRM (does great with Salesforce, for example). If a company doesn't take it serious, it will never scale unless you have decision makers and C-Suite pushing for it.

Incentivized

• It has allowed me to pivot during campaigns to promote content that had a greater impact on my demand generation efforts.
• During a campaign, my company's reporting system was not working correctly. I was able to use the Madison Logic Platform to show campaign performance.

Incentivized

• Generate more pipeline - indirectly. Data from anywhere still needs to be transformed and used for a business objective.
• Saved time in doing research and data population.
• Assuming a business will purchase a data vendor, the comparison between other vendors is a factor of cost, functionality, and data quality. ZoomInfo has higher costs typically - which would lower the ROI - but with proper incentives or discounts, the comparative ROI grows.

Incentivized