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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Mixpanel

    Score8.3 out of 10
    N/AMixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…

    $0

    per month

    ThoughtSpot

    Score8.4 out of 10
    N/AThoughtSpot is an Agentic Analytics Platform for enterprises where users ask data questions using natural language and get answers with AI. Code-first for data teams and code-free for business users, ThoughtSpot can handle large, complex cloud data at scale.

    $1,500

    per year (5 users)

    Pricing
    MixpanelThoughtSpot
    Editions & Modules
    Free
    $0
    per month
    Growth
    $17
    per month
    Enterprise
    Contact sales
    Thoughtspot Analytics - Pro
    $50
    per month (billed annually) per user (25-1000 users)
    Thoughtspot Analytics - Enterprise
    Custom
    Offerings
    Pricing Offerings
    MixpanelThoughtSpot
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsMixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!—
    More Pricing Information
    Community Pulse
    MixpanelThoughtSpot
    Considered Both Products
    Mixpanel
    No answer on this topic
    ThoughtSpot
    No answer on this topic
    Key User Insights
    Would buy again
    86%
    Would buy again
    12 Answers
    86%
    Would buy again
    37 Answers
    Delivers good value for the price
    91%
    Delivers good value for the price
    10 Answers
    91%
    Delivers good value for the price
    29 Answers
    Happy with the feature set
    93%
    Happy with the feature set
    13 Answers
    86%
    Happy with the feature set
    37 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    7 Answers
    80%
    Lived up to sales and marketing promises
    24 Answers
    Implementation went as expected
    90%
    Implementation went as expected
    9 Answers
    91%
    Implementation went as expected
    29 Answers
    Features
    MixpanelThoughtSpot
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Mixpanel and ThoughtSpot
    Feature
    Mixpanel
    -
    Ratings
    ThoughtSpot
    7.3
    89 Ratings
    11% below category average
    Pixel Perfect reports00 Ratings6.021 Ratings
    Customizable dashboards00 Ratings8.189 Ratings
    Report Formatting Templates00 Ratings7.725 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Mixpanel and ThoughtSpot
    Feature
    Mixpanel
    -
    Ratings
    ThoughtSpot
    7.5
    91 Ratings
    6% below category average
    Drill-down analysis00 Ratings8.390 Ratings
    Formatting capabilities00 Ratings7.090 Ratings
    Integration with R or other statistical packages00 Ratings5.949 Ratings
    Report sharing and collaboration00 Ratings8.888 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Mixpanel and ThoughtSpot
    Feature
    Mixpanel
    -
    Ratings
    ThoughtSpot
    8.1
    84 Ratings
    1% below category average
    Publish to Web00 Ratings8.155 Ratings
    Publish to PDF00 Ratings8.478 Ratings
    Report Versioning00 Ratings7.918 Ratings
    Report Delivery Scheduling00 Ratings8.364 Ratings
    Delivery to Remote Servers00 Ratings7.935 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Mixpanel and ThoughtSpot
    Feature
    Mixpanel
    -
    Ratings
    ThoughtSpot
    7.2
    86 Ratings
    10% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings7.585 Ratings
    Location Analytics / Geographic Visualization00 Ratings7.079 Ratings
    Predictive Analytics00 Ratings7.565 Ratings
    Pattern Recognition and Data Mining00 Ratings6.913 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Mixpanel and ThoughtSpot
    Feature
    Mixpanel
    -
    Ratings
    ThoughtSpot
    8.1
    86 Ratings
    5% below category average
    Multi-User Support (named login)00 Ratings8.282 Ratings
    Role-Based Security Model00 Ratings7.974 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings7.678 Ratings
    Report-Level Access Control00 Ratings7.816 Ratings
    Single Sign-On (SSO)00 Ratings8.772 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Mixpanel and ThoughtSpot
    Feature
    Mixpanel
    -
    Ratings
    ThoughtSpot
    7.3
    53 Ratings
    6% below category average
    Responsive Design for Web Access00 Ratings7.051 Ratings
    Mobile Application00 Ratings6.734 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings6.746 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Mixpanel and ThoughtSpot
    Feature
    Mixpanel
    -
    Ratings
    ThoughtSpot
    7.2
    51 Ratings
    7% below category average
    REST API00 Ratings7.342 Ratings
    Javascript API00 Ratings6.835 Ratings
    iFrames00 Ratings8.134 Ratings
    Java API00 Ratings7.013 Ratings
    Themeable User Interface (UI)00 Ratings7.235 Ratings
    Customizable Platform (Open Source)00 Ratings7.115 Ratings
    Best Alternatives
    MixpanelThoughtSpot
    Small Businesses
    PostHog
    Score8.3 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Heap
    Score8.1 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    Gainsight PX
    Score7.6 out of 10
    Sisense
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MixpanelThoughtSpot
    Likelihood to Recommend
    9.0
    (50 ratings)
    8.4
    (91 ratings)
    Likelihood to Renew
    10.0
    (13 ratings)
    10.0
    (6 ratings)
    Usability
    9.0
    (2 ratings)
    8.2
    (85 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (3 ratings)
    Performance
    -
    (0 ratings)
    8.0
    (3 ratings)
    Support Rating
    1.0
    (8 ratings)
    8.0
    (4 ratings)
    In-Person Training
    -
    (0 ratings)
    5.0
    (1 ratings)
    Online Training
    8.0
    (2 ratings)
    4.0
    (1 ratings)
    Implementation Rating
    8.9
    (3 ratings)
    7.0
    (2 ratings)
    Configurability
    -
    (0 ratings)
    8.0
    (1 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    7.8
    (5 ratings)
    Data Sources
    -
    (0 ratings)
    8.4
    (5 ratings)
    Ease of integration
    -
    (0 ratings)
    9.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.0
    (3 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    MixpanelThoughtSpot
    Likelihood to Recommend
    Mixpanel
    As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
    Incentivized
    Read full review
    ThoughtSpot
    It is well suited when the same data is consumed by many different people with different analytics and visualization requirements because, if you have the data available in ThoughtSpot, every user can prepare different views. Also, it is a good reporting tool, you can get rid of slides if you have a good dashboard prepared, gaining flexibility and agility.
    Incentivized
    Read full review
    Pros
    Mixpanel
    • Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
    • The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
    • I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
    • The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.
    Incentivized
    Read full review
    ThoughtSpot
    • Beautiful visualizations. The visuals are distinct, clean, and easy to discern from one another.
    • Intelligent querying functionality. When looking to manipulate the data, the search function makes it easy to manipulate the features in the data, along with aggregating them in the way you'd like.
    • Embedding! It has been a smooth process thus far for our product & technical teams to work with ThoughtSpot and bring it into our product.
    Incentivized
    Read full review
    Cons
    Mixpanel
    • Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
    • A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
    Incentivized
    Read full review
    ThoughtSpot
    • It would be great if ThoughtSpot can add the feature to filter by clicking on visualizations. i.e if I click on a particular data point in the chart if the full dashboard can filter just for that particular data point.
    • Color coding the heatmap with different colors like green to orange to red.
    Incentivized
    Read full review
    Likelihood to Renew
    Mixpanel
    It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
    Read full review
    ThoughtSpot
    I give it just waiting because passport is brilliant and it has helped our organisation In advancing to the next stage in the age of AI. It has allowed or non-tech people to better service and clients in a cost-effective way. George port has allowed us to create new products for us and for our clients increasing our revenue streams and reducing clients churn
    Incentivized
    Read full review
    Usability
    Mixpanel
    Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases
    Incentivized
    Read full review
    ThoughtSpot
    The rating is because of the ease of use of the interface as it has a no code interface that makes it easy to setup data pipelines without extensive programming. Cloud native integration: It integrates seamlessly with cloud based data warehouses. Automated data loading, Scalability, Cost Effective, Transformations, Data Governance and security.
    Incentivized
    Read full review
    Reliability and Availability
    Mixpanel
    No answers on this topic
    ThoughtSpot
    it's available unless there is a server or system update etc. sometimes the timing of this is bad (for example during a month end close)
    Incentivized
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    Performance
    Mixpanel
    No answers on this topic
    ThoughtSpot
    It does what it is supposed to. Would be nice to have a bit more insights
    Incentivized
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    Support Rating
    Mixpanel
    We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.
    Incentivized
    Read full review
    ThoughtSpot
    I give it this meeting because the team is not only help able to help us in the current solutions but also amazing and taking feedback and feeding it back to their development team which includes more products and features into ThoughtSpot
    Incentivized
    Read full review
    In-Person Training
    Mixpanel
    No answers on this topic
    ThoughtSpot
    inhouse in-person training. Took a bit to long to get the basics.
    Incentivized
    Read full review
    Online Training
    Mixpanel
    Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
    Read full review
    ThoughtSpot
    poor instructions
    Incentivized
    Read full review
    Implementation Rating
    Mixpanel
    Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
    Read full review
    ThoughtSpot
    Understand use case and model and design accordingly
    Incentivized
    Read full review
    Alternatives Considered
    Mixpanel
    • There was not really any other competitors for this specific use case that had a chance
    • We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
    • Other solutions out there seemed to be too expensive and this was the most recommended
    • Heap seemed to be the best OTHER option but didn't take the time to evaluate
    Incentivized
    Read full review
    ThoughtSpot
    We also explored Tableau Ask Data. Tableau is our standard for BI in our organization. We want to use the smallest amount of tools in our company to have the best adaption. ThoughSpot will fill a few gaps that we have with our current set up and will also enhance out offering for our employees in the transition of being more data driven within in near future
    Incentivized
    Read full review
    Scalability
    Mixpanel
    No answers on this topic
    ThoughtSpot
    Because it is very reliable, inside the situation, we need strong internet connection to access a lot of data but easily never had any downtime except during the upgrades
    Incentivized
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    Return on Investment
    Mixpanel
    • We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
    • We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
    • We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.
    Incentivized
    Read full review
    ThoughtSpot
    • Time to market ROI is massive vs hiring the full-time dedicated team to build and maintain a frontend multi-tenant SaaS data viz product.
    • It will be interesting to see over time how the advanced features play out in terms of usability and end value, such as Natural Search, which we are very excited about, and the machine learning tools.
    Incentivized
    Read full review
    ScreenShots

    Mixpanel Screenshots

    Screenshot of Mixpanel's Insights report enables you to see how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.Screenshot of Mixpanel's powerful Flows report enables you to identify top user paths to see where people get stuck, and discover actions users take before, after, or between key events.Screenshot of Mixpanel's Retention report helps you understand how often users return and visualize feature stickiness. You can also slice and dice retention data to identify user groups that retain best and to find out what causes churn.

    ThoughtSpot Screenshots

    Screenshot of the ThoughtSpot home screenScreenshot of SpotIQ, which offers AI-driven insightsScreenshot of the Spotter AI agent that surfaces insights through natural language queriesScreenshot of AI Assist producing SQL in real timeScreenshot of SpotIQ, which offers AI-driven insightsScreenshot of the integration with dbt models and metrics