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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Makesbridge

    Score8.5 out of 10
    Small Businesses (1-50 employees)
    Makesbridge is a marketing automation product designed for SMBs, featuring core marketing capabilities. It is an on-demand product that is delivered without long-term contracts via a monthly subscription.

    $30

    per month

    VerticalResponse

    Score10 out of 10
    N/AVerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

    $9

    per month

    Pricing
    MakesbridgeVerticalResponse
    Editions & Modules
    Mini
    $29
    per month (1 account)
    SMB
    $75
    per month (1 account)
    MKS PRO
    $150
    per month (5 accounts)
    Enterprise
    $500
    per month (10 accounts)
    Engage
    $1,500
    per month (25 accounts)
    Pay As You Go
    $0
    Custom Pricing
    Basic
    $11.00
    per month
    Pro
    $16.00
    per month
    Pro Plus
    $196.00
    per month
    Offerings
    Pricing Offerings
    MakesbridgeVerticalResponse
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsMakesbridge offers a range of pricing plans and packages to comfortably accommodate any combinate of needs and budget. Pay As You Go plans are just that - companies only pay for what they use in a given month. Alternative packages - PRO, Enterprise and Engage - are for companies with consistent use patterns and willingness to pay a minimum monthly fee. In all cases there is no long term obligation; 30 days notice is all that's required to cancel a PRO, Enterprise or Engage.—
    More Pricing Information
    Features
    MakesbridgeVerticalResponse
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Makesbridge and VerticalResponse
    Feature
    Makesbridge
    7.7
    7 Ratings
    1% below category average
    VerticalResponse
    9.9
    8 Ratings
    21% above category average
    WYSIWYG email editor6.97 Ratings10.07 Ratings
    Dynamic content8.05 Ratings10.05 Ratings
    Ability to test dynamic content8.06 Ratings10.04 Ratings
    Landing pages7.04 Ratings10.04 Ratings
    A/B testing8.45 Ratings10.05 Ratings
    Mobile optimization7.96 Ratings10.05 Ratings
    Email deliverability reporting8.27 Ratings10.08 Ratings
    List management7.27 Ratings10.08 Ratings
    Triggered drip sequences8.26 Ratings9.02 Ratings
    Lead Management
    Comparison of Lead Management features of Makesbridge and VerticalResponse
    Feature
    Makesbridge
    8.1
    6 Ratings
    2% above category average
    VerticalResponse
    -
    Ratings
    Lead nurturing automation8.26 Ratings00 Ratings
    Lead scoring and grading7.66 Ratings00 Ratings
    Data quality management8.26 Ratings00 Ratings
    Automated sales alerts and tasks8.26 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Makesbridge and VerticalResponse
    Feature
    Makesbridge
    8.1
    6 Ratings
    7% above category average
    VerticalResponse
    -
    Ratings
    Calendaring7.76 Ratings00 Ratings
    Event/webinar marketing8.44 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Makesbridge and VerticalResponse
    Feature
    Makesbridge
    8.8
    6 Ratings
    15% above category average
    VerticalResponse
    -
    Ratings
    Social sharing and campaigns8.54 Ratings00 Ratings
    Social profile integration9.13 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Makesbridge and VerticalResponse
    Feature
    Makesbridge
    8.0
    7 Ratings
    6% above category average
    VerticalResponse
    10.0
    9 Ratings
    27% above category average
    Dashboards7.67 Ratings10.09 Ratings
    Standard reports8.47 Ratings10.09 Ratings
    Custom reports8.17 Ratings10.06 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Makesbridge and VerticalResponse
    Feature
    Makesbridge
    7.6
    6 Ratings
    0% below category average
    VerticalResponse
    -
    Ratings
    API7.14 Ratings00 Ratings
    Role-based workflow & approvals8.15 Ratings00 Ratings
    Customizability7.26 Ratings00 Ratings
    Integration with Salesforce.com8.26 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Makesbridge and VerticalResponse
    Feature
    Makesbridge
    -
    Ratings
    VerticalResponse
    10.0
    1 Ratings
    20% above category average
    URL Validation00 Ratings10.01 Ratings
    Link Tracking00 Ratings10.01 Ratings
    Image Validation00 Ratings10.01 Ratings
    Inbox Display00 Ratings10.01 Ratings
    Email Accessibility Tools00 Ratings10.01 Ratings
    Spelling and Grammar Check00 Ratings10.01 Ratings
    Spam Testing00 Ratings10.01 Ratings
    Email Previews00 Ratings10.01 Ratings
    Best Alternatives
    MakesbridgeVerticalResponse
    Small Businesses
    Vbout
    Score9.9 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MakesbridgeVerticalResponse
    Likelihood to Recommend
    8.2
    (7 ratings)
    10.0
    (28 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    8.6
    (19 ratings)
    Usability
    8.8
    (2 ratings)
    9.0
    (5 ratings)
    Availability
    9.1
    (2 ratings)
    10.0
    (1 ratings)
    Performance
    9.1
    (1 ratings)
    10.0
    (1 ratings)
    Support Rating
    8.2
    (2 ratings)
    8.0
    (4 ratings)
    Online Training
    5.5
    (1 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (4 ratings)
    User Testimonials
    MakesbridgeVerticalResponse
    Likelihood to Recommend
    Makesbridge Technology
    Makesbridge is great for email marketing and Salesforce integration. It is great for a startup or large company. Support is terrific. You can't go wrong with the service.
    Read full review
    VerticalResponse
    For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
    Incentivized
    Read full review
    Pros
    Makesbridge Technology
    • Makesbridge had the highest reviews in customer service on the Salesforce app exchange. This was the major reason that I chose them. Some of the implementation was over my head, but this was not a problem since they were always available to help with any issues that came up.
    • The team has even taken suggestions and implemented them quickly when I voiced a need for a particular Salesforce integration. Makesbridge has been a fantastic addition to my company.
    Read full review
    VerticalResponse
    • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
    • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
    • The dashboard is functional and easy to find when you need with a quick search.
    Incentivized
    Read full review
    Cons
    Makesbridge Technology
    • I would like for users to be able to see campaigns and templates created by other non-admin users. I'd like the option as the sysadmin to select which parts of the application should be open to all users, and which I'd like to gate. (Permissions, if you will).
    • Configuration of training materials. The content is great, I just have had difficulty locating the specific article that would be most relevant to the situation. I'd love step-by-step guides for campaign creation, etc.
    Read full review
    VerticalResponse
    • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
    • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
    Read full review
    Likelihood to Renew
    Makesbridge Technology
    Great product, exceptional support. I'm going to be honest and say that I was apprehensive that the Makesbridge team was actually as wonderful as the app exchange reviews claim...How often does that actually happen?! But now, I can honestly say that the glowing reviews are spot-on, and my only concern is that they do not do justice in describing the product, support and service Makesbridge provides.
    Read full review
    VerticalResponse
    Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
    Read full review
    Usability
    Makesbridge Technology
    I'm not an IT guru. The layout and workflows make sense, and I appreciate not having to involve a developer for every change I'd like to make.
    Read full review
    VerticalResponse
    I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
    Incentivized
    Read full review
    Reliability and Availability
    Makesbridge Technology
    Their tech support staff is the BEST I have worked with!
    Read full review
    VerticalResponse
    Never had an issue with uptime
    Read full review
    Performance
    Makesbridge Technology
    Best tech support in the software industry.
    Read full review
    VerticalResponse
    No issues
    Read full review
    Support Rating
    Makesbridge Technology
    While their phone/chat support is outstanding, I wish there was more documentation and how-to information available online. There are many features that I have not used because I don't understand how to use them as well as I should
    Read full review
    VerticalResponse
    At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
    Incentivized
    Read full review
    Online Training
    Makesbridge Technology
    No answers on this topic
    VerticalResponse
    Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
    Read full review
    Implementation Rating
    Makesbridge Technology
    No answers on this topic
    VerticalResponse
    Salesforce integration never worked right. We had to abandon.
    Read full review
    Alternatives Considered
    Makesbridge Technology
    Makesbridge was easier to use and has a much better help desk. We were originally impressed with sales and then the technical side. At one point we handled e-mails with an internal program, what a headache, especially the list management.
    Read full review
    VerticalResponse
    In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
    Incentivized
    Read full review
    Return on Investment
    Makesbridge Technology
    • Good customer service and allows us to use our leads without much restriction.
    • Price still considered quite high for a very small business like us.
    Read full review
    VerticalResponse
    • We were able to blast out promotions our company was having to customers which created an increase in business.
    • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
    • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
    Incentivized
    Read full review
    ScreenShots

    Makesbridge Screenshots

    Screenshot of B2B marketing automation is mostly about delivering leads on a silver platter.  Your sales Reps reap the benefits of an automation platform that drives digital engagement, intelligently tags contacts based on rules and tells sales who to call.Screenshot of Sales reps view tags, scores and alert messages. They know what prospects are hot for because they can filter activity by web visits, email clicks and alerts messages.Screenshot of Maximize campaign response with dynamic content blocks.Screenshot of The world's easiest drag-and-drop HTML Editor speeds campaign and landing page production. There are dozens of mobile compatible templates to make publishing even easier!Screenshot of Marketers see how drip messages perform with opens, clicks, social shares, web visits generated and conversions. You can even view populations of who's taken action.Screenshot of X-Ray Vision of interest! Drill down into the report even further to see a complete history of a prospect's web visits history and duration spent on each page.