What users are saying about
123 Ratings
5 Ratings
123 Ratings
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Score 8.3 out of 100
5 Ratings
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Score 6.9 out of 100

Likelihood to Recommend

Mixpanel

Mixpanel is perfect for analytics reports where event and user data for a platform are important. For bootstrapping or economical companies looking for a reliable but free platform, Mixpanel should be the best option as they cover a lot of analytical ground. This is also perfect for SaaS companies, both small and big.
Manan Vora | TrustRadius Reviewer

UserIQ

Well suited for adding user-walkthroughs to your app or in-app experiences. This is where it shines over something like Google Analytics. Also strong in measuring account/user health since both can be tracked down to a user level. Weaker with advanced data analysis as they're missing some features that are really helpful in making UX and other product decisions. Better in B2B than B2C because of their pricing model.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Security

Mixpanel
UserIQ
9.0
Role-based user permissions
Mixpanel
UserIQ
9.0

Platform & Infrastructure

Mixpanel
UserIQ
9.0
API
Mixpanel
UserIQ
8.1
Integration with Salesforce.com
Mixpanel
UserIQ
8.1

Customer Data Extraction / Integration

Mixpanel
UserIQ
7.8
Product usage
Mixpanel
UserIQ
7.5
Help desk / support tickets
Mixpanel
UserIQ
8.0

Customer Success Management

Mixpanel
UserIQ
7.4
NPS surveys
Mixpanel
UserIQ
9.5
Customer profiles
Mixpanel
UserIQ
9.0
Automated workflow
Mixpanel
UserIQ
8.5
Internal collaboration
Mixpanel
UserIQ
1.0
Customer health scoring
Mixpanel
UserIQ
8.5
Customer segmentation
Mixpanel
UserIQ
8.0

CSM Reporting & Analytics

Mixpanel
UserIQ
7.3
Customer health trends
Mixpanel
UserIQ
7.0
Engagement analytics
Mixpanel
UserIQ
8.0
Dashboards
Mixpanel
UserIQ
7.0

Pros

Mixpanel

  • Mixpanel's ease of use is easily their best feature, allowing you to quickly create graphs with a few point and clicks. Their UI is also fairly snappy and well-designed.
  • Tying together events with user attributes allows you to properly segment users into cohorts which can then be tracked individually. Proper segmentation is where most analytics solutions earn their keep.
  • Live view is a nice perk that gives you a good feel for who's on your site and what they're doing at any single point in time. This can be further filtered to focus on particular events of interest.
  • Mixpanel has flexible plans that work for smaller startups as well.
  • Their documentation is top notch.
Frank Ramirez | TrustRadius Reviewer

UserIQ

  • Customer service is excellent.
  • Once you get the hang out using the walkthroughs, they are really beneficial.
  • Running reports of users on surveys!
Bridgette Reynolds | TrustRadius Reviewer

Cons

Mixpanel

  • I didn't use the engagement features at all but it seems like they could have a better WYSIWYG editor for the emails for non-technical people using Mixpanel.
  • The custom reports feature seems to be really powerful but I wish they had more resources/templates for creating custom reports. I don't code so it was really hard for me to use this feature...BUT the reports I was able to get help with, were really powerful.
  • I wanted a dashboard area for all of my reports in one view. It seems like they were implementing this when I was moving jobs. If it's not available yet, they definitely need to add a master dashboard page for arranging saved reports.
Anonymous | TrustRadius Reviewer

UserIQ

  • Adding Heat mapping/Scroll tracking/Live user session viewing - I think this could give me further options for segmentation and give me higher visibility of where customers may be facing difficulties when creating further in-app messaging.
Esther Kim | TrustRadius Reviewer

Likelihood to Renew

Mixpanel

Mixpanel 8.2
Based on 12 answers
It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
Anonymous | TrustRadius Reviewer

UserIQ

No score
No answers yet
No answers on this topic

Usability

Mixpanel

Mixpanel 9.0
Based on 1 answer
great, slick and clean interface
Anonymous | TrustRadius Reviewer

UserIQ

No score
No answers yet
No answers on this topic

Support Rating

Mixpanel

Mixpanel 8.2
Based on 7 answers
I think it’s a decent solution, but there has to be something better out there. I don’t trust that everything it’s tracking is accurate, which is problematic when your company is essentially using it as a customer relationship management tool. Mixpanel also used to provide live chat support and then they recently took it away, making it harder to get the support we need.
Anonymous | TrustRadius Reviewer

UserIQ

No score
No answers yet
No answers on this topic

Online Training

Mixpanel

Mixpanel 8.0
Based on 2 answers
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
Douglas Wright | TrustRadius Reviewer

UserIQ

No score
No answers yet
No answers on this topic

Implementation Rating

Mixpanel

Mixpanel 8.9
Based on 3 answers
Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
Anonymous | TrustRadius Reviewer

UserIQ

No score
No answers yet
No answers on this topic

Alternatives Considered

Mixpanel

Haven't used any direct competitors at the moment as they didn't exist when we first started using MP. That said, it looks like there are a lot of new up-and-coming tools which will be able to do certain things better than mixpanel - if not all of them. Examples include Hotjar, FullStory, and potentially some home-built tools which will funnel data into a centralized data warehouse we can query with SQL. Not being able to use SQL in Mixpanel is a HUGE detriment and could serve as a key reason for dropping the product as soon as a viable alternative appears.
Anonymous | TrustRadius Reviewer

UserIQ

We use both for different reasons. GA is our primary customer usage product in our b2c apps since it's pricing is not restrictive by number of users. The dashboards and metrics tracked in user IQ are more accessible and you're able to track at the feature level much easier. Both have a lot to be desired on user journey tracking. User IQ also does a much better job of tracking by account and user.Mouseflow has hotspots that are divorced from tagged features. This is a really valuable feature that UserIQ is missing. Mouseflow also shows recordings of user sessions so you can get a sense of journeys. Neither product above has user-walkthroughs built in. UserIQ's NPS and other campaign features are very valuable. In some scenarios, we use Google Tag Manager and some custome developed components in lieu of a UserIQ campaign. Campaigns are generally more user-friendly and require little to no dev resources while custom components and (sometimes GTM) require development help
Anonymous | TrustRadius Reviewer

Return on Investment

Mixpanel

  • Better customer service - we can better understand our individual customers by quickly viewing their Mixpanel profile. It also saves us a lot of time because we don't need to ask them as many questions (such as what browser they use) in order to resolve their issue.
  • Conversion rates - we have significantly increased our conversion rates from users first landing on the website to filling out their contact details to join the website. As a result, we are able to spend more money on our digital advertising and thus we can acquire more users per day.
Anonymous | TrustRadius Reviewer

UserIQ

  • NPS delivered great insight into our customer base but was not the sole purpose of our purchase. We actually wanted an increase in user adoption rates which were not accomplished through our walkthroughs.
Anonymous | TrustRadius Reviewer

Pricing Details

Mixpanel

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

UserIQ

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

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