What users are saying about
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Top Rated
118 Ratings
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Top Rated
172 Ratings

Monetate

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Top Rated
118 Ratings
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Score 8.6 out of 101

VWO

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Top Rated
172 Ratings
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Score 7.7 out of 101

Likelihood to Recommend

Monetate

A tool such as Monetate can impact the businesses most if it is able to leverage multiple sources of first and third party data. I would discuss in the evaluation process the best ways for integrating and leveraging those data sources in a way that is scalable. If your team does not yet have a culture of testing, it is worth discussing what organization is required to leverage the tool
Parker Block profile photo

VWO

VWO is a great option for agencies when conducting conversion optimization testing, as it is a relatively intuitive and easy to use platform with a robust set of capabilities.
Joseph Collins profile photo

Feature Rating Comparison

Testing and Experimentation

Monetate
VWO
7.4
a/b experiment testing
Monetate
VWO
8.2
Split URL testing
Monetate
VWO
9.1
Multivariate testing
Monetate
VWO
7.3
Mutli-page/funnel testing
Monetate
VWO
6.4
Cross-browser testing
Monetate
VWO
8.2
Test significance
Monetate
VWO
7.3
Visual / WYSIWYG editor
Monetate
VWO
7.3
Advanced code editor
Monetate
VWO
9.1
Visitor recordings
Monetate
VWO
6.4
Preview mode
Monetate
VWO
6.4
Test duration calculator
Monetate
VWO
6.4

Audience Segmentation & Targeting

Monetate
VWO
8.2
Standard visitor segmentation
Monetate
VWO
9.1
Behavioral visitor segmentation
Monetate
VWO
7.3
Traffic allocation control
Monetate
VWO
9.1
Website personalization
Monetate
VWO
7.3

Results and Analysis

Monetate
VWO
7.0
Heatmap tool
Monetate
VWO
6.4
Click analytics
Monetate
VWO
6.4
Scroll maps
Monetate
VWO
6.4
Conversion tracking
Monetate
VWO
8.2
Goal tracking
Monetate
VWO
8.2
Test reporting
Monetate
VWO
7.3
Results segmentation
Monetate
VWO
5.5
Experiments results dashboard
Monetate
VWO
8.2

Pros

Monetate

  • Monetate's knowledge base has been so helpful! Before I send an email to our rep, I always search the knowledge base first and most answers you'll find there!
  • During implementation, there are detailed check-lists on next steps. Being the project leader I found this extremely helpful. Mostly because it was easy to delegate items to the team and everyone was held responsible for their part of the implementation timeline.
  • Monetate provides training modules to get you familiar with setting up Experiences prior to a formal training. We all found this helpful because we had came to formal training with questions about specific use cases.
  • Once you get in the UI it's extremely easy to navigate - this was something we were really excited about. We wanted the UI to be business user friendly and it completely met our expectations.
No photo available

VWO

  • VWO's adaptability and customization options allow us to tailor our tests to very unique scenarios.
  • The overall ease-of-use of the platform allows us to quickly build and implement tests, without specialized coding knowledge, which means faster results for our clients.
Joseph Collins profile photo

Cons

Monetate

  • I truly have no areas for improvement for Monetate.
Laura Santoki profile photo

VWO

  • Any advancements on the split testing are also welcome.
  • Integration with Formissimo would be beneficial!
Dominic Walker profile photo

Likelihood to Renew

Monetate

Monetate 8.2
Based on 24 answers
It is a technology that is being used on a daily basis by the team. So it has real value rather than just "potential" value. Monetate continues to roll out new functionality, and, while not cheap, is cost effective.
Parker Block profile photo

VWO

VWO 8.6
Based on 20 answers
Visual Website Optimizer is a easy to use and powerful tool for testing web pages. We use it to test lead generation websites to increase the number of people that complete a form. Before we decided to go with Visual Website Optimizer we did research into other options and found Visual Website Optimizer to be one of the best.
No photo available

Usability

Monetate

Monetate 7.7
Based on 15 answers
The system is very user-friendly and easy to self learn with guidance.
Chloe O'Brien profile photo

VWO

VWO 8.2
Based on 2 answers
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
No photo available

Support

Monetate

Monetate 8.2
Based on 15 answers
It is a great system which is very user-friendly and the support is very helpful. I am proud to use Monetate.
Chloe O'Brien profile photo

VWO

VWO 9.1
Based on 4 answers
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
No photo available

Implementation

Monetate

Monetate 8.5
Based on 3 answers
Make sure that your feeds into Monetate are thoroughly QA'd
Parker Block profile photo

VWO

VWO 9.1
Based on 3 answers
Very easy, and great support in case you find any challenges.
Ahmad Rahman profile photo

Alternatives Considered

Monetate

The simplicity, performance, reliability, cost and customer service of Monetate are all superior to Adobe in my opinion.
Laura Santoki profile photo

VWO

Other options seemed too pricey or too dependent on normal development workflows.
Brian Toomey profile photo

Return on Investment

Monetate

  • We've learned that product recommendations perform better on our native site than through an algorithm - but then we have a smaller product catalog in which items are very similar in photographs.
  • We've seen positive results when using Monetate to target segments to serve different experiences.
Elizabeth Bordonaro profile photo

VWO

  • We have tested variations of enhancements that in turn, lead to more sales.
  • Setting up some form tracking caused an issue in Internet Explorer, so we had to remove the tracking.
Megan Lattanzi profile photo

Screenshots

Pricing Details

Monetate

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Monetate Editions & Modules

Monetate
Additional Pricing Details

VWO

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

VWO Editions & Modules

VWO
Edition
TESTING
Get a Demo1
CONVERSION OPTIMIZATION
Get a Demo2
ENTERPRISE
Get a Demo3
1. The classic VWO A/B testing solution
2. The all-in-one platform for all your optimization needs
3. Customized solution with advanced AB testing and conversion optimization capabilities
Additional Pricing Details
For any additional information about pricing and plans, visit https://vwo.com/pricing/

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