Monetate vs. VWO

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Monetate
Score 6.2 out of 10
N/A
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.N/A
VWO
Score 8.3 out of 10
N/A
VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion…
$49
per month
Pricing
MonetateVWO
Editions & Modules
No answers on this topic
Subscription
$99.00
per month
TESTING
Get a Demo
The classic VWO A/B testing solution
CONVERSION OPTIMIZATION
Get a Demo
The all-in-one platform for all your optimization needs
ENTERPRISE
Get a Demo
Customized solution with advanced AB testing and conversion optimization capabilities
Offerings
Pricing Offerings
MonetateVWO
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
MonetateVWO
Considered Both Products
Monetate
Chose Monetate
It was what the company used before I started.
Chose Monetate
We also use the Visual Website Optimizer which cannot cope with the excessive possibility to show and test content on our pages, as well as the additional possibility to target our visitors.
We also tried to use the Tool provided by Google Analytics for testing landing pages but …
VWO
Chose VWO
Both products are very similar but Visual Website Optimizer has a much friendlier interface. Also VWO's capabilities matched our needs slightly better. Monetate had post-segmentation which was very appealing and I wish VWO had that feature.
Chose VWO
VWO has worse usability and isn't as flexible as the other platforms. Also, the insight that Qubit and Optimizely generates is actually accurate and can be used compared to the reports that VWO provide.
Chose VWO
It was simpler to use and offered slightly more functionality than the free Google tool.
Chose VWO
We also use Monetate which for us is a solution that helps us better personalise the experience for our customers. Especially with this tool we are able to test throughout our whole order process, on every page. We use the VWO for budget reasons and because it offers us the …
Features
MonetateVWO
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Monetate
-
Ratings
VWO
7.5
11 Ratings
10% below category average
a/b experiment testing00 Ratings8.21 Ratings
Split URL testing00 Ratings9.11 Ratings
Multivariate testing00 Ratings8.011 Ratings
Multi-page/funnel testing00 Ratings6.41 Ratings
Cross-browser testing00 Ratings8.21 Ratings
Test significance00 Ratings7.31 Ratings
Visual / WYSIWYG editor00 Ratings7.31 Ratings
Advanced code editor00 Ratings9.11 Ratings
Visitor recordings00 Ratings6.41 Ratings
Preview mode00 Ratings6.41 Ratings
Test duration calculator00 Ratings6.41 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Monetate
-
Ratings
VWO
8.2
1 Ratings
6% below category average
Standard visitor segmentation00 Ratings9.11 Ratings
Behavioral visitor segmentation00 Ratings7.31 Ratings
Traffic allocation control00 Ratings9.11 Ratings
Website personalization00 Ratings7.31 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Monetate
-
Ratings
VWO
7.0
1 Ratings
20% below category average
Heatmap tool00 Ratings6.41 Ratings
Click analytics00 Ratings6.41 Ratings
Scroll maps00 Ratings6.41 Ratings
Conversion tracking00 Ratings8.21 Ratings
Goal tracking00 Ratings8.21 Ratings
Test reporting00 Ratings7.31 Ratings
Results segmentation00 Ratings5.51 Ratings
Experiments results dashboard00 Ratings8.21 Ratings
Best Alternatives
MonetateVWO
Small Businesses
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.8 out of 10
Convert Experiences
Convert Experiences
Score 9.8 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 8.9 out of 10
Dynamic Yield
Dynamic Yield
Score 8.9 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 8.9 out of 10
Dynamic Yield
Dynamic Yield
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MonetateVWO
Likelihood to Recommend
6.2
(117 ratings)
7.7
(108 ratings)
Likelihood to Renew
8.2
(24 ratings)
8.7
(20 ratings)
Usability
6.4
(17 ratings)
8.7
(5 ratings)
Availability
10.0
(1 ratings)
9.1
(3 ratings)
Performance
10.0
(1 ratings)
8.2
(1 ratings)
Support Rating
8.0
(16 ratings)
9.1
(4 ratings)
In-Person Training
10.0
(1 ratings)
-
(0 ratings)
Online Training
-
(0 ratings)
6.4
(1 ratings)
Implementation Rating
9.1
(4 ratings)
9.1
(3 ratings)
Configurability
-
(0 ratings)
8.2
(1 ratings)
Ease of integration
-
(0 ratings)
3.6
(1 ratings)
Product Scalability
-
(0 ratings)
8.2
(1 ratings)
Vendor post-sale
5.8
(15 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
MonetateVWO
Likelihood to Recommend
Monetate
Monetate is a fully functional space to generate multiple marketing campaigns for your company on the web, many of the functions found in this program are a contribution to manage your content correctly and give it the space you are looking for, we We recommend it one hundred percent. We feel very comfortable with everything we have been able to achieve thanks to this program.
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Wingify Pvt Ltd
It works better for either small or big companies because small companies can start with the free plan which is very decent and has everything they need. Also for big companies who get the best paid plans they get a lot of premium functionalities, the insight module, outstanding reports. But for medium size companies who can only afford the basic paid plan, it may not be the best tool as it is very limited. For example, they cannot analize a/b tests for new and ruturning visitors, neither based on the users device category.
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Pros
Monetate
  • Audience segmentation is relatively painless. They provide a robust way to granularly target visitors by device type, location, weather, demographics, etc.
  • Our CSM has been very engaged and detailed in supporting our partnership. She provides very prompt responses and clearly works hard to push the Kibo team when possible.
  • The User Interface to develop new actions is not terrible.
  • Supports Single Sign On, which is the preferred method of managing users at my organization.
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Wingify Pvt Ltd
  • VWO is pretty easy to implement on websites and doesn't require a heavy technology lift
  • The VWO interface is pretty intuitive and let's non-technical users make variants for testing
  • The VWO reporting dashboard is excellent for determining statistical significance and understanding whether differences in conversion rates are meaningful or not
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Cons
Monetate
  • We'd like to be able to use the Monetate resources to help us set up tests that require web dev (to get it out of our backlog), but they also have wait times similar to our internal ones. I realize resources are hard to come by, but this is an area we'd love to be able to utilize more if the turnaround were quicker.
  • IE is always a problem. I know it's not Monetate-specific though, and many tools struggle with IE.
  • We have a large percentage of our users who use IE, and I'd like to provide more experiences in IE without and additional hassle.
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Wingify Pvt Ltd
  • The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
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Likelihood to Renew
Monetate
I had never worked within a company that had a tool like this. It made my life as a designer and a creative manager much easier with it's easy to use interface and limitless possibilities in terms of creative. I would highly recommend taking Monetate for a test drive, you will not be disappointed.
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Wingify Pvt Ltd
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
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Usability
Monetate
Part of what I love about Monetate is how intuitive the tool is. Very very easy to use - based on the basics - Who/What/When/Where concept. Anyone can jump right in and start using the tool. And very easy to copy campaigns and tweak to continue to build experiences. We recently added Monetate on mobile and similar experience - easy to jump back and forth between platforms. Also love the analytics dashboard...easily quantifiable and easy to get tidbits that are digestible for others not as familiar with tool.
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Wingify Pvt Ltd
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
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Reliability and Availability
Monetate
No answers on this topic
Wingify Pvt Ltd
I have not experienced an application error or unplanned outage with VWO.
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Performance
Monetate
No answers on this topic
Wingify Pvt Ltd
VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.
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Support Rating
Monetate
Monetate support team meets with use weekly, answers emails daily and promptly. They are proactive about getting answers for us when we need it and offering suggestions based on observations they have or learnings they want to share from other partners. Monetate's support is top notch.
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Wingify Pvt Ltd
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
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Online Training
Monetate
No answers on this topic
Wingify Pvt Ltd
Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.
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Implementation Rating
Monetate
Monetate installs easily and sets up personalization with just a few clicks. We never used the recommendation engine but the multivariant testing was great.
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Wingify Pvt Ltd
Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.
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Alternatives Considered
Monetate
At the time of selection, it was the best tool to fit our business needs. The day-to-day users were able to create some experiences on their own and did not require much oversight. We also had developer support built into our contract along with internal developer support so most experiences were achievable. We believed it was as good and in some ways better than the other comparable tools on the market.
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Wingify Pvt Ltd
There are significant differences in each platform when it comes to Optimizely and vwo. From a functionality and performance perspective they each have their pros and cons. It is important to go through the feature sets of each and ensure the solution you select will work specifically with your business objectives and conversion rate optimization goals
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Scalability
Monetate
No answers on this topic
Wingify Pvt Ltd
The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.
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Return on Investment
Monetate
  • We are really starting to understand our audience and what they prefer on our website. One example is on our product display pages, we learned that our visitors convert about 35% more when content is laid out in one fashion versus another. Another example is our promotional banners perform better when it takes up the width of the page versus the margins pulled in more.
  • At first, Monetate was a negative ROI - we were paying for a service we weren't getting, and not understanding the full power of the program. With the new optimization firm however, we are now really able to churn out more tests, have a clean and direct test plan, and finally seeing tangible results.
  • As an aside, Monetate has helped us just save time and money on creating our promotional banners now so we don't have to get with our development team each time we want to put one up. Even without running a test, it has let us add content to our site when we need to (as we already have the experiments set up as we need it to and we can quickly duplicate it) without our developers getting in there to make those short-lived changes.
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Wingify Pvt Ltd
  • The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
  • The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so
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ScreenShots

VWO Screenshots

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