OpenX vs. Paymo

What are the best ways to integrate it with salesforce.com? What are the best ways to target our users with this tool? To segment the users? How can I integrate my ads with your adexchange-what sizes are you looking for in terms of banners, skyscrapers and so on. In this way I can plan my in house ad and those for the exchange to be the same size, to avoid duplication of work.

Beautiful interface throughout, easy setup, most natural progressions are fluid and easy to use. Browser functionality allows us to use it cross-platform. Very reasonable pricing model as well. We have had a little trouble using Paymo for the entire creative process to have proofs reviewed and approved. Also, have to use external forms to have work submitted from campus.

Incentivized

• OpenX is a system that was designed to scale as is evident in some key design decisions found throughout the platform. The multi-server setup that was chosen at Mail.com allowed for a distributed server architecture which separated the front end web delivery nodes from the backend MySQL Database master which replicated data back to each front end delivery node mysql slave. This eased the ability to horizontally scale as needed due to the ingenious separation of the ad impressions data tables on the delivery nodes which were being collected locally on each ad impression and then processed periodically back to to the master database which replicated the aggregated statistics back to the delivery nodes. The ability to load balance across the front end web delivery nodes, add caching at many different layers, utilize a CDN for the static ad images, implement PHP accelerators, and hit memcached instead of the MySQL master made the OpenX platform a service that was very resilient to failures.
• The ability to optimize the platform is also something that OpenX does very well. This is evident in many of the config key parameters available. In addition to OpenX specific tunable's, optimizations can be made at many different levels in which the system sits. These include hardware and operating system level optimizations, tcp and networking stack optimizations, web server/php-cgi configurations, and database (MySQL InnoDB) tunable's. There are many different optimization knobs that can be tuned to help scale the application for the best performance possible
• The documentation was simple, to the point, and well written which led to an easy initial implementation and roll out of a multi-server setup. The installation and upgrade procedures were straight forward even for the complexities of the multi-server setup. I also found the OpenX team to be accessible and even got a chance to meet some of the team at their Up Close and Personal events at Cal Tech in Pasadena. Core developers were on hand to answer technical questions and also made themselves available to us via email and irq channels.
• The open nature of the OpenX platform allows for flexibility in the choice of web serving platform to use (Apache, nginx, Lighttpd) and also the database management systems (MySQL, PostGreSQL)

• The ability to code exactly what time I worked on a project enables me to bill clients more accurately and within different minimums, which besides more accurately tracking time, this has been extremely helpful as I negotiate contracts for services and offer different deals with potential clients. Some are billed to the minute, some in 15-minute minimums, and some in 20-minute blocks.
• The live reports are great, showing time spent in the minimums that I've set, while also including as much detail as I wish to share.
• I've now started just writing my notes into the tracker, which are then carried into the live reports - this eases my needing to send logs to clients, as well as helping me to keep projects on track.

Incentivized

• Propagation could be improved; ad units that need to go live immediately could take up to 45 minutes to propagate.
• Over-complexity can be confusing. There are multiple tiers before assigning ad units per order and it seems unnecessary.
• Real-time reporting or a status dashboard would be great.

• It would be really helpful if on the timer tool, they asked you to switch projects when you stop the timer, so it could fill that time in right away for you.
• I never use the 'My Tasks' because I don't fully understand how to integrate it to be useful to what our purposes are in Paymo. Some Youtube tutorials might be helpful

Incentivized

I no longer work at the company where I was using OpenX, but if I were then I'd certainly stay aboard. Frankly, there are a lot of sunk costs involved with building all of the infrastructure we had put in place, the system was working very well even if reporting was a hassle, and our team was trained on it. Also, I'm not aware of another product that does everything else we'd need it to.

I was given the system to use as part of setting up a whole new site from scratch in less than 2 months, with a large number of specialty hub pages to run ads on and lots of content I needed to run disease specific ads on. The system was easy for me to learn on the fly in a very compressed time frame. I would have loved more chance to really dig in under the hood to see all that it could do, but given how fast I had to work, I got everything up and running and looking great. And I did it ahead of my launch deadline too. My only reservation might be for people who are not as patient as I am in picking things up, or as hands on. Customer service was great if I needed them, and a quick start guide with the essentials would be ideal for those people.

It is a complete, a bit overambitious app but with many features that are needed. I didn't need most of the features but managed to make the most of the two I was using. Also, I think it is a well-rounded app and I am considering moving some team collab there.

Incentivized

They went above and beyond without ever asking for additional money and we met our launch date and immediately started to meet and even surpass our business goals. Nothing was too much trouble, which really stood out compared to other companies I had and was at that time also working with. Customer service can really make or break any business; if i expect my staff to give good customer service, I expect to get it too, and Open X gave it.

Good! Fast, excellent, speedy responses. They always wanted to know why and how they could improve on something (good on receiving feedback, too). Not that they were much needed, but my limited experience with them is good; they were really keen to understand what the problem was really about and how they could help with it.

Incentivized

OpenX is less focused than MoPub and it has a bigger reach as it is not limited to the mobile app. Unlike MoPub that focuses on performance, OpenX comes from the branding world and is pushing into CTV and other areas of the industry more catered to traditional media agencies and not pure ad tech players.

Incentivized

We still use Trello and Slack, but Basecamp and HubSpot are too much for our operation to manage or integrate. Paymo is missing some of the tracking features of HubSpot and isn't as universally used as Basecamp but we've been with them for 8 years and they seem to know what matters most to their user base

Incentivized

• OpenX made it easy to manage online advertising. At the time I used the product I was the lead developer in charge of implementing the solution but quickly was put into the role of managing the traffic and training other users. It was really easy for a technical user to become a traffic manager. Getting other users trained and up to speed was very efficient.

• Gives me more accurate time that I've spent on projects compared to older methods I've used.
• Has data that I can pull together, for example my boss wanted to know the percentage of time I'd spent working on projects for one client compared to everything else - I was able to give them an accurate percentage.
• Forces you to stay on top of jobs, which can lengthen the time to complete something

Incentivized