Makesbridge vs. Ontraport

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Makesbridge
Score 8.5 out of 10
Mid-Size Companies (51-1,000 employees)
Makesbridge is a marketing automation product designed for SMBs, featuring core marketing capabilities. It is an on-demand product that is delivered without long-term contracts via a monthly subscription.
$30
per month
Ontraport
Score 8.9 out of 10
N/A
ONTRAPORT offers customer relations management services that help with content management (creating and hosting webpages), lead tracking, traditional marketing approaches (e-mail, SMS, social media, direct mail), managing online payments, and workflow automation.
$29
per month
Pricing
MakesbridgeOntraport
Editions & Modules
Mini
$29
per month (1 account)
SMB
$75
per month (1 account)
MKS PRO
$150
per month (5 accounts)
Enterprise
$500
per month (10 accounts)
Engage
$1,500
per month (25 accounts)
Pay As You Go
$0
Custom Pricing
No answers on this topic
Offerings
Pricing Offerings
MakesbridgeOntraport
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsMakesbridge offers a range of pricing plans and packages to comfortably accommodate any combinate of needs and budget. Pay As You Go plans are just that - companies only pay for what they use in a given month. Alternative packages - PRO, Enterprise and Engage - are for companies with consistent use patterns and willingness to pay a minimum monthly fee. In all cases there is no long term obligation; 30 days notice is all that's required to cancel a PRO, Enterprise or Engage.Ontraport offers a variety of plans to choose from based on the features needed. Pricing adjusts with the number of contacts in the database and users in the account. Monthly or annual plans are available, and all plans start with a 14-day free trial. Ontraport offers a Done-With-You Setup and Training Package for getting set up in the account quickly. Users can also access a free video library with step-by-step instructions on getting started and using every feature of the platform.
More Pricing Information
Community Pulse
MakesbridgeOntraport
Top Pros
Top Cons
Features
MakesbridgeOntraport
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Makesbridge
7.7
7 Ratings
0% below category average
Ontraport
9.0
17 Ratings
15% above category average
WYSIWYG email editor6.97 Ratings8.216 Ratings
Dynamic content8.05 Ratings10.014 Ratings
Ability to test dynamic content8.06 Ratings8.37 Ratings
Landing pages7.04 Ratings10.016 Ratings
A/B testing8.45 Ratings9.912 Ratings
Mobile optimization7.96 Ratings8.410 Ratings
Email deliverability reporting8.27 Ratings6.016 Ratings
List management7.27 Ratings10.016 Ratings
Triggered drip sequences8.26 Ratings9.813 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Makesbridge
8.1
6 Ratings
5% above category average
Ontraport
5.5
17 Ratings
34% below category average
Lead nurturing automation8.26 Ratings7.115 Ratings
Lead scoring and grading7.66 Ratings2.413 Ratings
Data quality management8.26 Ratings2.614 Ratings
Automated sales alerts and tasks8.26 Ratings10.016 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Makesbridge
8.1
6 Ratings
6% above category average
Ontraport
7.7
8 Ratings
1% above category average
Calendaring7.76 Ratings6.25 Ratings
Event/webinar marketing8.44 Ratings9.38 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Makesbridge
8.8
6 Ratings
16% above category average
Ontraport
7.1
4 Ratings
6% below category average
Social sharing and campaigns8.54 Ratings7.13 Ratings
Social profile integration9.13 Ratings7.24 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Makesbridge
8.0
7 Ratings
6% above category average
Ontraport
9.3
16 Ratings
21% above category average
Dashboards7.67 Ratings10.015 Ratings
Standard reports8.47 Ratings8.012 Ratings
Custom reports8.17 Ratings10.010 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Makesbridge
7.6
6 Ratings
0% above category average
Ontraport
7.3
15 Ratings
4% below category average
API7.14 Ratings3.011 Ratings
Role-based workflow & approvals8.15 Ratings9.09 Ratings
Customizability7.26 Ratings10.013 Ratings
Integration with Salesforce.com8.26 Ratings7.31 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.31 Ratings
Integration with SugarCRM00 Ratings7.31 Ratings
Best Alternatives
MakesbridgeOntraport
Small Businesses
Vbout
Vbout
Score 9.5 out of 10
Vbout
Vbout
Score 9.5 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MakesbridgeOntraport
Likelihood to Recommend
8.2
(7 ratings)
10.0
(20 ratings)
Likelihood to Renew
9.1
(2 ratings)
9.1
(8 ratings)
Usability
8.8
(2 ratings)
7.8
(3 ratings)
Availability
9.1
(2 ratings)
-
(0 ratings)
Performance
9.1
(1 ratings)
7.7
(4 ratings)
Support Rating
8.2
(2 ratings)
9.0
(3 ratings)
In-Person Training
-
(0 ratings)
9.1
(1 ratings)
Online Training
5.5
(1 ratings)
-
(0 ratings)
Implementation Rating
-
(0 ratings)
9.1
(2 ratings)
Product Scalability
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
MakesbridgeOntraport
Likelihood to Recommend
Makesbridge Technology
Makesbridge is great for email marketing and Salesforce integration. It is great for a startup or large company. Support is terrific. You can't go wrong with the service.
Read full review
Ontraport
Here are some cases where Ontraport is well suited : - When writing emails, you can easily access to preview, manage the changes and go back to what you did before - When using automations, if there's an error, you can go back to a previous version of it. There are also some super tools that allows to see where a clients is on an automation without having to go through the all automation. It is less appropriate when you are several colleague that are addressing an issue on an email/automation as it doesn't allows you to be multiple person on the item.
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Pros
Makesbridge Technology
  • Makesbridge had the highest reviews in customer service on the Salesforce app exchange. This was the major reason that I chose them. Some of the implementation was over my head, but this was not a problem since they were always available to help with any issues that came up.
  • The team has even taken suggestions and implemented them quickly when I voiced a need for a particular Salesforce integration. Makesbridge has been a fantastic addition to my company.
Read full review
Ontraport
  • Dashboards for our daily stats.
  • The email follows up and broadcasts are simple and easy.
  • Sales and marketing can now see the impact they have working together. Nobody can point finger anymore.
  • They have the best customer support. I can't tell you how many times they have walked me through the problems that I created.
  • Amazing email inboxing.
Read full review
Cons
Makesbridge Technology
  • I would like for users to be able to see campaigns and templates created by other non-admin users. I'd like the option as the sysadmin to select which parts of the application should be open to all users, and which I'd like to gate. (Permissions, if you will).
  • Configuration of training materials. The content is great, I just have had difficulty locating the specific article that would be most relevant to the situation. I'd love step-by-step guides for campaign creation, etc.
Read full review
Ontraport
  • Wish they had more options for their forms. Would really like to use multi-step forms.
  • A lot of times their forms load slowly on the website. Would like to see them speed up their services.
  • Their broadcasting options are legacy. There are better options out there for sending broadcast messages.
Read full review
Likelihood to Renew
Makesbridge Technology
Great product, exceptional support. I'm going to be honest and say that I was apprehensive that the Makesbridge team was actually as wonderful as the app exchange reviews claim...How often does that actually happen?! But now, I can honestly say that the glowing reviews are spot-on, and my only concern is that they do not do justice in describing the product, support and service Makesbridge provides.
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Ontraport
My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.
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Usability
Makesbridge Technology
I'm not an IT guru. The layout and workflows make sense, and I appreciate not having to involve a developer for every change I'd like to make.
Read full review
Ontraport
The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes. When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
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Reliability and Availability
Makesbridge Technology
Their tech support staff is the BEST I have worked with!
Read full review
Ontraport
No answers on this topic
Performance
Makesbridge Technology
Best tech support in the software industry.
Read full review
Ontraport
Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.
Read full review
Support Rating
Makesbridge Technology
While their phone/chat support is outstanding, I wish there was more documentation and how-to information available online. There are many features that I have not used because I don't understand how to use them as well as I should
Read full review
Ontraport
The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
Read full review
In-Person Training
Makesbridge Technology
No answers on this topic
Ontraport
I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
Read full review
Implementation Rating
Makesbridge Technology
No answers on this topic
Ontraport
If you know your business, ONTRAPORT is easy
Read full review
Alternatives Considered
Makesbridge Technology
Makesbridge was easier to use and has a much better help desk. We were originally impressed with sales and then the technical side. At one point we handled e-mails with an internal program, what a headache, especially the list management.
Read full review
Ontraport
Task management was the main thing that separated ONTRAPORT for me. Keeping things accountable. As well, I felt the campaign builder was slicker, and that the contact management was more robust. Custom fields are very customizable.
Read full review
Scalability
Makesbridge Technology
No answers on this topic
Ontraport
With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
Read full review
Return on Investment
Makesbridge Technology
  • Good customer service and allows us to use our leads without much restriction.
  • Price still considered quite high for a very small business like us.
Read full review
Ontraport
  • We are providing better customer service as a direct result of Ontraport. We can track where all of our customers are, what pages/sites/modules they are visiting with ease and tailor our communication accordingly.
  • Our marketing funnel has become vastly improved, meaning that our ROI for marketing has gone up. Sales this April are double what they were last year.
  • Our team works better together because we all have a better idea of what the other needs and when. The tasks that we can assign in Ontraport mean nothing gets missed, creating a better customer and employee experience.
Read full review
ScreenShots

Makesbridge Screenshots

Screenshot of B2B marketing automation is mostly about delivering leads on a silver platter.  Your sales Reps reap the benefits of an automation platform that drives digital engagement, intelligently tags contacts based on rules and tells sales who to call.Screenshot of Sales reps view tags, scores and alert messages. They know what prospects are hot for because they can filter activity by web visits, email clicks and alerts messages.Screenshot of Maximize campaign response with dynamic content blocks.Screenshot of The world's easiest drag-and-drop HTML Editor speeds campaign and landing page production. There are dozens of mobile compatible templates to make publishing even easier!Screenshot of Marketers see how drip messages perform with opens, clicks, social shares, web visits generated and conversions. You can even view populations of who's taken action.Screenshot of X-Ray Vision of interest! Drill down into the report even further to see a complete history of a prospect's web visits history and duration spent on each page.

Ontraport Screenshots

Screenshot of Manage, track, sort and add to a contact listScreenshot of Design professional emails, forms and landing pages with block formatsScreenshot of Utilize the Support Center's in-depth advice on maximizing Ontraport's features