What users are saying about
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Top Rated
122 Ratings
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Top Rated
173 Ratings

Monetate

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122 Ratings
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Score 8.7 out of 100

VWO

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Score 7.7 out of 100

Likelihood to Recommend

Monetate

I've used different testing systems, and Monetate is simple-to-use. I've been able to train interns who'd previously had little experience, too. More complicated tests require web dev. I'd like to be able to "safely" shift and style elements in a WYSIWYG interface, but the interface provides most of what I want.
Anonymous | TrustRadius Reviewer

VWO

VWO makes implementation and integration easy. They have done a great job to ensure the script does not heavily impact load times or page speeds. This was a very important aspect especially if you will be doing tests across multiple sites or products. Overall the UI is easy to learn and the support team is quick to address specific questions.
Kevin McLallen | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Monetate
VWO
7.5
a/b experiment testing
Monetate
VWO
8.2
Split URL testing
Monetate
VWO
9.1
Multivariate testing
Monetate
VWO
7.7
Multi-page/funnel testing
Monetate
VWO
6.4
Cross-browser testing
Monetate
VWO
8.2
Test significance
Monetate
VWO
7.3
Visual / WYSIWYG editor
Monetate
VWO
7.3
Advanced code editor
Monetate
VWO
9.1
Visitor recordings
Monetate
VWO
6.4
Preview mode
Monetate
VWO
6.4
Test duration calculator
Monetate
VWO
6.4

Audience Segmentation & Targeting

Monetate
VWO
8.2
Standard visitor segmentation
Monetate
VWO
9.1
Behavioral visitor segmentation
Monetate
VWO
7.3
Traffic allocation control
Monetate
VWO
9.1
Website personalization
Monetate
VWO
7.3

Results and Analysis

Monetate
VWO
7.0
Heatmap tool
Monetate
VWO
6.4
Click analytics
Monetate
VWO
6.4
Scroll maps
Monetate
VWO
6.4
Conversion tracking
Monetate
VWO
8.2
Goal tracking
Monetate
VWO
8.2
Test reporting
Monetate
VWO
7.3
Results segmentation
Monetate
VWO
5.5
Experiments results dashboard
Monetate
VWO
8.2

Pros

Monetate

  • You can test virtually ANYTHING on your website. Once you know what you're doing, it is really easy to upload assets and really customize the details of your test.
  • If you have multiple websites, you can keep all of your website tests separate - for example, we manage two separate brands, both which have 3 environments we can set up tests in: development, staging, and production environments. So, we can easily manage 6 separate test groups and store the various content in the proper section, very easily.
  • The design is really clean and easy to navigate. It is easy to organize and filter your experiments, you can tag them to make filtering a lot easier (especially when you have a bunch of experiments running at the same time), and the simple function of duplicating an experiment makes minor changes to a grand experiment SO much quicker.
  • The Monetate Inspector tool (I could be using the wrong word, sorry!) also allows you to far more easily identify the unique ID of an experiment so you can find it in Monetate and make any desired changes rather than sifting one by one through your various experiments trying to figure out which one you mean to edit.
Steffany Winkelmann | TrustRadius Reviewer

VWO

  • When designing A/B variations I can choose to either use the visual editor or to make the changes using code. I particularly like using jQuery.
  • VWO offers the ability to keep long term track of the performance of your goals.
  • I can easily identify recordings of users that dropped out of a funnel and watch those.
  • There is live chat to get support, with great response times and which is very helpful.
  • You are forced to create observations and hypotheses when creating a test, which is a great way to make sure that you are actually testing something worthwhile.
  • You can group tests together so that you can rule out interaction effects between tests that you are running at the same time.
Michel Zurkirchen | TrustRadius Reviewer

Cons

Monetate

  • Monetate can be difficult to learn at first. I think having a clear way to access how-to guides or videos would help employees learn the tool faster.
  • A small criticism but Monetate doesn't allow you to delete any experiences. It can make the platform a bit messy because there are times where we practice creating experiences and now they can't be deleted.
Anonymous | TrustRadius Reviewer

VWO

  • The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
Joseph Collins | TrustRadius Reviewer

Likelihood to Renew

Monetate

Monetate 8.2
Based on 24 answers
I had never worked within a company that had a tool like this. It made my life as a designer and a creative manager much easier with it's easy to use interface and limitless possibilities in terms of creative. I would highly recommend taking Monetate for a test drive, you will not be disappointed.
Anonymous | TrustRadius Reviewer

VWO

VWO 8.6
Based on 20 answers
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
Tom Kerwin | TrustRadius Reviewer

Usability

Monetate

Monetate 7.6
Based on 15 answers
Part of what I love about Monetate is how intuitive the tool is. Very very easy to use - based on the basics - Who/What/When/Where concept. Anyone can jump right in and start using the tool. And very easy to copy campaigns and tweak to continue to build experiences. We recently added Monetate on mobile and similar experience - easy to jump back and forth between platforms. Also love the analytics dashboard...easily quantifiable and easy to get tidbits that are digestible for others not as familiar with tool.
Anonymous | TrustRadius Reviewer

VWO

VWO 8.2
Based on 2 answers
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
Anonymous | TrustRadius Reviewer

Support

Monetate

Monetate 8.2
Based on 15 answers
Monetate support team meets with use weekly, answers emails daily and promptly. They are proactive about getting answers for us when we need it and offering suggestions based on observations they have or learnings they want to share from other partners. Monetate's support is top notch.
Laura Santoki | TrustRadius Reviewer

VWO

VWO 9.1
Based on 4 answers
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
Anonymous | TrustRadius Reviewer

Implementation

Monetate

Monetate 8.5
Based on 3 answers
Make sure that your feeds into Monetate are thoroughly QA'd
Parker Block | TrustRadius Reviewer

VWO

VWO 9.1
Based on 3 answers
Very easy, and great support in case you find any challenges.
Ahmad Rahman | TrustRadius Reviewer

Alternatives Considered

Monetate

N/A This is my first time using a tool like this so I cannot compare however I don't see any need to try anything else. The team is helpful, the tool works and they resolve any concerns or issues when they do come up
Jenna Schweizer | TrustRadius Reviewer

VWO

We have used conversion.com and Lucky Orange. This is the 3rd CRO tool we have purchased. I think VWO is better than the other two. We also evaluated Optimizely and VWO was the clear winner in terms of price and functionality. The one thing that VWO lacked that Optimizely had was the ability to add custom dimensions to users for more granular business-specific testing segments.
Thomas (TJ) Tate | TrustRadius Reviewer

Return on Investment

Monetate

  • In many cases we have seen high lift in test scenarios very quickly, which helped us to move these better improvements to product faster.
  • Monetate has also helped us to asses changes that won't work. There is less risk with Monetate when you can test a hypothesis out first.
Anonymous | TrustRadius Reviewer

VWO

  • We've been able to roll out new design patterns with confidence that short term revenue is not negatively effected.
  • We've had more wins than losses, as the company is just ramping up a testing strategy. We know percentage of wins will go down as we optimize, but VWO has been vital on making calculated steps along the way.
Hovhannes Mkhitaryan | TrustRadius Reviewer

Screenshots

Pricing Details

Monetate

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Monetate Editions & Modules

Additional Pricing Details

VWO

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

VWO Editions & Modules

Edition
TESTINGGet a Demo1
CONVERSION OPTIMIZATIONGet a Demo2
ENTERPRISEGet a Demo3
  1. The classic VWO A/B testing solution
  2. The all-in-one platform for all your optimization needs
  3. Customized solution with advanced AB testing and conversion optimization capabilities
Additional Pricing Details
For any additional information about pricing and plans, visit https://vwo.com/pricing/

Rating Summary

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