Microsoft Dynamics 365 Marketing vs. Zoho Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Microsoft Dynamics 365 Marketing
Score 8.5 out of 10
N/A
Microsoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics. Microsoft acquired MarketingPilot, an SMB-focused marketing automation product, in 2012. MarketingPilot IMM (integrated marketing…
$1,200
per month
Zoho Social
Score 9.2 out of 10
N/A
Zoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),…
$15
per month
Pricing
Microsoft Dynamics 365 MarketingZoho Social
Editions & Modules
No answers on this topic
Free
$0
per month per user
Standard
$15
per month per user
Professional
$40
per month per user
Premium
$65
per month 3 users
Agency
$320
per month 5 users
Agency Plus
$460
per month 5 users
Offerings
Pricing Offerings
Microsoft Dynamics 365 MarketingZoho Social
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAdd Ons Users at $10 / user / month Brands $10 / brand / month Discount available for annual pricing.
More Pricing Information
Community Pulse
Microsoft Dynamics 365 MarketingZoho Social
Considered Both Products
Microsoft Dynamics 365 Marketing

No answer on this topic

Zoho Social
Chose Zoho Social
We were using Salesforce but it was very expensive and we started to search for other alternatives because for every extra specification we need they continued to charge extra. Zoho Social is part of a system called Zoho One and we don't need to pay extra for any extra …
Features
Microsoft Dynamics 365 MarketingZoho Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Microsoft Dynamics 365 Marketing
-
Ratings
Zoho Social
8.6
414 Ratings
12% above category average
Sentiment analysis00 Ratings8.3294 Ratings
Broad channel coverage00 Ratings8.9408 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Microsoft Dynamics 365 Marketing
-
Ratings
Zoho Social
9.0
489 Ratings
11% above category average
Content planning and scheduling00 Ratings9.4487 Ratings
Audience targeting00 Ratings8.7344 Ratings
Content optimization00 Ratings8.6403 Ratings
Workflow management00 Ratings9.327 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Microsoft Dynamics 365 Marketing
-
Ratings
Zoho Social
8.9
397 Ratings
10% above category average
Automated routing and prioritization00 Ratings8.5338 Ratings
Customer interaction histories00 Ratings8.7372 Ratings
Bulk actions00 Ratings9.523 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Microsoft Dynamics 365 Marketing
-
Ratings
Zoho Social
8.7
347 Ratings
12% above category average
Lead generation00 Ratings8.3261 Ratings
Content marketing00 Ratings9.0338 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Microsoft Dynamics 365 Marketing
-
Ratings
Zoho Social
9.3
479 Ratings
11% above category average
Twitter00 Ratings9.4428 Ratings
Facebook00 Ratings9.4468 Ratings
LinkedIn00 Ratings9.4421 Ratings
Google+00 Ratings9.1274 Ratings
Instagram00 Ratings9.5398 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Microsoft Dynamics 365 Marketing
-
Ratings
Zoho Social
8.6
392 Ratings
11% above category average
Campaign success analytics00 Ratings8.7388 Ratings
Real-time tracking00 Ratings9.322 Ratings
Competitor analysis00 Ratings7.7237 Ratings
Account management
Comparison of Account management features of Product A and Product B
Microsoft Dynamics 365 Marketing
-
Ratings
Zoho Social
9.1
429 Ratings
14% above category average
Role-based user permissions & privileges00 Ratings9.0333 Ratings
Mobile access00 Ratings9.3408 Ratings
Best Alternatives
Microsoft Dynamics 365 MarketingZoho Social
Small Businesses
Ortto
Ortto
Score 8.9 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
Quadient Inspire
Quadient Inspire
Score 9.3 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Quadient Inspire
Quadient Inspire
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Microsoft Dynamics 365 MarketingZoho Social
Likelihood to Recommend
8.0
(5 ratings)
9.4
(492 ratings)
Likelihood to Renew
1.0
(1 ratings)
8.9
(14 ratings)
Usability
5.9
(2 ratings)
9.5
(320 ratings)
Availability
-
(0 ratings)
8.2
(2 ratings)
Performance
-
(0 ratings)
8.2
(3 ratings)
Support Rating
6.0
(3 ratings)
9.3
(220 ratings)
Online Training
-
(0 ratings)
8.2
(1 ratings)
Implementation Rating
-
(0 ratings)
8.4
(5 ratings)
Configurability
-
(0 ratings)
7.3
(2 ratings)
Ease of integration
-
(0 ratings)
3.6
(2 ratings)
Product Scalability
-
(0 ratings)
8.2
(3 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(2 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(2 ratings)
User Testimonials
Microsoft Dynamics 365 MarketingZoho Social
Likelihood to Recommend
Microsoft
Appropriate if an organization is already using Microsoft Dynamics 365 Customer Engagement products like Microsoft Dynamics 365 Sales, Microsoft Dynamics 365 Customer Service etc. Not appropriate for a big enterprise where has a separate marketing department, and the lead / contact for marketing information / marketing list can come through different applications in the organization, not just Microsoft Dynamics 365 Apps if they have one.
Read full review
Zoho
We have a few videos to share on our social media accounts: Linked in, facebook, instagram, twitter, youtube, another personal youtube account, and tiktok. First of the videos will be shared now, but the second one should be shared 3 hours later, and the third one 6 hours later. Also, with some text, on each share... You give this job to a personnel and thrust they will be fast enough to login those accounts and share the content almost at the same time, with no mistakes on the texts we use, and you thing you are done, right? It doesn't work that way in real life situations. However, you can share the same text and video to every platform momentarily by clicking a button by Zoho Social. you can also schedule posts to be shared later at a certain time and date. Now, you can concentrate to develop the character and details of your campaign. And, also, now, you have a personnel who can be useful at some other work
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Pros
Microsoft
  • Customer data management
  • Lead management
  • Campaign strategy design
Read full review
Zoho
  • Zoho Social helps us develop posts, and it facilitates the automated publishing, which is vital in sharing the content we want.
  • Besides, Zoho Social is fruitful in customer engagement plan, where the software manages different accounts, and there is free communications throughout.
  • Finally, there is social media evaluation, monitoring, and analytics, and all of them brings to us an inference that is accurate and digital.
Read full review
Cons
Microsoft
  • Microsoft does not provide HTML for forms. They provide a div that needs to authenticated and is a real pain in the [butt].
  • They provide no canned unsubscribe button. Copying the code from a template doesn't work either, even though your code will pass testing when you build out an email.
  • Overall the work marketing automation tool on the market. It's like they did no research into what users might want or what the competitors are offering.
Read full review
Zoho
  • I wanted to use the ability to have Zoho queue the posts, but I wanted to choose the start time of the first post for a few days in the future and I did not find an easy way to set that.
  • I wish there were a box with a cheat sheet of the sizes that each social media platform allows for it's video and pictures in the dialogue box for posting so I can be sure to choose appropriate content.
  • I do think it's a bit expensive, especially for my needs, but I like the ease of use. I will continue to do what I can to get this service discounted until I can no longer afford it.
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Likelihood to Renew
Microsoft
I wouldn't even think of renewing our use of Marketing 365. It's worthless
Read full review
Zoho
Zoho Social is the BEST! I have found the perfect solution to social media marketing! It is extremely affordable and I highly recommend it! Create a post once and post it to 5 or more social media platforms! LOVE IT!! :)
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Usability
Microsoft
Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.
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Zoho
The reason behind assigning this rating stems from the software's remarkable ability to seamlessly integrate intricate functionalities with an incredibly user-friendly interface. It strikes an exceptional balance between sophisticated features and ease of use, making it a standout solution in its category. The software's attention to user experience, coupled with its comprehensive project tracking capabilities, has undoubtedly left a positive impression. This rating reflects my appreciation for how effortlessly it empowers teams to manage projects, collaborate effectively, and achieve their goals with utmost efficiency
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Support Rating
Microsoft
Very reliable
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Zoho
I have not needed support for Zoho Social. This comment requirement is confusing to me as I must find text to fill the requirement of a minimum of 50 words. There should be a non-applicable button that allows either user to skip a question or then require a shorter explanation like in my first sentence. Geez, now I have to give a rating while never using the feature.
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Alternatives Considered
Microsoft
While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
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Zoho
Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as Hootsuite, Buffer, Sprout Social, Agora Pulse, and Hubspot. Zoho Social stands out for its integration capabilities with other Zoho applications and affordability for small to medium-sized businesses. Each tool has its own strengths and weaknesses, and businesses should evaluate them based on their specific needs and goals. The biggest fallacy for Zoho is its restriction on scheduling tools on the free plan who have social and personal needs. I believe this can be circumvented by Zoho periodically making an advertisement to one's feed.
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Return on Investment
Microsoft
  • It has improved ROI for the organization replacing the old marketing tools being used earlier.
  • Made the organization cloud ready earlier the organization was using on-Prem based solution.
Read full review
Zoho
  • I had a month-long delay in launching my website. Zoho Social allowed me to continue to build an audience and anticipation while the website technical issues were worked out.
  • The free trial meant I could give it a good try before spending any of my precious startup budget.
Read full review
ScreenShots

Zoho Social Screenshots

Screenshot of the Zoho Social interface, which appears when logging into an account. It provides navigation to switch between brands, monitor follower growth, and analyze post performance across connected channels—offering a unified view of an organization's social media health, posts, and interactions.Screenshot of the interface to publish content across all connected channels at once, or by selecting specific ones individually. It also offers the option to schedule posts for later or use SmartQ to automatically pick the best time for optimal engagement.Screenshot of the interface to manage all social media conversations, including direct messages, comments, and mentions, across all channels in a single unified inbox.Screenshot of the Monitor feature, used to track keywords, relevant accounts, and content, with notifications.Screenshot of an example of Zoho Social's data-driven insights, used to crunch numbers and generate reports.Screenshot of the Social Media Calendar, used to plan and deliver experiences.