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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Microsoft 365

    Score8.7 out of 10
    N/AMicrosoft 365 (formerly Office 365) is a Microsoft Cloud subscription service that includes Microsoft Office products (Word, Excel, PowerPoint, OneNote, Outlook, Publisher, and Access). The software can be installed across multiple devices and ensures that users always have the most up-to-date version of the included Office applications.

    $5

    Per User Per Month

    Microsoft Advertising

    Score7.7 out of 10
    N/AMicrosoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide.N/A
    Pricing
    Microsoft 365Microsoft Advertising
    Editions & Modules
    Business Basic
    $5.00
    Per User Per Month
    Individual
    $5.84
    *Per Month
    Business - Apps
    $8.25
    Per User Per Month
    Enterprise - F3
    $10.00
    Per User Per Month
    Business Standard
    $12.50
    Per User Per Month
    Business Premium
    $20.00
    Per User Per Month
    Enterprise - E3
    $32.00
    Per User Per Month
    Enterprise - E5
    $57.00
    Per User Per Month
    No answers on this topic
    Offerings
    Pricing Offerings
    Microsoft 365Microsoft Advertising
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details*When billed annually.—
    More Pricing Information
    Community Pulse
    Microsoft 365Microsoft Advertising
    Considered Both Products
    Microsoft
    No answer on this topic
    Microsoft
    Chose Microsoft Advertising
    Microsoft advertising is a creative, and diverse marketing option, which makes it preferred by many enterprises. The success rate of Microsoft advertising due to its stability and consistency is another huge merit, and this results to practical results. Finally, Microsoft …
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    195 Answers
    68%
    Would buy again
    21 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    179 Answers
    70%
    Delivers good value for the price
    21 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    198 Answers
    65%
    Happy with the feature set
    20 Answers
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    134 Answers
    59%
    Lived up to sales and marketing promises
    17 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    142 Answers
    67%
    Implementation went as expected
    20 Answers
    Features
    Microsoft 365Microsoft Advertising
    Ad Campaigns
    Comparison of Ad Campaigns features of Microsoft 365 and Microsoft Advertising
    Feature
    Microsoft 365
    -
    Ratings
    Microsoft Advertising
    6.5
    6 Ratings
    0% above category average
    Ad campaign creation00 Ratings8.06 Ratings
    Ad deployment00 Ratings8.36 Ratings
    Display advertising00 Ratings6.46 Ratings
    Ad display and retargeting segmentation00 Ratings6.46 Ratings
    Sequence targeting00 Ratings5.95 Ratings
    Contextual advertising00 Ratings5.56 Ratings
    Social advertising00 Ratings4.95 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Microsoft 365 and Microsoft Advertising
    Feature
    Microsoft 365
    -
    Ratings
    Microsoft Advertising
    6.6
    8 Ratings
    4% below category average
    Ad dashboards00 Ratings6.28 Ratings
    Ad performance reports00 Ratings6.87 Ratings
    Ad conversion tracking00 Ratings7.36 Ratings
    Ad attribution reporting00 Ratings7.06 Ratings
    Ad forecasting and optimization00 Ratings5.85 Ratings
    Ad Auctions
    Comparison of Ad Auctions features of Microsoft 365 and Microsoft Advertising
    Feature
    Microsoft 365
    -
    Ratings
    Microsoft Advertising
    7.3
    7 Ratings
    14% below category average
    Ad bidding00 Ratings7.37 Ratings
    Best Alternatives
    Microsoft 365Microsoft Advertising
    Small Businesses
    Google Workspace
    Score9.1 out of 10
    WordStream
    Score6.9 out of 10
    Medium-sized Companies
    Google Workspace
    Score9.1 out of 10
    WordStream
    Score6.9 out of 10
    Enterprises
    Microsoft 365 Business Premium
    Score9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Microsoft 365Microsoft Advertising
    Likelihood to Recommend
    8.4
    (262 ratings)
    7.4
    (70 ratings)
    Likelihood to Renew
    9.5
    (6 ratings)
    10.0
    (2 ratings)
    Usability
    8.7
    (30 ratings)
    7.9
    (4 ratings)
    Support Rating
    8.9
    (54 ratings)
    9.1
    (11 ratings)
    Implementation Rating
    9.0
    (2 ratings)
    7.0
    (1 ratings)
    User Testimonials
    Microsoft 365Microsoft Advertising
    Likelihood to Recommend
    Microsoft
    Microsoft 365 would be well suited for medium to large enterprises. This is where there are several hundreds or thousands of people. Since most everyone has used one of the applications the learning curve would be reduced. Another reason would be the ability to implement security measures to prevent access to sensitive data. This could justify the cost of an Enterprise license.
    Incentivized
    Read full review
    Microsoft
    Despite using our account for advertising with every other social media company, Microsoft flagged ours as fraudulent. After dealing with them for weeks, we finally got to a manager, who said that they didn’t know anything, couldn’t provide any information, and was unable to do anything about it. It seems odd, but it would flagger account every time we try to upload the campaigns from Google directly into their ad manager. I would suggest if you try and use their platform, don’t tell them you’re using Google cause they seem to have a thing against it. Once your account is flagged, they have no reasonable way of resolving it, nor they are able to offer any support. You’re better off to just try a different way. Ultimately, just don’t use Microsoft advertising if you can possibly avoid it. Hopefully soon DuckDuckGo will have their own advertising platform and we can eliminate Microsoft given the terrible time we have working with this one of many, social media platforms.
    Read full review
    Pros
    Microsoft
    • Chat with teams and the integrations with the other apps, and many more smaller ones, like to-dos, news, and the recent Outlook integration.
    • Easy embedding on SharePoint to broadcast all the content created in the different tools.
    • The office package is still robust with the good things from the past and new additions.
    Incentivized
    Read full review
    Microsoft
    • Familiar interface, offers editor for bulk changes, adding negative keywords is much easier than in Google Ads
    • Nice reporting tools within the interface, detailed reports can be made fairly easily
    • Had very nice tools to help import/export ads directly from Google Ads, which saves a ton of time
    Incentivized
    Read full review
    Cons
    Microsoft
    • Slack is 1000x better than teams. Why put a 250 limit on a chat? Our company hasn't moved fully to channels and it's making us lose transparency. Plus, the teams channels we do have nobody is going to. 90% loss in visibility and engagement.
    • Teams for web meetings. I think the UI/UX should match Zoom which is the standard for all our customers. They don't like it when we use Teams.
    • Chats and Channels need to somehow be on one screen automatically without having to choose that view because majority of our company hasn't opened Teams Channels and only stays in chats.
    Incentivized
    Read full review
    Microsoft
    • Bing's ad platform could definitely use some improvements - it hasn't been updated in a long time, and it feels very outdated.
    • We feel that the optimization algorithms don't always perform as well for Bing Ads as they do in Google Ads (optimize for conversions, etc.).
    • It would be great to have even more integrations with LinkedIn audience targeting offered - right now, you can just make some bid optimizations in a couple of areas; we'd really like to get more robust options there, and maybe even things like cross-platform tracking.
    Incentivized
    Read full review
    Likelihood to Renew
    Microsoft
    There are many features of Office that we cannot replicate in any other tool. Plus people know it already. It's not going away anytime soon.
    Incentivized
    Read full review
    Microsoft
    We have had good success with it over all of our clients. We continually recommend bing to reach "the rest of the searchers".
    Incentivized
    Read full review
    Usability
    Microsoft
    Microsoft 365 is the gold standard for performing project tasks in a professional environment, enabling the quick transfer and exchange of files and ideas for team members who work locally and remotely. Its suite of tools is familiar and has evolved to being cloud based, allowing for files to be updated in real time from near and far.
    Incentivized
    Read full review
    Microsoft
    It's very easy to use overall. It has an import from Google Ads to make things simpler. Overall, I would say you can get up and running very quickly. It's similar to other platforms, so if you have used them, it's intuitive.
    Incentivized
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    Support Rating
    Microsoft
    Over the past 8 years of using Microsoft 365, I have noticed that they change vendors often. This always leads to a poor experience in the beginning, then levels out after some time for the company to get things worked out. As a customer, it is really frustrating because I don't have time when something isn't working to have them "look into my issue" and get back with me. They have even closed a ticket I specifically told them to keep open. Your applications are only as good as the support.
    Incentivized
    Read full review
    Microsoft
    Our Bing Ads reps are very good and attentive. They've offered good recommendations and are quick to resolve unexpected issues and problems. Occasionally they have roped in technical support folks that have been friendly and helpful too. The general helpline for Bing Ads is also very good, especially when compared to Google's customer support.
    Incentivized
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    Implementation Rating
    Microsoft
    Everything works and I use it all the time.
    Incentivized
    Read full review
    Microsoft
    No answers on this topic
    Alternatives Considered
    Microsoft
    Its very user-friendly, collaborative and efficient that boosts productivity using cloud tools. their security is strong and it provides data protection. There are regular updates that shields us from attackers too. It offers a wealth of learning resources, including tutorials, help articles and video guide to help users make the most of the application and personally upgrade their skills.
    Read full review
    Microsoft
    Obviously Google is a huge competitor. Typically Google is top of the game for many advertising solutions including search. Microsoft ads has a lower scale and reach compared to Google. However, Microsoft ads audience does not overlap much with Googles, providing incremental reach. Although Microsoft ads lags a bit behind in adapting the new updates that Google comes out with, their customer service is very good and they are likely to go out of their way to adapt their platform to your needs whereas their competitor does not
    Incentivized
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    Return on Investment
    Microsoft
    • We have a lot of nonprofit users, so they have a good ROI.
    • I like the constant updates without having to purchase the software repeatedly.
    • I used to purchase each Office (insert year here) often, so the software was up to date and had the newest options and connectors. I think my return on investment would have been much better if Microsoft had updated those versions to keep them current; after all, we did pay for them.
    • Microsoft 365's offering a monthly fee or a discount for a year helps, and you can look at it as a free backup if you have everything set to back up to One Drive. (Cloud-based document filing you can access anywhere ( with an internet connection)—you Can't beat that!)
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    Microsoft
    • We've had a very hard time spending our budgets on Bing which has caused us a lot of extra work on our end. We've essentially had to move that money back to Google or other platforms.
    • It does have an easy import from Google so you're not doubling efforts.
    • The CPCs tend to be less expensive than Google - which is always good for business owners.
    Incentivized
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    ScreenShots