Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MarketMuse
Score 9.2 out of 10
N/A
MarketMuse is a search engine marketing platform built around features such as site auditing, content quality grading, and content analysis.
$0
per month
PathFactory
Score 7.9 out of 10
N/A
PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.N/A
Pricing
MarketMusePathFactory
Editions & Modules
Free
$0.00
per month
Standard
$149.00
per month
Premium
$999.00
per month
No answers on this topic
Offerings
Pricing Offerings
MarketMusePathFactory
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
MarketMusePathFactory
Content Publishing
Comparison of Content Publishing features of Product A and Product B
MarketMuse
-
Ratings
PathFactory
9.3
140 Ratings
13% above category average
Content hub00 Ratings9.6133 Ratings
Forms / Gated content00 Ratings9.5133 Ratings
Embedded CTAs00 Ratings9.4117 Ratings
Content distribution00 Ratings9.09 Ratings
Content promotion00 Ratings9.06 Ratings
Content automation00 Ratings9.6104 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
MarketMuse
-
Ratings
PathFactory
9.3
140 Ratings
17% above category average
Audience profiling and targeting00 Ratings9.5114 Ratings
Closed-loop tracking and reporting00 Ratings9.5109 Ratings
Content performance analytics00 Ratings9.4139 Ratings
Campaign optimization dashboard00 Ratings8.98 Ratings
Best Alternatives
MarketMusePathFactory
Small Businesses
Pexels
Pexels
Score 9.7 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
Medium-sized Companies
Pexels
Pexels
Score 9.7 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
Enterprises
Pexels
Pexels
Score 9.7 out of 10
Conductor
Conductor
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MarketMusePathFactory
Likelihood to Recommend
8.7
(7 ratings)
8.8
(141 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(7 ratings)
Usability
-
(0 ratings)
9.3
(3 ratings)
Availability
-
(0 ratings)
10.0
(8 ratings)
Performance
-
(0 ratings)
10.0
(8 ratings)
Support Rating
10.0
(1 ratings)
9.1
(4 ratings)
In-Person Training
-
(0 ratings)
8.2
(1 ratings)
Online Training
-
(0 ratings)
10.0
(7 ratings)
Implementation Rating
-
(0 ratings)
10.0
(7 ratings)
Configurability
-
(0 ratings)
9.0
(2 ratings)
Ease of integration
-
(0 ratings)
9.3
(2 ratings)
Product Scalability
-
(0 ratings)
8.6
(2 ratings)
Vendor post-sale
-
(0 ratings)
9.3
(2 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(2 ratings)
User Testimonials
MarketMusePathFactory
Likelihood to Recommend
MarketMuse
As I am a content marketer, every day I have to fight to get top-ranked for my articles. So, SEO should be perfect. For my content side of SEO, MarketMuse is a lifesaver to me. It helps me to plan my content, get the score of my content, and the suggestion to optimize my articles. It saves my time and money too.
Read full review
PathFactory
If you are in an industry where content drives pipeline through engagement and education, Pathfactory is an invaluable tool to help people consume more of what you are producing and offers additional entry and interaction points on your website. It also creates very specific and personalized paths through your assets.
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Pros
MarketMuse
  • Availability of content inventory on MarketMuse makes it easy to measure the quality of the content before uploading or updating it.
  • With AI-generated content, I am able to write and upload content like a pro that has high-ranking keywords.
  • Identifying key topics and subtopics while creating content to upload on the blog saves a lot of time.
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PathFactory
  • Create Visually appealing performance report
  • Give more in-depth information about performance metrics than most alternatives
  • Ability to track performance over time and compare this performance across time periods
  • Provide and send auto-run reports to top level management based on predefined criteria and timeframes
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Cons
MarketMuse
  • Would be nice if the connect feature was domain swappable
  • A better way to save and import queries would be nice
  • Having some writing tool integrations would be nice
Read full review
PathFactory
  • Evolving into a more sales-focused UX. While the tool is great for marketing, there are some areas to improve the functionality of PathFactory for Sales in regards to navigating and sending out content as a salesperson.
  • GA goal reporting. I can't speak to this specifically, but I know our web team has run into some issues creating GA goals when we lead to a PathFactory track.
  • Evolved reporting. Reporting is great, but for some use cases, we have had to ask for custom reports that the team is always happy to create! But it would be great if this was self-serve.
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Likelihood to Renew
MarketMuse
No answers on this topic
PathFactory
We have seen a lot of value from our team's use of Path Factory. We also like working with this vendor as they actually take our feedback and implement it on their roadmap. A great vendor with a great product
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Usability
MarketMuse
No answers on this topic
PathFactory
Overall, I think the tool is fairly easy to use to get a basic content uploaded to create a track and even the more complicated features become easier once you become familiarised with the process
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Reliability and Availability
MarketMuse
No answers on this topic
PathFactory
I think there was only one time where we had issues reaching our account manager, otherwise PathFactory was always willing to hop on the phone to talk through strategy, to work through issues, and help build custom solutions to fit our needs. Customer service is a big selling point of PathFactory.
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Performance
MarketMuse
No answers on this topic
PathFactory
The analytics and reports feature is fairly new and have proved very popular with many areas of our business and is growing in popularity. The metrics that are attainable are very insightful and provides a clear picture on the performance of the track.
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Support Rating
MarketMuse
The support I have received from all MarketMuse staff at each step of the process has been excellent. They are very friendly, quick to assist, and also provide really good training to teach you how to use their product. Additionally, their own blog is a wealth of information regarding different aspects of content marketing, from articles to video interviews.
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PathFactory
We meet weekly with Jennifer and I can't say enough about her. When issues have happened or we need help, she jumps on it quickly. If she doesn't know the answer, she pulls in Reggie or another on her team that can help. She goes above and beyond and has been very supportive, even when we had a lot of hard questions to answer from higher-ups. All this is on top of just being an awesome person.
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In-Person Training
MarketMuse
No answers on this topic
PathFactory
I was able to browse around the tool quite easily once some basic training was given. I learnt much from using those method and only needed further help when wanting to learn about Reports, External codes and adding forms.
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Online Training
MarketMuse
No answers on this topic
PathFactory
The customer service, from technical through to customer success, is one of the biggest reasons I'd recommend PathFactory. This is true of their training. It can be as bespoke as you like, at least in my experience, and the team is always willing (where possible) to incorporate your suggestions.
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Implementation Rating
MarketMuse
No answers on this topic
PathFactory
The PathFactory team was very helpful when implementing the product. They gave us a lot of recommendations on best moving forward. As a note to new users, when implementing I would make sure that you create with your team a system to make sure that the platform is scalable. My team was able to do this through creating a foldering structure, naming conventions for tracks and assets, and ensuring tagging is used on all content uploads. I would also make sure when implementing that you have an understanding of how your team will track success and that your brand team is involved to make sure that there is consistency in the look and feel of the tracks
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Alternatives Considered
MarketMuse
MarketMuse is more cost-effective than BrightEdge and does more for writers and editors that are strictly focused on content. It keeps people in one system after their first draft. Writers and editors do not need to go into multiple tools to look things up manually, saving valuable time. This enables them to produce more content more quickly.
Read full review
PathFactory
I wasn't involved in the purchase decision, but I am glad we chose them! Their team is helpful and knows how to help you accomplish what you're trying to do. If there's a feature you see isn't working right or that you need their technical team will listen and make actual changes.
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Scalability
MarketMuse
No answers on this topic
PathFactory
Pathfactory is growing in popularity amongst individuals from different parts of the organisation and it would be difficult to forecast how scalable this can become
Read full review
Return on Investment
MarketMuse
  • Competitor research and keyword research has enabled us to determine the best content to improve our SEO.
  • Improving the brand of our agency on search engines has enabled us to reach more buyers.
  • Creating high-ranking SEO content has improved digital marketing in the cloud that turns prospects into buyers.
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PathFactory
  • We saw ROI within the first 9 months of using PathFactory.
  • Our onboarding team saw quicker adoption of our product while using PathFactory to engage them during the onboarding process.
  • We've been able to more accurately understand our content needs and what works best when prospecting for specific segments. (eg. SMB, mid-market, and enterprise)
Read full review
ScreenShots

MarketMuse Screenshots

Screenshot of MarketMuse Research allows you to plug in topics you want to rank for and extracts powerful data points like volume, seasonality trends, CPC, topic variants, current distribution, and suggested distribution so you know exactly what you need to do to win in the SERP.Screenshot of MarketMuse Compete delivers a heat map of your competitors' coverage of any given topic so you can locate hidden opportunities and take advantage of their blind spots.Screenshot of MarketMuse Inventory (Topics View) gives you a bird's-eye view of your competitive advantage and tells you your personalized difficulty score, so you can action on your ripest opportunities and make progress with relative ease.

PathFactory Screenshots

Screenshot of Netflix-like home screen for B2B buyers with personalized resource centers.Screenshot of Gives sales visibility into the content consumption data of leads & accounts, inside a CRM.Screenshot of Content Tracks - Gives B2B buyers bingeable content journeys that accelerate their purchase decisions, whenever and wherever they click.Screenshot of Path Analytics - Gives access to a new class of content consumption data on the level of the visitor, account, and content asset.Screenshot of Guide - Gives buyers spot-on content recommendations, anywhere on a website.Screenshot of Content Track Analytics - Shows how visitors binge content in specific Content Tracks, and assess how particular sequences of content perform.