TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Makesbridge

    Score8.5 out of 10
    Small Businesses (1-50 employees)
    Makesbridge is a marketing automation product designed for SMBs, featuring core marketing capabilities. It is an on-demand product that is delivered without long-term contracts via a monthly subscription.

    $30

    per month

    Mixpanel

    Score8.3 out of 10
    N/AMixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…

    $0

    per month

    Pricing
    MakesbridgeMixpanel
    Editions & Modules
    Mini
    $29
    per month (1 account)
    SMB
    $75
    per month (1 account)
    MKS PRO
    $150
    per month (5 accounts)
    Enterprise
    $500
    per month (10 accounts)
    Engage
    $1,500
    per month (25 accounts)
    Pay As You Go
    $0
    Custom Pricing
    Free
    $0
    per month
    Growth
    $17
    per month
    Enterprise
    Contact sales
    Offerings
    Pricing Offerings
    MakesbridgeMixpanel
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsMakesbridge offers a range of pricing plans and packages to comfortably accommodate any combinate of needs and budget. Pay As You Go plans are just that - companies only pay for what they use in a given month. Alternative packages - PRO, Enterprise and Engage - are for companies with consistent use patterns and willingness to pay a minimum monthly fee. In all cases there is no long term obligation; 30 days notice is all that's required to cancel a PRO, Enterprise or Engage.Mixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!
    More Pricing Information
    Community Pulse
    MakesbridgeMixpanel
    Considered Both Products
    Makesbridge Technology
    No answer on this topic
    Mixpanel
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    86%
    Would buy again
    12 Answers
    Delivers good value for the price
    No answers on this topic
    91%
    Delivers good value for the price
    10 Answers
    Happy with the feature set
    No answers on this topic
    93%
    Happy with the feature set
    13 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    88%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    No answers on this topic
    90%
    Implementation went as expected
    9 Answers
    Features
    MakesbridgeMixpanel
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Makesbridge and Mixpanel
    Feature
    Makesbridge
    7.7
    7 Ratings
    1% below category average
    Mixpanel
    -
    Ratings
    WYSIWYG email editor6.97 Ratings00 Ratings
    Dynamic content8.05 Ratings00 Ratings
    Ability to test dynamic content8.06 Ratings00 Ratings
    Landing pages7.04 Ratings00 Ratings
    A/B testing8.45 Ratings00 Ratings
    Mobile optimization7.96 Ratings00 Ratings
    Email deliverability reporting8.27 Ratings00 Ratings
    List management7.27 Ratings00 Ratings
    Triggered drip sequences8.26 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Makesbridge and Mixpanel
    Feature
    Makesbridge
    8.1
    6 Ratings
    2% above category average
    Mixpanel
    -
    Ratings
    Lead nurturing automation8.26 Ratings00 Ratings
    Lead scoring and grading7.66 Ratings00 Ratings
    Data quality management8.26 Ratings00 Ratings
    Automated sales alerts and tasks8.26 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Makesbridge and Mixpanel
    Feature
    Makesbridge
    8.1
    6 Ratings
    7% above category average
    Mixpanel
    -
    Ratings
    Calendaring7.76 Ratings00 Ratings
    Event/webinar marketing8.44 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Makesbridge and Mixpanel
    Feature
    Makesbridge
    8.8
    6 Ratings
    15% above category average
    Mixpanel
    -
    Ratings
    Social sharing and campaigns8.54 Ratings00 Ratings
    Social profile integration9.13 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Makesbridge and Mixpanel
    Feature
    Makesbridge
    8.0
    7 Ratings
    6% above category average
    Mixpanel
    -
    Ratings
    Dashboards7.67 Ratings00 Ratings
    Standard reports8.47 Ratings00 Ratings
    Custom reports8.17 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Makesbridge and Mixpanel
    Feature
    Makesbridge
    7.6
    6 Ratings
    0% below category average
    Mixpanel
    -
    Ratings
    API7.14 Ratings00 Ratings
    Role-based workflow & approvals8.15 Ratings00 Ratings
    Customizability7.26 Ratings00 Ratings
    Integration with Salesforce.com8.26 Ratings00 Ratings
    Best Alternatives
    MakesbridgeMixpanel
    Small Businesses
    Vbout
    Score9.9 out of 10
    PostHog
    Score8.3 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Heap
    Score8.1 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Gainsight PX
    Score7.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MakesbridgeMixpanel
    Likelihood to Recommend
    8.2
    (7 ratings)
    9.0
    (50 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    10.0
    (13 ratings)
    Usability
    8.8
    (2 ratings)
    9.0
    (2 ratings)
    Availability
    9.1
    (2 ratings)
    -
    (0 ratings)
    Performance
    9.1
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.2
    (2 ratings)
    1.0
    (8 ratings)
    Online Training
    5.5
    (1 ratings)
    8.0
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.9
    (3 ratings)
    User Testimonials
    MakesbridgeMixpanel
    Likelihood to Recommend
    Makesbridge Technology
    Makesbridge is great for email marketing and Salesforce integration. It is great for a startup or large company. Support is terrific. You can't go wrong with the service.
    Read full review
    Mixpanel
    As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
    Incentivized
    Read full review
    Pros
    Makesbridge Technology
    • Makesbridge had the highest reviews in customer service on the Salesforce app exchange. This was the major reason that I chose them. Some of the implementation was over my head, but this was not a problem since they were always available to help with any issues that came up.
    • The team has even taken suggestions and implemented them quickly when I voiced a need for a particular Salesforce integration. Makesbridge has been a fantastic addition to my company.
    Read full review
    Mixpanel
    • Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
    • The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
    • I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
    • The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.
    Incentivized
    Read full review
    Cons
    Makesbridge Technology
    • I would like for users to be able to see campaigns and templates created by other non-admin users. I'd like the option as the sysadmin to select which parts of the application should be open to all users, and which I'd like to gate. (Permissions, if you will).
    • Configuration of training materials. The content is great, I just have had difficulty locating the specific article that would be most relevant to the situation. I'd love step-by-step guides for campaign creation, etc.
    Read full review
    Mixpanel
    • Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
    • A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
    Incentivized
    Read full review
    Likelihood to Renew
    Makesbridge Technology
    Great product, exceptional support. I'm going to be honest and say that I was apprehensive that the Makesbridge team was actually as wonderful as the app exchange reviews claim...How often does that actually happen?! But now, I can honestly say that the glowing reviews are spot-on, and my only concern is that they do not do justice in describing the product, support and service Makesbridge provides.
    Read full review
    Mixpanel
    It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
    Read full review
    Usability
    Makesbridge Technology
    I'm not an IT guru. The layout and workflows make sense, and I appreciate not having to involve a developer for every change I'd like to make.
    Read full review
    Mixpanel
    Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases
    Incentivized
    Read full review
    Reliability and Availability
    Makesbridge Technology
    Their tech support staff is the BEST I have worked with!
    Read full review
    Mixpanel
    No answers on this topic
    Performance
    Makesbridge Technology
    Best tech support in the software industry.
    Read full review
    Mixpanel
    No answers on this topic
    Support Rating
    Makesbridge Technology
    While their phone/chat support is outstanding, I wish there was more documentation and how-to information available online. There are many features that I have not used because I don't understand how to use them as well as I should
    Read full review
    Mixpanel
    We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.
    Incentivized
    Read full review
    Online Training
    Makesbridge Technology
    No answers on this topic
    Mixpanel
    Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
    Read full review
    Implementation Rating
    Makesbridge Technology
    No answers on this topic
    Mixpanel
    Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
    Read full review
    Alternatives Considered
    Makesbridge Technology
    Makesbridge was easier to use and has a much better help desk. We were originally impressed with sales and then the technical side. At one point we handled e-mails with an internal program, what a headache, especially the list management.
    Read full review
    Mixpanel
    • There was not really any other competitors for this specific use case that had a chance
    • We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
    • Other solutions out there seemed to be too expensive and this was the most recommended
    • Heap seemed to be the best OTHER option but didn't take the time to evaluate
    Incentivized
    Read full review
    Return on Investment
    Makesbridge Technology
    • Good customer service and allows us to use our leads without much restriction.
    • Price still considered quite high for a very small business like us.
    Read full review
    Mixpanel
    • We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
    • We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
    • We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.
    Incentivized
    Read full review
    ScreenShots

    Makesbridge Screenshots

    Screenshot of B2B marketing automation is mostly about delivering leads on a silver platter.  Your sales Reps reap the benefits of an automation platform that drives digital engagement, intelligently tags contacts based on rules and tells sales who to call.Screenshot of Sales reps view tags, scores and alert messages. They know what prospects are hot for because they can filter activity by web visits, email clicks and alerts messages.Screenshot of Maximize campaign response with dynamic content blocks.Screenshot of The world's easiest drag-and-drop HTML Editor speeds campaign and landing page production. There are dozens of mobile compatible templates to make publishing even easier!Screenshot of Marketers see how drip messages perform with opens, clicks, social shares, web visits generated and conversions. You can even view populations of who's taken action.Screenshot of X-Ray Vision of interest! Drill down into the report even further to see a complete history of a prospect's web visits history and duration spent on each page.

    Mixpanel Screenshots

    Screenshot of Mixpanel's Insights report enables you to see how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.Screenshot of Mixpanel's powerful Flows report enables you to identify top user paths to see where people get stuck, and discover actions users take before, after, or between key events.Screenshot of Mixpanel's Retention report helps you understand how often users return and visualize feature stickiness. You can also slice and dice retention data to identify user groups that retain best and to find out what causes churn.