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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Intuit Mailchimp

    Score8.4 out of 10
    N/AMailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

    $0

    per month

    Tealium Customer Data Hub

    Score8.7 out of 10
    Enterprise companies (1,001+ employees)
    The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.N/A
    Pricing
    Intuit MailchimpTealium Customer Data Hub
    Editions & Modules
    Free
    $0
    Essentials
    starts at $13
    per month
    Standard
    starts at $20
    per month
    Premium
    starts at $350
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    Intuit MailchimpTealium Customer Data Hub
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Intuit MailchimpTealium Customer Data Hub
    Considered Both Products
    Intuit
    No answer on this topic
    Tealium
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    251 Answers
    99%
    Would buy again
    82 Answers
    Delivers good value for the price
    91%
    Delivers good value for the price
    244 Answers
    97%
    Delivers good value for the price
    67 Answers
    Happy with the feature set
    89%
    Happy with the feature set
    255 Answers
    98%
    Happy with the feature set
    81 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    215 Answers
    93%
    Lived up to sales and marketing promises
    53 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    247 Answers
    87%
    Implementation went as expected
    60 Answers
    Features
    Intuit MailchimpTealium Customer Data Hub
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Intuit Mailchimp and Tealium Customer Data Hub
    Feature
    Intuit Mailchimp
    8.1
    585 Ratings
    4% above category average
    Tealium Customer Data Hub
    -
    Ratings
    WYSIWYG email editor8.1537 Ratings00 Ratings
    Dynamic content8.1519 Ratings00 Ratings
    Ability to test dynamic content8.2499 Ratings00 Ratings
    Landing pages8.3404 Ratings00 Ratings
    A/B testing7.7434 Ratings00 Ratings
    Mobile optimization7.9535 Ratings00 Ratings
    Email deliverability reporting8.8568 Ratings00 Ratings
    List management8.1564 Ratings00 Ratings
    Triggered drip sequences7.7385 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Intuit Mailchimp and Tealium Customer Data Hub
    Feature
    Intuit Mailchimp
    8.9
    75 Ratings
    11% above category average
    Tealium Customer Data Hub
    -
    Ratings
    Lead nurturing automation7.465 Ratings00 Ratings
    Lead scoring and grading10.01 Ratings00 Ratings
    Data quality management8.372 Ratings00 Ratings
    Automated sales alerts and tasks10.01 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Intuit Mailchimp and Tealium Customer Data Hub
    Feature
    Intuit Mailchimp
    7.9
    126 Ratings
    4% above category average
    Tealium Customer Data Hub
    -
    Ratings
    Calendaring7.448 Ratings00 Ratings
    Event/webinar marketing8.4112 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Intuit Mailchimp and Tealium Customer Data Hub
    Feature
    Intuit Mailchimp
    8.2
    124 Ratings
    8% above category average
    Tealium Customer Data Hub
    -
    Ratings
    Social sharing and campaigns8.3116 Ratings00 Ratings
    Social profile integration8.1107 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Intuit Mailchimp and Tealium Customer Data Hub
    Feature
    Intuit Mailchimp
    8.3
    565 Ratings
    10% above category average
    Tealium Customer Data Hub
    -
    Ratings
    Dashboards8.6229 Ratings00 Ratings
    Standard reports8.6560 Ratings00 Ratings
    Custom reports7.9130 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Intuit Mailchimp and Tealium Customer Data Hub
    Feature
    Intuit Mailchimp
    7.9
    132 Ratings
    4% above category average
    Tealium Customer Data Hub
    -
    Ratings
    API7.9107 Ratings00 Ratings
    Role-based workflow & approvals8.470 Ratings00 Ratings
    Customizability5.62 Ratings00 Ratings
    Integration with Salesforce.com8.554 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.647 Ratings00 Ratings
    Integration with SugarCRM8.12 Ratings00 Ratings
    Third-party software integrations7.9109 Ratings00 Ratings
    Tag Management
    Comparison of Tag Management features of Intuit Mailchimp and Tealium Customer Data Hub
    Feature
    Intuit Mailchimp
    -
    Ratings
    Tealium Customer Data Hub
    8.2
    12 Ratings
    0% below category average
    Tag library00 Ratings9.012 Ratings
    Tag variable mapping00 Ratings8.012 Ratings
    Ease of writing custom tags00 Ratings8.012 Ratings
    Rules-driven tag execution00 Ratings9.112 Ratings
    Tag performance monitoring00 Ratings4.311 Ratings
    Page load times00 Ratings8.911 Ratings
    Mobile app tagging00 Ratings8.05 Ratings
    Library of JavaScript extensions00 Ratings9.911 Ratings
    Best Alternatives
    Intuit MailchimpTealium Customer Data Hub
    Small Businesses
    Vbout
    Score9.9 out of 10
    Twilio Segment
    Score8.4 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Treasure AI
    Score9 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Treasure AI
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Intuit MailchimpTealium Customer Data Hub
    Likelihood to Recommend
    8.7
    (608 ratings)
    8.5
    (131 ratings)
    Likelihood to Renew
    10.0
    (55 ratings)
    9.2
    (20 ratings)
    Usability
    8.5
    (477 ratings)
    9.0
    (12 ratings)
    Availability
    9.5
    (6 ratings)
    9.0
    (2 ratings)
    Performance
    8.9
    (7 ratings)
    9.0
    (4 ratings)
    Support Rating
    8.8
    (20 ratings)
    8.4
    (84 ratings)
    Online Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    7.4
    (22 ratings)
    10.0
    (2 ratings)
    Configurability
    10.0
    (2 ratings)
    10.0
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.0
    (1 ratings)
    Ease of integration
    8.0
    (4 ratings)
    10.0
    (1 ratings)
    Product Scalability
    9.5
    (6 ratings)
    9.0
    (2 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    10.0
    (2 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    10.0
    (2 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Intuit MailchimpTealium Customer Data Hub
    Likelihood to Recommend
    Intuit
    Mailchimp is fairly easy to onboard, even for those who would consider themselves less technologically inclined. It can be as simple as plug-and-play for simpler campaigns or scale up as needed. It also makes it easy to build, send out for internal review and feedback, and track all the needed changes.
    Incentivized
    Read full review
    Tealium
    Well suited: Any company that has a variety of data interspersed across multiple systems and is trying to get a more unified understanding of their customer profile—that enriched customer view of having all these disparate data sources and wanting to bring them together in a relatively seamless manner, and then having that more nuanced understanding of the entirety of the customer and being able to action off of it. Which again, I feel like is a core marketing use case.
    Incentivized
    Read full review
    Pros
    Intuit
    • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
    • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
    • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
    Incentivized
    Read full review
    Tealium
    • Activation in real time - it's really good and you can literally see the information being activated in all other technologies that my clients use, like TikTok, Facebook, Google, et cetera. At the time that a client arrives on your website, you have instant data to enrich the profiles and activate on this channel. So this is really good and it's something that Tealium give us the control in order to do that.
    • The other thing is that you have the power to choose what data you want to collect and what data you do not want to collect. Tealium is particularly very good on doing that.
    Incentivized
    Read full review
    Cons
    Intuit
    • The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
    • The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
    • Customer support can be a bit lacking at times and their docs aren't always the best
    Read full review
    Tealium
    • Audiences—don't they technically exist in Tealium? They are just streamed—no count, no backfill, etc.
    • Working backward to identify issues involves lots of clicking in the UI, going from audience to audience attribute, badge to event attribute, and so on.
    • You have to wait for a Real-Time event to see the payload. There is no sample or other option.
    Incentivized
    Read full review
    Likelihood to Renew
    Intuit
    We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
    Incentivized
    Read full review
    Tealium
    I already know that my company has no plans to discontinue use of Tealium. We are heavily reliant on it due to a huge number of product teams and developers we would have to work with to place tags across many pages. Tealium is already there on the pages, and our application/product teams are familiar with how to integrate it. It is just the simplest way to ensure that new data requirements are implemented in a timely manner.
    Incentivized
    Read full review
    Usability
    Intuit
    It is easy, but some things you need to learn from their resources. Mailchimp is one of the most popular email marketing platforms because it combines email marketing, automation, audience management, and analytics into a single tool that's easy to use and scale. Simple solutions and drag-and-drop edits make it easy.
    Incentivized
    Read full review
    Tealium
    Once you understand how it works and how to implement things, it is a dream and very user friendly. There is the initial learning curve but there are oceans of helpers available to you to help you bridge that initial gap and get going. Take the time to learn it up front and you will never have any problems. And support is great and available to answer questions
    Incentivized
    Read full review
    Reliability and Availability
    Intuit
    I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
    Incentivized
    Read full review
    Tealium
    It's been flawless as far as I am concerned.
    Incentivized
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    Performance
    Intuit
    I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
    Incentivized
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    Tealium
    Sometimes publishing can take longer than expected
    Incentivized
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    Support Rating
    Intuit
    Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
    Incentivized
    Read full review
    Tealium
    The support team often is so quick to respond and so helpful when it comes to working with the needs of my clients and being able to resolve potential shortcomings or technical issues or surrounding the tool. There have been times more recently that I’ve gotten more generic service rather than the tailored experience that I have come to expect.
    Incentivized
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    Online Training
    Intuit
    No answers on this topic
    Tealium
    Did what we needed to onboard us onto the platform
    Incentivized
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    Implementation Rating
    Intuit
    It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
    Incentivized
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    Tealium
    Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
    Incentivized
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    Alternatives Considered
    Intuit
    I used Intuit Mailchimp, and I would say other software I used is equally good and competes with Intuit Mailchimp. Well, Intuit Mailchimp's reporting is better, and ActiveCampaign has more affordable pricing, so in the end, it all comes to what you need. What we needed was available in cheaper price in other software as well. But I would definitely say Intuit Mailchimp has its own advantages too.
    Incentivized
    Read full review
    Tealium
    Tealium Customer Data Hub can do it all in one. Whereas, I think by using multiple Tealium Customer Data Hubs, we can utilize what each tool is really good at. In an ideal world, we'd like to use Tealium Customer Data Hub for everything, but one thing that we struggle with is Audience Segmentation, and we are looking for a one touch solution, without a lot of the work since the data is already there.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Intuit
    No answers on this topic
    Tealium
    Like anything it could be cheaper but we still feel we get value from it.
    Incentivized
    Read full review
    Scalability
    Intuit
    Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
    Incentivized
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    Tealium
    Never had an issue, scales as we use it.
    Incentivized
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    Professional Services
    Intuit
    No answers on this topic
    Tealium
    Very easy to work with and relatively cost effective
    Incentivized
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    Return on Investment
    Intuit
    • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
    • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
    Incentivized
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    Tealium
    • There has been a near immeasurable return on customer data and improvement of our quality for our physical products due to be in tune with the customer. This has changed our way of doing things for the better to gain a better flow and overall workplace experience.
    • A negative is that Tealium AudienceStream becomes harder to manuever and use data analytics for when a database has been existing for a fairly large amount of time. It goes from an agile ship to a huge vessel that takes many components to be able to move.
    Incentivized
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    ScreenShots

    Intuit Mailchimp Screenshots

    Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.

    Tealium Customer Data Hub Screenshots

    Screenshot of Data Supply ChainScreenshot of Data LayerScreenshot of Connector MarketplaceScreenshot of Live Event TrackingScreenshot of AudienceStream Dashboard