Makesbridge is a marketing automation product designed for SMBs, featuring core marketing capabilities. It is an on-demand product that is delivered without long-term contracts via a monthly subscription.
$30
per month
VerticalResponse
Score10 out of 10
N/A
VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.
$9
per month
Pricing
Makesbridge
VerticalResponse
Editions & Modules
Mini
$29
per month (1 account)
SMB
$75
per month (1 account)
MKS PRO
$150
per month (5 accounts)
Enterprise
$500
per month (10 accounts)
Engage
$1,500
per month (25 accounts)
Pay As You Go
$0
Custom Pricing
Basic
$11.00
per month
Pro
$16.00
per month
Pro Plus
$196.00
per month
Offerings
Pricing Offerings
Makesbridge
VerticalResponse
Free Trial
Yes
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Makesbridge offers a range of pricing plans and packages to comfortably accommodate any combinate of needs and budget. Pay As You Go plans are just that - companies only pay for what they use in a given month. Alternative packages - PRO, Enterprise and Engage - are for companies with consistent use patterns and willingness to pay a minimum monthly fee. In all cases there is no long term obligation; 30 days notice is all that's required to cancel a PRO, Enterprise or Engage.
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More Pricing Information
Features
Makesbridge
VerticalResponse
Email & Online Marketing
Comparison of Email & Online Marketing features of Makesbridge and VerticalResponse
Feature
Makesbridge
7.7
7 Ratings
1% below category average
VerticalResponse
9.9
8 Ratings
21% above category average
WYSIWYG email editor
6.97 Ratings
10.07 Ratings
Dynamic content
8.05 Ratings
10.05 Ratings
Ability to test dynamic content
8.06 Ratings
10.04 Ratings
Landing pages
7.04 Ratings
10.04 Ratings
A/B testing
8.45 Ratings
10.05 Ratings
Mobile optimization
7.96 Ratings
10.05 Ratings
Email deliverability reporting
8.27 Ratings
10.08 Ratings
List management
7.27 Ratings
10.08 Ratings
Triggered drip sequences
8.26 Ratings
9.02 Ratings
Lead Management
Comparison of Lead Management features of Makesbridge and VerticalResponse
Feature
Makesbridge
8.1
6 Ratings
2% above category average
VerticalResponse
-
Ratings
Lead nurturing automation
8.26 Ratings
00 Ratings
Lead scoring and grading
7.66 Ratings
00 Ratings
Data quality management
8.26 Ratings
00 Ratings
Automated sales alerts and tasks
8.26 Ratings
00 Ratings
Campaign Management
Comparison of Campaign Management features of Makesbridge and VerticalResponse
Feature
Makesbridge
8.1
6 Ratings
7% above category average
VerticalResponse
-
Ratings
Calendaring
7.76 Ratings
00 Ratings
Event/webinar marketing
8.44 Ratings
00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Makesbridge and VerticalResponse
Feature
Makesbridge
8.8
6 Ratings
15% above category average
VerticalResponse
-
Ratings
Social sharing and campaigns
8.54 Ratings
00 Ratings
Social profile integration
9.13 Ratings
00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Makesbridge and VerticalResponse
Feature
Makesbridge
8.0
7 Ratings
6% above category average
VerticalResponse
10.0
9 Ratings
27% above category average
Dashboards
7.67 Ratings
10.09 Ratings
Standard reports
8.47 Ratings
10.09 Ratings
Custom reports
8.17 Ratings
10.06 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Makesbridge and VerticalResponse
Feature
Makesbridge
7.6
6 Ratings
0% below category average
VerticalResponse
-
Ratings
API
7.14 Ratings
00 Ratings
Role-based workflow & approvals
8.15 Ratings
00 Ratings
Customizability
7.26 Ratings
00 Ratings
Integration with Salesforce.com
8.26 Ratings
00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Makesbridge and VerticalResponse
Makesbridge is great for email marketing and Salesforce integration. It is great for a startup or large company. Support is terrific. You can't go wrong with the service.
For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Makesbridge had the highest reviews in customer service on the Salesforce app exchange. This was the major reason that I chose them. Some of the implementation was over my head, but this was not a problem since they were always available to help with any issues that came up.
The team has even taken suggestions and implemented them quickly when I voiced a need for a particular Salesforce integration. Makesbridge has been a fantastic addition to my company.
I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
The dashboard is functional and easy to find when you need with a quick search.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I would like for users to be able to see campaigns and templates created by other non-admin users. I'd like the option as the sysadmin to select which parts of the application should be open to all users, and which I'd like to gate. (Permissions, if you will).
Configuration of training materials. The content is great, I just have had difficulty locating the specific article that would be most relevant to the situation. I'd love step-by-step guides for campaign creation, etc.
The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Great product, exceptional support. I'm going to be honest and say that I was apprehensive that the Makesbridge team was actually as wonderful as the app exchange reviews claim...How often does that actually happen?! But now, I can honestly say that the glowing reviews are spot-on, and my only concern is that they do not do justice in describing the product, support and service Makesbridge provides.
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
While their phone/chat support is outstanding, I wish there was more documentation and how-to information available online. There are many features that I have not used because I don't understand how to use them as well as I should
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
Makesbridge was easier to use and has a much better help desk. We were originally impressed with sales and then the technical side. At one point we handled e-mails with an internal program, what a headache, especially the list management.
In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info