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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Intuit Mailchimp

    Score8.4 out of 10
    N/AMailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

    $0

    per month

    OutboundEngine

    Score10 out of 10
    N/AOutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social…

    $199

    per user

    Pricing
    Intuit MailchimpOutboundEngine
    Editions & Modules
    Free
    $0
    Essentials
    starts at $13
    per month
    Standard
    starts at $20
    per month
    Premium
    starts at $350
    per month
    Essential
    $199
    per user
    Value
    $299
    per user
    Premium
    $499
    per user
    Offerings
    Pricing Offerings
    Intuit MailchimpOutboundEngine
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup fee$99 per user
    Additional Details—More information is available on the vendor's website.
    More Pricing Information
    Community Pulse
    Intuit MailchimpOutboundEngine
    Considered Both Products
    Intuit
    No answer on this topic
    Elm Street Technology
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    251 Answers
    75%
    Would buy again
    42 Answers
    Delivers good value for the price
    91%
    Delivers good value for the price
    244 Answers
    75%
    Delivers good value for the price
    38 Answers
    Happy with the feature set
    89%
    Happy with the feature set
    255 Answers
    75%
    Happy with the feature set
    42 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    215 Answers
    67%
    Lived up to sales and marketing promises
    37 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    247 Answers
    84%
    Implementation went as expected
    47 Answers
    Features
    Intuit MailchimpOutboundEngine
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Intuit Mailchimp and OutboundEngine
    Feature
    Intuit Mailchimp
    8.1
    586 Ratings
    4% above category average
    OutboundEngine
    5.9
    50 Ratings
    22% below category average
    WYSIWYG email editor8.1538 Ratings00 Ratings
    Dynamic content8.1520 Ratings00 Ratings
    Ability to test dynamic content8.2500 Ratings00 Ratings
    Landing pages8.4405 Ratings00 Ratings
    A/B testing7.8435 Ratings00 Ratings
    Mobile optimization7.9536 Ratings8.643 Ratings
    Email deliverability reporting8.8569 Ratings3.050 Ratings
    List management8.1565 Ratings6.044 Ratings
    Triggered drip sequences7.7386 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Intuit Mailchimp and OutboundEngine
    Feature
    Intuit Mailchimp
    8.9
    76 Ratings
    12% above category average
    OutboundEngine
    5.2
    38 Ratings
    25% below category average
    Lead nurturing automation7.466 Ratings00 Ratings
    Lead scoring and grading10.01 Ratings00 Ratings
    Data quality management8.373 Ratings00 Ratings
    Automated sales alerts and tasks10.01 Ratings5.238 Ratings
    Campaign Management
    Comparison of Campaign Management features of Intuit Mailchimp and OutboundEngine
    Feature
    Intuit Mailchimp
    7.9
    126 Ratings
    5% above category average
    OutboundEngine
    -
    Ratings
    Calendaring7.448 Ratings00 Ratings
    Event/webinar marketing8.4112 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Intuit Mailchimp and OutboundEngine
    Feature
    Intuit Mailchimp
    8.2
    125 Ratings
    9% above category average
    OutboundEngine
    10.0
    48 Ratings
    36% above category average
    Social sharing and campaigns8.3117 Ratings10.048 Ratings
    Social profile integration8.2107 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Intuit Mailchimp and OutboundEngine
    Feature
    Intuit Mailchimp
    8.4
    566 Ratings
    12% above category average
    OutboundEngine
    -
    Ratings
    Dashboards8.6230 Ratings00 Ratings
    Standard reports8.6561 Ratings00 Ratings
    Custom reports7.9131 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Intuit Mailchimp and OutboundEngine
    Feature
    Intuit Mailchimp
    7.9
    133 Ratings
    4% above category average
    OutboundEngine
    -
    Ratings
    API7.9107 Ratings00 Ratings
    Role-based workflow & approvals8.571 Ratings00 Ratings
    Customizability5.62 Ratings00 Ratings
    Integration with Salesforce.com8.655 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.747 Ratings00 Ratings
    Integration with SugarCRM8.12 Ratings00 Ratings
    Third-party software integrations7.9110 Ratings00 Ratings
    Best Alternatives
    Intuit MailchimpOutboundEngine
    Small Businesses
    Vbout
    Score9.9 out of 10
    HighLevel
    Score9.3 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    LocaliQ
    Score8.6 out of 10
    Enterprises
    Iterable
    Score8.1 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Intuit MailchimpOutboundEngine
    Likelihood to Recommend
    8.7
    (609 ratings)
    10.0
    (61 ratings)
    Likelihood to Renew
    10.0
    (55 ratings)
    7.0
    (2 ratings)
    Usability
    8.5
    (478 ratings)
    7.7
    (7 ratings)
    Availability
    9.5
    (6 ratings)
    8.8
    (27 ratings)
    Performance
    8.9
    (7 ratings)
    -
    (0 ratings)
    Support Rating
    8.8
    (20 ratings)
    7.9
    (24 ratings)
    Implementation Rating
    7.4
    (22 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.0
    (4 ratings)
    -
    (0 ratings)
    Product Scalability
    9.5
    (6 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Intuit MailchimpOutboundEngine
    Likelihood to Recommend
    Intuit
    Mailchimp is fairly easy to onboard, even for those who would consider themselves less technologically inclined. It can be as simple as plug-and-play for simpler campaigns or scale up as needed. It also makes it easy to build, send out for internal review and feedback, and track all the needed changes.
    Incentivized
    Read full review
    Elm Street Technology
    OutboundEngine does a referral campaign and I've been able to close a couple of deals based on getting in touch with people who engage with this campaign and state they could use my services in the next 6 months. This is a great follow up tool for those you may or may not know are going to be needing your services.
    Incentivized
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    Pros
    Intuit
    • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
    • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
    • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
    Incentivized
    Read full review
    Elm Street Technology
    • The content that they generate to send to our clients is relevant and the clients want to engage with us. It makes us appear more professional and consistent, even though we are a smaller company.
    • It helps us stay in touch with clients and helps us stay top of mind. We are able to generate more new business leads if we are in consistent contact with current, former, and potential clients.
    • Their customer service and support is outstanding. All my questions were answered and I went into the program feeling confident and knowledgeable.
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    Cons
    Intuit
    • The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
    • The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
    • Customer support can be a bit lacking at times and their docs aren't always the best
    Read full review
    Elm Street Technology
    • I do not like the use of drawings to attract new customers, and they have ignored my requests to eliminate that for my personal emails.
    • I do not like it when a competitor in my immediate market has the same posts. It cheapens the service or makes it appear that I am simply sharing another's post.
    Incentivized
    Read full review
    Likelihood to Renew
    Intuit
    We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
    Incentivized
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    Elm Street Technology
    The biggest issue is poor ROI. The second biggest issue is rigid customer service process, lack of a sense of urgency, and inability to reach out to upper management with issues.
    Read full review
    Usability
    Intuit
    It is easy, but some things you need to learn from their resources. Mailchimp is one of the most popular email marketing platforms because it combines email marketing, automation, audience management, and analytics into a single tool that's easy to use and scale. Simple solutions and drag-and-drop edits make it easy.
    Incentivized
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    Elm Street Technology
    Overall, OutboundEngine is very user friendly. It is simple to set up and explore, and if there are any issues or questions, the customer service team and account managers are always available to help. They are very knowledgeable and were able to explain everything in detail to me. The program is easy to navigate and helps me stay organized, and an uncomplicated and straightforward solution was exactly what I was looking for
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    Reliability and Availability
    Intuit
    I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
    Incentivized
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    Elm Street Technology
    I haven't had to contact Outbound Engine because I haven't had any application errors or unplanned outages. I basically have had such a trouble free experience with them that I haven't had to call. Everything is automated and I get a notice to review every isse. I suppose if I personalized the newsletter a bit more and added some of my own articles, I would need to contact them, (which I should really start to do) but so far things have been so on point, I haven't felt the need.
    Incentivized
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    Performance
    Intuit
    I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
    Incentivized
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    Elm Street Technology
    No answers on this topic
    Support Rating
    Intuit
    Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
    Incentivized
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    Elm Street Technology
    The customer service was excellent! Everyone I spoke to was kind and knowledgeable. My account manager was easily reachable. Setup of the OutboundEngine program was explained really thoroughly, and we knew how we could best use the product to meet the needs of our clients and get our online and social media presence off the ground.
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    Implementation Rating
    Intuit
    It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
    Incentivized
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    Elm Street Technology
    No answers on this topic
    Alternatives Considered
    Intuit
    I used Intuit Mailchimp, and I would say other software I used is equally good and competes with Intuit Mailchimp. Well, Intuit Mailchimp's reporting is better, and ActiveCampaign has more affordable pricing, so in the end, it all comes to what you need. What we needed was available in cheaper price in other software as well. But I would definitely say Intuit Mailchimp has its own advantages too.
    Incentivized
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    Elm Street Technology
    I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but have since begun to weigh some of the less expensive options.
    Incentivized
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    Scalability
    Intuit
    Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
    Incentivized
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    Elm Street Technology
    No answers on this topic
    Return on Investment
    Intuit
    • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
    • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
    Incentivized
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    Elm Street Technology
    • One client identified how one article I sent that he read saved him from having to replace his entire AC system.
    • One client actually thought I was sending this to him personally because I valued him
    • One of the above transacted with me twice for over $3M in sales
    Incentivized
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    ScreenShots

    Intuit Mailchimp Screenshots

    Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.

    OutboundEngine Screenshots

    Screenshot of Automated Social Media MarketingScreenshot of A personalized snapshot of your account activity and warmest leads.Screenshot of Personally designed, tested, and automated emails