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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimizely Content Management System

    Score8.4 out of 10
    N/AOptimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.N/A

    PrestaShop

    Score7.6 out of 10
    N/APrestaShop is a free, open source e-commerce solution available under the Open Software License and officially launched in August 2007. The software is written in PHP and based on the Smarty template engine and is currently used by 165,000 shops worldwide. The PrestaShop group was founded in Paris, with a second Headquarters opened in Miami in 2011. PrestaShop is translated into 63 languages, with English, French, Portuguese, German, Spanish, Italian, Dutch, Polish and Russian having full…

    $24

    per month

    Pricing
    Optimizely Content Management SystemPrestaShop
    Editions & Modules
    No answers on this topic
    PrestaShop Hosted
    $24
    per month
    PrestaShop
    Free
    Enterprise
    Custom Pricing
    Offerings
    Pricing Offerings
    Optimizely Content Management SystemPrestaShop
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details—Prices are in Euros.
    More Pricing Information
    Community Pulse
    Optimizely Content Management SystemPrestaShop
    Considered Both Products
    Optimizely
    No answer on this topic
    PrestaShop
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    170 Answers
    75%
    Would buy again
    6 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    144 Answers
    71%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    93%
    Happy with the feature set
    164 Answers
    88%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    104 Answers
    75%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    86%
    Implementation went as expected
    120 Answers
    75%
    Implementation went as expected
    6 Answers
    Features
    Optimizely Content Management SystemPrestaShop
    Security
    Comparison of Security features of Optimizely Content Management System and PrestaShop
    Feature
    Optimizely Content Management System
    8.4
    169 Ratings
    2% above category average
    PrestaShop
    -
    Ratings
    Role-based user permissions8.4169 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Optimizely Content Management System and PrestaShop
    Feature
    Optimizely Content Management System
    7.8
    166 Ratings
    0% below category average
    PrestaShop
    -
    Ratings
    API7.8159 Ratings00 Ratings
    Internationalization / multi-language7.8127 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Optimizely Content Management System and PrestaShop
    Feature
    Optimizely Content Management System
    7.7
    194 Ratings
    2% below category average
    PrestaShop
    -
    Ratings
    WYSIWYG editor7.6178 Ratings00 Ratings
    Code quality / cleanliness7.9166 Ratings00 Ratings
    Admin section8.0178 Ratings00 Ratings
    Page templates8.0172 Ratings00 Ratings
    Library of website themes7.497 Ratings00 Ratings
    Mobile optimization / responsive design7.9176 Ratings00 Ratings
    Publishing workflow8.1172 Ratings00 Ratings
    Form generator6.4131 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Optimizely Content Management System and PrestaShop
    Feature
    Optimizely Content Management System
    7.5
    180 Ratings
    0% below category average
    PrestaShop
    -
    Ratings
    Content taxonomy7.9165 Ratings00 Ratings
    SEO support7.1164 Ratings00 Ratings
    Bulk management6.9137 Ratings00 Ratings
    Availability / breadth of extensions7.5142 Ratings00 Ratings
    Community / comment management8.0117 Ratings00 Ratings
    Online Storefront
    Comparison of Online Storefront features of Optimizely Content Management System and PrestaShop
    Feature
    Optimizely Content Management System
    -
    Ratings
    PrestaShop
    7.3
    5 Ratings
    7% below category average
    Product catalog & listings00 Ratings9.75 Ratings
    Product management00 Ratings7.75 Ratings
    Bulk product upload00 Ratings5.04 Ratings
    Branding00 Ratings5.04 Ratings
    Mobile storefront00 Ratings9.75 Ratings
    Product variations00 Ratings5.04 Ratings
    Website integration00 Ratings9.85 Ratings
    Visual customization00 Ratings6.04 Ratings
    CMS00 Ratings7.85 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of Optimizely Content Management System and PrestaShop
    Feature
    Optimizely Content Management System
    -
    Ratings
    PrestaShop
    6.9
    5 Ratings
    10% below category average
    Abandoned cart recovery00 Ratings6.03 Ratings
    Checkout user experience00 Ratings7.95 Ratings
    Online Payment System
    Comparison of Online Payment System features of Optimizely Content Management System and PrestaShop
    Feature
    Optimizely Content Management System
    -
    Ratings
    PrestaShop
    7.8
    5 Ratings
    7% below category average
    eCommerce security00 Ratings7.85 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of Optimizely Content Management System and PrestaShop
    Feature
    Optimizely Content Management System
    -
    Ratings
    PrestaShop
    6.6
    12 Ratings
    15% below category average
    Promotions & discounts00 Ratings7.95 Ratings
    Personalized recommendations00 Ratings5.14 Ratings
    SEO00 Ratings6.912 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of Optimizely Content Management System and PrestaShop
    Feature
    Optimizely Content Management System
    -
    Ratings
    PrestaShop
    9.0
    5 Ratings
    11% above category average
    Multi-site management00 Ratings7.85 Ratings
    Order processing00 Ratings8.85 Ratings
    Inventory management00 Ratings9.65 Ratings
    Shipping00 Ratings10.04 Ratings
    Custom functionality00 Ratings8.75 Ratings
    Best Alternatives
    Optimizely Content Management SystemPrestaShop
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    Ecwid by Lightspeed
    Score10 out of 10
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    Shopify
    Score8.7 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    IBM Digital Commerce
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Optimizely Content Management SystemPrestaShop
    Likelihood to Recommend
    8.5
    (223 ratings)
    7.6
    (13 ratings)
    Likelihood to Renew
    9.8
    (34 ratings)
    1.0
    (1 ratings)
    Usability
    8.5
    (92 ratings)
    3.0
    (1 ratings)
    Availability
    9.2
    (4 ratings)
    9.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    7.0
    (1 ratings)
    Support Rating
    10.0
    (8 ratings)
    2.0
    (1 ratings)
    Online Training
    10.0
    (4 ratings)
    -
    (0 ratings)
    Implementation Rating
    6.4
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Optimizely Content Management SystemPrestaShop
    Likelihood to Recommend
    Optimizely
    If you want to build a website quickly there are plenty of ways to do so with some great examples and plenty of support both from the company and in the forums. if you want to build a more complex structure you can but be ready to spend the time to build exactly what you need as a solid foundation goes a massive way before building out content and making those choices early and sticking with them helps
    Incentivized
    Read full review
    PrestaShop
    This is a great system for small and medium businesses dealing from 1 product to 100,000 products. It is elegant to use and very stable. The system may not be great for converting into a marketplace and the handling of > 1million products. The system is also not suitable for services selling like events, registrations, subscriptions and ticket bookings etc.
    Read full review
    Pros
    Optimizely
    • I think the user interface for content admins is very good and very competitive. And compared to other providers, the technology that CMS in particular has. So the way it integrated the net ecosystem is very well because it follows the MBC pattern. So basically it just allows really simple implementations for what would normally be complex components on any other sort of vendor that's out there.
    Incentivized
    Read full review
    PrestaShop
    • The PayPal button modality was integrated with the PrestaShop system, which helped our clients to complete payments digitally in just a few seconds, this integrated button allowed to streamline many transactions.
    • Performing inventory reviews and modifying the PrestaShop catalog was one of the things that I liked the most, I could make changes to the catalog, make changes to the conditions of the products in the catalog and all those changes were reflected on my website in a instant, no need to wait some time.
    • The PrestaShop system created a digital invoice for each client who made the advance payment of a property, which made it even easier to complete the property negotiation. Customers came to our company with the digital invoice for the advance payment and it was easy to identify the property that was paid, thanks to the digital invoice.
    Incentivized
    Read full review
    Cons
    Optimizely
    • Magento did have some nice tools for creating product groups or carousels for promotion. Opti seems to be lacking in that.
    • A blog - maybe this is available and we don't have it installed, but a searchable blog would be very appreciated.
    • Structured Data/MicroData - maybe it's our install, but this seems to be missing
    • Meta data: we have access to limited types and need to make a request from IT, it would be nice to be able to access more to adjust for SEO needs.
    • When in a folder on the BLOCKS tab, it would be wonderful to hit the MEDIA tab and stay in that same folder.
    • I have some less technical people that will make folders with spaces - which Opti handles, but it would be great if it wouldn't accept a space or gave an error message not to use them.
    • I think I know why the extra code is added to urls and image links, but it causes issues when taking things from our testing site to the live site. For example, I need to copy the Navigation from Inspect Element on testing to put it in production. I have learned to work around it, but it's not my favorite.
    Incentivized
    Read full review
    PrestaShop
    • Not a lot of free templates.
    • Images can sometimes be too compressed and lose their full quality, so better settings for that could be introduced.
    • Being able to change the look of your automatic emails via default settings can also be introduced.
    Incentivized
    Read full review
    Likelihood to Renew
    Optimizely
    Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
    Read full review
    PrestaShop
    Considering the problems we had and still have, 0.
    Read full review
    Usability
    Optimizely
    From our editors perspective they find the CMS system easy and to clear to use. Our developers find it very easy to design on and appreciate the level of service support available. It's also always evolving and getting better every year. We find this investment reassuring and encourages us to try keep pace and see how we can continue to push the envelope and continue to improve all aspect of our websites and online touch points.
    Incentivized
    Read full review
    PrestaShop
    The lack of performance and the unstable system make it very hard to use it for a serious e-commerce application.
    Read full review
    Reliability and Availability
    Optimizely
    Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
    Read full review
    PrestaShop
    100s of implementation and so far no major security breaches.
    Read full review
    Performance
    Optimizely
    No answers on this topic
    PrestaShop
    Some caching and optimization is definitely needed. However, it is not as bloated as other CMSs with lots of plugins needed.
    Read full review
    Support Rating
    Optimizely
    I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
    Incentivized
    Read full review
    PrestaShop
    Since we use PrestaShop OpenSource there is only community support. What we found is that many other users fight with the same problems and there seems no solution or input from the PrestaShop developers' side.
    Read full review
    Online Training
    Optimizely
    Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
    Read full review
    PrestaShop
    No answers on this topic
    Implementation Rating
    Optimizely
    I was not fully involved.
    Incentivized
    Read full review
    PrestaShop
    No answers on this topic
    Alternatives Considered
    Optimizely
    Optimizely Content Management System is much more feature rich, and less complex that the other CMS platforms we have used. Optimizely Content Management System is more intuitive in how the content is structured and how easy it is to pull blocks of content to create the layout of a page.
    Incentivized
    Read full review
    PrestaShop
    It's a no-brainer for e-commerce stores. BigCommerce and Magento both far out-distanced PrestaShop in every major category. If you're just getting into e-commerce, I would highly recommend either BigCommerce or Magento. Their online documentation and support far outweigh any advantages you'd have over going with an open source software like PrestaShop.
    Incentivized
    Read full review
    Scalability
    Optimizely
    No answers on this topic
    PrestaShop
    This is the best example of "If it's not broken, don't fix it!".
    Read full review
    Return on Investment
    Optimizely
    • Flexibility with design that allows us to work towards our mission of 'Tennis Opened Up'
    • Speed of deploying content, meaning users can really on us for the most up-to-date content on tennis in Britain
    • Ability to have different logged-in areas for different user groups, allowing us to create more bespoke and personalised experiences
    Incentivized
    Read full review
    PrestaShop
    • It slowed down our Hosting service. Our website took a long time to fully load on our clients' devices due to the high consumption of the integration with the PrestaShop service.
    • It provided us with a fast billing service, where our clients obtained invoices in PDF mode for the electronic payments they made for the properties. These digital invoices helped us to recognize the property they wanted faster and streamlined the negotiation process.
    • The templates that had an optimized design, were too expensive, this caused that our catalog design was very simple and did not capture the interest of customers.
    Incentivized
    Read full review
    ScreenShots

    Optimizely Content Management System Screenshots

    Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.Screenshot of User roles and permissionsScreenshot of (SaaS CMS): Visual Builder: Add an image: Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. A drag-and-drop system is used to add, move, and rearrange elements within the layout, for quick and flexible content organization.Screenshot of (SaaS CMS): Visual Builder: Create an experience: Create an Experience functionality in Optimizely Visual Builder offers a code-free way to build and manage captivating digital experiences. It offers pre-built content blocks or elements (like text, images, buttons, forms, etc.) that can be positioned on the page layout as desired. Visual Builder offers extensive options to customize the appearance and behavior of these elements. Users can modify colors, fonts, sizes, animations, and even add interactive features providing flexibility in arranging content, accommodating various design needs and responsiveness across different screen sizes.Screenshot of (SaaS CMS): Visual Builder: Publish: The Visual Builder displays changes in real-time as they are made. This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, the Interactive Preview mode can be used to test elements like forms, buttons, and other interactive components to ensure they work as expected on the live site. Changes can then be published directly from the Visual Builder interface, making them instantly available to site visitors.Screenshot of the central location to manage assets, editing and publishing content.

    PrestaShop Screenshots

    Product screenshotProduct screenshotProduct screenshot