What users are saying about
147 Ratings
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Based on 147 reviews and ratings
Parse.ly
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Top Rated
117 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.9 out of 100
Based on 117 reviews and ratings
Attribute Ratings
- NetBase Quid is rated higher in 1 area: Support Rating
- Parse.ly is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
- NetBase Quid and Parse.ly are tied in 1 area: Usability
Likelihood to Recommend

7.1
NetBase Quid
71%
111 Ratings

9.0
Parse.ly
90%
76 Ratings
Likelihood to Renew

8.1
NetBase Quid
81%
87 Ratings

8.8
Parse.ly
88%
24 Ratings
Usability

9.0
NetBase Quid
90%
13 Ratings

9.0
Parse.ly
90%
27 Ratings
Performance

9.5
NetBase Quid
95%
12 Ratings

Parse.ly
N/A
0 Ratings
Support Rating

9.1
NetBase Quid
91%
22 Ratings

8.5
Parse.ly
85%
59 Ratings
Implementation Rating

9.6
NetBase Quid
96%
8 Ratings

Parse.ly
N/A
0 Ratings
Likelihood to Recommend
NetBase Quid
In my use of [NetBase] Quid, I found the tool particularly suitable for curating pertinent content. It allowed me to develop more comprehensive analysis at a larger scale, all while substantially reducing the amount of research time needed. It is also a plus that [NetBase] Quid is delivered as a web app. I did some of my [NetBase] Quid work on a low-end Chromebook without issues.

Verified User
Analyst in Other
Telecommunications Company, 11-50 employeesParse.ly
For people working in online media, or digital content creators, the platform could help them understand their audience and allow them to interact with them in a user-friendly way. Since the digital media industry is booming, Parse.ly can allow the user and the content creators to meet each other's demands and reduce redundancies and bombard the users with unnecessary content.

Verified User
Employee in Other
Online Media Company, 10,001+ employeesPros
NetBase Quid
- Their NLP is very strong with the ability to distinguish subject in sentences and then apply analysis based on either the subject or sentence. Competitors lack strong NLP and often have lower degrees of accuracy.
- The platform is highly flexible with dozens of ways to filter and cut the data. It is great for an analyst that really wants to deep dive into the data. However, the analysis done automatically by NetBase is also strong enough that less experienced users would still be able to gain insight with ease.
- The customizable dashboards are perfect for client reporting and drastically reduce the amount of time spent preparing recurring reports and decks. These are also very flexible depending on reporting needs.

Verified User
Analyst in Other
Marketing and Advertising Company, 201-500 employeesParse.ly
- Real-time audience measurement--Parse.ly helps us understand how many people are on our site now and how this compares to our usual performance. By ensuring we improve on standard performance, we can grow our numbers.
- Reports--setting up automated reports that can be sent to team members enables us to inform them at a glance what stories have performed well. This keeps them engaged and encourages them to post content more likely to perform well.
- Analysis of performances--everyone can access their statistics, encouraging them to improve their reach and dwell time of their stories and better understand what has done well.
- Overview across time--it is easy to compare how you have performed over set periods (e.g., month-on-month or week-on-week), making it easy to set targets for growth.

Verified User
Director in Other
Newspapers Company, 51-200 employeesCons
NetBase Quid
- Dashboards can only currently be exported as PDFs. It would be helpful to have a more read/writable format (eg. PPT) that enables us to combine Netbase's outputs with other sources, or to make them more consistent with our own branding (colours, fonts etc.)
- The business model revolves around a limited number of login seats. I would like to be able to roll out the tool to make it available/accessible to more people in the business, but the pricing model makes this impractical/uneconomical.
- Logging out users after a period of inactivity can be frustrating when multitasking/task switching and unsaved work is lost.
- While Netbase's focus on language processing is its key strength, additional functionality around social analysis (eg. people who follow a brand account, users who talk about X are also likely to talk about Y) is somewhat limited.
Associate Research Director
Starcom Mediavest GroupMarketing and Advertising, 5001-10,000 employees
Parse.ly
- Needs better social tracking, what post/group is generating traffic rather than just which platform.
- Scheduled email reports could provide more context, similar to what's available on a site's landing page.
- The overlay function is very limited and even more temperamental, not a valuable tool.
Reporter
GannettNewspapers, 10,001+ employees
Pricing Details
NetBase Quid
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Starting Price
—Parse.ly
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Starting Price
$499 per month
Likelihood to Renew
NetBase Quid
NetBase Quid 8.1
Based on 87 answers
We've had a good experience using the tool and have invested quite a bit of time training the internal team on how to get the most benefit out of it. There would need to be a compelling reason or business case to port over all of our existing topics and tool know-how to another platform.
Associate Director of Strategy & Insights
Manifest.Marketing and Advertising, 201-500 employees
Parse.ly
Parse.ly 8.8
Based on 24 answers
As an employee, this is difficult for me to comment as I am not directly funding or making these business decisions. However, it is a tool many get on with for surface level data that is useful to editorial teams.
eCommerce Staff Writer
Future PlcWriting & Editing, 1001-5000 employees
Usability
NetBase Quid
NetBase Quid 9.0
Based on 13 answers
Very simple to use, quick to pick up on the key principles, and a task-centric design (ie. Topics to set up what you want to analyze, Analysis to do the exploration/analysis, and Dashboards to pull results and findings together to generate reports.) All intuitive, drag & drop etc.
Associate Research Director
Starcom Mediavest GroupMarketing and Advertising, 5001-10,000 employees
Parse.ly
Parse.ly 9.0
Based on 27 answers
The Parse.ly platform is very user-friendly and easy to use. User management is simple, and reporting setup only takes a few minutes. They provide very helpful documentation for implementing the scripts on your site and have great customer support to help with custom development such as implementing their content recommendation engine.
Senior Vice President, Digital & Chief Digital Officer
Hart EnergyOil & Energy, 51-200 employees
Performance
NetBase Quid
NetBase Quid 9.5
Based on 12 answers
NetBase constantly updates the platform with features. The platforms ability to analyze complex social listening topics is exceptional. Its fast and gives you the ability to create standardized reports for a quick topic analysis. Additionally, the standard overview tab provides the topic at a glance and assists in quickly identifying areas to further analyze. Great product with excellent support behind it!
Marketing Science and Digital/Social Media Strategy
Ames Scullin O'HaireMarketing and Advertising, 11-50 employees
Parse.ly
No score
No answers yet
No answers on this topic
Support Rating
NetBase Quid
NetBase Quid 9.1
Based on 22 answers
Our support contact is always available and will spend all of the time required to make sure our questions are answered.

Verified User
Director in Social Media
Public Relations and Communications Company, 11-50 employeesParse.ly
Parse.ly 8.5
Based on 59 answers
I rate this question this way solely because I haven't requested any support. I feel where I will eventually get support would be when we take Parse.ly up on some training that is being offered. We are looking to do that at some point after the first of the year and when our schedules support it.

Verified User
Manager in Other
Media Production Company, 501-1000 employeesImplementation Rating
NetBase Quid
NetBase Quid 9.6
Based on 8 answers
We had an internal implementation meeting with the NetBase team as well as a business seat implementation for one of our clients. I would highly recommend having all stakeholders attend an implementation meeting as they can understand the power of this platform.
Marketing Science and Digital/Social Media Strategy
Ames Scullin O'HaireMarketing and Advertising, 11-50 employees
Parse.ly
No score
No answers yet
No answers on this topic
Alternatives Considered
NetBase Quid
Meltwater took too long to load whenever you had to change keywords, their customer service was not very responsive, and their interface was not very customizeable. We decided to search for a new software company and we invited many companies to present. We selected Netbase after a free trial for reasons stated earlier.
SVP, Account Planner
CDMiConnectMarketing and Advertising, 51-200 employees
Parse.ly
We tried Google Analytics and Google Data Studio before, and it was so complicated to set up we needed to hire experts to do it. Even then the performance was slow and the tools unintuitive to use. Many people have a blog they want to measure, we're not reinventing the wheel here, and Parse.ly is designed to deliver an excellent experience doing just that.
Marketing Manager
HourlyInformation Technology & Services, 11-50 employees
Return on Investment
NetBase Quid
- Positive - NetBase allows us to quickly gather a high level over view of a topic, which helps for new business pitch and being able to inform the account teams of basic information.
- Negative - We have to use other tools to gather news, which affects our budget.
Social Insight Analytics
Purple StrategiesMarketing and Advertising, 51-200 employees
Parse.ly
- Sometimes in meetings our editorial director will point out stories that didn't perform well. To us, that means readers don't really care about the topic, so we'll pivot away from writing about that in the future. That might not be "business objectives" though.

Verified User
Employee in Other
Media Production Company, 201-500 employees