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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    NetSuite ERP

    Score8.1 out of 10
    N/ANetSuite is a suite of ERP and accounting modules which is sold in various editions aimed at different size customers. The multi-country, multi-currency version is an additional module called OneWorld. Netsuite is a SaaS system and is not offered in an on-premise edition.N/A

    Optimizely Web Experimentation

    Score8.7 out of 10
    N/AWhether launching a first test or scaling a sophisticated experimentation program, Optimizely Web Experimentation aims to deliver the insights needed to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.N/A
    Pricing
    NetSuite ERPOptimizely Web Experimentation
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    NetSuite ERPOptimizely Web Experimentation
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsUsers subscribe to NetSuite for an annual license fee. The license is made up of three main components: core platform, optional modules and the number of users. There is also a one-time implementation fee for initial setup. New modules and users and can be added as a business grows.—
    More Pricing Information
    Community Pulse
    NetSuite ERPOptimizely Web Experimentation
    Considered Both Products
    NetSuite
    No answer on this topic
    Optimizely
    No answer on this topic
    Key User Insights
    Would buy again
    94%
    Would buy again
    280 Answers
    95%
    Would buy again
    89 Answers
    Delivers good value for the price
    92%
    Delivers good value for the price
    240 Answers
    96%
    Delivers good value for the price
    69 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    282 Answers
    95%
    Happy with the feature set
    89 Answers
    Lived up to sales and marketing promises
    79%
    Lived up to sales and marketing promises
    151 Answers
    91%
    Lived up to sales and marketing promises
    52 Answers
    Implementation went as expected
    70%
    Implementation went as expected
    154 Answers
    87%
    Implementation went as expected
    58 Answers
    Features
    NetSuite ERPOptimizely Web Experimentation
    Payroll Management
    Comparison of Payroll Management features of NetSuite ERP and Optimizely Web Experimentation
    Feature
    NetSuite ERP
    1.1
    15 Ratings
    149% below category average
    Optimizely Web Experimentation
    -
    Ratings
    Pay calculation1.013 Ratings00 Ratings
    Benefit plan administration1.010 Ratings00 Ratings
    Direct deposit files1.39 Ratings00 Ratings
    Customization
    Comparison of Customization features of NetSuite ERP and Optimizely Web Experimentation
    Feature
    NetSuite ERP
    9.2
    74 Ratings
    20% above category average
    Optimizely Web Experimentation
    -
    Ratings
    API for custom integration9.264 Ratings00 Ratings
    Plug-ins9.947 Ratings00 Ratings
    Security
    Comparison of Security features of NetSuite ERP and Optimizely Web Experimentation
    Feature
    NetSuite ERP
    9.7
    81 Ratings
    14% above category average
    Optimizely Web Experimentation
    -
    Ratings
    Single sign-on capability9.762 Ratings00 Ratings
    Role-based user permissions9.880 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of NetSuite ERP and Optimizely Web Experimentation
    Feature
    NetSuite ERP
    9.9
    72 Ratings
    27% above category average
    Optimizely Web Experimentation
    -
    Ratings
    Dashboards9.971 Ratings00 Ratings
    Standard reports9.970 Ratings00 Ratings
    Custom reports9.970 Ratings00 Ratings
    General Ledger and Configurable Accounting
    Comparison of General Ledger and Configurable Accounting features of NetSuite ERP and Optimizely Web Experimentation
    Feature
    NetSuite ERP
    7.9
    323 Ratings
    2% above category average
    Optimizely Web Experimentation
    -
    Ratings
    Accounts payable8.4317 Ratings00 Ratings
    Accounts receivable8.4293 Ratings00 Ratings
    Global Financial Support9.926 Ratings00 Ratings
    Primary and Secondary Ledgers9.928 Ratings00 Ratings
    Journals and Reconciliations9.341 Ratings00 Ratings
    Configurable Accounting9.935 Ratings00 Ratings
    Standardized Processes9.937 Ratings00 Ratings
    Inventory Management
    Comparison of Inventory Management features of NetSuite ERP and Optimizely Web Experimentation
    Feature
    NetSuite ERP
    9.1
    48 Ratings
    13% above category average
    Optimizely Web Experimentation
    -
    Ratings
    Inventory tracking10.047 Ratings00 Ratings
    Automatic reordering8.928 Ratings00 Ratings
    Location management9.635 Ratings00 Ratings
    Order Management
    Comparison of Order Management features of NetSuite ERP and Optimizely Web Experimentation
    Feature
    NetSuite ERP
    9.4
    261 Ratings
    17% above category average
    Optimizely Web Experimentation
    -
    Ratings
    Pricing9.953 Ratings00 Ratings
    Order entry8.1257 Ratings00 Ratings
    Credit card processing8.937 Ratings00 Ratings
    Cost of goods sold9.548 Ratings00 Ratings
    Order Orchestration9.921 Ratings00 Ratings
    Subledger and Financial Process
    Comparison of Subledger and Financial Process features of NetSuite ERP and Optimizely Web Experimentation
    Feature
    NetSuite ERP
    7.9
    259 Ratings
    5% above category average
    Optimizely Web Experimentation
    -
    Ratings
    Billing Management8.5248 Ratings00 Ratings
    Cash and Asset Management9.927 Ratings00 Ratings
    Travel & Expense Management9.831 Ratings00 Ratings
    Budgetary Control & Encumbrance Accounting8.927 Ratings00 Ratings
    Period Close9.935 Ratings00 Ratings
    Project Financial Management
    Comparison of Project Financial Management features of NetSuite ERP and Optimizely Web Experimentation
    Feature
    NetSuite ERP
    6.6
    32 Ratings
    14% below category average
    Optimizely Web Experimentation
    -
    Ratings
    Budgeting and Forecasting6.026 Ratings00 Ratings
    Project Costing6.023 Ratings00 Ratings
    Cost Capture6.022 Ratings00 Ratings
    Capital Project Management4.014 Ratings00 Ratings
    Customer Contract Compliance9.913 Ratings00 Ratings
    Project Revenue Recognition6.922 Ratings00 Ratings
    Project Execution Management
    Comparison of Project Execution Management features of NetSuite ERP and Optimizely Web Experimentation
    Feature
    NetSuite ERP
    4.1
    17 Ratings
    53% below category average
    Optimizely Web Experimentation
    -
    Ratings
    Project Planning and Scheduling8.914 Ratings00 Ratings
    Task Insight for Project Managers3.311 Ratings00 Ratings
    Project Mobile Functionality3.010 Ratings00 Ratings
    Definable Resource Pools3.68 Ratings00 Ratings
    Grants Management
    Comparison of Grants Management features of NetSuite ERP and Optimizely Web Experimentation
    Feature
    NetSuite ERP
    3.1
    12 Ratings
    83% below category average
    Optimizely Web Experimentation
    -
    Ratings
    Award Lifecycle Management3.57 Ratings00 Ratings
    Procurement
    Comparison of Procurement features of NetSuite ERP and Optimizely Web Experimentation
    Feature
    NetSuite ERP
    3.3
    19 Ratings
    73% below category average
    Optimizely Web Experimentation
    -
    Ratings
    Bids Analyzed and Compared3.58 Ratings00 Ratings
    Contract Authoring1.910 Ratings00 Ratings
    Contract Repository3.58 Ratings00 Ratings
    Requisitions-to-Purchase Orders Integrated3.613 Ratings00 Ratings
    Supplier Management9.913 Ratings00 Ratings
    Risk Management
    Comparison of Risk Management features of NetSuite ERP and Optimizely Web Experimentation
    Feature
    NetSuite ERP
    3.1
    11 Ratings
    74% below category average
    Optimizely Web Experimentation
    -
    Ratings
    Risk Repository3.58 Ratings00 Ratings
    Control Management1.911 Ratings00 Ratings
    Control Efficiency Assessments3.57 Ratings00 Ratings
    Issue Detection3.58 Ratings00 Ratings
    Remediation and Certification3.58 Ratings00 Ratings
    Logistics
    Comparison of Logistics features of NetSuite ERP and Optimizely Web Experimentation
    Feature
    NetSuite ERP
    3.1
    17 Ratings
    77% below category average
    Optimizely Web Experimentation
    -
    Ratings
    Transportation Planning and Optimization2.89 Ratings00 Ratings
    Transportation Execution Management2.88 Ratings00 Ratings
    Trade and Customs Management2.88 Ratings00 Ratings
    Fulfillment Management9.914 Ratings00 Ratings
    Warehouse Workforce Management2.511 Ratings00 Ratings
    Manufacturing
    Comparison of Manufacturing features of NetSuite ERP and Optimizely Web Experimentation
    Feature
    NetSuite ERP
    9.4
    16 Ratings
    23% above category average
    Optimizely Web Experimentation
    -
    Ratings
    Production Process Design8.912 Ratings00 Ratings
    Production Management8.914 Ratings00 Ratings
    Configuration Management9.910 Ratings00 Ratings
    Work Execution9.912 Ratings00 Ratings
    Manufacturing Costs8.914 Ratings00 Ratings
    Supply Chain
    Comparison of Supply Chain features of NetSuite ERP and Optimizely Web Experimentation
    Feature
    NetSuite ERP
    8.3
    177 Ratings
    12% above category average
    Optimizely Web Experimentation
    -
    Ratings
    Forecasting8.817 Ratings00 Ratings
    Inventory Planning7.6174 Ratings00 Ratings
    Performance Monitoring8.914 Ratings00 Ratings
    Product Lifecycle Management
    Comparison of Product Lifecycle Management features of NetSuite ERP and Optimizely Web Experimentation
    Feature
    NetSuite ERP
    3.9
    13 Ratings
    62% below category average
    Optimizely Web Experimentation
    -
    Ratings
    Proposal Management2.610 Ratings00 Ratings
    Product Master Data Management3.29 Ratings00 Ratings
    Testing and Experimentation
    Comparison of Testing and Experimentation features of NetSuite ERP and Optimizely Web Experimentation
    Feature
    NetSuite ERP
    -
    Ratings
    Optimizely Web Experimentation
    8.0
    163 Ratings
    5% below category average
    a/b experiment testing00 Ratings9.0163 Ratings
    Split URL testing00 Ratings8.5135 Ratings
    Multivariate testing00 Ratings8.4139 Ratings
    Multi-page/funnel testing00 Ratings7.9126 Ratings
    Cross-browser testing00 Ratings8.197 Ratings
    Mobile app testing00 Ratings8.075 Ratings
    Test significance00 Ratings8.4147 Ratings
    Visual / WYSIWYG editor00 Ratings8.1133 Ratings
    Advanced code editor00 Ratings7.9125 Ratings
    Page surveys00 Ratings6.217 Ratings
    Visitor recordings00 Ratings8.418 Ratings
    Preview mode00 Ratings7.6145 Ratings
    Test duration calculator00 Ratings7.9112 Ratings
    Experiment scheduler00 Ratings8.2112 Ratings
    Experiment workflow and approval00 Ratings7.890 Ratings
    Dynamic experiment activation00 Ratings7.574 Ratings
    Client-side tests00 Ratings7.896 Ratings
    Server-side tests00 Ratings7.250 Ratings
    Mutually exclusive tests00 Ratings8.280 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of NetSuite ERP and Optimizely Web Experimentation
    Feature
    NetSuite ERP
    -
    Ratings
    Optimizely Web Experimentation
    8.2
    152 Ratings
    7% below category average
    Standard visitor segmentation00 Ratings8.4147 Ratings
    Behavioral visitor segmentation00 Ratings7.6122 Ratings
    Traffic allocation control00 Ratings9.1144 Ratings
    Website personalization00 Ratings7.8111 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of NetSuite ERP and Optimizely Web Experimentation
    Feature
    NetSuite ERP
    -
    Ratings
    Optimizely Web Experimentation
    8.3
    149 Ratings
    4% below category average
    Heatmap tool00 Ratings9.313 Ratings
    Click analytics00 Ratings8.833 Ratings
    Scroll maps00 Ratings8.517 Ratings
    Form fill analysis00 Ratings8.072 Ratings
    Conversion tracking00 Ratings8.744 Ratings
    Goal tracking00 Ratings8.2127 Ratings
    Test reporting00 Ratings7.9137 Ratings
    Results segmentation00 Ratings7.7103 Ratings
    CSV export00 Ratings7.9102 Ratings
    Experiments results dashboard00 Ratings8.049 Ratings
    Best Alternatives
    NetSuite ERPOptimizely Web Experimentation
    Small Businesses
    Zoho One
    Score9.2 out of 10
    Google Optimize
    Score6.7 out of 10
    Medium-sized Companies
    Zoho One
    Score9.2 out of 10
    AB Tasty
    Score8.6 out of 10
    Enterprises
    Microsoft Dynamics AX (discontinued)
    Score4.8 out of 10
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    NetSuite ERPOptimizely Web Experimentation
    Likelihood to Recommend
    8.5
    (422 ratings)
    8.7
    (254 ratings)
    Likelihood to Renew
    7.6
    (50 ratings)
    9.5
    (51 ratings)
    Usability
    8.0
    (283 ratings)
    10.0
    (58 ratings)
    Availability
    9.0
    (16 ratings)
    10.0
    (7 ratings)
    Performance
    8.0
    (15 ratings)
    7.3
    (6 ratings)
    Support Rating
    5.4
    (217 ratings)
    10.0
    (16 ratings)
    In-Person Training
    7.3
    (2 ratings)
    -
    (0 ratings)
    Online Training
    6.4
    (10 ratings)
    3.0
    (1 ratings)
    Implementation Rating
    5.4
    (17 ratings)
    8.0
    (11 ratings)
    Configurability
    8.7
    (5 ratings)
    6.0
    (1 ratings)
    CPA Rating
    7.3
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    7.3
    (3 ratings)
    -
    (0 ratings)
    Product Scalability
    9.0
    (8 ratings)
    8.0
    (163 ratings)
    Vendor post-sale
    4.8
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    5.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    NetSuite ERPOptimizely Web Experimentation
    Likelihood to Recommend
    NetSuite
    NetSuite ERP is a very robust ERP. For a small business, it might be overkill and even too expensive. What I mean by this is that there are advanced functionalities that NetSuite ERP has, such as forecasting, warehouse management, and custom workflows, that are not necessary for a small business. However, as a business starts to grow, NetSuite ERP provides endless growth opportunity to meet a companies needs. We are still technically a small company of only 15 employees, but NetSuite ERP has the ability to help us grow and we will not outgrow NetSuite ERP. NetSuite ERP can handle financial tracking with P&L, tax calculations, shipping, vendor management, and so much more.
    Incentivized
    Read full review
    Optimizely
    I think it can serve the whole spectrum of experiences from people who are just getting used to web experimentation. It's really easy to pick up and use. If you're more experienced then it works well because it just gets out of the way and lets you really focus on the experimentation side of things. So yeah, strongly recommend. I think it is well suited both to small businesses and large enterprises as well. I think it's got a really low barrier to entry. It's very easy to integrate on your website and get results quickly. Likewise, if you are a big business, it's incrementally adoptable, so you can start out with one component of optimizing and you can build there and start to build in things like data CMS to augment experimentation as well. So it's got a really strong a pathway to grow your MarTech platform if you're a small company or a big company.
    Incentivized
    Read full review
    Pros
    NetSuite
    • It is an accounting system first and foremost.
    • We can add Manufacturing/Inventory features that we need for a manufacturing environment.
    • System Information/System Notes - Tracking of changes to almost everything. This is incredibly helpful for audits and investigations.
    • NetSuite ERP is integrating AI into their processes which will be super interesting!
    Incentivized
    Read full review
    Optimizely
    • The Platform contains drag-and-drop editor options for creating variations, which ease the A/B tests process, as it does not require any coding or development resources.
    • Establishing it is so simple that even a non-technical person can do it perfectly.
    • It provides real-time results and analytics with robust dashboard access through which you can quickly analyze how different variations perform. With this, your team can easily make data-driven decisions Fastly.
    Incentivized
    Read full review
    Cons
    NetSuite
    • I have found it to be a bit slow sometimes when saving.
    • I am not sure if this is Chase Bank or NetSuite, but a direct link to upload bank transactions or credit card transactions would be nice.
    • This is too hard, bc Netsuite works really well.
    Read full review
    Optimizely
    • JavaScript is hard to implement sometimes especially for JQuery elements
    • ROI reporting should be part of the overall experimentation reporting
    • CMP integration: where we can easily show status of test on the HPT request
    • CMS integration
    • More widgets like social proof banners, etc.
    Incentivized
    Read full review
    Likelihood to Renew
    NetSuite
    NetSuite is able to cover all of our needs, spanning multiple departments and managerial levels. We use it daily for a multitude of functions, including creating promotions, estimating inventory, pulling historical reports, forecasting sales, and more. Overall, we're very satisfied with NetSuite as an ERP solution and recommend it to medium to large businesses.
    Incentivized
    Read full review
    Optimizely
    I rated this question because at this stage, Optimizely does most everything we need so I don't foresee a need to migrate to a new tool. We have the infrastructure already in place and it is a sizeable lift to pivot to another tool with no guarantee that it will work as good or even better than Optimizely
    Incentivized
    Read full review
    Usability
    NetSuite
    NetSuite is a cloud tool, and is easy to implement for mid-sized organizations. It comes with standard forms/ printing layouts, and financial reporting (both summary and detailed), which are very handy for business users. In addition to these, with 99.99% service availability, NetSuite makes it one of the most reliable ERP tools available on the market.
    Incentivized
    Read full review
    Optimizely
    Optimizely Web Experimentation's visual editor is handy for non-technical or quick iterative testing. When it comes to content changes it's as easy as going into wordpress, clicking around, and then seeing your changes live--what you see is what you get. The preview and approval process for sharing built experiments is also handy for sharing experiments across teams for QA purposes or otherwise.
    Incentivized
    Read full review
    Reliability and Availability
    NetSuite
    It has been very reliable. I can only think of 1-2 times in 4.5 years that we have had issues getting in, and in each case were able to get back in within 1 hour. There has not been a major downtime
    Read full review
    Optimizely
    I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
    Incentivized
    Read full review
    Performance
    NetSuite
    Most of the time the performance is very good. Pages load in a few seconds; financial reports take less than 5 seconds; basic searches take a few seconds. But performance can be sporadic throughout the day and cause the run time to triple.
    Incentivized
    Read full review
    Optimizely
    I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
    Incentivized
    Read full review
    Support Rating
    NetSuite
    I would like to give 8 rating for NetSuite support and reason for that is below: Whenever we faced any technical or functional issues we tried to reach out to NEtSuite support but response was not immediate. We told them about the urgency of the issue but still we were not getting response on time. Then, we have to reach out to AE to get things resolved.
    Incentivized
    Read full review
    Optimizely
    They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
    Read full review
    In-Person Training
    NetSuite
    I had in person training for a day when first got the software. The training was good. The challenge was that there was a large gap between training and when we went live so we forgot quite a lot
    Read full review
    Optimizely
    No answers on this topic
    Online Training
    NetSuite
    Online training is quite strong. I have used for specific pieces of functionality.However it is not sufficient in all areas.
    Read full review
    Optimizely
    The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
    Read full review
    Implementation Rating
    NetSuite
    I felt NetSuite Professional Services did an excellent job of guiding us in the implementation. I also felt our internal teams were a little resistant to the change and engagement of new software. Had we performed better engaging and buying into the new software, I would be able to rate the implementation better. Therefore, the lower number should not be viewed as a deficiency with the software or the professional services teams, but as an reminder of how important complete buy-in from the local users is.
    Incentivized
    Read full review
    Optimizely
    In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
    Read full review
    Alternatives Considered
    NetSuite
    NetSuite by far is the most expensive; However, compared to the 3 systems notated, the overall functionality, capability and reporting advantages make it my top choice for companies experiencing exponential growth across all departments. Its a best in class solution for just about any user.
    Incentivized
    Read full review
    Optimizely
    The ability to do A/B testing in Optimizely along with the associated statistical modelling and audience segmentation means it is a much better solution than using something like Google Analytics were a lot more effort is required to identify and isolate the specific data you need to confidently make changes
    Incentivized
    Read full review
    Scalability
    NetSuite
    We have been able to scale our business 25X without any major overhaul with Netsuite. Its dashboard setup makes onboarding new employees very easy and allows data to be shared across multiple offices. Its cloud setup does not put any pressure on IT to scale servers or other infrastructure. We have been able to become much more efficient in all aspects of the business.
    Read full review
    Optimizely
    We can use it flexibly across lines of business and have it in use across two departments. We have different use cases and slightly different outcomes, but can unify our results based on impact to the bottom line. Finally, we can generate value from anywhere in the org for any stakeholders as needed.
    Incentivized
    Read full review
    Return on Investment
    NetSuite
    • NetSuite software has improved our process controls and enhanced cash management, especially in huge projects.
    • The software has helped us with budgeting, forecasting, and real-time financial reporting.
    • Introduction of NetSuite ERP into our organisation has completely changed the way we do things by enhancing compliance, ensuring real-time project milestone tracking, and enabling portfolio management.
    Read full review
    Optimizely
    • We're able to share definitive annualized revenue projections with our team, showing what would happen if we put a test into Production
    • Showing the results of a test on a new page or feature prior to full implementation on a site saves developer time (if a test proves the new element doesn't deliver a significant improvement.
    • Making a change via the WYSIWYG interface allows us to see multiple changes without developer intervention.
    Incentivized
    Read full review
    ScreenShots

    NetSuite ERP Screenshots

    Screenshot of Roles-based dashboardsScreenshot of MCP AI ConnectorScreenshot of NetSuite Cash 360 Dashboard

    Optimizely Web Experimentation Screenshots

    Screenshot of AI-Powered Experimentation with Opal:

- Instant Test Ideas: Generates high-quality A/B test ideas based on any goals and audience insights.
- Smarter Experimentation: The AI can suggest impactful variations, reducing guesswork and increasing test velocity.
- More Than Just Ideas: From hypothesis generation to analyzing results, Opal helps optimize every stage of the experimentation process.Screenshot of the new Visual Editor with an AI Variation Development Agent

Create simple or advanced website changes fast without writing a line of code with our AI Development Agent.

Use natural language to build out your ideas and apply brand styles to your experiments instantly.Screenshot of Advanced Audience Targeting:

- Delivers personalized experiences by targeting users based on behaviors, attributes, and real-time conditions.
- Defines precise audience segments using first-party data, geolocation, and device type.
- Can test and optimize for different audience groups to maximize impact and engagement.Screenshot of Variation Template

Library of experience templates that you can access right within the Visual Editor. Customize these templates or create your own to easily reuse throughout your experimentation program.

- Offers pre-built templates for common test setups.
- Standardized variations and maintains brand integrity with reusable templates.
- Templates can be customized visually or tweak them with code for full flexibility.Screenshot of Web Experimentation Results Page:

- Data visualizations help interpret experiment performance.
- Displays which variations are winning with built-in statistical significance calculations.
- Results can be filtered by audience segments, events, and conversions to uncover key trends.Screenshot of the custom code editor for JavaScript & CSS changes, used to build complex tests.