Monetate vs VWO | TrustRadius

What users are saying about

Score 8.6 out of 10

Based on 118 reviews and ratings

Score 7.7 out of 10

Based on 172 reviews and ratings

Feature Rating Comparison

Monetate

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VWO

7.4

a/b experiment testing

—

8.2

Split URL testing

—

9.1

Multivariate testing

—

7.3

Mutli-page/funnel testing

—

6.4

Cross-browser testing

—

8.2

Test significance

—

7.3

Visual / WYSIWYG editor

—

7.3

Advanced code editor

—

9.1

Visitor recordings

—

6.4

Preview mode

—

6.4

Test duration calculator

—

6.4

Monetate

—

VWO

8.2

Standard visitor segmentation

—

9.1

Behavioral visitor segmentation

—

7.3

Traffic allocation control

—

9.1

Website personalization

—

7.3

Monetate

—

VWO

7.0

Heatmap tool

—

6.4

Click analytics

—

6.4

Scroll maps

—

6.4

Conversion tracking

—

8.2

Goal tracking

—

8.2

Test reporting

—

7.3

Results segmentation

—

5.5

Experiments results dashboard

—

8.2

Pros

Monetate's knowledge base has been so helpful! Before I send an email to our rep, I always search the knowledge base first and most answers you'll find there!
During implementation, there are detailed check-lists on next steps. Being the project leader I found this extremely helpful. Mostly because it was easy to delegate items to the team and everyone was held responsible for their part of the implementation timeline.
Monetate provides training modules to get you familiar with setting up Experiences prior to a formal training. We all found this helpful because we had came to formal training with questions about specific use cases.
Once you get in the UI it's extremely easy to navigate - this was something we were really excited about. We wanted the UI to be business user friendly and it completely met our expectations.

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Verified User

Employee in Marketing

Retail Company, 201-500 employees

View all 78 answers on this topic

VWO's adaptability and customization options allow us to tailor our tests to very unique scenarios.
The overall ease-of-use of the platform allows us to quickly build and implement tests, without specialized coding knowledge, which means faster results for our clients.

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Joseph Collins

Account Supervisor

Digital CurrentMarketing and Advertising, 11-50 employees

View all 97 answers on this topic

Cons

I truly have no areas for improvement for Monetate.

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Laura Santoki

Marketing Manager - Internal Channel, Testing and Personalization

Walgreens.comRetail, 10,001+ employees

View all 78 answers on this topic

Any advancements on the split testing are also welcome.
Integration with Formissimo would be beneficial!

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Dominic Walker

Trainee Marketing Manager

Redrow HomesConstruction, 1001-5000 employees

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Likelihood to Renew

Monetate 8.2

Based on 24 answers

It is a technology that is being used on a daily basis by the team. So it has real value rather than just "potential" value. Monetate continues to roll out new functionality, and, while not cheap, is cost effective.

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Parker Block

Director of E-Commerce, VF Sportswear

VF CorporationRetail, 501-1000 employees

View all 24 answers on this topic

VWO 8.6

Based on 20 answers

Visual Website Optimizer is a easy to use and powerful tool for testing web pages. We use it to test lead generation websites to increase the number of people that complete a form. Before we decided to go with Visual Website Optimizer we did research into other options and found Visual Website Optimizer to be one of the best.

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Verified User

Employee in Information Technology

5001-10,000 employees

View all 20 answers on this topic

Usability

Monetate 7.7

Based on 15 answers

The system is very user-friendly and easy to self learn with guidance.

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Chloe O'Brien

UX Co-ordinator

N Brown GroupRetail, 1001-5000 employees

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VWO 8.2

Based on 2 answers

I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.

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Verified User

Employee in Information Technology

5001-10,000 employees

View all 2 answers on this topic

Support

Monetate 8.2

Based on 15 answers

It is a great system which is very user-friendly and the support is very helpful. I am proud to use Monetate.

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Chloe O'Brien

UX Co-ordinator

N Brown GroupRetail, 1001-5000 employees

View all 15 answers on this topic

VWO 9.1

Based on 4 answers

While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.

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Verified User

Employee in Information Technology

5001-10,000 employees

View all 4 answers on this topic

Implementation

Monetate 8.5

Based on 3 answers

Make sure that your feeds into Monetate are thoroughly QA'd

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Parker Block

Director of E-Commerce, VF Sportswear

VF CorporationRetail, 501-1000 employees

View all 3 answers on this topic

VWO 9.1

Based on 3 answers

Very easy, and great support in case you find any challenges.

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Ahmad Rahman

Sr. Web Analyst

AMDInternet, 10,001+ employees

View all 3 answers on this topic

Alternatives Considered

The simplicity, performance, reliability, cost and customer service of Monetate are all superior to Adobe in my opinion.

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Laura Santoki

Marketing Manager - Internal Channel, Testing and Personalization

Walgreens.comRetail, 10,001+ employees

View all 78 answers on this topic

Other options seemed too pricey or too dependent on normal development workflows.

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Brian Toomey

CEO & Founder

JB Web AnalyticsComputer Software, 1-10 employees

View all 97 answers on this topic

Return on Investment

We've learned that product recommendations perform better on our native site than through an algorithm - but then we have a smaller product catalog in which items are very similar in photographs.
We've seen positive results when using Monetate to target segments to serve different experiences.

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Elizabeth Bordonaro

eCommerce Specialist

LEM ProductsRetail, 11-50 employees

View all 78 answers on this topic

We have tested variations of enhancements that in turn, lead to more sales.
Setting up some form tracking caused an issue in Internet Explorer, so we had to remove the tracking.

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Megan Lattanzi

Web Developer

Weekends Only Furniture & MattressRetail, 201-500 employees

View all 97 answers on this topic

Screenshots

—

See Both VWO Screenshots

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

Monetate Editions & Modules

Monetate

—

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

VWO Editions & Modules

VWO

Edition

TESTING

Get a Demo1

CONVERSION OPTIMIZATION

Get a Demo2

ENTERPRISE

Get a Demo3

1. The classic VWO A/B testing solution

2. The all-in-one platform for all your optimization needs

3. Customized solution with advanced AB testing and conversion optimization capabilities

Additional Pricing Details

For any additional information about pricing and plans, visit https://vwo.com/pricing/

Likelihood to Recommend

Monetate

VWO

Feature Rating Comparison

a/b experiment testing

Split URL testing

Multivariate testing

Mutli-page/funnel testing

Cross-browser testing

Test significance

Visual / WYSIWYG editor

Advanced code editor

Visitor recordings

Preview mode

Test duration calculator

Standard visitor segmentation

Behavioral visitor segmentation

Traffic allocation control

Website personalization

Heatmap tool

Click analytics

Scroll maps

Conversion tracking

Goal tracking

Test reporting

Results segmentation

Experiments results dashboard

Pros

Monetate

VWO

Cons

Monetate

VWO

Likelihood to Renew

Monetate

VWO

Usability

Monetate

VWO

Support

Monetate

VWO

Implementation

Monetate

VWO

Alternatives Considered

Monetate

VWO

Return on Investment

Monetate

VWO

Screenshots

Monetate

VWO

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Monetate Editions & Modules

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

VWO Editions & Modules

Edition

Additional Pricing Details

Rating Summary

Add comparison