Marigold Engage by Sailthru vs. Mautic (open source)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Marigold Engage by Sailthru
Score 8.4 out of 10
N/A
Marigold Engage by Sailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.N/A
Mautic
Score 9.0 out of 10
N/A
Mautic Community Edition is an open source cross-channel campaign management software solution designed to enable users to build email, nurture campaigns, personalize messages, execute A/B tests, and measure results. The open source edition is community supported. Support is available for Acquia Campaign Studio, which is based on Mautic technology acquired by Acquia in May 2019. Acquia Campaign Studio is available on the
$0
Pricing
Marigold Engage by SailthruMautic (open source)
Editions & Modules
No answers on this topic
Mautic Marketing Automation
$0
Offerings
Pricing Offerings
Marigold Engage by SailthruMautic
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Marigold Engage by SailthruMautic (open source)
Top Pros
Top Cons
Features
Marigold Engage by SailthruMautic (open source)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Marigold Engage by Sailthru
-
Ratings
Mautic (open source)
8.5
9 Ratings
9% above category average
WYSIWYG email editor00 Ratings7.88 Ratings
Dynamic content00 Ratings7.89 Ratings
Ability to test dynamic content00 Ratings7.89 Ratings
Landing pages00 Ratings9.47 Ratings
A/B testing00 Ratings8.98 Ratings
Mobile optimization00 Ratings8.58 Ratings
Email deliverability reporting00 Ratings8.49 Ratings
List management00 Ratings9.59 Ratings
Triggered drip sequences00 Ratings8.58 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Marigold Engage by Sailthru
-
Ratings
Mautic (open source)
8.4
9 Ratings
9% above category average
Lead nurturing automation00 Ratings8.59 Ratings
Lead scoring and grading00 Ratings8.59 Ratings
Data quality management00 Ratings8.57 Ratings
Automated sales alerts and tasks00 Ratings8.07 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Marigold Engage by Sailthru
-
Ratings
Mautic (open source)
8.5
7 Ratings
11% above category average
Calendaring00 Ratings8.07 Ratings
Event/webinar marketing00 Ratings9.06 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Marigold Engage by Sailthru
-
Ratings
Mautic (open source)
7.4
6 Ratings
1% below category average
Social sharing and campaigns00 Ratings7.45 Ratings
Social profile integration00 Ratings7.46 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Marigold Engage by Sailthru
-
Ratings
Mautic (open source)
8.7
9 Ratings
15% above category average
Dashboards00 Ratings8.99 Ratings
Standard reports00 Ratings8.89 Ratings
Custom reports00 Ratings8.47 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Marigold Engage by Sailthru
-
Ratings
Mautic (open source)
6.0
9 Ratings
23% below category average
API00 Ratings7.49 Ratings
Role-based workflow & approvals00 Ratings7.95 Ratings
Customizability00 Ratings7.97 Ratings
Integration with Salesforce.com00 Ratings4.65 Ratings
Integration with Microsoft Dynamics CRM00 Ratings4.02 Ratings
Integration with SugarCRM00 Ratings4.02 Ratings
Best Alternatives
Marigold Engage by SailthruMautic (open source)
Small Businesses
Mautic
Mautic
Score 9.0 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Iterable
Iterable
Score 8.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Marigold Engage by SailthruMautic (open source)
Likelihood to Recommend
7.7
(21 ratings)
9.9
(9 ratings)
Likelihood to Renew
10.0
(7 ratings)
-
(0 ratings)
Support Rating
1.0
(1 ratings)
-
(0 ratings)
User Testimonials
Marigold Engage by SailthruMautic (open source)
Likelihood to Recommend
Marigold
Sailthu is perfectly suited, no matter what level of technical skill you have or support from an Engineering team. That said, it includes many advanced features which can only be fully utilized when integrated with custom webhooks and after receiving customer data sent via their APIs. There may be easier solutions out there for less technical users or for people wanting a simpler setup to begin with.
Read full review
Acquia
Mautic is not Salesforce or Dynamics of course; it is hard to install, still buggy and you have to know what you're doing if you want to use it. But that is your admission fee to an always free system that does essentially all the same things as the pricey alternatives, does it effectively and gives you total control. Mautic was acquired by Acquia, the company behind Drupal, and has been making substantial upgrades since that seem to be accelerating. The system has an active user community, active development and will only get better, making it an excellent choice to grow with and build your own systems around and never be dependent on third parties
Read full review
Pros
Marigold
  • Personalization - one of the most important things you can utilize when emailing people.
  • Segmentation - Sailthru makes it very easy to build an audience based off their criteria; there are so many different fields to choose from. We use this mostly for geo-targeting and engagement.
  • Analytics - post-campaign analytics are very easy to look at, customize your view, and download as a csv to share with your team and company.
Read full review
Acquia
  • Marketing email organization
  • Email tracking
  • Email automation
  • Contact management
  • Open rates
  • Delivery rates
  • A/B testing
  • Email sending
  • Unsubscribe management
  • SMTP management
Read full review
Cons
Marigold
  • Giving more practical examples of technical setups, sometimes the only way to understand it is to see it.
  • Can't filter lists by date created or date modified, particularly needed when tracking down a specific list or looking to remove older lists.
  • Can't set up automated data dumps to an email address, has to be sent via API.
Read full review
Acquia
  • Setting up the email templates has required hiring a professional. The templates that are provided are not fully responsive.
  • More responsive form templates are needed.
Read full review
Likelihood to Renew
Marigold
The biggest factor is that even after two months of trying to go through their credit processes and getting the right consideration for the real damages we had with the tool not being able to send campaigns for days, their sales staff is still not willing to work with us on it, making us do the switch away from them right now. We got extremely disappointed by trying to work with them through those issues.
Read full review
Acquia
No answers on this topic
Support Rating
Marigold
Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time.
Read full review
Acquia
No answers on this topic
Alternatives Considered
Marigold
Sailthru provided a powerful, easy-to-use platform that was able to adjust to the needs we had at Dotdash. It was able to support the simple campaigns where we would send static creative to all recipients and the complex dynamic campaigns where we were customizing content. The scale and flexibility really made it a great platform for us to use.
Read full review
Acquia
Infusionsoft, at the time I tested it, had a crazy editor--very unintuitive and not very clean. Mautic (open source) makes it much easier to build up campaigns. Besides that, it didn't provide what we needed to justify the lack of possibility to self-host it and the requirement to pay for it.
Read full review
Return on Investment
Marigold
  • Sailthru has helped us build a welcome series that's much more effective than anything we had before.
  • It's much easier to analyze transactional campaigns than our previous ESP.
  • We're better able to run A/B tests and learn from the results -- all of which improves our email strategy.
Read full review
Acquia
  • We made our ROI back within a year.
  • Fulfills our needs and our client's needs, our clients love it.
  • I would just add more templates to the email construction selection, other than that, it is just perfect.
Read full review
ScreenShots