Microsoft Dynamics 365 Marketing vs. Zoho Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Microsoft Dynamics 365 Marketing
Score 8.7 out of 10
N/A
Microsoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics. Microsoft acquired MarketingPilot, an SMB-focused marketing automation product, in 2012. MarketingPilot IMM (integrated marketing…
$1,200
per month
Zoho Social
Score 9.2 out of 10
N/A
Zoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),…
$15
per month
Pricing
Microsoft Dynamics 365 MarketingZoho Social
Editions & Modules
No answers on this topic
Free
$0
per month per user
Standard
$15
per month per user
Professional
$40
per month per user
Premium
$65
per month 3 users
Agency
$320
per month 5 users
Agency Plus
$460
per month 5 users
Offerings
Pricing Offerings
Microsoft Dynamics 365 MarketingZoho Social
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAdd Ons Users at $10 / user / month Brands $10 / brand / month Discount available for annual pricing.
More Pricing Information
Community Pulse
Microsoft Dynamics 365 MarketingZoho Social
Considered Both Products
Microsoft Dynamics 365 Marketing

No answer on this topic

Zoho Social
Chose Zoho Social
We were using Salesforce but it was very expensive and we started to search for other alternatives because for every extra specification we need they continued to charge extra. Zoho Social is part of a system called Zoho One and we don't need to pay extra for any extra …
Features
Microsoft Dynamics 365 MarketingZoho Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Microsoft Dynamics 365 Marketing
-
Ratings
Zoho Social
8.6
426 Ratings
12% above category average
Sentiment analysis00 Ratings8.2304 Ratings
Broad channel coverage00 Ratings9.0420 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Microsoft Dynamics 365 Marketing
-
Ratings
Zoho Social
8.8
501 Ratings
9% above category average
Content planning and scheduling00 Ratings9.3499 Ratings
Audience targeting00 Ratings8.5355 Ratings
Content optimization00 Ratings8.5414 Ratings
Workflow management00 Ratings8.838 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Microsoft Dynamics 365 Marketing
-
Ratings
Zoho Social
8.7
407 Ratings
7% above category average
Automated routing and prioritization00 Ratings8.3346 Ratings
Customer interaction histories00 Ratings8.5380 Ratings
Bulk actions00 Ratings9.332 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Microsoft Dynamics 365 Marketing
-
Ratings
Zoho Social
8.5
357 Ratings
10% above category average
Lead generation00 Ratings8.2271 Ratings
Content marketing00 Ratings8.8347 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Microsoft Dynamics 365 Marketing
-
Ratings
Zoho Social
9.3
491 Ratings
11% above category average
Twitter00 Ratings9.3440 Ratings
Facebook00 Ratings9.4479 Ratings
LinkedIn00 Ratings9.4432 Ratings
Google+00 Ratings9.0283 Ratings
Instagram00 Ratings9.4409 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Microsoft Dynamics 365 Marketing
-
Ratings
Zoho Social
8.6
402 Ratings
11% above category average
Campaign success analytics00 Ratings8.9398 Ratings
Real-time tracking00 Ratings9.232 Ratings
Competitor analysis00 Ratings7.5246 Ratings
Account management
Comparison of Account management features of Product A and Product B
Microsoft Dynamics 365 Marketing
-
Ratings
Zoho Social
9.1
440 Ratings
14% above category average
Role-based user permissions & privileges00 Ratings9.0344 Ratings
Mobile access00 Ratings9.2417 Ratings
Best Alternatives
Microsoft Dynamics 365 MarketingZoho Social
Small Businesses
Ortto
Ortto
Score 9.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
Quadient Inspire
Quadient Inspire
Score 9.3 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Quadient Inspire
Quadient Inspire
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Microsoft Dynamics 365 MarketingZoho Social
Likelihood to Recommend
8.0
(5 ratings)
9.4
(492 ratings)
Likelihood to Renew
1.0
(1 ratings)
8.7
(14 ratings)
Usability
5.9
(2 ratings)
9.5
(320 ratings)
Availability
-
(0 ratings)
8.2
(2 ratings)
Performance
-
(0 ratings)
8.2
(3 ratings)
Support Rating
6.0
(3 ratings)
9.3
(220 ratings)
Online Training
-
(0 ratings)
8.2
(1 ratings)
Implementation Rating
-
(0 ratings)
8.4
(5 ratings)
Configurability
-
(0 ratings)
7.3
(2 ratings)
Ease of integration
-
(0 ratings)
3.6
(2 ratings)
Product Scalability
-
(0 ratings)
8.2
(3 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(2 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(2 ratings)
User Testimonials
Microsoft Dynamics 365 MarketingZoho Social
Likelihood to Recommend
Microsoft
Having used both Salesforce and Microsoft Marketing, the integration is much tighter and the automation and workflow is much tighter using PowerAutomate. Reporting on tasks is better in Salesforce, but the ability to fully and quickly integrate into the Microsoft Azure stack is well worth the hassle of quickly generating reports.
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Zoho
Zoho Social excels at multi-channel social media management with intuitive scheduling and analytics. The platform integrates seamlessly with CRM, enabling personalized customer engagement. Best suited for small-to-medium businesses managing multiple social accounts. However, advanced AI-driven insights and competitor analysis features could be enhanced. The reporting dashboard is comprehensive but could use more customization options for enterprise teams.
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Pros
Microsoft
  • Builds dynamic audiences using real-time CRM and behavioral data without manual list maintenance.
  • Triggers communications based on actions such as purchase, visit date, or post-visit timing.
  • Manages high-volume transactional and lifecycle emails with consistent governance and compliance.
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Zoho
  • Content sharing to all our social media accounts at one place
  • Warning about platform specific issues, also giving choice not to include problematic platforms
  • Showing statistics of our shares as a table so that we can understand about the impact of our specific posts.
Read full review
Cons
Microsoft
  • Currently marketing is more contact centric, should add the flexibility of doing segmentation as well as customer journey on leads without associating with contact
  • Pricing is based on number of contact, even if you are not marketing all of them.
  • Cannot reuse the existing marketing lists created in CRM for marketing as seamlessly as in ClickDimensions, even though both uses the same Dataverse
Read full review
Zoho
  • I wanted to use the ability to have Zoho queue the posts, but I wanted to choose the start time of the first post for a few days in the future and I did not find an easy way to set that.
  • I wish there were a box with a cheat sheet of the sizes that each social media platform allows for it's video and pictures in the dialogue box for posting so I can be sure to choose appropriate content.
  • I do think it's a bit expensive, especially for my needs, but I like the ease of use. I will continue to do what I can to get this service discounted until I can no longer afford it.
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Likelihood to Renew
Microsoft
I wouldn't even think of renewing our use of Marketing 365. It's worthless
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Zoho
Zoho Social is the BEST! I have found the perfect solution to social media marketing! It is extremely affordable and I highly recommend it! Create a post once and post it to 5 or more social media platforms! LOVE IT!! :)
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Usability
Microsoft
Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.
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Zoho
The reason behind assigning this rating stems from the software's remarkable ability to seamlessly integrate intricate functionalities with an incredibly user-friendly interface. It strikes an exceptional balance between sophisticated features and ease of use, making it a standout solution in its category. The software's attention to user experience, coupled with its comprehensive project tracking capabilities, has undoubtedly left a positive impression. This rating reflects my appreciation for how effortlessly it empowers teams to manage projects, collaborate effectively, and achieve their goals with utmost efficiency
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Support Rating
Microsoft
Like all Microsoft corporation products, Microsoft Dynamics 365 Marketing comes with the extremely high-quality customer support that Microsoft corporation has become well known for. Whether it is the availability of twenty-four/seven customer support or the highly-trained, very friendly customer support personnel, Microsoft Dynamics 365 Marketing has the support you are looking for.
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Zoho
I have not needed support for Zoho Social. This comment requirement is confusing to me as I must find text to fill the requirement of a minimum of 50 words. There should be a non-applicable button that allows either user to skip a question or then require a shorter explanation like in my first sentence. Geez, now I have to give a rating while never using the feature.
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Alternatives Considered
Microsoft
While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
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Zoho
Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as Hootsuite, Buffer, Sprout Social, Agora Pulse, and Hubspot. Zoho Social stands out for its integration capabilities with other Zoho applications and affordability for small to medium-sized businesses. Each tool has its own strengths and weaknesses, and businesses should evaluate them based on their specific needs and goals. The biggest fallacy for Zoho is its restriction on scheduling tools on the free plan who have social and personal needs. I believe this can be circumvented by Zoho periodically making an advertisement to one's feed.
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Return on Investment
Microsoft
  • It took a few months to get things in order and I believe I could’ve gotten started sooner, but I had to learn about it first
Read full review
Zoho
  • Through customer targeting, we end up having more clients intending to buy our products and we make some profits.
  • Also, Zoho Social has automated analytical capacity, which acts as a source for primary research, and we incur no other expenditure on the same.
  • Lastly, Zoho Social includes all social pages and other platforms that audiences visit, giving us a huge segmentation or support.
Read full review
ScreenShots

Zoho Social Screenshots

Screenshot of the Zoho Social interface, which appears when logging into an account. It provides navigation to switch between brands, monitor follower growth, and analyze post performance across connected channels—offering a unified view of an organization's social media health, posts, and interactions.Screenshot of the interface to publish content across all connected channels at once, or by selecting specific ones individually. It also offers the option to schedule posts for later or use SmartQ to automatically pick the best time for optimal engagement.Screenshot of the interface to manage all social media conversations, including direct messages, comments, and mentions, across all channels in a single unified inbox.Screenshot of the Monitor feature, used to track keywords, relevant accounts, and content, with notifications.Screenshot of an example of Zoho Social's data-driven insights, used to crunch numbers and generate reports.Screenshot of the Social Media Calendar, used to plan and deliver experiences.