TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Meta Business Manager

    Score7.1 out of 10
    N/AMeta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.N/A

    SE Ranking

    Score9 out of 10
    Small Businesses (1-50 employees)
    An SEO toolset for agency and in-house pros.

    $65

    per month

    Pricing
    Meta Business ManagerSE Ranking
    Editions & Modules
    No answers on this topic
    Essential
    $65
    per month
    Pro
    $119
    per month
    Business
    $259
    per month
    Offerings
    Pricing Offerings
    Meta Business ManagerSE Ranking
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—SE Ranking’s subscription plans are available at a 20% discount for annual pricing.
    More Pricing Information
    Community Pulse
    Meta Business ManagerSE Ranking
    Considered Both Products
    Meta Platforms Inc
    No answer on this topic
    SE Ranking
    No answer on this topic
    Key User Insights
    Would buy again
    77%
    Would buy again
    20 Answers
    100%
    Would buy again
    10 Answers
    Delivers good value for the price
    83%
    Delivers good value for the price
    19 Answers
    100%
    Delivers good value for the price
    7 Answers
    Happy with the feature set
    77%
    Happy with the feature set
    20 Answers
    100%
    Happy with the feature set
    10 Answers
    Lived up to sales and marketing promises
    76%
    Lived up to sales and marketing promises
    16 Answers
    100%
    Lived up to sales and marketing promises
    8 Answers
    Implementation went as expected
    73%
    Implementation went as expected
    16 Answers
    100%
    Implementation went as expected
    10 Answers
    Features
    Meta Business ManagerSE Ranking
    Listening/monitoring
    Comparison of Listening/monitoring features of Meta Business Manager and SE Ranking
    Feature
    Meta Business Manager
    5.7
    44 Ratings
    29% below category average
    SE Ranking
    -
    Ratings
    Boolean keyword searches5.427 Ratings00 Ratings
    Filtering out noise/spam4.134 Ratings00 Ratings
    Sentiment analysis5.829 Ratings00 Ratings
    Broad channel coverage7.432 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Meta Business Manager and SE Ranking
    Feature
    Meta Business Manager
    7.0
    60 Ratings
    15% below category average
    SE Ranking
    -
    Ratings
    Content planning and scheduling7.860 Ratings00 Ratings
    Audience targeting7.957 Ratings00 Ratings
    Content optimization6.855 Ratings00 Ratings
    Workflow management5.645 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Meta Business Manager and SE Ranking
    Feature
    Meta Business Manager
    7.1
    52 Ratings
    14% below category average
    SE Ranking
    -
    Ratings
    Automated routing and prioritization7.242 Ratings00 Ratings
    Customer interaction histories7.547 Ratings00 Ratings
    Bulk actions6.734 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Meta Business Manager and SE Ranking
    Feature
    Meta Business Manager
    7.7
    57 Ratings
    0% below category average
    SE Ranking
    -
    Ratings
    Lead generation7.748 Ratings00 Ratings
    Content marketing7.752 Ratings00 Ratings
    Paid media management7.949 Ratings00 Ratings
    Campaigns and promotions7.653 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Meta Business Manager and SE Ranking
    Feature
    Meta Business Manager
    5.8
    60 Ratings
    36% below category average
    SE Ranking
    -
    Ratings
    Twitter5.512 Ratings00 Ratings
    Facebook8.359 Ratings00 Ratings
    LinkedIn5.512 Ratings00 Ratings
    Google+5.57 Ratings00 Ratings
    Instagram7.945 Ratings00 Ratings
    Pinterest1.07 Ratings00 Ratings
    YouTube6.514 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Meta Business Manager and SE Ranking
    Feature
    Meta Business Manager
    6.9
    58 Ratings
    11% below category average
    SE Ranking
    -
    Ratings
    Campaign success analytics7.757 Ratings00 Ratings
    Real-time tracking7.353 Ratings00 Ratings
    Competitor analysis5.736 Ratings00 Ratings
    Account management
    Comparison of Account management features of Meta Business Manager and SE Ranking
    Feature
    Meta Business Manager
    7.9
    59 Ratings
    0% below category average
    SE Ranking
    -
    Ratings
    Role-based user permissions & privileges7.656 Ratings00 Ratings
    Mobile access8.356 Ratings00 Ratings
    SEO
    Comparison of SEO features of Meta Business Manager and SE Ranking
    Feature
    Meta Business Manager
    -
    Ratings
    SE Ranking
    7.9
    16 Ratings
    3% above category average
    Keyword analysis00 Ratings7.99 Ratings
    Backlink management00 Ratings7.316 Ratings
    SERP ranking tracking00 Ratings7.915 Ratings
    Page grader00 Ratings7.611 Ratings
    Competitive analysis00 Ratings7.915 Ratings
    Site audit / diagnostics00 Ratings7.916 Ratings
    Site recommendations00 Ratings8.412 Ratings
    Task management00 Ratings7.910 Ratings
    SEO Channels
    Comparison of SEO Channels features of Meta Business Manager and SE Ranking
    Feature
    Meta Business Manager
    -
    Ratings
    SE Ranking
    8.1
    14 Ratings
    6% above category average
    Local SEO00 Ratings8.111 Ratings
    Mobile SEO00 Ratings8.112 Ratings
    Global SEO00 Ratings8.213 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Meta Business Manager and SE Ranking
    Feature
    Meta Business Manager
    -
    Ratings
    SE Ranking
    8.4
    14 Ratings
    0% below category average
    Multi-domain support00 Ratings8.512 Ratings
    Integration with web analytics tools00 Ratings8.413 Ratings
    Best Alternatives
    Meta Business ManagerSE Ranking
    Small Businesses
    Sendible
    Score7.1 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Yoast
    Score8.4 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Meta Business ManagerSE Ranking
    Likelihood to Recommend
    6.2
    (60 ratings)
    8.0
    (16 ratings)
    Usability
    6.1
    (26 ratings)
    7.3
    (4 ratings)
    Support Rating
    6.1
    (14 ratings)
    7.3
    (6 ratings)
    User Testimonials
    Meta Business ManagerSE Ranking
    Likelihood to Recommend
    Meta Platforms Inc
    Meta Business Manger is well suited for large/medium and small organisations with single or multiple stake holders and products. It works very efficiently. Cases where app events are defined for android and iOS, it work wonders for campaign measurement and campaign level targeting. Meta Business Manager is very appropriate for running financial, educational, real estate, e-commerce related ads. Meta Business Manager is not appropriate if you have are into enterprise sales.
    Read full review
    SE Ranking
    SE Ranking is a fantastic tool if you are a marketing agency or freelancer looking for a single tool for the majority of your SEO work. It also includes B2B tools like their lead generation widget and white label reports that can help you generate new leads for your business. It would get 10 stars if their database was larger to accommodate research for small geographic areas, but they are always expanding their database so it may just be a matter of time. Research SE Ranking has pricing plans available for every budget.
    Incentivized
    Read full review
    Pros
    Meta Platforms Inc
    • Helps drive more efficient CPCs and CPMs than other social channels
    • Targets users outside of working hours
    • Helps grow Retargeting pools to use on other channels
    • Meta Business Manager's AI does a great job in identifying our ICP based off intent signals
    Incentivized
    Read full review
    SE Ranking
    • Rank racking. It’s really important for us that the ranks are tracked accurately.
    • Monitoring of changes made on the website. We’ve found this feature really useful.
    • Reports. This includes auto reports and manuals. We can easily and quickly create reports to check our SEO progress month by month.
    Read full review
    Cons
    Meta Platforms Inc
    • You have to look in multiple places for a full range of analytics
    • The way it handles ad spend can be unpredictable, so if you're on a budget, you have to make sure you're really watching your ad spend
    • For as much as Meta Business Manager pushes stories, reels, etc., the editing tools for this kind of content are limited or nonexistent.
    Incentivized
    Read full review
    SE Ranking
    • I really don't think SE Ranking has many flaws. They are also rolling out an app at the moment - SE Ranking Pro - need to test that one.
    • Some more video tutorials on the site on how to use some tools would be helpful.
    • More in-system popups would be more helpful too.
    Incentivized
    Read full review
    Usability
    Meta Platforms Inc
    The UI is easy and intuitive for any beginner, but it also has a lot of depth for more advanced users. There have been very few cases where I could not do something I wanted to do regarding media buying. However, there are big limitations regarding account management, admin settings, and user appeals.
    Incentivized
    Read full review
    SE Ranking
    They had a huge update recently and the platform is now even better. Although not all the tools are yet in the new design.
    Read full review
    Support Rating
    Meta Platforms Inc
    Facebook is notoriously difficult to access for help and FBM is no exception. Only the chat feature will get someone in touch with you and then there is very limited help. The most they do is send links from their 'help section' without really offering much help at all. Business owners and directors need a person on the phone that can understand the problem and help fix it, not 'helpful links that have already been tried.
    Incentivized
    Read full review
    SE Ranking
    The support is great but they don't have 24/7 support. And time zones can also be an issue sometimes. On the other hand there are plenty of guides and videos around to get yourself started. I never really needed support for "big" issues. And the help I got was good enough.
    Incentivized
    Read full review
    Alternatives Considered
    Meta Platforms Inc
    Facebook is a well-known platform that has to be utilized. It allows us to reach so many new customers and potential patients for our clients. As well as allows us to interact with them consistently and keep them informed or advertise to a new niche of people. The best part about Facebook Business Manager is its usability and reach!
    Read full review
    SE Ranking
    SE Ranking is better than Serpstat or MOZ or Ahrefs when it comes to tracking keyword rankings, but it lacks in every other SEO category, such as onsite and offsite SEO metrics, content analysis, etc... It's a good choice for agencies that are interested in tracking keywords for their clients, but other than that it underperforms in every other SEO category.
    Incentivized
    Read full review
    Return on Investment
    Meta Platforms Inc
    • Pro: It gives me a central place to manage my Page.
    • Pro: There are a lot of options to take advantage of, like Ads, available, which I hope to use more in the future.
    • Pro: The pixel has allowed me to connect Facebook data with my website, and has been a good referral source.
    • Con: There is so much I don't use because it is so complicated. I know I could get more use of it, but it's not going to happen anytime soon, and probably without help.
    Incentivized
    Read full review
    SE Ranking
    • The website "health" report has allowed us to fix things that Google might find strange or cause us to lose rankings, which has been very helpful.
    • It's given us more visibility into what exactly our SEO management company is doing and how they are performing, and if things are changing or not. It's very easy to see right from the dashboard.
    • Being able to see how our competitors stack up against us has helped us know where to improve, what to focus on, and how to be even better.
    Incentivized
    Read full review
    ScreenShots

    SE Ranking Screenshots

    Screenshot of SE Ranking main dashboardScreenshot of SE Ranking keyword researchScreenshot of SE Ranking website auditScreenshot of SERP CompetitorsScreenshot of Organic SERP HistoryScreenshot of Content tool